1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Toys Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Product Type
6.1 Action Figures
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Building Sets
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Dolls
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Games and Puzzles
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Sports and Outdoor Toys
6.5.1 Market Trends
6.5.2 Market Forecast
6.6 Plush
6.6.1 Market Trends
6.6.2 Market Forecast
6.7 Others
6.7.1 Market Trends
6.7.2 Market Forecast
7 Market Breakup by Age Group
7.1 Up to 5 Years
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 5 to 10 Years
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Above 10 Years
7.3.1 Market Trends
7.3.2 Market Forecast
8 Market Breakup by Sales Channel
8.1 Supermarkets and Hypermarkets
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Specialty Stores
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Department Stores
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Online Stores
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Others
8.5.1 Market Trends
8.5.2 Market Forecast
9 Market Breakup by Region
9.1 North America
9.1.1 United States
9.1.1.1 Market Trends
9.1.1.2 Market Forecast
9.1.2 Canada
9.1.2.1 Market Trends
9.1.2.2 Market Forecast
9.2 Asia-Pacific
9.2.1 China
9.2.1.1 Market Trends
9.2.1.2 Market Forecast
9.2.2 Japan
9.2.2.1 Market Trends
9.2.2.2 Market Forecast
9.2.3 India
9.2.3.1 Market Trends
9.2.3.2 Market Forecast
9.2.4 South Korea
9.2.4.1 Market Trends
9.2.4.2 Market Forecast
9.2.5 Australia
9.2.5.1 Market Trends
9.2.5.2 Market Forecast
9.2.6 Indonesia
9.2.6.1 Market Trends
9.2.6.2 Market Forecast
9.2.7 Others
9.2.7.1 Market Trends
9.2.7.2 Market Forecast
9.3 Europe
9.3.1 Germany
9.3.1.1 Market Trends
9.3.1.2 Market Forecast
9.3.2 France
9.3.2.1 Market Trends
9.3.2.2 Market Forecast
9.3.3 United Kingdom
9.3.3.1 Market Trends
9.3.3.2 Market Forecast
9.3.4 Italy
9.3.4.1 Market Trends
9.3.4.2 Market Forecast
9.3.5 Spain
9.3.5.1 Market Trends
9.3.5.2 Market Forecast
9.3.6 Russia
9.3.6.1 Market Trends
9.3.6.2 Market Forecast
9.3.7 Others
9.3.7.1 Market Trends
9.3.7.2 Market Forecast
9.4 Latin America
9.4.1 Brazil
9.4.1.1 Market Trends
9.4.1.2 Market Forecast
9.4.2 Mexico
9.4.2.1 Market Trends
9.4.2.2 Market Forecast
9.4.3 Others
9.4.3.1 Market Trends
9.4.3.2 Market Forecast
9.5 Middle East and Africa
9.5.1 Market Trends
9.5.2 Market Breakup by Country
9.5.3 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 Clementoni Spa
14.3.1.1 Company Overview
14.3.1.2 Product Portfolio
14.3.2 Funskool Ltd.
14.3.2.1 Company Overview
14.3.2.2 Product Portfolio
14.3.3 Hasbro Inc.
14.3.3.1 Company Overview
14.3.3.2 Product Portfolio
14.3.3.3 Financials
14.3.3.4 SWOT Analysis
14.3.4 Lego A/S (Kirkbi A/S)
14.3.4.1 Company Overview
14.3.4.2 Product Portfolio
14.3.4.3 SWOT Analysis
14.3.5 Mattel Inc.
14.3.5.1 Company Overview
14.3.5.2 Product Portfolio
14.3.5.3 Financials
14.3.5.4 SWOT Analysis
14.3.6 Playmobil (Brandstätter Group)
14.3.6.1 Company Overview
14.3.6.2 Product Portfolio
14.3.7 Pressman Toy Corporation (Goliath B.V.)
14.3.7.1 Company Overview
14.3.7.2 Product Portfolio
14.3.8 Simba Dickie Group
14.3.8.1 Company Overview
14.3.8.2 Product Portfolio
14.3.9 Spin Master
14.3.9.1 Company Overview
14.3.9.2 Product Portfolio
14.3.9.3 Financials
14.3.10 Talicor Inc.
14.3.10.1 Company Overview
14.3.10.2 Product Portfolio
14.3.11 Thinkfun Inc. (Ravensburger North America Inc.)
14.3.11.1 Company Overview
14.3.11.2 Product Portfolio
14.3.12 Tomy Company Ltd.
14.3.12.1 Company Overview
14.3.12.2 Product Portfolio
14.3.12.3 Financials
List of Figures
Figure 1: Global: Toys Market: Major Drivers and Challenges
Figure 2: Global: Toys Market: Sales Value (in Billion USD), 2018-2023
Figure 3: Global: Toys Market Forecast: Sales Value (in Billion USD), 2024-2032
Figure 4: Global: Toys Market: Breakup by Product Type (in %), 2023
Figure 5: Global: Toys Market: Breakup by Age Group (in %), 2023
Figure 6: Global: Toys Market: Breakup by Sales Channel (in %), 2023
Figure 7: Global: Toys Market: Breakup by Region (in %), 2023
Figure 8: Global: Toys (Action Figures) Market: Sales Value (in Million USD), 2018 & 2023
Figure 9: Global: Toys (Action Figures) Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 10: Global: Toys (Building Sets) Market: Sales Value (in Million USD), 2018 & 2023
Figure 11: Global: Toys (Building Sets) Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 12: Global: Toys (Dolls) Market: Sales Value (in Million USD), 2018 & 2023
Figure 13: Global: Toys (Dolls) Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 14: Global: Toys (Games and Puzzles) Market: Sales Value (in Million USD), 2018 & 2023
Figure 15: Global: Toys (Games and Puzzles) Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 16: Global: Toys (Sports and Outdoor Toys) Market: Sales Value (in Million USD), 2018 & 2023
Figure 17: Global: Toys (Sports and Outdoor Toys) Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 18: Global: Toys (Plush) Market: Sales Value (in Million USD), 2018 & 2023
Figure 19: Global: Toys (Plush) Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 20: Global: Toys (Other Product Types) Market: Sales Value (in Million USD), 2018 & 2023
Figure 21: Global: Toys (Other Product Types) Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 22: Global: Toys (Up to 5 Years) Market: Sales Value (in Million USD), 2018 & 2023
Figure 23: Global: Toys (Up to 5 Years) Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 24: Global: Toys (5 to 10 Years) Market: Sales Value (in Million USD), 2018 & 2023
