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East Africa Alcoholic Beverages Market Report by Product (Beer, Wine, Spirit, and Others), Type (Flavor, Unflavored), Packaging Type (Glass Bottles, Plastic Bottles, Cans, and Others), Distribution Channel (Liquor Stores, Restaurants, Hotels, & Bar, Supermarkets and Hypermarkets, Online Retailing, and Others), and Country 2024-2032
Report Format: PDF+Excel | Report ID: SR112024A3253
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1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 East Africa Alcoholic Beverages Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Product
6.1 Beer
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Wine
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Spirit
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Others
6.4.1 Market Trends
6.4.2 Market Forecast
7 Market Breakup by Type
7.1 Flavour
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Unflavored
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Packaging Type
8.1 Glass Bottles
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Plastic Bottles
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Cans
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Others
8.4.1 Market Trends
8.4.2 Market Forecast
9 Market Breakup by Distribution Channel
9.1 Liquor Stores
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Restaurants, Hotels, & Bar
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Supermarkets and Hypermarkets
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Online Retailing
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Others
9.5.1 Market Trends
9.5.2 Market Forecast
10 Market Breakup by Country
10.1 Ethiopia
10.1.1 Market Trends
10.1.2 Market Breakup by Product
10.1.3 Market Breakup by Type
10.1.4 Market Breakup by Packaging Type
10.1.5 Market Breakup by Distribution Channel
10.1.6 Market Forecast
10.2 Kenya
10.2.1 Market Trends
10.2.2 Market Breakup by Product
10.2.3 Market Breakup by Type
10.2.4 Market Breakup by Packaging Type
10.2.5 Market Breakup by Distribution Channel
10.2.6 Market Forecast
10.3 Tanzania
10.3.1 Market Trends
10.3.2 Market Breakup by Product
10.3.3 Market Breakup by Type
10.3.4 Market Breakup by Packaging Type
10.3.5 Market Breakup by Distribution Channel
10.3.6 Market Forecast
10.4 Uganda
10.4.1 Market Trends
10.4.2 Market Breakup by Product
10.4.3 Market Breakup by Type
10.4.4 Market Breakup by Packaging Type
10.4.5 Market Breakup by Distribution Channel
10.4.6 Market Forecast
10.5 Sudan
10.5.1 Market Trends
10.5.2 Market Breakup by Product
10.5.3 Market Breakup by Type
10.5.4 Market Breakup by Packaging Type
10.5.5 Market Breakup by Distribution Channel
10.5.6 Market Forecast
10.6 Rwanda
10.6.1 Market Trends
10.6.2 Market Breakup by Product
10.6.3 Market Breakup by Type
10.6.4 Market Breakup by Packaging Type
10.6.5 Market Breakup by Distribution Channel
10.6.6 Market Forecast
10.7 Others
10.7.1 Market Trends
10.7.2 Market Breakup by Product
10.7.3 Market Breakup by Type
10.7.4 Market Breakup by Packaging Type
10.7.5 Market Breakup by Distribution Channel
10.7.6 Market Forecast
11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats
12 Value Chain Analysis
12.1 Overview
12.2 Raw Material Procurement
12.3 Manufacturing
12.4 Marketing
12.5 Distribution
12.6 Exports
12.7 Retailers
12.8 End Use
13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 Africa Spirits Limited (ASL)
