East Africa Alcoholic Beverages Market Report by Product (Beer, Wine, Spirit, and Others), Type (Flavor, Unflavored), Packaging Type (Glass Bottles, Plastic Bottles, Cans, and Others), Distribution Channel (Liquor Stores, Restaurants, Hotels, & Bar, Supermarkets and Hypermarkets, Online Retailing, and Others), and Country 2025-2033

East Africa Alcoholic Beverages Market Report by Product (Beer, Wine, Spirit, and Others), Type (Flavor, Unflavored), Packaging Type (Glass Bottles, Plastic Bottles, Cans, and Others), Distribution Channel (Liquor Stores, Restaurants, Hotels, & Bar, Supermarkets and Hypermarkets, Online Retailing, and Others), and Country 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A3253

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   East Africa Alcoholic Beverages Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6   Market Breakup by Product
    6.1    Beer
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Wine
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Spirit
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Others
        6.4.1 Market Trends
        6.4.2 Market Forecast
7   Market Breakup by Type
    7.1   Flavour
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Unflavored
        7.2.1 Market Trends
        7.2.2 Market Forecast
8   Market Breakup by Packaging Type
    8.1   Glass Bottles
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Plastic Bottles
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Cans
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Others
        8.4.1 Market Trends
        8.4.2 Market Forecast
9   Market Breakup by Distribution Channel
    9.1    Liquor Stores
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Restaurants, Hotels, & Bar
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    Supermarkets and Hypermarkets