Figure 25: Global: Toys (5 to 10 Years) Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 26: Global: Toys (Above 10 Years) Market: Sales Value (in Million USD), 2018 & 2023
Figure 27: Global: Toys (Above 10 Years) Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 28: Global: Toys (Supermarkets and Hypermarkets) Market: Sales Value (in Million USD), 2018 & 2023
Figure 29: Global: Toys (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 30: Global: Toys (Specialty Stores) Market: Sales Value (in Million USD), 2018 & 2023
Figure 31: Global: Toys (Specialty Stores) Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 32: Global: Toys (Department Stores) Market: Sales Value (in Million USD), 2018 & 2023
Figure 33: Global: Toys (Department Stores) Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 34: Global: Toys (Online Stores) Market: Sales Value (in Million USD), 2018 & 2023
Figure 35: Global: Toys (Online Stores) Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 36: Global: Toys (Other Sales Channels) Market: Sales Value (in Million USD), 2018 & 2023
Figure 37: Global: Toys (Other Sales Channels) Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 38: North America: Toys Market: Sales Value (in Million USD), 2018 & 2023
Figure 39: North America: Toys Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 40: United States: Toys Market: Sales Value (in Million USD), 2018 & 2023
Figure 41: United States: Toys Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 42: Canada: Toys Market: Sales Value (in Million USD), 2018 & 2023
Figure 43: Canada: Toys Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 44: Asia-Pacific: Toys Market: Sales Value (in Million USD), 2018 & 2023
Figure 45: Asia-Pacific: Toys Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 46: China: Toys Market: Sales Value (in Million USD), 2018 & 2023
Figure 47: China: Toys Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 48: Japan: Toys Market: Sales Value (in Million USD), 2018 & 2023
Figure 49: Japan: Toys Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 50: India: Toys Market: Sales Value (in Million USD), 2018 & 2023
Figure 51: India: Toys Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 52: South Korea: Toys Market: Sales Value (in Million USD), 2018 & 2023
Figure 53: South Korea: Toys Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 54: Australia: Toys Market: Sales Value (in Million USD), 2018 & 2023
Figure 55: Australia: Toys Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 56: Indonesia: Toys Market: Sales Value (in Million USD), 2018 & 2023
Figure 57: Indonesia: Toys Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 58: Others: Toys Market: Sales Value (in Million USD), 2018 & 2023
Figure 59: Others: Toys Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 60: Europe: Toys Market: Sales Value (in Million USD), 2018 & 2023
Figure 61: Europe: Toys Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 62: Germany: Toys Market: Sales Value (in Million USD), 2018 & 2023
Figure 63: Germany: Toys Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 64: France: Toys Market: Sales Value (in Million USD), 2018 & 2023
Figure 65: France: Toys Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 66: United Kingdom: Toys Market: Sales Value (in Million USD), 2018 & 2023
Figure 67: United Kingdom: Toys Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 68: Italy: Toys Market: Sales Value (in Million USD), 2018 & 2023
Figure 69: Italy: Toys Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 70: Spain: Toys Market: Sales Value (in Million USD), 2018 & 2023
Figure 71: Spain: Toys Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 72: Russia: Toys Market: Sales Value (in Million USD), 2018 & 2023
Figure 73: Russia: Toys Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 74: Others: Toys Market: Sales Value (in Million USD), 2018 & 2023
Figure 75: Others: Toys Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 76: Latin America: Toys Market: Sales Value (in Million USD), 2018 & 2023
Figure 77: Latin America: Toys Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 78: Brazil: Toys Market: Sales Value (in Million USD), 2018 & 2023
Figure 79: Brazil: Toys Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 80: Mexico: Toys Market: Sales Value (in Million USD), 2018 & 2023
Figure 81: Mexico: Toys Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 82: Others: Toys Market: Sales Value (in Million USD), 2018 & 2023
Figure 83: Others: Toys Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 84: Middle East and Africa: Toys Market: Sales Value (in Million USD), 2018 & 2023
Figure 85: Middle East and Africa: Toys Market: Breakup by Country (in %), 2023
Figure 86: Middle East and Africa: Toys Market Forecast: Sales Value (in Million USD), 2024-2032
Figure 87: Global: Toys Industry: SWOT Analysis
Figure 88: Global: Toys Industry: Value Chain Analysis
Figure 89: Global: Toys Industry: Porter's Five Forces Analysis
List of Tables
Table 1: Global: Toys Market: Key Industry Highlights, 2023 and 2032
Table 2: Global: Toys Market Forecast: Breakup by Product Type (in Million USD), 2024-2032
Table 3: Global: Toys Market Forecast: Breakup by Age Group (in Million USD), 2024-2032
Table 4: Global: Toys Market Forecast: Breakup by Sales Channel (in Million USD), 2024-2032
Table 5: Global: Toys Market Forecast: Breakup by Region (in Million USD), 2024-2032
Table 6: Global: Toys Market: Competitive Structure
Table 7: Global: Toys Market: Key Players