14.3.1.1 Company Overview
14.3.1.2 Product Portfolio
14.3.2 Diageo
14.3.2.1 Company Overview
14.3.2.2 Product Portfolio
14.3.2.3 Financials
14.3.3 EABL
14.3.3.1 Company Overview
14.3.3.2 Product Portfolio
14.3.3.3 Financials
14.3.4 ELLE KENYA
14.3.4.1 Company Overview
14.3.4.2 Product Portfolio
14.3.5 Kenya Wine Agencies Limited
14.3.5.1 Company Overview
14.3.5.2 Product Portfolio
14.3.6 Nile Breweries Ltd.
14.3.6.1 Company Overview
14.3.6.2 Product Portfolio
14.3.7 Tanzania Breweries Limited
14.3.7.1 Company Overview
14.3.7.2 Product Portfolio
14.3.8 Vinepack Ltd.
14.3.8.1 Company Overview
14.3.8.2 Product Portfolio
List of Figures
Figure 1: East Africa: Alcoholic Beverages Market: Major Drivers and Challenges
Figure 2: East Africa: Alcoholic Beverages Market: Sales Value (in Million US$), 2018-2023
Figure 3: East Africa: Alcoholic Beverages Market: Sales Volume (in Million Hectoliters), 2018-2023
Figure 4: East Africa: Alcoholic Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 5: East Africa: Alcoholic Beverages Market Forecast: Sales Volume (in Million Hectoliters), 2024-2032
Figure 6: East Africa: Alcoholic Beverages Market: Breakup by Product (in %), 2023
Figure 7: East Africa: Alcoholic Beverages Market: Breakup by Type (in %), 2023
Figure 8: East Africa: Alcoholic Beverages Market: Breakup by Packaging Type (in %), 2023
Figure 9: East Africa: Alcoholic Beverages Market: Breakup by Distribution Channel (in %), 2023
Figure 10: East Africa: Alcoholic Beverages Market: Breakup by Country (in %), 2023
Figure 11: East Africa: Alcoholic Beverages (Beer) Market: Sales Value (in Million US$), 2018 & 2023
Figure 12: East Africa: Alcoholic Beverages (Beer) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 13: East Africa: Alcoholic Beverages (Beer) Market: Sales Volume (in Million Hectoliters), 2018 & 2023
Figure 14: East Africa: Alcoholic Beverages (Beer) Market Forecast: Sales Volume (in Million Hectoliters), 2024-2032
Figure 15: East Africa: Alcoholic Beverages (Wine) Market: Sales Value (in Million US$), 2018 & 2023
Figure 16: East Africa: Alcoholic Beverages (Wine) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 17: East Africa: Alcoholic Beverages (Wine) Market: Sales Volume (in Million Hectoliters), 2018 & 2023
Figure 18: East Africa: Alcoholic Beverages (Wine) Market Forecast: Sales Volume (in Million Hectoliters), 2024-2032
Figure 19: East Africa: Alcoholic Beverages (Spirit) Market: Sales Value (in Million US$), 2018 & 2023
Figure 20: East Africa: Alcoholic Beverages (Spirit) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 21: East Africa: Alcoholic Beverages (Spirit) Market: Sales Volume (in Million Hectoliters), 2018 & 2023
Figure 22: East Africa: Alcoholic Beverages (Spirit) Market Forecast: Sales Volume (in Million Hectoliters), 2024-2032
Figure 23: East Africa: Alcoholic Beverages (Other Products) Market: Sales Value (in Million US$), 2018 & 2023
Figure 24: East Africa: Alcoholic Beverages (Other Products) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 25: East Africa: Alcoholic Beverages (Other Products) Market: Sales Volume (in Million Hectoliters), 2018 & 2023
Figure 26: East Africa: Alcoholic Beverages (Other Products) Market Forecast: Sales Volume (in Million Hectoliters), 2024-2032
Figure 27: East Africa: Alcoholic Beverages (Flavor) Market: Sales Value (in Million US$), 2018 & 2023
Figure 28: East Africa: Alcoholic Beverages (Flavor) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 29: East Africa: Alcoholic Beverages (Flavor) Market: Sales Volume (in Million Hectoliters), 2018 & 2023