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    Online Retailing
        9.4.1 Market Trends
        9.4.2 Market Forecast
    9.5    Others
        9.5.1 Market Trends
        9.5.2 Market Forecast
10  Market Breakup by Country
    10.1    Ethiopia
        10.1.1 Market Trends
        10.1.2 Market Breakup by Product 
        10.1.3 Market Breakup by Type
        10.1.4 Market Breakup by Packaging Type
        10.1.5 Market Breakup by Distribution Channel
        10.1.6 Market Forecast
    10.2    Kenya
        10.2.1 Market Trends
        10.2.2 Market Breakup by Product 
        10.2.3 Market Breakup by Type
        10.2.4 Market Breakup by Packaging Type
        10.2.5 Market Breakup by Distribution Channel
        10.2.6 Market Forecast
    10.3    Tanzania
        10.3.1 Market Trends
        10.3.2 Market Breakup by Product 
        10.3.3 Market Breakup by Type
        10.3.4 Market Breakup by Packaging Type
        10.3.5 Market Breakup by Distribution Channel
        10.3.6 Market Forecast
    10.4    Uganda
        10.4.1 Market Trends
        10.4.2 Market Breakup by Product 
        10.4.3 Market Breakup by Type
        10.4.4 Market Breakup by Packaging Type
        10.4.5 Market Breakup by Distribution Channel
        10.4.6 Market Forecast
    10.5    Sudan
        10.5.1 Market Trends
        10.5.2 Market Breakup by Product 
        10.5.3 Market Breakup by Type
        10.5.4 Market Breakup by Packaging Type
        10.5.5 Market Breakup by Distribution Channel
        10.5.6 Market Forecast
    10.6    Rwanda
        10.6.1 Market Trends
        10.6.2 Market Breakup by Product 
        10.6.3 Market Breakup by Type
        10.6.4 Market Breakup by Packaging Type
        10.6.5 Market Breakup by Distribution Channel
        10.6.6 Market Forecast
    10.7    Others
        10.7.1 Market Trends
        10.7.2 Market Breakup by Product 
        10.7.3 Market Breakup by Type
        10.7.4 Market Breakup by Packaging Type
        10.7.5 Market Breakup by Distribution Channel
        10.7.6 Market Forecast
11  SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12  Value Chain Analysis 
    12.1    Overview
    12.2    Raw Material Procurement
    12.3    Manufacturing
    12.4    Marketing
    12.5    Distribution
    12.6    Exports 
    12.7    Retailers
    12.8    End Use 
13  Porters Five Forces Analysis
    13.1    Overview
    13.2    Bargaining Power of Buyers
    13.3    Bargaining Power of Suppliers
    13.4    Degree of Competition
    13.5    Threat of New Entrants
    13.6    Threat of Substitutes
14  Competitive Landscape
    14.1   Market Structure
    14.2   Key Players
    14.3   Profiles of Key Players
        14.3.1   Africa Spirits Limited (ASL)
            14.3.1.1 Company Overview
            14.3.1.2 Product Portfolio
        14.3.2   Diageo
            14.3.2.1 Company Overview
            14.3.2.2 Product Portfolio
            14.3.2.3 Financials
        14.3.3   EABL
            14.3.3.1 Company Overview
            14.3.3.2 Product Portfolio
            14.3.3.3 Financials
        14.3.4   ELLE KENYA 
            14.3.4.1 Company Overview
            14.3.4.2 Product Portfolio
        14.3.5   Kenya Wine Agencies Limited
            14.3.5.1 Company Overview
            14.3.5.2 Product Portfolio
        14.3.6   Nile Breweries Ltd.
            14.3.6.1 Company Overview
            14.3.6.2 Product Portfolio
        14.3.7   Tanzania Breweries Limited
            14.3.7.1 Company Overview
            14.3.7.2 Product Portfolio
        14.3.8   Vinepack Ltd.
            14.3.8.1 Company Overview
            14.3.8.2 Product Portfolio

List of Figures

