The East Africa alcoholic beverages market size reached USD 26.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 51.7 Billion by 2033, exhibiting a growth rate (CAGR) of 7.1% during 2025-2033.
Report Attribute
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Key Statistics
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Base Year
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2024
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Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 26.1 Billion |
Market Forecast in 2033 | USD 51.7 Billion |
Market Growth Rate 2025-2033 | 7.1% |
An alcoholic beverage refers to a drink prepared by mixing ethanol with fermented fruits, grains, sugar, etc. Some of the common product variants include beer, wine, rum, whiskey, brandy, vodka, gin, etc.
The elevating levels of urbanization coupled with the rising influence of western culture are propelling the demand for alcoholic beverages in the region. Furthermore, the improving consumer living standards supported by their increasing disposable income levels are also augmenting the market growth. Several regional manufacturers are introducing numerous innovative flavors catering to changing consumer tastes and preferences. Additionally, numerous brick-and-mortar alcohol shops in the region are adopting online retail platforms for increasing their product sales and reaching out to a larger consumer base. Moreover, the growing penetration of several international key players has led to the introduction of premium products in the regional market. In line with this, the rising investments by these foreign brands in expanding their market presence through local distributors and subsidiaries are also bolstering the market growth in the region.
IMARC Group provides an analysis of the key trends in each sub-segment of the East Africa alcoholic beverages market report, along with forecasts at the regional and country level from 2025-2033. Our report has categorized the market based on product, type, packaging type and distribution channel.
Breakup by Product:
Breakup by Type:
Breakup by Packaging Type:
Breakup by Distribution Channel:
Breakup by Country:
The competitive landscape of the industry has also been examined with some of the keyplayers being Africa Spirits Limited (ASL), Diageo, EABL, ELLE KENYA, Kenya Wine Agencies Limited, Nile Breweries Ltd.,Tanzania Breweries Limited and Vinepack Ltd.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Billion USD, Million Hectoliters |
Segment Coverage | Product, Type, Packaging Type, Distribution Channel, Country |
Countries Covered | Ethiopia, Kenya, Tanzania, Uganda, Sudan, Rwanda, Others |
Companies Covered | Africa Spirits Limited (ASL), Diageo, EABL, ELLE KENYA, Kenya Wine Agencies Limited, Nile Breweries Ltd.,Tanzania Breweries Limited and Vinepack Ltd. |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report: