Kenya Mobile Money Market Report by Technology (USSD, Mobile Wallets, and Others), Business Model (Mobile Led Model, Bank Led Model), Transaction Type (Peer to Peer, Bill Payments, Airtime Top-ups, and Others) 2024-2032

Report Format: PDF+Excel | Report ID: SR112025A1446

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1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Kenya Mobile Money Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Technology
5.5 Market Breakup by Business Model
5.6 Market Breakup by Transaction Type
5.7 Market Forecast
5.8 SWOT Analysis
5.8.1 Overview
5.8.2 Strengths
5.8.3 Weaknesses
5.8.4 Opportunities
5.8.5 Threats
5.9 Value Chain Analysis
5.10 Porters Five Forces Analysis
5.10.1 Overview
5.10.2 Bargaining Power of Buyers
5.10.3 Bargaining Power of Suppliers
5.10.4 Degree of Competition
5.10.5 Threat of New Entrants
5.10.6 Threat of Substitutes
6 Market Breakup by Technology
6.1 USSD
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Mobile Wallets
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Others
6.3.1 Market Trends
6.3.2 Market Forecast
7 Market Breakup by Business Model
7.1 Mobile Led Model
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Bank Led Model
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Transaction Type
8.1 Peer to Peer
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Bill Payments
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Airtime Top-ups
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Others
8.4.1 Market Trends
8.4.2 Market Forecast
9 Regulatory Framework
10 Competitive Landscape
10.1 Market Structure
10.2 Key Players
10.3 Profiles of Key Players
10.3.1 M-Pesa (Vodafone Group)
10.3.2 Equitel Inc.
10.3.3 MobiKash Afrika Limited
10.3.4 Airtel Money

List of Figures

Figure 1: Kenya: Mobile Money Market: Major Drivers and Challenges
Figure 2: Kenya: Mobile Money Market: Transaction Value (in Billion US$), 2018-2023
Figure 3: Kenya: Mobile Money Market: Breakup by Technology (in %), 2023
Figure 4: Kenya: Mobile Money Market: Breakup by Business Model (in %), 2023
Figure 5: Kenya: Mobile Money Market: Breakup by Transaction Type (in %), 2023
Figure 6: Kenya: Mobile Money Market Forecast: Transaction Value (in Billion US$), 2024-2032
Figure 7: Kenya: Mobile Money Industry: SWOT Analysis
Figure 8: Kenya: Mobile Money Industry: Value Chain Analysis
Figure 9: Kenya: Mobile Money Industry: Porter’s Five Forces Analysis
Figure 10: Kenya: Mobile Money Market (USSD): Transaction Value (in Billion US$), 2018 & 2023
Figure 11: Kenya: Mobile Money Market Forecast (USSD): Transaction Value (in Billion US$), 2024-2032
Figure 12: Kenya: Mobile Money Market (Mobile Wallets): Transaction Value (in Billion US$), 2018 & 2023
Figure 13: Kenya: Mobile Money Market Forecast (Mobile Wallets): Transaction Value (in Billion US$), 2024-2032
Figure 14: Kenya: Mobile Money Market (Others): Transaction Value (in Billion US$), 2018 & 2023
Figure 15: Kenya: Mobile Money Market Forecast (Others): Transaction Value (in Billion US$), 2024-2032
Figure 16: Kenya: Mobile Money Market (Mobile Led Model): Transaction Value (in Billion US$), 2018 & 2023
Figure 17: Kenya: Mobile Money Market Forecast (Mobile Led Model): Transaction Value (in Billion US$), 2024-2032
Figure 18: Kenya: Mobile Money Market (Bank Led Model): Transaction Value (in Billion US$), 2018 & 2023
Figure 19: Kenya: Mobile Money Market Forecast (Bank Led Model): Transaction Value (in Billion US$), 2024-2032
Figure 20: Kenya: Mobile Money Market (Peer to Peer): Transaction Value (in Billion US$), 2018 & 2023
Figure 21: Kenya: Mobile Money Market Forecast (Peer to Peer): Transaction Value (in Billion US$), 2024-2032
Figure 22: Kenya: Mobile Money Market (Bill Payments): Transaction Value (in Billion US$), 2018 & 2023
Figure 23: Kenya: Mobile Money Market Forecast (Bill Payments): Transaction Value (in Billion US$), 2024-2032
Figure 24: Kenya: Mobile Money Market (Airtime Top-ups): Transaction Value (in Billion US$), 2018 & 2023
Figure 25: Kenya: Mobile Money Market Forecast (Airtime Top-ups): Transaction Value (in Billion US$), 2024-2032
Figure 26: Kenya: Mobile Money Market (Others): Transaction Value (in Billion US$), 2018 & 2023
Figure 27: Kenya: Mobile Money Market Forecast (Others): Transaction Value (in Billion US$), 2024-2032
Figure 28: Kenya: Mobile Money Market: Breakup by Key Players (in %)

List of Tables

Table 1: Kenya: Mobile Money Market: Key Industry Highlights, 2023 and 2032
Table 2: Kenya: Mobile Money Market Forecast: Breakup by Technology (in Billion US$), 2024-2032
Table 3: Kenya: Mobile Money Market Forecast: Breakup by Business Model (in Billion US$), 2024-2032
Table 4: Kenya: Mobile Money Market Forecast: Breakup by Transaction Type (in Billion US$), 2024-2032
Table 5: Kenya: Mobile Money Market: Competitive Structure
Table 6: Kenya: Mobile Money Market: Key Players

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