Figure 1: East Africa: Alcoholic Beverages Market: Major Drivers and Challenges
Figure 2: East Africa: Alcoholic Beverages Market: Sales Value (in Billion USD​​​), 2019-2024
Figure 3: East Africa: Alcoholic Beverages Market: Sales Volume (in Million Hectoliters), 2019-2024
Figure 4: East Africa: Alcoholic Beverages Market Forecast: Sales Value (in Billion USD​​​), 2025-2033
Figure 5: East Africa: Alcoholic Beverages Market Forecast: Sales Volume (in Million Hectoliters), 2025-2033
Figure 6: East Africa: Alcoholic Beverages Market: Breakup by Product (in %), 2024
Figure 7: East Africa: Alcoholic Beverages Market: Breakup by Type (in %), 2024
Figure 8: East Africa: Alcoholic Beverages Market: Breakup by Packaging Type (in %), 2024
Figure 9: East Africa: Alcoholic Beverages Market: Breakup by Distribution Channel (in %), 2024
Figure 10: East Africa: Alcoholic Beverages Market: Breakup by Country (in %), 2024
Figure 11: East Africa: Alcoholic Beverages (Beer) Market: Sales Value (in Million USD​​​), 2019 & 2024
Figure 12: East Africa: Alcoholic Beverages (Beer) Market Forecast: Sales Value (in Million USD​​​), 2025-2033
Figure 13: East Africa: Alcoholic Beverages (Beer) Market: Sales Volume (in Million Hectoliters), 2019 & 2024
Figure 14: East Africa: Alcoholic Beverages (Beer) Market Forecast: Sales Volume (in Million Hectoliters), 2025-2033
Figure 15: East Africa: Alcoholic Beverages (Wine) Market: Sales Value (in Million USD​​​), 2019 & 2024
Figure 16: East Africa: Alcoholic Beverages (Wine) Market Forecast: Sales Value (in Million USD​​​), 2025-2033
Figure 17: East Africa: Alcoholic Beverages (Wine) Market: Sales Volume (in Million Hectoliters), 2019 & 2024
Figure 18: East Africa: Alcoholic Beverages (Wine) Market Forecast: Sales Volume (in Million Hectoliters), 2025-2033
Figure 19: East Africa: Alcoholic Beverages (Spirit) Market: Sales Value (in Million USD​​​), 2019 & 2024
Figure 20: East Africa: Alcoholic Beverages (Spirit) Market Forecast: Sales Value (in Million USD​​​), 2025-2033
Figure 21: East Africa: Alcoholic Beverages (Spirit) Market: Sales Volume (in Million Hectoliters), 2019 & 2024
Figure 22: East Africa: Alcoholic Beverages (Spirit) Market Forecast: Sales Volume (in Million Hectoliters), 2025-2033
Figure 23: East Africa: Alcoholic Beverages (Other Products) Market: Sales Value (in Million USD​​​), 2019 & 2024
Figure 24: East Africa: Alcoholic Beverages (Other Products) Market Forecast: Sales Value (in Million USD​​​), 2025-2033
Figure 25: East Africa: Alcoholic Beverages (Other Products) Market: Sales Volume (in Million Hectoliters), 2019 & 2024
Figure 26: East Africa: Alcoholic Beverages (Other Products) Market Forecast: Sales Volume (in Million Hectoliters), 2025-2033
Figure 27: East Africa: Alcoholic Beverages (Flavor) Market: Sales Value (in Million USD​​​), 2019 & 2024
Figure 28: East Africa: Alcoholic Beverages (Flavor) Market Forecast: Sales Value (in Million USD​​​), 2025-2033
Figure 29: East Africa: Alcoholic Beverages (Flavor) Market: Sales Volume (in Million Hectoliters), 2019 & 2024
Figure 30: East Africa: Alcoholic Beverages (Flavor) Market Forecast: Sales Volume (in Million Hectoliters), 2025-2033
Figure 31: East Africa: Alcoholic Beverages (Unflavored) Market: Sales Value (in Million USD​​​), 2019 & 2024
Figure 32: East Africa: Alcoholic Beverages (Unflavored) Market Forecast: Sales Value (in Million USD​​​), 2025-2033
Figure 33: East Africa: Alcoholic Beverages (Unflavored) Market: Sales Volume (in Million Hectoliters), 2019 & 2024
Figure 34: East Africa: Alcoholic Beverages (Unflavored) Market Forecast: Sales Volume (in Million Hectoliters), 2025-2033
Figure 35: East Africa: Alcoholic Beverages (Glass Bottles) Market: Sales Value (in Million USD​​​), 2019 & 2024
