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تقرير سوق الإعلانات الخارجية حسب النوع (الإعلانات الخارجية التقليدية، الإعلانات الخارجية الرقمية)، والقطاع (الإعلانات على اللوحات الإعلانية، الإعلانات المواصلاتية، الإعلانات على أثاث الشوارع، وغيرها)، والمنطقة للفترة 2023-2028
Report Format: PDF+Excel | Report ID: SR112024A17381
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Language of the Report - English
ومع ذلك، قد يكون التقرير متوفرًا بالعربية مقابل تكلفة إضافية.
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Introduction
3.1 Overview
3.2 Executive Summary
3.3 Key Industry Trends
4 Global Advertising Market
4.1 Current and Historical Market Trends
4.2 Performance of Various Segments
4.3 Performance of Various Regions
4.4 Key Players and their Market Shares
4.5 Market Forecast
5 Global Outdoor Advertising Market
5.1 Market Overview
5.2 Current and Historical Market Trends
5.3 Impact of COVID-19
5.4 Performance by Region
5.4.1 Asia
5.4.1.1 China
5.4.1.2 Japan
5.4.1.3 India
5.4.1.4 South Korea
5.4.1.5 Others
5.4.2 Australasia
5.4.2.1 Australia
5.4.2.2 New Zealand
5.4.2.3 Others
5.4.3 Europe
5.4.3.1 Germany
5.4.3.2 France
5.4.3.3 United Kingdom
5.4.3.4 Italy
5.4.3.5 Spain
5.4.3.6 Russia
5.4.3.7 Others
5.4.4 Latin America
5.4.4.1 Brazil
5.4.4.2 Mexico
5.4.4.3 Others
5.4.5 Middle East and Africa
5.4.5.1 Saudi Arabia
5.4.5.2 UAE
5.4.5.3 Egypt
5.4.5.4 South Africa
5.4.5.5 Others
5.5 Market Breakup by Type
5.5.1 Traditional Outdoor Advertising Market
5.5.2 Digital Outdoor Advertising Market
5.6 Performance by Segment
5.6.1 Billboard Advertising
5.6.2 Transport Advertising
5.6.3 Street Furniture Advertising
5.6.4 Others
5.7 Market Breakup by Industry
5.8 Market Forecast
5.9 Outdoor Advertising Pricing Models
5.10 SWOT Analysis
5.10.1 Overview
5.10.2 Strengths
5.10.3 Weaknesses
5.10.4 Opportunities
5.10.5 Threats
5.11 Value Chain Analysis
5.11.1 Research
5.11.2 Content Development
5.11.3 Advertising Agencies
5.11.4 Outdoor Media (Billboards, Public Transport, Street Furniture, etc.)
5.11.5 Audience
5.12 Porters Five Forces Analysis
5.12.1 Bargaining Power of Suppliers
5.12.2 Bargaining Power of Buyers
5.12.3 Threat of Substitutes
5.12.4 Competitive Rivalry
5.12.5 Threat of New Entrants
5.13 Key Challenges
6 Global Outdoor Advertising Market: Competitive Landscape
6.1 Market Structure
6.2 Profiles of Leading Players
List of Figures
Figure 5 1: Global: Advertising Market: Sales Value (in Billion US$), 2017-2022
Figure 5 2: Global: Advertising Market: Breakup by Segment (in %), 2022
Figure 5 3: Global: Advertising Market: Regional Breakup by Value (in Billion US$), 2017 and 2022
Figure 5 4: Global: Advertising Market: Regional Breakup (in %), 2022
Figure 5 5: Global: Advertising Market: Share of Key Players (in %), 2022
Figure 5 6: Global: Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 5 7: Global: Advertising Market Forecast: Breakup by Segments (in %), 2028
Figure 5 8: Global: Advertising Market Forecast: Regional Breakup (in %), 2028
Figure 6 1: Global: Outdoor Advertising Market: Sales Value (in Billion US$), 2017-2022
Figure 6 2: Global: Outdoor Advertising Market: Regional Breakup by Value (in %), 2022 and 2028
Figure 6 3: Global: Outdoor Advertising Market: Breakup by Region (in %), 2022
Figure 6 4: Asia: Outdoor Advertising Market: Sales Value (in Billion US$), 2017 and 2022
Figure 6 5: Asia: Outdoor Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 6 6: Australasia: Outdoor Advertising Market: Sales Value (in Billion US$), 2017 and 2022
Figure 6 7: Australasia: Outdoor Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 6 8: Europe: Outdoor Advertising Market: Sales Value (in Billion US$), 2017 and 2022
Figure 6 9: Europe: Outdoor Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 6 10: Latin America: Outdoor Advertising Market: Sales Value (in Billion US$), 2017 and 2022
Figure 6 11: Latin America: Outdoor Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 6 12: Middle East and Africa: Outdoor Advertising Market: Sales Value (in Billion US$), 2017 and 2022
Figure 6 13: Middle East and Africa: Outdoor Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 6 14: Global: Outdoor Advertising Market: Breakup by Type (in %), 2022
Figure 6 15: Global: Traditional Outdoor Advertising Market: Sales Value (in Billion US$), 2017 and 2022
Figure 6 16: Global: Traditional Outdoor Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 6 17: Global: Digital Outdoor Advertising Market: Sales Value (in Billion US$), 2017 and 2022
Figure 6 18: Global: Digital Outdoor Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 6 19: Global: Outdoor Advertising Market: Breakup by Segment (in %), 2022
Figure 6 20: Global: Billboard Advertising Market: Sales Value (in Billion US$), 2017 and 2022
Figure 6 21: Global: Billboard Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 6 22: Global: Transport Advertising Market: Sales Value (in Billion US$), 2017 and 2022
Figure 6 23: Global: Transport Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 6 24: Global: Street Furniture Advertising Market: Sales Value (in Billion US$), 2017 and 2022
Figure 6 25: Global: Street Furniture Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 6 26: Global: Others Advertising Market: Sales Value (in Billion US$), 2017 and 2022
Figure 6 27: Global: Others Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 6 28: Global: Outdoor Advertising Market: Breakup by Industry (in %), 2022
Figure 6 29: Global: Outdoor Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 6 30: Global: Outdoor Advertising Market Forecast: Breakup by Region (in %), 2028
Figure 6 31: Global: Outdoor Advertising Market Forecast: Breakup by Segment (in %), 2028
Figure 6 32: Global: Outdoor Advertising Market: SWOT Analysis
Figure 6 33: Global: Outdoor Advertising Market: Value Chain Analysis
Figure 6 34: Global: Outdoor Advertising Market: Porter’s Five Forces Analysis
List of Tables
Table 3 1: Global: Advertising Market: Performance of Various Segments, (in Billion US$), 2017-2022
Table 3 2: Global: Advertising Market Forecast: Performance of Various Segments, (in Billion US$), 2023-2028
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