Toys Market Report by Product Type (Action Figures, Building Sets, Dolls, Games and Puzzles, Sports and Outdoor Toys, Plush, and Others), Age Group (Up to 5 Years, 5 to 10 Years, Above 10 Years), Sales Channel (Supermarkets and Hypermarkets, Specialty Stores, Department Stores, Online Stores, and Others), and Region 2025-2033

Toys Market Report by Product Type (Action Figures, Building Sets, Dolls, Games and Puzzles, Sports and Outdoor Toys, Plush, and Others), Age Group (Up to 5 Years, 5 to 10 Years, Above 10 Years), Sales Channel (Supermarkets and Hypermarkets, Specialty Stores, Department Stores, Online Stores, and Others), and Region 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A4999

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Global Toys Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6   Market Breakup by Product Type
    6.1    Action Figures
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Building Sets
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Dolls
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Games and Puzzles
        6.4.1 Market Trends
        6.4.2 Market Forecast
    6.5    Sports and Outdoor Toys
        6.5.1 Market Trends
        6.5.2 Market Forecast
    6.6    Plush
        6.6.1 Market Trends
        6.6.2 Market Forecast
    6.7    Others
        6.7.1 Market Trends
        6.7.2 Market Forecast
7   Market Breakup by Age Group
    7.1    Up to 5 Years
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    5 to 10 Years
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Above 10 Years
        7.3.1 Market Trends
        7.3.2 Market Forecast
8   Market Breakup by Sales Channel
    8.1    Supermarkets and Hypermarkets
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Specialty Stores
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Department Stores
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Online Stores
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Others
        8.5.1 Market Trends
        8.5.2 Market Forecast
9   Market Breakup by Region
    9.1    North America
        9.1.1 United States
           9.1.1.1 Market Trends
           9.1.1.2 Market Forecast
        9.1.2 Canada
           9.1.2.1 Market Trends
           9.1.2.2 Market Forecast
    9.2    Asia-Pacific
        9.2.1 China
           9.2.1.1 Market Trends
           9.2.1.2 Market Forecast
        9.2.2 Japan
           9.2.2.1 Market Trends
           9.2.2.2 Market Forecast
        9.2.3 India
           9.2.3.1 Market Trends
           9.2.3.2 Market Forecast
        9.2.4 South Korea
           9.2.4.1 Market Trends
           9.2.4.2 Market Forecast
        9.2.5 Australia
           9.2.5.1 Market Trends
           9.2.5.2 Market Forecast
        9.2.6 Indonesia
           9.2.6.1 Market Trends
           9.2.6.2 Market Forecast
        9.2.7 Others
           9.2.7.1 Market Trends
           9.2.7.2 Market Forecast
    9.3    Europe
        9.3.1 Germany
           9.3.1.1 Market Trends
           9.3.1.2 Market Forecast
        9.3.2 France
           9.3.2.1 Market Trends
           9.3.2.2 Market Forecast
        9.3.3 United Kingdom
           9.3.3.1 Market Trends
           9.3.3.2 Market Forecast
        9.3.4 Italy
           9.3.4.1 Market Trends
           9.3.4.2 Market Forecast
        9.3.5 Spain
           9.3.5.1 Market Trends
           9.3.5.2 Market Forecast
        9.3.6 Russia
           9.3.6.1 Market Trends
           9.3.6.2 Market Forecast
        9.3.7 Others
           9.3.7.1 Market Trends
           9.3.7.2 Market Forecast
    9.4    Latin America
        9.4.1 Brazil
           9.4.1.1 Market Trends
           9.4.1.2 Market Forecast
        9.4.2 Mexico
           9.4.2.1 Market Trends
           9.4.2.2 Market Forecast
        9.4.3 Others
           9.4.3.1 Market Trends
           9.4.3.2 Market Forecast
    9.5    Middle East and Africa
        9.5.1 Market Trends
        9.5.2 Market Breakup by Country
        9.5.3 Market Forecast
10  SWOT Analysis
    10.1    Overview
    10.2    Strengths
    10.3    Weaknesses
    10.4    Opportunities
    10.5    Threats
11  Value Chain Analysis
12  Porters Five Forces Analysis

    12.1    Overview
    12.2    Bargaining Power of Buyers
    12.3    Bargaining Power of Suppliers
    12.4    Degree of Competition
    12.5    Threat of New Entrants
    12.6    Threat of Substitutes
13  Price Analysis
14  Competitive Landscape