Figure 36: East Africa: Alcoholic Beverages (Glass Bottles) Market Forecast: Sales Value (in Million USD​​​), 2025-2033
Figure 37: East Africa: Alcoholic Beverages (Glass Bottles) Market: Sales Volume (in Million Hectoliters), 2019 & 2024
Figure 38: East Africa: Alcoholic Beverages (Glass Bottles) Market Forecast: Sales Volume (in Million Hectoliters), 2025-2033
Figure 39: East Africa: Alcoholic Beverages (Plastic Bottles) Market: Sales Value (in Million USD​​​), 2019 & 2024
Figure 40: East Africa: Alcoholic Beverages (Plastic Bottles) Market Forecast: Sales Value (in Million USD​​​), 2025-2033
Figure 41: East Africa: Alcoholic Beverages (Plastic Bottles) Market: Sales Volume (in Million Hectoliters), 2019 & 2024
Figure 42: East Africa: Alcoholic Beverages (Plastic Bottles) Market Forecast: Sales Volume (in Million Hectoliters), 2025-2033
Figure 43: East Africa: Alcoholic Beverages (Cans) Market: Sales Value (in Million USD​​​), 2019 & 2024
Figure 44: East Africa: Alcoholic Beverages (Cans) Market Forecast: Sales Value (in Million USD​​​), 2025-2033
Figure 45: East Africa: Alcoholic Beverages (Cans) Market: Sales Volume (in Million Hectoliters), 2019 & 2024
Figure 46: East Africa: Alcoholic Beverages (Cans) Market Forecast: Sales Volume (in Million Hectoliters), 2025-2033
Figure 47: East Africa: Alcoholic Beverages (Other Packaging Types) Market: Sales Value (in Million USD​​​), 2019 & 2024
Figure 48: East Africa: Alcoholic Beverages (Other Packaging Types) Market Forecast: Sales Value (in Million USD​​​), 2025-2033
Figure 49: East Africa: Alcoholic Beverages (Other Packaging Types) Market: Sales Volume (in Million Hectoliters), 2019 & 2024
Figure 50: East Africa: Alcoholic Beverages (Other Packaging Types) Market Forecast: Sales Volume (in Million Hectoliters), 2025-2033
Figure 51: East Africa: Alcoholic Beverages (Liquor Stores) Market: Sales Value (in Million USD​​​), 2019 & 2024
Figure 52: East Africa: Alcoholic Beverages (Liquor Stores) Market Forecast: Sales Value (in Million USD​​​), 2025-2033
Figure 53: East Africa: Alcoholic Beverages (Liquor Stores) Market: Sales Volume (in Million Hectoliters), 2019 & 2024
Figure 54: East Africa: Alcoholic Beverages (Liquor Stores) Market Forecast: Sales Volume (in Million Hectoliters), 2025-2033
Figure 55: East Africa: Alcoholic Beverages (Restaurants, Hotels, & Bar) Market: Sales Value (in Million USD​​​), 2019 & 2024
Figure 56: East Africa: Alcoholic Beverages (Restaurants, Hotels, & Bar) Market Forecast: Sales Value (in Million USD​​​), 2025-2033
Figure 57: East Africa: Alcoholic Beverages (Restaurants, Hotels, & Bar) Market: Sales Volume (in Million Hectoliters), 2019 & 2024
Figure 58: East Africa: Alcoholic Beverages (Restaurants, Hotels, & Bar) Market Forecast: Sales Volume (in Million Hectoliters), 2025-2033
Figure 59: East Africa: Alcoholic Beverages (Supermarkets and Hypermarkets) Market: Sales Value (in Million USD​​​), 2019 & 2024
Figure 60: East Africa: Alcoholic Beverages (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million USD​​​), 2025-2033
Figure 61: East Africa: Alcoholic Beverages (Supermarkets and Hypermarkets) Market: Sales Volume (in Million Hectoliters), 2019 & 2024
Figure 62: East Africa: Alcoholic Beverages (Supermarkets and Hypermarkets) Market Forecast: Sales Volume (in Million Hectoliters), 2025-2033
Figure 63: East Africa: Alcoholic Beverages (Online Retailing) Market: Sales Value (in Million USD​​​), 2019 & 2024
Figure 64: East Africa: Alcoholic Beverages (Online Retailing) Market Forecast: Sales Value (in Million USD​​​), 2025-2033
Figure 65: East Africa: Alcoholic Beverages (Online Retailing) Market: Sales Volume (in Million Hectoliters), 2019 & 2024
