Indian Toys Market Report by Toy Type (Plush Toys, Electronic Toys, Games and Puzzles, Construction and Building Toys, Dolls, Ride-Ons, Sports and Outdoor Play Toys, Infant/Pre-school Toys, Activity Toys, and Other Toys), Gender (Unisex Toys, Toys for Boys, Toys for Girls), Distribution Channel (Specialty Stores, Supermarkets and Hypermarkets, Online, and Others), and State 2025-2033

Indian Toys Market Report by Toy Type (Plush Toys, Electronic Toys, Games and Puzzles, Construction and Building Toys, Dolls, Ride-Ons, Sports and Outdoor Play Toys, Infant/Pre-school Toys, Activity Toys, and Other Toys), Gender (Unisex Toys, Toys for Boys, Toys for Girls), Distribution Channel (Specialty Stores, Supermarkets and Hypermarkets, Online, and Others), and State 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A1081

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Global Toys Market 
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Breakup by Product Type
    5.4    Market Breakup by Gender 
    5.5    Market Breakup by Distribution Channel 
    5.6    Market Breakup by Region 
    5.7    Market Forecast 
6   Indian Toys Market 
    6.1    Market Overview
    6.2    Market Performance
    6.3    Impact of COVID-19
    6.4    Market Breakup by Toy Type 
    6.5    Market Breakup by Gender 
    6.6    Market Breakup by Distribution Channel 
    6.7    Performance of Various States
    6.8    Market Forecast 
    6.9    Key Price Indicators 
    6.10    SWOT Analysis 
        6.10.1    Overview
        6.10.2    Strengths
        6.10.3    Weaknesses
        6.10.4    Opportunities
        6.10.5    Threats
    6.11    Value Chain Analysis
        6.11.1    Overview 
        6.11.2    Research and Development 
        6.11.3    Raw Material Procurement 
        6.11.4    Manufacturing 
        6.11.5    Quality Control 
        6.11.6    Marketing 
        6.11.7    Distribution 
        6.11.8    Retailers 
        6.11.9    End Users 
    6.12    Porters Five Forces Analysis
        6.12.1    Overview
        6.12.2    Bargaining Power of Buyers
        6.12.3    Bargaining Power of Suppliers
        6.12.4    Degree of Competition
        6.12.5    Threat of New Entrants
        6.12.6    Threat of Substitutes
    6.13    Government Initiatives 
7   Market Breakup by Toy Type 
    7.1    Plush Toys 
        7.1.1    Market Trends
        7.1.2    Market Forecast
    7.2    Electronic Toys 
        7.2.1    Market Trends
        7.2.2    Market Forecast
    7.3    Games and Puzzles 
        7.3.1    Market Trends
        7.3.2    Market Forecast
    7.4    Construction and Building Toys 
        7.4.1    Market Trends
        7.4.2    Market Forecast
    7.5    Dolls 
        7.5.1    Market Trends
        7.5.2    Market Forecast
    7.6    Ride-Ons 
        7.6.1    Market Trends
        7.6.2    Market Forecast
    7.7    Sports and Outdoor Play Toys 
        7.7.1    Market Trends
        7.7.2    Market Forecast
    7.8    Infant/Pre-school Toys 
        7.8.1    Market Trends
        7.8.2    Market Forecast
    7.9    Activity Toys 
        7.9.1    Market Trends
        7.9.2    Market Forecast
    7.10    Other Toys 
        7.10.1    Market Trends
        7.10.2    Market Forecast
8   Market Breakup by Gender 
    8.1    Unisex Toys 
        8.1.1    Market Trends
        8.1.2    Market Forecast
    8.2    Toys for Boys 
        8.2.1    Market Trends
        8.2.2    Market Forecast
    8.3    Toys for Girls 
        8.3.1    Market Trends
        8.3.2    Market Forecast
9   Market Breakup by Distribution Channel 
    9.1    Specialty Stores 
        9.1.1    Market Trends
        9.1.2    Market Forecast
    9.2    Supermarkets and Hypermarkets 
        9.2.1    Market Trends
        9.2.2    Market Forecast
    9.3    Online 
        9.3.1    Market Trends
        9.3.2    Market Forecast
    9.4    Others 
        9.4.1    Market Trends
        9.4.2    Market Forecast
10  Performance by Various States 
    10.1    Maharashtra 
        10.1.1    Market Trends
        10.1.2    Market Forecast
    10.2    Tamil Nadu 
        10.2.1    Market Trends
        10.2.2    Market Forecast
    10.3    Karnataka 
        10.3.1    Market Trends
        10.3.2    Market Forecast
    10.4    Gujarat 
        10.4.1    Market Trends
        10.4.2    Market Forecast
   10.5    Delhi 
        10.5.1    Market Trends
        10.5.2    Market Forecast
    10.6    Other States 
        10.6.1    Market Trends
        10.6.2    Market Forecast
11  Toys Manufacturing Process 
    11.1    Product Overview 
    11.2    Raw Material Requirement 
    11.3    Various Types of Unit Operations Involved 
    11.4    Key Success and Risk Factors 
12  Competitive Landscape 
    12.1    Market Structure 
    12.2    Market Breakup by Key Players 
13  Key Players Profiles 
    13.1    Funskool
    13.2    Lego 
    13.3    Mattel 
    13.4    Hasbro