    14.1    Market Structure
    14.2    Key Players
    14.3    Profiles of Key Players
        14.3.1    Clementoni Spa
           14.3.1.1 Company Overview
           14.3.1.2 Product Portfolio
        14.3.2    Funskool Ltd.
           14.3.2.1 Company Overview
           14.3.2.2 Product Portfolio
        14.3.3    Hasbro Inc.
           14.3.3.1 Company Overview
           14.3.3.2 Product Portfolio
           14.3.3.3 Financials
           14.3.3.4 SWOT Analysis
        14.3.4    Lego A/S (Kirkbi A/S)
           14.3.4.1 Company Overview
           14.3.4.2 Product Portfolio
           14.3.4.3 SWOT Analysis
        14.3.5    Mattel Inc.
           14.3.5.1 Company Overview
           14.3.5.2 Product Portfolio
           14.3.5.3 Financials
           14.3.5.4 SWOT Analysis
        14.3.6    Playmobil (Brandstätter Group)
           14.3.6.1 Company Overview
           14.3.6.2 Product Portfolio
        14.3.7    Pressman Toy Corporation (Goliath B.V.)
           14.3.7.1 Company Overview
           14.3.7.2 Product Portfolio
        14.3.8    Simba Dickie Group
           14.3.8.1 Company Overview
           14.3.8.2 Product Portfolio
        14.3.9    Spin Master
           14.3.9.1 Company Overview
           14.3.9.2 Product Portfolio
           14.3.9.3 Financials
        14.3.10    Talicor Inc.
           14.3.10.1 Company Overview
           14.3.10.2 Product Portfolio
        14.3.11    Thinkfun Inc. (Ravensburger North America Inc.)
           14.3.11.1 Company Overview
           14.3.11.2 Product Portfolio
        14.3.12    Tomy Company Ltd.
           14.3.12.1 Company Overview
           14.3.12.2 Product Portfolio
           14.3.12.3 Financials

