Informe del mercado de los juegos de realidad aumentada por componente (software, hardware), tecnología (RFID, GPS, seguimiento móvil y otros), dispositivo (móviles, HMD, gafas inteligentes), tipo de juego (juegos de carreras, juegos de aventuras, juegos de lucha, juegos de disparos, juegos de misterio y suspense, juegos de puzzle, juegos de ciencia ficción y otros) y región 2024-2032

Informe del mercado de los juegos de realidad aumentada por componente (software, hardware), tecnología (RFID, GPS, seguimiento móvil y otros), dispositivo (móviles, HMD, gafas inteligentes), tipo de juego (juegos de carreras, juegos de aventuras, juegos de lucha, juegos de disparos, juegos de misterio y suspense, juegos de puzzle, juegos de ciencia ficción y otros) y región 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A13704
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Panorama del mercado:

El tamaño del mercado mundial de juegos de realidad aumentada alcanzó los 11.1 mil millones de dólares en 2023. De cara al futuro, se espera que el mercado alcance los 102.7 mil millones de dólares para 2032, con una tasa de crecimiento anual compuesta (CAGR) del 27.2% durante el período 2024-2032.

Atributo del informe Estadísticas clave
Año base
2023
Años de pronóstico
2024-2032
Años históricos
2018-2023
Tamaño del mercado en 2023 11.100 millones de USD
Previsión de mercado en 2032 102.700 millones de USD
Tasa de crecimiento del mercado 2024-2032 27.2%


Los juegos de realidad aumentada (RA) integran elementos o capas digitales en entornos del mundo real mediante tecnología de software y hardware. Utiliza datos de localización para situar los elementos digitales y crea una capa de interacción adicional que anima a los usuarios a explorar su entorno real. Es compatible con varios dispositivos, como teléfonos inteligentes, tabletas, gafas de realidad aumentada y tecnología para llevar puesta. Presenta una mezcla de elementos digitales y del mundo real que crean un entorno único e interactivo. También tiene características educativas que pueden ayudar a aprender nuevas habilidades o conocimientos. Se utiliza mucho en entornos educativos para que el aprendizaje sea más interactivo. Además, se emplea en el sector sanitario para ayudar a los profesionales de la salud en terapias físicas o mentales.

Mercado de los juegos de realidad aumentada

El aumento de las ventas de teléfonos inteligentes, ordenadores portátiles, tabletas y ordenadores personales (PC), junto con la penetración de la conectividad a Internet de alta velocidad, están haciendo que las funciones de renderizado en tiempo real y multijugador sean más fluidas y enriquezcan la experiencia de juego. Junto a esto, la fácil disponibilidad de consolas de juego a través de canales de compra online está favoreciendo el crecimiento del mercado. Además, el desarrollo continuo de la tecnología de realidad aumentada, como los sensores de movimiento más precisos y los wearables ligeros, está haciendo que los juegos sean más interactivos y envolventes. Los constantes avances en gráficos por ordenador y calidad de sonido están proporcionando un entorno más atractivo y realista para los jugadores. Además, la introducción de funciones multijugador y colaborativas está atrayendo a usuarios que buscan una experiencia de juego más social. Además, las mejoras en la interfaz de usuario y la facilidad de uso están haciendo que los juegos de realidad aumentada sean más accesibles para grupos demográficos no tradicionales. Además, el creciente uso de los juegos de realidad aumentada en el sector no relacionado con el juego está reforzando el crecimiento del mercado. Por otra parte, el desarrollo de juegos de realidad aumentada que ofrecen incentivos para el desarrollo de habilidades y el aprendizaje está atrayendo a una base de usuarios más amplia. Además, la inclusión de elementos de RA en los juegos de competición está añadiendo una nueva dimensión a los deportes electrónicos y favoreciendo el crecimiento del mercado.

Segmentación clave del mercado:

IMARC Group proporciona un análisis de las tendencias clave en cada subsegmento del informe del mercado mundial de juegos de realidad aumentada, junto con previsiones a nivel mundial y regional desde 2024 hasta 2032. Nuestro informe ha categorizado el mercado en función del componente, la tecnología, el dispositivo y el tipo de juego.

Desglose por componentes:

  • Software
  • Hardware
     

Ruptura por tecnología:

  • RFID
  • GPS
  • Seguimiento móvil
  • Otros
     

Desglose por dispositivo:

  • Móviles
  • HMDs
  • Gafas inteligentes
     

Desglose por tipo de juego:

  • Juegos de carreras
  • Juegos de aventura
  • Juegos de lucha
  • Juegos de disparos
  • Juegos de misterio y suspense
  • Juegos de puzzle
  • Juegos de ciencia ficción
  • Otros
     

Distribución por regiones:

  • Norteamérica
  • Europa
  • Asia-Pacífico
  • Oriente Medio y África
  • América Latina


Panorama competitivo:

También se ha examinado el panorama competitivo del mercado con algunos de los principales actores, como Augmented Pixels, Aurasma, Blippar, Catchoom, Infinity Augmented Reality, Metaio, Qualcomm, Total Immersion, VividWorks, Wikitude y Zappar.

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Informe del mercado de los juegos de realidad aumentada por componente (software, hardware), tecnología (RFID, GPS, seguimiento móvil y otros), dispositivo (móviles, HMD, gafas inteligentes), tipo de juego (juegos de carreras, juegos de aventuras, juegos de lucha, juegos de disparos, juegos de misterio y suspense, juegos de puzzle, juegos de ciencia ficción y otros) y región 2024-2032
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