Asia Pacific Advertising Video-On-Demand (AVOD) Market

Asia Pacific Advertising Video-On-Demand (AVOD) Market Report by Type (Pre-Roll Advertisement, Mid-Roll Advertisement, Post-Roll Advertisement), Streaming Device (Smart TVs, Laptops and Desktops, Smartphones and Tablets, and Others), Content (Media and Entertainment, Music, Travel and Tourism, Sports, and Others), Solution Type (Pay TV on Demand, Over the Top, and Others), Organization (Large Enterprise, Small and Medium Enterprise), and Country 2024-2032

Report Format: PDF+Excel | Report ID: SR112025A6101

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Market Overview:

The Asia Pacific advertising video-on-demand (AVOD) market size reached US$ 25.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 106.1 Billion by 2032, exhibiting a growth rate (CAGR) of 17.41% during 2024-2032.

Report Attribute	Key Statistics
Base Year	2023
Forecast Years	2024-2032
Historical Years	2018-2023
Market Size in 2023	US$ 25.0 Billion
Market Forecast in 2032	US$ 106.1 Billion
Market Growth Rate (2024-2032)	17.41%

Advertising video-on-demand (AVOD) solutions refer to the category of streaming services that provide content for free or at a low price point in exchange for interrupting shows and movies with periodic video ads. Some of the common types of AVOD include pre-roll, mid-roll, and post-roll. AVOD platform offers a part of the advertisement revenue to the broadcaster as an incentive and also facilitates content owners to test, launch, and optimize video content's over-the-top (OTT) viability. As a result, AVOD services are extensively utilized across several verticals, including media and entertainment, music, sports, travel and tourism, etc.

Asia Pacific Advertising Video-On-Demand (AVOD) Market Trends:

The shifting consumer inclination from traditional TV towards online streaming services is primarily driving the Asia Pacific advertising video-on-demand (AVOD) market. In addition to this, the escalating utilization of AVOD by advertisers to build brand awareness and showcase their brands to a massive number of viewers is acting as another significant growth-inducing factor. They can monitor the consumer's location and preferences to offer useful recommendations about nearby products and services. Furthermore, the elevating penetration of social media platforms, such as Facebook, YouTube, Twitter, etc., is also propelling the market for AVOD in the region. Besides this, the introduction of innovative advertisements that are more relevant and less intrusive, ranging from targeted and addressable ads that display messages for localized audiences to PIP-style ads, is further bolstering the APAC market. Moreover, the emerging popularity of next-generation video compression formats, such as H.265, to improve the performance of video streaming is also catalyzing the product demand. Additionally, significant improvements in the broadband infrastructures, along with the launch of high-speed internet solutions, such as 5G, Wi-Fi 5, Wi-Fi 6, etc., are expected to drive the Asia Pacific advertising video-on-demand (AVOD) market in the coming years.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the Asia Pacific advertising video-on-demand (AVOD) market report, along with forecasts at the regional and country levels from 2024-2032. Our report has categorized the market based on type, streaming device, content, solution type, and organization.

Breakup by Type:

Pre-Roll Advertisement
Mid-Roll Advertisement
Post-Roll Advertisement

Breakup by Streaming Device:

Smart TVs
Laptops and Desktops
Smartphones and Tablets
Others

Breakup by Content:

Media and Entertainment
Music
Travel and Tourism
Sports
Others

Breakup by Solution Type:

Pay TV on Demand
Over the Top
Others

Breakup by Organization:

Large Enterprise
Small and Medium Enterprise

Breakup by Country:

China
Japan
India
South Korea
Australia
Indonesia
Others

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Amazon.com, Inc., ByteDance Ltd., Facebook Inc., (Meta Platforms Inc.), Kakao Corp., LINE Corp. (Z Holdings), NAVER Corp., RCTI+, Vidio (Surya Citra Media), Viu International Limited (PCCW Limited), Youtube LLC. (Google LLC.) and iFLiX Pte. Ltd (Tencent Holdings Limited).

Report Coverage:

Report Features	Details
Base Year of the Analysis	2023
Historical Period	2018-2023
Forecast Period	2024-2032
Units	US$ Billion
Segment Coverage	Type, Streaming Device, Content, Solution Type, Organization, Country
Countries Covered	China, Japan, India, South Korea, Australia, Indonesia
Companies Covered	Amazon.com, Inc., ByteDance Ltd., Facebook Inc., (Meta Platforms Inc.), Kakao Corp., LINE Corp. (Z Holdings), NAVER Corp., RCTI+, Vidio (Surya Citra Media), Viu International Limited (PCCW Limited), Youtube LLC. (Google LLC.) and iFLiX Pte. Ltd (Tencent Holdings Limited)
Customization Scope	10% Free Customization
Report Price and Purchase Option	Single User License: US$ 3699 Five User License: US$ 4699 Corporate License: US$ 5699
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the Asia Pacific Advertising Video-On-Demand (AVOD) market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Asia Pacific Advertising Video-On-Demand (AVOD) market?
What is the breakup of the market based on the type?
What is the breakup of the market based on the streaming device?
What is the breakup of the market based on the content?
What is the breakup of the market based on the solution type?
What is the breakup of the market based on the organization?
What is the breakup of the market based on the country?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the Asia Pacific Advertising Video-On-Demand (AVOD) market and who are the key players?
What is the degree of competition in the industry?

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