List of Figures

Figure 1: Global: Toys Market: Major Drivers and Challenges
Figure 2: Global: Toys Market: Sales Value (in Billion USD), 2019-2024
Figure 3: Global: Toys Market Forecast: Sales Value (in Billion USD), 2025-2033
Figure 4: Global: Toys Market: Breakup by Product Type (in %), 2024
Figure 5: Global: Toys Market: Breakup by Age Group (in %), 2024
Figure 6: Global: Toys Market: Breakup by Sales Channel (in %), 2024
Figure 7: Global: Toys Market: Breakup by Region (in %), 2024
Figure 8: Global: Toys (Action Figures) Market: Sales Value (in Million USD), 2019 & 2024
Figure 9: Global: Toys (Action Figures) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 10: Global: Toys (Building Sets) Market: Sales Value (in Million USD), 2019 & 2024
Figure 11: Global: Toys (Building Sets) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 12: Global: Toys (Dolls) Market: Sales Value (in Million USD), 2019 & 2024
Figure 13: Global: Toys (Dolls) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 14: Global: Toys (Games and Puzzles) Market: Sales Value (in Million USD), 2019 & 2024
Figure 15: Global: Toys (Games and Puzzles) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 16: Global: Toys (Sports and Outdoor Toys) Market: Sales Value (in Million USD), 2019 & 2024
Figure 17: Global: Toys (Sports and Outdoor Toys) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 18: Global: Toys (Plush) Market: Sales Value (in Million USD), 2019 & 2024
Figure 19: Global: Toys (Plush) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 20: Global: Toys (Other Product Types) Market: Sales Value (in Million USD), 2019 & 2024
Figure 21: Global: Toys (Other Product Types) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 22: Global: Toys (Up to 5 Years) Market: Sales Value (in Million USD), 2019 & 2024
Figure 23: Global: Toys (Up to 5 Years) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 24: Global: Toys (5 to 10 Years) Market: Sales Value (in Million USD), 2019 & 2024
Figure 25: Global: Toys (5 to 10 Years) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 26: Global: Toys (Above 10 Years) Market: Sales Value (in Million USD), 2019 & 2024
Figure 27: Global: Toys (Above 10 Years) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 28: Global: Toys (Supermarkets and Hypermarkets) Market: Sales Value (in Million USD), 2019 & 2024
Figure 29: Global: Toys (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 30: Global: Toys (Specialty Stores) Market: Sales Value (in Million USD), 2019 & 2024
Figure 31: Global: Toys (Specialty Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 32: Global: Toys (Department Stores) Market: Sales Value (in Million USD), 2019 & 2024
Figure 33: Global: Toys (Department Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 34: Global: Toys (Online Stores) Market: Sales Value (in Million USD), 2019 & 2024
Figure 35: Global: Toys (Online Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 36: Global: Toys (Other Sales Channels) Market: Sales Value (in Million USD), 2019 & 2024
Figure 37: Global: Toys (Other Sales Channels) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 38: North America: Toys Market: Sales Value (in Million USD), 2019 & 2024
Figure 39: North America: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 40: United States: Toys Market: Sales Value (in Million USD), 2019 & 2024
Figure 41: United States: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 42: Canada: Toys Market: Sales Value (in Million USD), 2019 & 2024
Figure 43: Canada: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 44: Asia-Pacific: Toys Market: Sales Value (in Million USD), 2019 & 2024
Figure 45: Asia-Pacific: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 46: China: Toys Market: Sales Value (in Million USD), 2019 & 2024
Figure 47: China: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 48: Japan: Toys Market: Sales Value (in Million USD), 2019 & 2024
Figure 49: Japan: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 50: India: Toys Market: Sales Value (in Million USD), 2019 & 2024
Figure 51: India: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 52: South Korea: Toys Market: Sales Value (in Million USD), 2019 & 2024
Figure 53: South Korea: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 54: Australia: Toys Market: Sales Value (in Million USD), 2019 & 2024
Figure 55: Australia: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 56: Indonesia: Toys Market: Sales Value (in Million USD), 2019 & 2024
Figure 57: Indonesia: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 58: Others: Toys Market: Sales Value (in Million USD), 2019 & 2024
Figure 59: Others: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 60: Europe: Toys Market: Sales Value (in Million USD), 2019 & 2024
Figure 61: Europe: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 62: Germany: Toys Market: Sales Value (in Million USD), 2019 & 2024
Figure 63: Germany: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 64: France: Toys Market: Sales Value (in Million USD), 2019 & 2024
Figure 65: France: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 66: United Kingdom: Toys Market: Sales Value (in Million USD), 2019 & 2024
Figure 67: United Kingdom: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 68: Italy: Toys Market: Sales Value (in Million USD), 2019 & 2024
Figure 69: Italy: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 70: Spain: Toys Market: Sales Value (in Million USD), 2019 & 2024
Figure 71: Spain: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 72: Russia: Toys Market: Sales Value (in Million USD), 2019 & 2024
Figure 73: Russia: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 74: Others: Toys Market: Sales Value (in Million USD), 2019 & 2024
Figure 75: Others: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 76: Latin America: Toys Market: Sales Value (in Million USD), 2019 & 2024
Figure 77: Latin America: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 78: Brazil: Toys Market: Sales Value (in Million USD), 2019 & 2024
Figure 79: Brazil: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 80: Mexico: Toys Market: Sales Value (in Million USD), 2019 & 2024
Figure 81: Mexico: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 82: Others: Toys Market: Sales Value (in Million USD), 2019 & 2024
Figure 83: Others: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 84: Middle East and Africa: Toys Market: Sales Value (in Million USD), 2019 & 2024
Figure 85: Middle East and Africa: Toys Market: Breakup by Country (in %), 2024
Figure 86: Middle East and Africa: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 87: Global: Toys Industry: SWOT Analysis
Figure 88: Global: Toys Industry: Value Chain Analysis
Figure 89: Global: Toys Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Toys Market: Key Industry Highlights, 2024 and 2033
Table 2: Global: Toys Market Forecast: Breakup by Product Type (in Million USD), 2025-2033
Table 3: Global: Toys Market Forecast: Breakup by Age Group (in Million USD), 2025-2033
Table 4: Global: Toys Market Forecast: Breakup by Sales Channel (in Million USD), 2025-2033
Table 5: Global: Toys Market Forecast: Breakup by Region (in Million USD), 2025-2033
Table 6: Global: Toys Market: Competitive Structure
Table 7: Global: Toys Market: Key Players

Toys Market Report by Product Type (Action Figures, Building Sets, Dolls, Games and Puzzles, Sports and Outdoor Toys, Plush, and Others), Age Group (Up to 5 Years, 5 to 10 Years, Above 10 Years), Sales Channel (Supermarkets and Hypermarkets, Specialty Stores, Department Stores, Online Stores, and Others), and Region 2025-2033
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