Inquire Before Buying
Speak to an Analyst 
Request Brochure 
Request CustomizationIMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.
Read More
Tequila Market Report by Product Type (Blanco, Joven, Mixto Gold, Reposado, Anejo, Extra Anejo), Purity (100% Tequila, 60% Tequila), Price Range (Premium Tequila, Value Tequila, Premium and Super-Premium Tequila, Ultra-Premium Tequila), Distribution Channel (Off-Trade, On-Trade), and Region 2024-2032
Report Format: PDF+Excel | Report ID: SR112024A106
Buy Now
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Tequila Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Product Type
6.1 Blanco
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Joven
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Mixto Gold
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Reposado
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Anejo
6.5.1 Market Trends
6.5.2 Market Forecast
6.6 Extra Anejo
6.6.1 Market Trends
6.6.2 Market Forecast
7 Market Breakup by Purity
7.1 100% Tequila
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 60% Tequila
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Price Range
8.1 Premium Tequila
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Value Tequila
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Premium and Super-Premium Tequila
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Ultra-Premium Tequila
8.4.1 Market Trends
8.4.2 Market Forecast
9 Market Breakup by Distribution Channel
9.1 Off-Trade
9.1.1 Market Trends
9.1.2 Market Breakup by Type
9.1.2.1 Supermarkets and Hypermarkets
9.1.2.1.1 Market Trends
9.1.2.1.2 Market Forecast
9.1.2.2 Discount Stores
9.1.2.2.1 Market Trends
9.1.2.2.2 Market Forecast
9.1.2.3 Online Stores
9.1.2.3.1 Market Trends
9.1.2.3.2 Market Forecast
9.1.2.4 Others
9.1.2.4.1 Market Trends
9.1.2.4.2 Market Forecast
9.1.3 Market Forecast
9.2 On-Trade
9.2.1 Market Trends
9.2.2 Market Breakup by Type
9.2.2.1 Restaurants and Bars
9.2.2.1.1 Market Trends
9.2.2.1.2 Market Forecast
9.2.2.2 Liquor Stores
9.2.2.2.1 Market Trends
9.2.2.2.2 Market Forecast
9.2.2.3 Others
9.2.2.3.1 Market Trends
9.2.2.3.2 Market Forecast
9.2.3 Market Forecast
10 Market Breakup by Region
10.1 North America
10.1.1 United States
10.1.1.1 Market Trends
10.1.1.2 Market Forecast
10.1.2 Canada
10.1.2.1 Market Trends
10.1.2.2 Market Forecast
10.2 Asia Pacific
10.2.1 China
10.2.1.1 Market Trends
10.2.1.2 Market Forecast
10.2.2 Japan
10.2.2.1 Market Trends
10.2.2.2 Market Forecast
10.2.3 India
10.2.3.1 Market Trends
10.2.3.2 Market Forecast
10.2.4 South Korea
10.2.4.1 Market Trends
10.2.4.2 Market Forecast
10.2.5 Australia
10.2.5.1 Market Trends
10.2.5.2 Market Forecast
10.2.6 Indonesia
10.2.6.1 Market Trends
10.2.6.2 Market Forecast
10.2.7 Others
10.2.7.1 Market Trends
10.2.7.2 Market Forecast
10.3 Europe
10.3.1 Germany
10.3.1.1 Market Trends
10.3.1.2 Market Forecast
10.3.2 France
10.3.2.1 Market Trends
10.3.2.2 Market Forecast
10.3.3 United Kingdom
10.3.3.1 Market Trends
10.3.3.2 Market Forecast
10.3.4 Italy
10.3.4.1 Market Trends
10.3.4.2 Market Forecast
10.3.5 Spain
10.3.5.1 Market Trends
10.3.5.2 Market Forecast
10.3.6 Russia
10.3.6.1 Market Trends
10.3.6.2 Market Forecast
10.3.7 Others
10.3.7.1 Market Trends
10.3.7.2 Market Forecast
10.4 Latin America
10.4.1 Brazil
10.4.1.1 Market Trends
10.4.1.2 Market Forecast
10.4.2 Mexico
10.4.2.1 Market Trends
10.4.2.2 Market Forecast
10.4.3 Others
10.4.3.1 Market Trends
10.4.3.2 Market Forecast
10.5 Middle East and Africa
10.5.1 Market Trends
10.5.2 Market Breakup by Country
10.5.3 Market Forecast
11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14 Price Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
15.3.1 Ambhar Tequila
15.3.1.1 Company Overview
15.3.1.2 Product Portfolio
15.3.2 Bacardi Limited
15.3.2.1 Company Overview
15.3.2.2 Product Portfolio
15.3.2.3 SWOT Analysis
15.3.3 Beam Suntory, Inc. (Suntory Beverage & Food Ltd)
15.3.3.1 Company Overview
15.3.3.2 Product Portfolio
15.3.4 Brown–Forman
15.3.4.1 Company Overview
15.3.4.2 Product Portfolio
15.3.4.3 Financials
15.3.4.4 SWOT Analysis
15.3.5 Diageo Plc
15.3.5.1 Company Overview
15.3.5.2 Product Portfolio
15.3.6 Dos Lunas
15.3.6.1 Company Overview
15.3.6.2 Product Portfolio
15.3.7 El Agave Artesanal
15.3.7.1 Company Overview
15.3.7.2 Product Portfolio
15.3.8 El Grado Tequila
15.3.8.1 Company Overview
15.3.8.2 Product Portfolio
15.3.9 Jose Cuervo