Figure 66: East Africa: Alcoholic Beverages (Online Retailing) Market Forecast: Sales Volume (in Million Hectoliters), 2025-2033
Figure 67: East Africa: Alcoholic Beverages (Other Distribution Channels) Market: Sales Value (in Million USD​​​), 2019 & 2024
Figure 68: East Africa: Alcoholic Beverages (Other Distribution Channels) Market Forecast: Sales Value (in Million USD​​​), 2025-2033
Figure 69: East Africa: Alcoholic Beverages (Other Distribution Channels) Market: Sales Volume (in Million Hectoliters), 2019 & 2024
Figure 70: East Africa: Alcoholic Beverages (Other Distribution Channels) Market Forecast: Sales Volume (in Million Hectoliters), 2025-2033
Figure 71: Ethiopia: Alcoholic Beverages Market: Sales Value (in Million USD​​​), 2019 & 2024
Figure 72: Ethiopia: Alcoholic Beverages Market: Sales Volume (in Million Hectoliters), 2019 & 2024
Figure 73: Ethiopia: Alcoholic Beverages Market: Breakup by Product (in %), 2024
Figure 74: Ethiopia: Alcoholic Beverages Market: Breakup by Type (in %), 2024
Figure 75: Ethiopia: Alcoholic Beverages Market: Breakup by Packaging Type (in %), 2024
Figure 76: Ethiopia: Alcoholic Beverages Market: Breakup by Distribution Channel (in %), 2024
Figure 77: Ethiopia: Alcoholic Beverages Market Forecast: Sales Value (in Million USD​​​), 2025-2033
Figure 78: Ethiopia: Alcoholic Beverages Market Forecast: Sales Volume (in Million Hectoliters), 2025-2033
Figure 79: Kenya: Alcoholic Beverages Market: Sales Value (in Million USD​​​), 2019 & 2024
Figure 80: Kenya: Alcoholic Beverages Market: Sales Volume (in Million Hectoliters), 2019 & 2024
Figure 81: Kenya: Alcoholic Beverages Market: Breakup by Product (in %), 2024
Figure 82: Kenya: Alcoholic Beverages Market: Breakup by Type (in %), 2024
Figure 83: Kenya: Alcoholic Beverages Market: Breakup by Packaging Type (in %), 2024
Figure 84: Kenya: Alcoholic Beverages Market: Breakup by Distribution Channel (in %), 2024
Figure 85: Kenya: Alcoholic Beverages Market Forecast: Sales Value (in Million USD​​​), 2025-2033
Figure 86: Kenya: Alcoholic Beverages Market Forecast: Sales Volume (in Million Hectoliters), 2025-2033
Figure 87: Tanzania: Alcoholic Beverages Market: Sales Value (in Million USD​​​), 2019 & 2024
Figure 88: Tanzania: Alcoholic Beverages Market: Sales Volume (in Million Hectoliters), 2019 & 2024
Figure 89: Tanzania: Alcoholic Beverages Market: Breakup by Product (in %), 2024
Figure 90: Tanzania: Alcoholic Beverages Market: Breakup by Type (in %), 2024
Figure 91: Tanzania: Alcoholic Beverages Market: Breakup by Packaging Type (in %), 2024
Figure 92: Tanzania: Alcoholic Beverages Market: Breakup by Distribution Channel (in %), 2024
Figure 93: Tanzania: Alcoholic Beverages Market Forecast: Sales Value (in Million USD​​​), 2025-2033
Figure 94: Tanzania: Alcoholic Beverages Market Forecast: Sales Volume (in Million Hectoliters), 2025-2033
Figure 95: Uganda: Alcoholic Beverages Market: Sales Value (in Million USD​​​), 2019 & 2024
Figure 96: Uganda: Alcoholic Beverages Market: Sales Volume (in Million Hectoliters), 2019 & 2024
Figure 97: Uganda: Alcoholic Beverages Market: Breakup by Product (in %), 2024
Figure 98: Uganda: Alcoholic Beverages Market: Breakup by Type (in %), 2024
Figure 99: Uganda: Alcoholic Beverages Market: Breakup by Packaging Type (in %), 2024
Figure 100: Uganda: Alcoholic Beverages Market: Breakup by Distribution Channel (in %), 2024
Figure 101: Uganda: Alcoholic Beverages Market Forecast: Sales Value (in Million USD​​​), 2025-2033
Figure 102: Uganda: Alcoholic Beverages Market Forecast: Sales Volume (in Million Hectoliters), 2025-2033
Figure 103: Sudan: Alcoholic Beverages Market: Sales Value (in Million USD​​​), 2019 & 2024
