Inquire Before Buying
Speak to an Analyst 
Request Brochure 
Request CustomizationIMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.
Read More
Web Analytics Market Report by Offering (Solution, Service), Deployment Mode (On-premises, Cloud-based), Application (Social Media Management, Targeting and Behavioral Analysis, Display Advertising Optimization, Multichannel Campaign Analysis, Online Marketing, and Others), End User (BFSI, Retail, Healthcare, Government, Travel and Hospitality, IT and Telecommunications, Media and Entertainment, and Others), and Region 2024-2032
Report Format: PDF+Excel | Report ID: SR112024A4365
Buy Now
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Web Analytics Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Offering
6.1 Solution
6.1.1 Market Trends
6.1.2 Key Segments
6.1.2.1 Search Engine Tracking and Ranking
6.1.2.2 Heat Map Analytics
6.1.2.3 Marketing Automation
6.1.2.4 Behavior Based Targeting
6.1.2.5 Others
6.1.3 Market Forecast
6.2 Services
6.2.1 Market Trends
6.2.2 Key Segments
6.2.2.1 Professional Services
6.2.2.2 Support and Maintenance
6.2.3 Market Forecast
7 Market Breakup by Deployment Mode
7.1 On-premises
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Cloud-based
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Application
8.1 Social Media Management
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Targeting and Behavioral Analysis
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Display Advertising Optimization
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Multichannel Campaign Analysis
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Online Marketing
8.5.1 Market Trends
8.5.2 Market Forecast
8.6 Others
8.6.1 Market Trends
8.6.2 Market Forecast
9 Market Breakup by End User
9.1 BFSI
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Retail
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Healthcare
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Government
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Travel and Hospitality
9.5.1 Market Trends
9.5.2 Market Forecast
9.6 IT and Telecommunications
9.6.1 Market Trends
9.6.2 Market Forecast
9.7 Media and Entertainment
9.7.1 Market Trends
9.7.2 Market Forecast
9.8 Others
9.8.1 Market Trends
9.8.2 Market Forecast
10 Market Breakup by Region
10.1 North America
10.1.1 United States
10.1.1.1 Market Trends
10.1.1.2 Market Forecast
10.1.2 Canada
10.1.2.1 Market Trends
10.1.2.2 Market Forecast
10.2 Asia-Pacific
10.2.1 China
10.2.1.1 Market Trends
10.2.1.2 Market Forecast
10.2.2 Japan
10.2.2.1 Market Trends
10.2.2.2 Market Forecast
10.2.3 India
10.2.3.1 Market Trends
10.2.3.2 Market Forecast
10.2.4 South Korea
10.2.4.1 Market Trends
10.2.4.2 Market Forecast
10.2.5 Australia
10.2.5.1 Market Trends
10.2.5.2 Market Forecast
10.2.6 Indonesia
10.2.6.1 Market Trends
10.2.6.2 Market Forecast
10.2.7 Others
10.2.7.1 Market Trends
10.2.7.2 Market Forecast
10.3 Europe
10.3.1 Germany
10.3.1.1 Market Trends
10.3.1.2 Market Forecast
10.3.2 France
10.3.2.1 Market Trends
10.3.2.2 Market Forecast
10.3.3 United Kingdom
10.3.3.1 Market Trends
10.3.3.2 Market Forecast
10.3.4 Italy
10.3.4.1 Market Trends
10.3.4.2 Market Forecast
10.3.5 Spain
10.3.5.1 Market Trends
10.3.5.2 Market Forecast
10.3.6 Russia
10.3.6.1 Market Trends
10.3.6.2 Market Forecast
10.3.7 Others
10.3.7.1 Market Trends
10.3.7.2 Market Forecast
10.4 Latin America
10.4.1 Brazil
10.4.1.1 Market Trends
10.4.1.2 Market Forecast
10.4.2 Mexico
10.4.2.1 Market Trends
10.4.2.2 Market Forecast
10.4.3 Others
10.4.3.1 Market Trends
10.4.3.2 Market Forecast
10.5 Middle East and Africa
10.5.1 Market Trends
10.5.2 Market Breakup by Country
10.5.3 Market Forecast
11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14 Price Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