15.3.9.1 Company Overview
15.3.9.2 Product Portfolio
15.3.10 Tequila Arette
15.3.10.1 Company Overview
15.3.10.2 Product Portfolio
List of Figures
Figure 1: Global: Tequila Market: Major Drivers and Challenges
Figure 2: Global: Tequila Market: Sales Value (in Billion US$), 2018-2023
Figure 3: Global: Tequila Market: Breakup by Product Type (in %), 2023
Figure 4: Global: Tequila Market: Breakup by Purity (in %), 2023
Figure 5: Global: Tequila Market: Breakup by Price Range (in %), 2023
Figure 6: Global: Tequila Market: Breakup by Distribution Channel (in %), 2023
Figure 7: Global: Tequila Market: Breakup by Region (in %), 2023
Figure 8: Global: Tequila Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 9: Global: Tequila (Blanco) Market: Sales Value (in Million US$), 2018 & 2023
Figure 10: Global: Tequila (Blanco) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 11: Global: Tequila (Joven) Market: Sales Value (in Million US$), 2018 & 2023
Figure 12: Global: Tequila (Joven) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 13: Global: Tequila (Mixto Gold) Market: Sales Value (in Million US$), 2018 & 2023
Figure 14: Global: Tequila (Mixto Gold) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 15: Global: Tequila (Reposado) Market: Sales Value (in Million US$), 2018 & 2023
Figure 16: Global: Tequila (Reposado) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 17: Global: Tequila (Anejo) Market: Sales Value (in Million US$), 2018 & 2023
Figure 18: Global: Tequila (Anejo) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 19: Global: Tequila (Extra Anejo) Market: Sales Value (in Million US$), 2018 & 2023
Figure 20: Global: Tequila (Extra Anejo) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 21: Global: Tequila (100% Tequila) Market: Sales Value (in Million US$), 2018 & 2023
Figure 22: Global: Tequila (100% Tequila) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 23: Global: Tequila (60% Tequila) Market: Sales Value (in Million US$), 2018 & 2023
Figure 24: Global: Tequila (60% Tequila) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 25: Global: Tequila (Premium Tequila) Market: Sales Value (in Million US$), 2018 & 2023
Figure 26: Global: Tequila (Premium Tequila) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 27: Global: Tequila (Value Tequila) Market: Sales Value (in Million US$), 2018 & 2023
Figure 28: Global: Tequila (Value Tequila) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 29: Global: Tequila (Premium and Super-Premium Tequila) Market: Sales Value (in Million US$), 2018 & 2023
Figure 30: Global: Tequila (Premium and Super-Premium Tequila) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 31: Global: Tequila (Ultra-Premium Tequila) Market: Sales Value (in Million US$), 2018 & 2023
Figure 32: Global: Tequila (Ultra-Premium Tequila) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 33: Global: Tequila (Off-Trade) Market: Sales Value (in Million US$), 2018 & 2023
Figure 34: Global: Tequila (Off-Trade) Market: Breakup by Type (in %), 2023
Figure 35: Global: Tequila (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2018 & 2023
Figure 36: Global: Tequila (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 37: Global: Tequila (Discount Stores) Market: Sales Value (in Million US$), 2018 & 2023
Figure 38: Global: Tequila (Discount Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 39: Global: Tequila (Online Stores) Market: Sales Value (in Million US$), 2018 & 2023
Figure 40: Global: Tequila (Online Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 41: Global: Tequila (Others) Market: Sales Value (in Million US$), 2018 & 2023
Figure 42: Global: Tequila (Others) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 43: Global: Tequila (Off-Trade) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 44: Global: Tequila (On-Trade) Market: Sales Value (in Million US$), 2018 & 2023
Figure 45: Global: Tequila (On-Trade) Market: Breakup by Type (in %), 2023
Figure 46: Global: Tequila (Restaurants and Bars) Market: Sales Value (in Million US$), 2018 & 2023
Figure 47: Global: Tequila (Restaurants and Bars) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 48: Global: Tequila (Liquor Stores) Market: Sales Value (in Million US$), 2018 & 2023
Figure 49: Global: Tequila (Liquor Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 50: Global: Tequila (Others) Market: Sales Value (in Million US$), 2018 & 2023
