The Indian toys market size reached US$ 1.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 4.4 Billion by 2032, exhibiting a growth rate (CAGR) of 10.6% during 2024-2032.
Report Attribute
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Key Statistics
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Base Year
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2023
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Forecast Years
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2024-2032
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Historical Years
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2018-2023
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Market Size in 2023
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US$ 1.7 Billion |
Market Forecast in 2032
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US$ 4.4 Billion |
Market Growth Rate 2024-2032 | 10.6% |
Toys are miniature playthings that help shape the thought process and decision-making ability of infants and young children. They are made from various materials, including cloth, clay, plastic, metals, and wood. They include dolls, puzzles, cards, action figurines, board games, rattles, construction and building toys, kitchen sets, and mechanical cars. They help improve intelligence quotient (IQ), concentration and creativity and promote logical and spatial reasoning skills. Besides this, they assist children in improving social interaction and communication. At present, toys are available in various shapes, colors, and sizes and are extensively used in homes and play schools to facilitate overall child development across India.
The increasing population of India represents one of the key factors catalyzing the demand for toys. In addition, inflating income levels and the rising awareness among individuals about the benefits of toys in improving the cognitive capabilities of children are positively influencing the market in the country. Apart from this, a shifting preference from conventional toys towards modern and hi-tech electronic toys is strengthening the market growth. In line with this, the escalating demand for sensory toys for kids with special needs is driving the market in India. Furthermore, the advent of advanced technology and machinery is encouraging manufacturers to produce innovative toys, which, in turn, is creating a positive market outlook. Moreover, the expansion of organized distribution channels, along with the proliferation of the e-commerce industry that provides doorstep delivery, exciting offers, and secured payment methods, is offering a favorable market outlook in the country. Additionally, the rising sales of smartphones, laptops, and personal computers (PCs), along with the increasing influence of social media, are propelling market growth.
IMARC Group provides an analysis of the key trends in each sub-segment of the Indian toys market report, along with forecasts at the country and state level from 2024-2032. Our report has categorized the market based on toy type, gender and distribution channel.
Breakup by Toy Type:
Infant/pre-school toys currently dominate the market as they help develop problem-solving and motor skills and hand-eye coordination among children.
Breakup by Gender:
Unisex toys account for the majority of the market share as they can be enjoyed by siblings, playmates, and family members.
Breakup by Distribution Channel:
On the basis of the distribution channel, the market has been segmented into specialty stores, supermarkets and hypermarkets, online, and others.
State Insights:
Maharashtra enjoys the leading position in the market due to the presence of various toy manufacturers in the state.
Some of the leading key players in the Indian toys industry are:
This report provides a deep insight into the Indian toys market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the toys market in any manner.
Report Features | Details |
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Base Year of the Analysis | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Units | US$ Billion |
Segment Coverage | Toy Type, Gender, Distribution Channel, State |
State Covered | Maharashtra, Tamil Nadu, Karnataka, Gujarat, Delhi, Others |
Companies Covered | Funskool, Lego, Mattel and Hasbro |
Customization Scope | 10% Free Customization |
Report Price and Purchase Option | Single User License: US$ 2699 Five User License: US$ 3699 Corporate License: US$ 4699 |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
The Indian toys market was valued at US$ 1.7 Billion in 2023.
We expect the Indian toys market to exhibit a CAGR of 10.6% during 2024-2032.
The growing demand for educational toys to enhance experimental learning experiences among the children, along with the advent of innovative electronic digital toys, is primarily driving the Indian toys market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase toys in India.
Based on the toy type, the Indian toys market has been segmented into plush toys, electronic toys, games and puzzles, construction and building toys, dolls, ride-ons, sports and outdoor play toys, infant/pre-school toys, activity toys, and other toys. Among these, infant/pre-school toys represent the largest market share.
Based on the gender, the Indian toys market can be bifurcated into unisex toys, toys for boys, and toys for girls. Currently, unisex toys account for the majority of the total market share.
On a regional level, the market has been classified into Maharashtra, Tamil Nadu, Karnataka, Gujarat, Delhi and others, where Maharashtra currently dominates the Indian market.
Some of the major players in the Indian toys market include Funskool, Lego, Mattel, Hasbro, etc.