Figure 104: Sudan: Alcoholic Beverages Market: Sales Volume (in Million Hectoliters), 2019 & 2024
Figure 105: Sudan: Alcoholic Beverages Market: Breakup by Product (in %), 2024
Figure 106: Sudan: Alcoholic Beverages Market: Breakup by Type (in %), 2024
Figure 107: Sudan: Alcoholic Beverages Market: Breakup by Packaging Type (in %), 2024
Figure 108: Sudan: Alcoholic Beverages Market: Breakup by Distribution Channel (in %), 2024
Figure 109: Sudan: Alcoholic Beverages Market Forecast: Sales Value (in Million USD​​​), 2025-2033
Figure 110: Sudan: Alcoholic Beverages Market Forecast: Sales Volume (in Million Hectoliters), 2025-2033
Figure 111: Rwanda: Alcoholic Beverages Market: Sales Value (in Million USD​​​), 2019 & 2024
Figure 112: Rwanda: Alcoholic Beverages Market: Sales Volume (in Million Hectoliters), 2019 & 2024
Figure 113: Rwanda: Alcoholic Beverages Market: Breakup by Product (in %), 2024
Figure 114: Rwanda: Alcoholic Beverages Market: Breakup by Type (in %), 2024
Figure 115: Rwanda: Alcoholic Beverages Market: Breakup by Packaging Type (in %), 2024
Figure 116: Rwanda: Alcoholic Beverages Market: Breakup by Distribution Channel (in %), 2024
Figure 117: Rwanda: Alcoholic Beverages Market Forecast: Sales Value (in Million USD​​​), 2025-2033
Figure 118: Rwanda: Alcoholic Beverages Market Forecast: Sales Volume (in Million Hectoliters), 2025-2033
Figure 119: Others: Alcoholic Beverages Market: Sales Value (in Million USD​​​), 2019 & 2024
Figure 120: Others: Alcoholic Beverages Market: Sales Volume (in Million Hectoliters), 2019 & 2024
Figure 121: Others: Alcoholic Beverages Market Forecast: Sales Value (in Million USD​​​), 2025-2033
Figure 122: Others: Alcoholic Beverages Market Forecast: Sales Volume (in Million Hectoliters), 2025-2033
Figure 123: East Africa: Alcoholic Beverages Industry: SWOT Analysis
Figure 124: East Africa: Alcoholic Beverages Industry: Value Chain Analysis
Figure 125: East Africa: Alcoholic Beverages Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: East Africa: Alcoholic Beverages Market: Key Industry Highlights, 2024 and 2033
Table 2: East Africa: Alcoholic Beverages Market Forecast: Breakup by Product (in Million USD​​​), 2025-2033
Table 3: East Africa: Alcoholic Beverages Market Forecast: Breakup by Product (in Million Hectoliters), 2025-2033
Table 4: East Africa: Alcoholic Beverages Market Forecast: Breakup by Type (in Million USD​​​), 2025-2033
Table 5: East Africa: Alcoholic Beverages Market Forecast: Breakup by Type (in Million Hectoliters), 2025-2033
Table 6: East Africa: Alcoholic Beverages Market Forecast: Breakup by Packaging Type (in Million USD​​​), 2025-2033
Table 7: East Africa: Alcoholic Beverages Market Forecast: Breakup by Packaging Type (in Million Hectoliters), 2025-2033
Table 8: East Africa: Alcoholic Beverages Market Forecast: Breakup by Distribution Channel (in Million USD​​​), 2025-2033
Table 9: East Africa: Alcoholic Beverages Market Forecast: Breakup by Distribution Channel (in Million Hectoliters), 2025-2033
Table 10: East Africa: Alcoholic Beverages Market Forecast: Breakup by Country (in Million USD​​​), 2025-2033
Table 11: East Africa: Alcoholic Beverages Market Forecast: Breakup by Country (in Million Hectoliters), 2025-2033
Table 12: East Africa: Alcoholic Beverages Market: Key Players

East Africa Alcoholic Beverages Market Report by Product (Beer, Wine, Spirit, and Others), Type (Flavor, Unflavored), Packaging Type (Glass Bottles, Plastic Bottles, Cans, and Others), Distribution Channel (Liquor Stores, Restaurants, Hotels, & Bar, Supermarkets and Hypermarkets, Online Retailing, and Others), and Country 2025-2033
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