Figure 30: East Africa: Alcoholic Beverages (Flavor) Market Forecast: Sales Volume (in Million Hectoliters), 2024-2032
Figure 31: East Africa: Alcoholic Beverages (Unflavored) Market: Sales Value (in Million US$), 2018 & 2023
Figure 32: East Africa: Alcoholic Beverages (Unflavored) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 33: East Africa: Alcoholic Beverages (Unflavored) Market: Sales Volume (in Million Hectoliters), 2018 & 2023
Figure 34: East Africa: Alcoholic Beverages (Unflavored) Market Forecast: Sales Volume (in Million Hectoliters), 2024-2032
Figure 35: East Africa: Alcoholic Beverages (Glass Bottles) Market: Sales Value (in Million US$), 2018 & 2023
Figure 36: East Africa: Alcoholic Beverages (Glass Bottles) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 37: East Africa: Alcoholic Beverages (Glass Bottles) Market: Sales Volume (in Million Hectoliters), 2018 & 2023
Figure 38: East Africa: Alcoholic Beverages (Glass Bottles) Market Forecast: Sales Volume (in Million Hectoliters), 2024-2032
Figure 39: East Africa: Alcoholic Beverages (Plastic Bottles) Market: Sales Value (in Million US$), 2018 & 2023
Figure 40: East Africa: Alcoholic Beverages (Plastic Bottles) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 41: East Africa: Alcoholic Beverages (Plastic Bottles) Market: Sales Volume (in Million Hectoliters), 2018 & 2023
Figure 42: East Africa: Alcoholic Beverages (Plastic Bottles) Market Forecast: Sales Volume (in Million Hectoliters), 2024-2032
Figure 43: East Africa: Alcoholic Beverages (Cans) Market: Sales Value (in Million US$), 2018 & 2023
Figure 44: East Africa: Alcoholic Beverages (Cans) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 45: East Africa: Alcoholic Beverages (Cans) Market: Sales Volume (in Million Hectoliters), 2018 & 2023
Figure 46: East Africa: Alcoholic Beverages (Cans) Market Forecast: Sales Volume (in Million Hectoliters), 2024-2032
Figure 47: East Africa: Alcoholic Beverages (Other Packaging Types) Market: Sales Value (in Million US$), 2018 & 2023
Figure 48: East Africa: Alcoholic Beverages (Other Packaging Types) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 49: East Africa: Alcoholic Beverages (Other Packaging Types) Market: Sales Volume (in Million Hectoliters), 2018 & 2023
Figure 50: East Africa: Alcoholic Beverages (Other Packaging Types) Market Forecast: Sales Volume (in Million Hectoliters), 2024-2032
Figure 51: East Africa: Alcoholic Beverages (Liquor Stores) Market: Sales Value (in Million US$), 2018 & 2023
Figure 52: East Africa: Alcoholic Beverages (Liquor Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 53: East Africa: Alcoholic Beverages (Liquor Stores) Market: Sales Volume (in Million Hectoliters), 2018 & 2023
Figure 54: East Africa: Alcoholic Beverages (Liquor Stores) Market Forecast: Sales Volume (in Million Hectoliters), 2024-2032
Figure 55: East Africa: Alcoholic Beverages (Restaurants, Hotels, & Bar) Market: Sales Value (in Million US$), 2018 & 2023
Figure 56: East Africa: Alcoholic Beverages (Restaurants, Hotels, & Bar) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 57: East Africa: Alcoholic Beverages (Restaurants, Hotels, & Bar) Market: Sales Volume (in Million Hectoliters), 2018 & 2023
Figure 58: East Africa: Alcoholic Beverages (Restaurants, Hotels, & Bar) Market Forecast: Sales Volume (in Million Hectoliters), 2024-2032
Figure 59: East Africa: Alcoholic Beverages (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2018 & 2023
Figure 60: East Africa: Alcoholic Beverages (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 61: East Africa: Alcoholic Beverages (Supermarkets and Hypermarkets) Market: Sales Volume (in Million Hectoliters), 2018 & 2023
