Name: Kenya Mobile Money Market Report by Technology (USSD, Mobile Wallets, and Others), Business Model (Mobile Led Model, Bank Led Model), Transaction Type (Peer to Peer, Bill Payments, Airtime Top-ups, and Others) 2024-2032
Creator: IMARC Group
License: https://www.imarcgroup.com/privacy-policy
Keywords: Kenya Mobile Money Market, Kenya Mobile Money Market Share

Kenya Mobile Money Market Report by Technology (USSD, Mobile Wallets, and Others), Business Model (Mobile Led Model, Bank Led Model), Transaction Type (Peer to Peer, Bill Payments, Airtime Top-ups, and Others) 2024-2032

Report Format: PDF+Excel | Report ID: SR112025A1446

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Market Overview:

The Kenya mobile money market size reached US$ 133.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 641.3 Billion by 2032, exhibiting a growth rate (CAGR) of 18.5% during 2024-2032.

Report Attribute	Key Statistics
Base Year	2023
Forecast Years	2024-2032
Historical Years	2018-2023
Market Size in 2023	US$ 133.2 Billion
Market Forecast in 2032	US$ 641.3 Billion
Market Growth Rate 2024-2032	18.5%

Mobile money is an innovative payment service that is operated under financial regulations and performed using a mobile device, offering simple person-to-person money transfer rather than complex banking transactions. It is an easy, secure, fast and affordable way of making payment.

Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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Kenya is the second largest market for mobile money in Africa. Increasing adoption of mobile payment by major economic sectors in Kenya such as agriculture, health, retail and wholesale has supported the growth of mobile money industry in the country. Moreover, M-Pesa had launched mobile money services which included financial transactions such as deposit and withdrawal of money, transfer money, pay bills, etc. This initiative by M-Pesa has further boosted the mobile financial services market in Kenya. The popularity of mobile money is currently increasing among businesses in the country. It is largely being used for peer to peer transfer, cash transfer and purchasing goods and services. A large number of businesses and persons are using mobile money platform as a primary account for financial transactions. Various other factors driving the mobile money market in Kenya are increasing use of smart phones, rising internet penetration, lack of access to formal banking and increasing financial inclusion.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the Kenya mobile money market report, along with forecasts for the period 2024-2032. Our report has categorized the market based on technology, business model and transaction type.

Breakup by Technology:

Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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USSD
Mobile Wallets
Others

Currently, USSD holds majority of the market share in the Kenya mobile money market.

Breakup by Business Model:

Mobile Led Model
Bank Led Model

Currently, mobile led model holds the largest share in the Kenya mobile money market.

Breakup by Transaction Type:

Peer to Peer
Bill Payments
Airtime Top-ups
Others

Currently, peer to peer transaction type holds the highest share in the market.

Competitive Landscape:

The report has also examined the competitive landscape of the market and provides the profiles of the key players operating in the industry. Some of the key players include:

M-Pesa (Vodafone Group)
Equitel Inc.
MobiKash Afrika Limited
Airtel Money

Report Coverage:

Report Features	Details
Base Year of the Analysis	2023
Historical Period	2018-2023
Forecast Period	2024-2032
Units	US$ Billion
Segment Coverage	Technology, Business Model, Transaction Type
Companies Covered	M-Pesa (Vodafone Group), Equitel Inc., MobiKash Afrika Limited, Airtel Money
Customization Scope	10% Free Customization
Report Price and Purchase Option	Single User License: US$ 3699 Five User License: US$ 4699 Corporate License: US$ 5699
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the Kenya mobile money market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Kenya mobile money market?
What is the breakup of the Kenya mobile money market based on the technology?
What is the breakup of the Kenya mobile money market based on the business model?
What is the breakup of the Kenya mobile money market based on the transaction type?
What are the various stages in the value chain of the Kenya mobile money market?
What are the key driving factors and challenges in Kenya mobile money market?
What is the structure of the Kenya mobile money market and who are the key players?
What is the degree of competition in the Kenya mobile money market?

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