List of Figures

​Figure 1: India: Toys Market: Major Drivers and Challenges
Figure 2: Global: Toys Market: Value Trends (in Billion USD), 2019-2024
Figure 3: Global: Toys Market: Breakup by Product Type (in %), 2024
Figure 4: Global: Toys Market: Breakup by Gender (in %), 2024
Figure 5: Global: Toys Market: Breakup by Distribution Channel (in %), 2024
Figure 6: Global: Toys Market: Breakup by Region (in %), 2024
Figure 7: Global: Toys Market Forecast: Value Trends (in Billion USD), 2025-2033
Figure 8: India: Toys Market: Value Trends (in Billion USD), 2019-2024
Figure 9: India: Toys Market: Breakup by Toy Type (in %), 2024
Figure 10: India: Toys Market: Breakup by Gender (in %), 2024
Figure 11: India: Toys Market: Breakup by Distribution Channel (in %), 2024
Figure 12: India: Toys Market: Performance of Various States (in %), 2024
Figure 13: India: Toys Market Forecast: Value Trends (in Billion USD), 2025-2033
Figure 14: Toys Manufacturing: Breakup of Production Cost (in %)
Figure 15: India: Toys Industry: SWOT Analysis
Figure 16: India: Toys Industry: Value Chain Analysis
Figure 17: India: Toys Industry: Porter’s Five Forces Analysis
Figure 18: India: Plush Toys Market: Value Trends (in Million USD), 2019 & 2024
Figure 19: India: Plush Toys Market Forecast: Value Trends (in Million USD), 2025-2033
Figure 20: India: Electronic Toys Market: Value Trends (in Million USD), 2019 & 2024
Figure 21: India: Electronic Toys Market Forecast: Value Trends (in Million USD), 2025-2033
Figure 22: India: Games and Puzzles Market: Value Trends (in Million USD), 2019 & 2024
Figure 23: India: Games and Puzzles Market Forecast: Value Trends (in Million USD), 2025-2033
Figure 24: India: Construction and Building Toys Market: Value Trends (in Million USD), 2019 & 2024
Figure 25: India: Construction and Building Toys Market Forecast: Value Trends (in Million USD), 2025-2033
Figure 26: India: Dolls Market: Value Trends (in Million USD), 2019 & 2024
Figure 27: India: Dolls Market Forecast: Value Trends (in Million USD), 2025-2033
Figure 28: India: Ride-on Toys Market: Value Trends (in Million USD), 2019 & 2024
Figure 29: India: Ride-on Toys Market Forecast: Value Trends (in Million USD), 2025-2033
Figure 30: India: Sports and Outdoor Play Toys Market: Value Trends (in Million USD), 2019 & 2024
Figure 31: India: Sports and Outdoor Play Toys Market Forecast: Value Trends (in Million USD), 2025-2033
Figure 32: India: Infant/Pre-School Toys Market: Value Trends (in Million USD), 2019 & 2024
Figure 33: India: Infant/Pre-school Toys Market Forecast: Value Trends (in Million USD), 2025-2033
Figure 34: India: Activity Toys Market: Value Trends (in Million USD), 2019 & 2024
Figure 35: India: Activity Toys Market Forecast: Value Trends (in Million USD), 2025-2033
Figure 36: India: Other Toys Market: Value Trends (in Million USD), 2019 & 2024
Figure 37: India: Other Toys Market Forecast: Value Trends (in Million USD), 2025-2033
Figure 38: India: Toys (Unisex) Market: Value Trends (in Million USD), 2019 & 2024
Figure 39: India: Toys (Unisex) Market Forecast: Value Trends (in Million USD), 2025-2033
Figure 40: India: Toys (Boys) Market: Value Trends (in Million USD), 2019 & 2024
Figure 41: India: Toys (Boys) Market Forecast: Value Trends (in Million USD), 2025-2033
