India Social Commerce Market Report by Business Model (Business to Consumer (B2C), Business to Business (B2B), Consumer to Consumer (C2C)), Device Type (Laptops and PCs, Mobiles, and Others), Product Type (Personal and Beauty Care, Apparels, Accessories, Home Products, Health Supplements, Food and Beverages, and Others), and Region 2024-2032
Market Overview:
The India social commerce market size reached US$ 4.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 40.3 Billion by 2032, exhibiting a growth rate (CAGR) of 27.96% during 2024-2032.
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Report Attribute
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Key Statistics
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Base Year
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2023
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Forecast Years
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2024-2032
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Historical Years
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2018-2023
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Market Size in 2023
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US$ 4.4 Billion |
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Market Forecast in 2032
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US$ 40.3 Billion |
| Market Growth Rate 2024-2032 | 27.96% |
Social commerce involves the use of a social network community for buying and selling goods or services. It includes local and worldwide marketplaces comprising small and large businesses selling their products to various social media users and individual buyers. The model moves social media beyond its traditional role by encouraging users to utilize social media platforms to complete the purchase. Social commerce is commonly used in various business models, including business-to-customer (B2C), business-to-business (B2B), and customer-to-customer (C2C). It is widely used for the delivery of apparel, home products, health supplements, and personal and beauty care products. Social commerce offers various benefits to the seller, such as increased brand reach, higher search engine ranking, enhanced profit margins, authentic engagement and traffic, and direct communication between the parties involved.
India Social Commerce Market Trends:
The growing digitization in India is one of the key factors driving the growth of the market. Social commerce enables organizations to conduct business without maintaining a physical presence, thereby minimizing infrastructure, communication, and overhead costs. In line with this, the increasing internet penetration and usage of consumer electronics, such as smartphones, laptops, and tablets, to access social media platforms are also creating a positive outlook for the market growth. Apart from this, various technological advancements, such as the integration of social commerce platforms with artificial intelligence (AI)-enabled chatbots and voice assistants that help predict customer behavior and optimize the user experience, are providing an impetus to the market growth. Other factors, including increasing investment from various venture capital (VCs) funds, private equity (PE), and individual investors across the country, evolving lifestyles, rising expenditure capacities of consumers, and extensive promotional activities and brand endorsements on social media platforms, are anticipated to drive the market toward growth.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the India social commerce market report, along with forecasts at the country and regional level from 2024-2032. Our report has categorized the market based on business model, device type and product type.
Breakup by Business Model:
- Business to Consumer (B2C)
- Business to Business (B2B)
- Consumer to Consumer (C2C)
Breakup by Device Type:
- Laptops and PCs
- Mobiles
- Others
Breakup by Product Type:
- Personal and Beauty Care
- Apparels
- Accessories
- Home Products
- Health Supplements
- Food and Beverages
- Others
Breakup by Region:
- North India
- West and Central India
- South India
- East India
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Report Coverage:
| Report Features | Details |
|---|---|
| Base Year of the Analysis | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Units | US$ Billion |
| Segment Coverage | Business Model, Device Type, Product Type, Region |
| Region Covered | North India, West and Central India, South India, East India |
| Customization Scope | 10% Free Customization |
| Report Price and Purchase Option | Single User License: US$ 2699 Five User License: US$ 3699 Corporate License: US$ 4699 |
| Post-Sale Analyst Support | 10-12 Weeks |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report
We expect the India social commerce market to exhibit a CAGR of 27.96% during 2024-2032.
The emerging trend of digitization, along with the rising integration of social commerce platforms with AI-enabled chatbots and voice assistants, that help to predict customer behavior and optimize the user experience, is primarily driving the India social commerce market.
The sudden outbreak of the COVID-19 pandemic has led to the rising adoption of social commerce platforms for encouraging consumers to shop via online channels offering personalized shopping experience and combating the risk of the coronavirus infection upon human interaction.
Based on the business model, the India social commerce market can be segmented into Business to Consumer (B2C), Business to Business (B2B), and Consumer to Consumer (C2C). Among these, Business to Consumer (B2C) currently exhibits a clear dominance in the market.
Based on the device type, the India social commerce market has been divided into laptops and PCs, mobiles, and others, where mobiles account for the majority of the total market share.
Based on the product type, the India social commerce market can be bifurcated into personal and beauty care, apparels, accessories, home products, health supplements, food and beverages, and others. Currently, apparels hold the largest market share.
On a regional level, the market has been classified into North India, West and Central India, South India, and East India, where West and Central India currently dominates the India social commerce market.
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