Figure 51: Global: Tequila (Others) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 52: Global: Tequila (On-Trade) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 53: North America: Tequila Market: Sales Value (in Million US$), 2018 & 2023
Figure 54: North America: Tequila Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 55: United States: Tequila Market: Sales Value (in Million US$), 2018 & 2023
Figure 56: United States: Tequila Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 57: Canada: Tequila Market: Sales Value (in Million US$), 2018 & 2023
Figure 58: Canada: Tequila Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 59: Asia Pacific: Tequila Market: Sales Value (in Million US$), 2018 & 2023
Figure 60: Asia Pacific: Tequila Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 61: China: Tequila Market: Sales Value (in Million US$), 2018 & 2023
Figure 62: China: Tequila Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 63: Japan: Tequila Market: Sales Value (in Million US$), 2018 & 2023
Figure 64: Japan: Tequila Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 65: India: Tequila Market: Sales Value (in Million US$), 2018 & 2023
Figure 66: India: Tequila Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 67: South Korea: Tequila Market: Sales Value (in Million US$), 2018 & 2023
Figure 68: South Korea: Tequila Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 69: Australia: Tequila Market: Sales Value (in Million US$), 2018 & 2023
Figure 70: Australia: Tequila Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 71: Indonesia: Tequila Market: Sales Value (in Million US$), 2018 & 2023
Figure 72: Indonesia: Tequila Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 73: Others: Tequila Market: Sales Value (in Million US$), 2018 & 2023
Figure 74: Others: Tequila Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 75: Europe: Tequila Market: Sales Value (in Million US$), 2018 & 2023
Figure 76: Europe: Tequila Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 77: Germany: Tequila Market: Sales Value (in Million US$), 2018 & 2023
Figure 78: Germany: Tequila Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 79: France: Tequila Market: Sales Value (in Million US$), 2018 & 2023
Figure 80: France: Tequila Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 81: United Kingdom: Tequila Market: Sales Value (in Million US$), 2018 & 2023
Figure 82: United Kingdom: Tequila Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 83: Italy: Tequila Market: Sales Value (in Million US$), 2018 & 2023
Figure 84: Italy: Tequila Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 85: Spain: Tequila Market: Sales Value (in Million US$), 2018 & 2023
Figure 86: Spain: Tequila Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 87: Russia: Tequila Market: Sales Value (in Million US$), 2018 & 2023
Figure 88: Russia: Tequila Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 89: Others: Tequila Market: Sales Value (in Million US$), 2018 & 2023
Figure 90: Others: Tequila Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 91: Latin America: Tequila Market: Sales Value (in Million US$), 2018 & 2023
Figure 92: Latin America: Tequila Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 93: Brazil: Tequila Market: Sales Value (in Million US$), 2018 & 2023
Figure 94: Brazil: Tequila Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 95: Mexico: Tequila Market: Sales Value (in Million US$), 2018 & 2023
Figure 96: Mexico: Tequila Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 97: Others: Tequila Market: Sales Value (in Million US$), 2018 & 2023
Figure 98: Others: Tequila Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 99: Middle East and Africa: Tequila Market: Sales Value (in Million US$), 2018 & 2023
Figure 100: Middle East and Africa: Tequila Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 101: Global: Tequila Industry: SWOT Analysis
Figure 102: Global: Tequila Industry: Value Chain Analysis
Figure 103: Global: Tequila Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: Global: Tequila Market: Key Industry Highlights, 2023 and 2032
Table 2: Global: Tequila Market Forecast: Breakup by Product Type (in Million US$), 2024-2032
Table 3: Global: Tequila Market Forecast: Breakup by Purity (in Million US$), 2024-2032
Table 4: Global: Tequila Market Forecast: Breakup by Price Range (in Million US$), 2024-2032