15.3.1 Adobe Inc.
15.3.1.1 Company Overview
15.3.1.2 Product Portfolio
15.3.1.3 Financials
15.3.1.4 SWOT Analysis
15.3.2 AT Internet
15.3.2.1 Company Overview
15.3.2.2 Product Portfolio
15.3.3 Google LLC (Alphabet Inc.)
15.3.3.1 Company Overview
15.3.3.2 Product Portfolio
15.3.3.3 SWOT Analysis
15.3.4 International Business Machines Corporation
15.3.4.1 Company Overview
15.3.4.2 Product Portfolio
15.3.4.3 Financials
15.3.4.4 SWOT Analysis
15.3.5 Microsoft Corporation
15.3.5.1 Company Overview
15.3.5.2 Product Portfolio
15.3.5.3 Financials
15.3.5.4 SWOT Analysis
15.3.6 MicroStrategy Incorporated
15.3.6.1 Company Overview
15.3.6.2 Product Portfolio
15.3.6.3 Financials
15.3.6.4 SWOT Analysis
15.3.7 SAS Institute Inc.
15.3.7.1 Company Overview
15.3.7.2 Product Portfolio
15.3.7.3 SWOT Analysis
15.3.8 Splunk Inc.
15.3.8.1 Company Overview
15.3.8.2 Product Portfolio
15.3.8.3 Financials
15.3.8.4 SWOT Analysis
15.3.9 Tableau Software LLC (Salesforce.com Inc.)
15.3.9.1 Company Overview
15.3.9.2 Product Portfolio
15.3.10 Teradata Corporation
15.3.10.1 Company Overview
15.3.10.2 Product Portfolio
15.3.10.3 Financials
15.3.10.4 SWOT Analysis
15.3.11 Webtrends Inc.
15.3.11.1 Company Overview
15.3.11.2 Product Portfolio
List of Figures
Figure 1: Global: Web Analytics Market: Major Drivers and Challenges
Figure 2: Global: Web Analytics Market: Sales Value (in Billion US$), 2018-2023
Figure 3: Global: Web Analytics Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 4: Global: Web Analytics Market: Breakup by Offering (in %), 2023
Figure 5: Global: Web Analytics Market: Breakup by Deployment Mode (in %), 2023
Figure 6: Global: Web Analytics Market: Breakup by Application (in %), 2023
Figure 7: Global: Web Analytics Market: Breakup by End User (in %), 2023
Figure 8: Global: Web Analytics Market: Breakup by Region (in %), 2023
Figure 9: Global: Web Analytics (Solution) Market: Sales Value (in Million US$), 2018 & 2023
Figure 10: Global: Web Analytics (Solution) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 11: Global: Web Analytics (Services) Market: Sales Value (in Million US$), 2018 & 2023
Figure 12: Global: Web Analytics (Services) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 13: Global: Web Analytics (On-premises) Market: Sales Value (in Million US$), 2018 & 2023
Figure 14: Global: Web Analytics (On-premises) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 15: Global: Web Analytics (Cloud-based) Market: Sales Value (in Million US$), 2018 & 2023
Figure 16: Global: Web Analytics (Cloud-based) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 17: Global: Web Analytics (Social Media Management) Market: Sales Value (in Million US$), 2018 & 2023
Figure 18: Global: Web Analytics (Social Media Management) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 19: Global: Web Analytics (Targeting and Behavioral Analysis) Market: Sales Value (in Million US$), 2018 & 2023
Figure 20: Global: Web Analytics (Targeting and Behavioral Analysis) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 21: Global: Web Analytics (Display Advertising Optimization) Market: Sales Value (in Million US$), 2018 & 2023
Figure 22: Global: Web Analytics (Display Advertising Optimization) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 23: Global: Web Analytics (Multichannel Campaign Analysis) Market: Sales Value (in Million US$), 2018 & 2023
Figure 24: Global: Web Analytics (Multichannel Campaign Analysis) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 25: Global: Web Analytics (Online Marketing) Market: Sales Value (in Million US$), 2018 & 2023
Figure 26: Global: Web Analytics (Online Marketing) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 27: Global: Web Analytics (Other Applications) Market: Sales Value (in Million US$), 2018 & 2023
Figure 28: Global: Web Analytics (Other Applications) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 29: Global: Web Analytics (BFSI) Market: Sales Value (in Million US$), 2018 & 2023
Figure 30: Global: Web Analytics (BFSI) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 31: Global: Web Analytics (Retail) Market: Sales Value (in Million US$), 2018 & 2023
Figure 32: Global: Web Analytics (Retail) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 33: Global: Web Analytics (Healthcare ) Market: Sales Value (in Million US$), 2018 & 2023
Figure 34: Global: Web Analytics (Healthcare ) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 35: Global: Web Analytics (Government) Market: Sales Value (in Million US$), 2018 & 2023
Figure 36: Global: Web Analytics (Government) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 37: Global: Web Analytics (Travel and Hospitality) Market: Sales Value (in Million US$), 2018 & 2023
Figure 38: Global: Web Analytics (Travel and Hospitality) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 39: Global: Web Analytics (IT and Telecommunications) Market: Sales Value (in Million US$), 2018 & 2023
Figure 40: Global: Web Analytics (IT and Telecommunications) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 41: Global: Web Analytics (Media and Entertainment) Market: Sales Value (in Million US$), 2018 & 2023
Figure 42: Global: Web Analytics (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 43: Global: Web Analytics (Other End Users) Market: Sales Value (in Million US$), 2018 & 2023
Figure 44: Global: Web Analytics (Other End Users) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 45: North America: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 46: North America: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 47: United States: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 48: United States: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 49: Canada: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 50: Canada: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 51: Asia-Pacific: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 52: Asia-Pacific: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 53: China: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 54: China: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 55: Japan: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 56: Japan: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 57: India: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 58: India: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 59: South Korea: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 60: South Korea: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 61: Australia: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 62: Australia: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 63: Indonesia: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 64: Indonesia: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 65: Others: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 66: Others: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 67: Europe: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 68: Europe: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 69: Germany: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 70: Germany: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 71: France: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 72: France: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 73: United Kingdom: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 74: United Kingdom: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 75: Italy: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 76: Italy: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 77: Spain: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 78: Spain: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 79: Russia: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 80: Russia: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 81: Others: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 82: Others: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 83: Latin America: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 84: Latin America: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 85: Brazil: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 86: Brazil: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 87: Mexico: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 88: Mexico: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 89: Others: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 90: Others: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 91: Middle East and Africa: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 92: Middle East and Africa: Web Analytics Market: Breakup by Country (in %), 2023
Figure 93: Middle East and Africa: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 94: Global: Web Analytics Industry: SWOT Analysis
Figure 95: Global: Web Analytics Industry: Value Chain Analysis
Figure 96: Global: Web Analytics Industry: Porter's Five Forces Analysis
List of Tables
Table 1: Global: Web Analytics Market: Key Industry Highlights, 2023 and 2032
Table 2: Global: Web Analytics Market Forecast: Breakup by Offering (in Million US$), 2024-2032
Table 3: Global: Web Analytics Market Forecast: Breakup by Deployment Mode (in Million US$), 2024-2032
Table 4: Global: Web Analytics Market Forecast: Breakup by Application (in Million US$), 2024-2032
Table 5: Global: Web Analytics Market Forecast: Breakup by End User (in Million US$), 2024-2032
Table 6: Global: Web Analytics Market Forecast: Breakup by Region (in Million US$), 2024-2032
Table 7: Global: Web Analytics Market: Competitive Structure
Table 8: Global: Web Analytics Market: Key Players
Benefits of Customization
Personalize this research
Triangulate with your data
Get data as per your format and definition
Gain a deeper dive into a specific application, geography, customer, or competitor
Any level of personalization
Get in Touch With Us
UNITED STATES
Phone: +1-631-791-1145
INDIA
Phone: +91-120-433-0800
UNITED KINGDOM
Phone: +44-753-714-6104
Email: sales@imarcgroup.com
Client Testimonials
The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required
Read More
We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra
Read More
Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.
Read More.webp)
We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.
Read More
The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.
Read More
The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.
Read More
My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.
Read More
I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.
Read More.webp){kind=logo}
We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.
Read More
IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.
Read More
IMARC did an outstanding job in preparing our study. They were punctual and precise, delivering all the data we required in a clear and well-organized format. Their attention to detail and ability to meet deadlines was impressive, making them a reliable partner for our project.
Read More
I wanted to express my sincere appreciation for your efforts in handling this matter. Your dedication and commitment have truly been commendable. It is evident that you have put in a tremendous amount of hard work and expertise into resolving the issues at hand. I would also like to take this opportunity to inform you that we are greatly interested
Read More
Overall, the deliverable was well organized and my experience with the project team was good. In particular, I appreciated how they responded when I requested additional information and the Japanese version.
Read More
The IMARC team were extremely professional and very cooperative. The team were also extremely flexible in making changes and modifications wherever required. The entire experience right from project kick-off to after sales support was fruitful and smooth.
Read More
I’d like to express my gratitude for the work you accomplished with the industry report. The way you responded to the requirements and delivered under tight timelines shows your expertise, exceptional work ethic and commitment to your customer’s success. The entire team and company are incredibly thankful for your dedication. Once again, thank you
Read More
The market reports from IMARC have been instrumental in guiding our business strategies. We found the reports comprehensive and data-driven, which helped us make informed decisions. The detailed insights and actionable data have consistently provided us with a competitive edge in a rapidly changing alcohol market.
Read More
One of the best things about IMARC is their flexibility and predisposition to tailor the reports and adapt to our needs. They are not just great in their researching and consulting solutions, but their service is unparallelled. We’ve worked with them a couple of times and we will keep working with them in future projects.
Read More
We recently commissioned multiple market research reports from IMARC, and the insights we received were invaluable. The depth of analysis, accuracy of data, and actionable recommendations have greatly enhanced our strategic decision-making.
Read More
The market estimates provided by your team were pretty much in line with what we were theorizing internally. Really appreciate the work on this.
Read More
The sale account manager and the service was excellent. The data and market trends gathered from the report was insightful and really assisted while planning future product and growth strategies.
Read More
The report is excellent and has good amount of data and our team is extremely happy with the information provided.
Read More
Thank you very much for your cooperation and post purchase support. We were really happy with the final deliverable, and the takeaways from the report.
Read More