Figure 62: East Africa: Alcoholic Beverages (Supermarkets and Hypermarkets) Market Forecast: Sales Volume (in Million Hectoliters), 2024-2032
Figure 63: East Africa: Alcoholic Beverages (Online Retailing) Market: Sales Value (in Million US$), 2018 & 2023
Figure 64: East Africa: Alcoholic Beverages (Online Retailing) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 65: East Africa: Alcoholic Beverages (Online Retailing) Market: Sales Volume (in Million Hectoliters), 2018 & 2023
Figure 66: East Africa: Alcoholic Beverages (Online Retailing) Market Forecast: Sales Volume (in Million Hectoliters), 2024-2032
Figure 67: East Africa: Alcoholic Beverages (Other Distribution Channels) Market: Sales Value (in Million US$), 2018 & 2023
Figure 68: East Africa: Alcoholic Beverages (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 69: East Africa: Alcoholic Beverages (Other Distribution Channels) Market: Sales Volume (in Million Hectoliters), 2018 & 2023
Figure 70: East Africa: Alcoholic Beverages (Other Distribution Channels) Market Forecast: Sales Volume (in Million Hectoliters), 2024-2032
Figure 71: Ethiopia: Alcoholic Beverages Market: Sales Value (in Million US$), 2018 & 2023
Figure 72: Ethiopia: Alcoholic Beverages Market: Sales Volume (in Million Hectoliters), 2018 & 2023
Figure 73: Ethiopia: Alcoholic Beverages Market: Breakup by Product (in %), 2023
Figure 74: Ethiopia: Alcoholic Beverages Market: Breakup by Type (in %), 2023
Figure 75: Ethiopia: Alcoholic Beverages Market: Breakup by Packaging Type (in %), 2023
Figure 76: Ethiopia: Alcoholic Beverages Market: Breakup by Distribution Channel (in %), 2023
Figure 77: Ethiopia: Alcoholic Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 78: Ethiopia: Alcoholic Beverages Market Forecast: Sales Volume (in Million Hectoliters), 2024-2032
Figure 79: Kenya: Alcoholic Beverages Market: Sales Value (in Million US$), 2018 & 2023
Figure 80: Kenya: Alcoholic Beverages Market: Sales Volume (in Million Hectoliters), 2018 & 2023
Figure 81: Kenya: Alcoholic Beverages Market: Breakup by Product (in %), 2023
Figure 82: Kenya: Alcoholic Beverages Market: Breakup by Type (in %), 2023
Figure 83: Kenya: Alcoholic Beverages Market: Breakup by Packaging Type (in %), 2023
Figure 84: Kenya: Alcoholic Beverages Market: Breakup by Distribution Channel (in %), 2023
Figure 85: Kenya: Alcoholic Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 86: Kenya: Alcoholic Beverages Market Forecast: Sales Volume (in Million Hectoliters), 2024-2032
Figure 87: Tanzania: Alcoholic Beverages Market: Sales Value (in Million US$), 2018 & 2023
Figure 88: Tanzania: Alcoholic Beverages Market: Sales Volume (in Million Hectoliters), 2018 & 2023
Figure 89: Tanzania: Alcoholic Beverages Market: Breakup by Product (in %), 2023
Figure 90: Tanzania: Alcoholic Beverages Market: Breakup by Type (in %), 2023
Figure 91: Tanzania: Alcoholic Beverages Market: Breakup by Packaging Type (in %), 2023
Figure 92: Tanzania: Alcoholic Beverages Market: Breakup by Distribution Channel (in %), 2023
Figure 93: Tanzania: Alcoholic Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 94: Tanzania: Alcoholic Beverages Market Forecast: Sales Volume (in Million Hectoliters), 2024-2032
Figure 95: Uganda: Alcoholic Beverages Market: Sales Value (in Million US$), 2018 & 2023
Figure 96: Uganda: Alcoholic Beverages Market: Sales Volume (in Million Hectoliters), 2018 & 2023
Figure 97: Uganda: Alcoholic Beverages Market: Breakup by Product (in %), 2023
Figure 98: Uganda: Alcoholic Beverages Market: Breakup by Type (in %), 2023
Figure 99: Uganda: Alcoholic Beverages Market: Breakup by Packaging Type (in %), 2023
Figure 100: Uganda: Alcoholic Beverages Market: Breakup by Distribution Channel (in %), 2023
Figure 101: Uganda: Alcoholic Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 102: Uganda: Alcoholic Beverages Market Forecast: Sales Volume (in Million Hectoliters), 2024-2032
Figure 103: Sudan: Alcoholic Beverages Market: Sales Value (in Million US$), 2018 & 2023
Figure 104: Sudan: Alcoholic Beverages Market: Sales Volume (in Million Hectoliters), 2018 & 2023
Figure 105: Sudan: Alcoholic Beverages Market: Breakup by Product (in %), 2023
Figure 106: Sudan: Alcoholic Beverages Market: Breakup by Type (in %), 2023
Figure 107: Sudan: Alcoholic Beverages Market: Breakup by Packaging Type (in %), 2023
Figure 108: Sudan: Alcoholic Beverages Market: Breakup by Distribution Channel (in %), 2023
Figure 109: Sudan: Alcoholic Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 110: Sudan: Alcoholic Beverages Market Forecast: Sales Volume (in Million Hectoliters), 2024-2032
Figure 111: Rwanda: Alcoholic Beverages Market: Sales Value (in Million US$), 2018 & 2023
Figure 112: Rwanda: Alcoholic Beverages Market: Sales Volume (in Million Hectoliters), 2018 & 2023
Figure 113: Rwanda: Alcoholic Beverages Market: Breakup by Product (in %), 2023
Figure 114: Rwanda: Alcoholic Beverages Market: Breakup by Type (in %), 2023
Figure 115: Rwanda: Alcoholic Beverages Market: Breakup by Packaging Type (in %), 2023
Figure 116: Rwanda: Alcoholic Beverages Market: Breakup by Distribution Channel (in %), 2023
Figure 117: Rwanda: Alcoholic Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 118: Rwanda: Alcoholic Beverages Market Forecast: Sales Volume (in Million Hectoliters), 2024-2032
Figure 119: Others: Alcoholic Beverages Market: Sales Value (in Million US$), 2018 & 2023
Figure 120: Others: Alcoholic Beverages Market: Sales Volume (in Million Hectoliters), 2018 & 2023
Figure 121: Others: Alcoholic Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 122: Others: Alcoholic Beverages Market Forecast: Sales Volume (in Million Hectoliters), 2024-2032
Figure 123: East Africa: Alcoholic Beverages Industry: SWOT Analysis
Figure 124: East Africa: Alcoholic Beverages Industry: Value Chain Analysis
Figure 125: East Africa: Alcoholic Beverages Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: East Africa: Alcoholic Beverages Market: Key Industry Highlights, 2023 and 2032
Table 2: East Africa: Alcoholic Beverages Market Forecast: Breakup by Product (in Million US$), 2024-2032
Table 3: East Africa: Alcoholic Beverages Market Forecast: Breakup by Product (in Million Hectoliters), 2024-2032
Table 4: East Africa: Alcoholic Beverages Market Forecast: Breakup by Type (in Million US$), 2024-2032
Table 5: East Africa: Alcoholic Beverages Market Forecast: Breakup by Type (in Million Hectoliters), 2024-2032
Table 6: East Africa: Alcoholic Beverages Market Forecast: Breakup by Packaging Type (in Million US$), 2024-2032
Table 7: East Africa: Alcoholic Beverages Market Forecast: Breakup by Packaging Type (in Million Hectoliters), 2024-2032
Table 8: East Africa: Alcoholic Beverages Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
Table 9: East Africa: Alcoholic Beverages Market Forecast: Breakup by Distribution Channel (in Million Hectoliters), 2024-2032
Table 10: East Africa: Alcoholic Beverages Market Forecast: Breakup by Country (in Million US$), 2024-2032
Table 11: East Africa: Alcoholic Beverages Market Forecast: Breakup by Country (in Million Hectoliters), 2024-2032
Table 12: East Africa: Alcoholic Beverages Market: Key Players
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