Table 5: Global: Tequila Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
Table 6: Global: Tequila Market Forecast: Breakup by Region (in Million US$), 2024-2032
Table 7: Global: Tequila Market Structure
Table 8: Global: Tequila Market: Key Players
Purchase Options
Benefits of Customization
Personalize this research
Triangulate with your data
Get data as per your format and definition
Gain a deeper dive into a specific application, geography, customer, or competitor
Any level of personalization
Get in Touch With Us
UNITED STATES
Phone: +1-631-791-1145
INDIA
Phone: +91-120-433-0800
UNITED KINGDOM
Phone: +44-753-714-6104
Email: sales@imarcgroup.com
Client Testimonials
The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required
Read More
We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra
Read More
Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.
Read More.webp)
We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.
Read More
The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.
Read More
The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.
Read More
My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.
Read More
I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.
Read More.webp){kind=logo}
We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.
Read More
IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.
Read More
IMARC did an outstanding job in preparing our study. They were punctual and precise, delivering all the data we required in a clear and well-organized format. Their attention to detail and ability to meet deadlines was impressive, making them a reliable partner for our project.
Read More
I wanted to express my sincere appreciation for your efforts in handling this matter. Your dedication and commitment have truly been commendable. It is evident that you have put in a tremendous amount of hard work and expertise into resolving the issues at hand. I would also like to take this opportunity to inform you that we are greatly interested
Read More
Overall, the deliverable was well organized and my experience with the project team was good. In particular, I appreciated how they responded when I requested additional information and the Japanese version.
Read More
The IMARC team were extremely professional and very cooperative. The team were also extremely flexible in making changes and modifications wherever required. The entire experience right from project kick-off to after sales support was fruitful and smooth.
Read More
I’d like to express my gratitude for the work you accomplished with the industry report. The way you responded to the requirements and delivered under tight timelines shows your expertise, exceptional work ethic and commitment to your customer’s success. The entire team and company are incredibly thankful for your dedication. Once again, thank you
Read More
The market reports from IMARC have been instrumental in guiding our business strategies. We found the reports comprehensive and data-driven, which helped us make informed decisions. The detailed insights and actionable data have consistently provided us with a competitive edge in a rapidly changing alcohol market.
Read More
One of the best things about IMARC is their flexibility and predisposition to tailor the reports and adapt to our needs. They are not just great in their researching and consulting solutions, but their service is unparallelled. We’ve worked with them a couple of times and we will keep working with them in future projects.
Read More
We recently commissioned multiple market research reports from IMARC, and the insights we received were invaluable. The depth of analysis, accuracy of data, and actionable recommendations have greatly enhanced our strategic decision-making.
Read More
The market estimates provided by your team were pretty much in line with what we were theorizing internally. Really appreciate the work on this.
Read More
The sale account manager and the service was excellent. The data and market trends gathered from the report was insightful and really assisted while planning future product and growth strategies.
Read More
The report is excellent and has good amount of data and our team is extremely happy with the information provided.
Read More
Thank you very much for your cooperation and post purchase support. We were really happy with the final deliverable, and the takeaways from the report.
Read More