Figure 42: India: Toys (Girls) Market: Value Trends (in Million USD), 2019 & 2024
Figure 43: India: Toys (Girls) Market Forecast: Value Trends (in Million USD), 2025-2033
Figure 44: India: Toys Market: Sales through Specialty Stores (in Million USD), 2019 & 2024
Figure 45: India: Toys Market Forecast: Sales through Specialty Stores (in Million USD), 2025-2033
Figure 46: India: Toys Market: Sales through Supermarkets and Hypermarkets (in Million USD), 2019 & 2024
Figure 47: India: Toys Market Forecast: Sales through Supermarkets and Hypermarkets (in Million USD), 2025-2033
Figure 48: India: Toys Market: Sales through Online Stores (in Million USD), 2019 & 2024
Figure 49: India: Toys Market Forecast: Sales through Online Stores (in Million USD), 2025-2033
Figure 50: India: Toys Market: Sales through Other Distribution Channels (in Million USD), 2019 & 2024
Figure 51: India: Toys Market Forecast: Sales through Other Distribution Channels (in Million USD), 2025-2033
Figure 52: India: Toys Market Forecast: Performance of Key Regions (in Million USD), 2025-2033
Figure 53: Maharashtra: Toys Market: Value Trends (in Million USD), 2019 & 2024 
Figure 54: Maharashtra: Toys Market Forecast: Value Trends (in Million USD), 2025-2033
Figure 55: Tamil Nadu: Toys Market: Value Trends (in Million USD), 2019 & 2024
Figure 56: Tamil Nadu: Toys Market Forecast: Value Trends (in Million USD), 2025-2033
Figure 57: Karnataka: Toys Market: Value Trends (in Million USD), 2019 & 2024
Figure 58: Karnataka: Toys Market Forecast: Value Trends (in Million USD), 2025-2033
Figure 59: Gujarat: Toys Market: Value Trends (in Million USD), 2019 & 2024
Figure 60: Gujarat: Toys Market Forecast: Value Trends (in Million USD), 2025-2033
Figure 61: Delhi: Toys Market: Value Trends (in Million USD), 2019 & 2024
Figure 62: Delhi: Toys Market Forecast: Value Trends (in Million USD), 2025-2033
Figure 63: Other States: Toys Market: Value Trends (in Million USD), 2019 & 2024
Figure 64: Other States: Toys Market Forecast: Value Trends (in Million USD), 2025-2033
Figure 65: Plush Toy Manufacturing: Detailed Process Flow
Figure 66: India: Toys Market: Breakup by Key Players (in %), 2024

List of Tables

Table 1: Global: Toys Market: Key Industry Highlights, 2024 and 2033
Table 2: India: Toys Market: Key Industry Highlights, 2024 and 2033
Table 3: India: Toys Market Forecast: Breakup by Toy Type (in Million USD), 2025-2033
Table 4: India: Toys Market Forecast: Breakup by Gender (in Million USD), 2025-2033
Table 5: India: Toys Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
Table 6: India: Toys Market Forecast: Performance of Various States (in Million USD), 2025-2033
Table 7: Plush Toy Manufacturing: Raw Material Requirement
Table 8: India: Toys Market: Competitive Structure
Table 9: India: Toys Market: Key Players

Indian Toys Market Report by Toy Type (Plush Toys, Electronic Toys, Games and Puzzles, Construction and Building Toys, Dolls, Ride-Ons, Sports and Outdoor Play Toys, Infant/Pre-school Toys, Activity Toys, and Other Toys), Gender (Unisex Toys, Toys for Boys, Toys for Girls), Distribution Channel (Specialty Stores, Supermarkets and Hypermarkets, Online, and Others), and State 2025-2033
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