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Africa E-Commerce Market Report by Business Model (B2C, B2B, C2C, and Others), Mode of Payment (Payment Cards, Online Banking, E-Wallets, Cash-On-Delivery, and Others), Service Type (Financial, Digital Content, Travel and Leisure, E-Tailing, and Others), Product Type (Groceries, Clothing and Accessories, Mobiles and Electronics, Health and Personal Care, and Others), and Country 2024-2032
Report Format: PDF+Excel | Report ID: SR112024A3842
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1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Africa E-Commerce Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Business Model
6.1 B2C
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 B2B
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 C2C
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Others
6.4.1 Market Trends
6.4.2 Market Forecast
7 Market Breakup by Mode of Payment
7.1 Payment Cards
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Online Banking
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 E-Wallets
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Cash-On-Delivery
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Others
7.5.1 Market Trends
7.5.2 Market Forecast
8 Market Breakup by Service Type
8.1 Financial
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Digital Content
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Travel and Leisure
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 E-Tailing
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Others
8.5.1 Market Trends
8.5.2 Market Forecast
9 Market Breakup by Product Type
9.1 Groceries
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Clothing and Accessories
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Mobiles and Electronics
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Health and Personal Care
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Others
9.5.1 Market Trends
9.5.2 Market Forecast
10 Market Breakup by Country
10.1 South Africa
10.1.1 Market Trends
10.1.2 Market Breakup by Business Model
10.1.3 Market Breakup by Mode of Payment
10.1.4 Market Breakup by Service Type
10.1.5 Market Breakup by Product Type
10.1.6 Market Forecast
10.2 Nigeria
10.2.1 Market Trends
10.2.2 Market Breakup by Business Model
10.2.3 Market Breakup by Mode of Payment
10.2.4 Market Breakup by Service Type
10.2.5 Market Breakup by Product Type
10.2.6 Market Forecast
10.3 Egypt
10.3.1 Market Trends
10.3.2 Market Breakup by Business Model
10.3.3 Market Breakup by Mode of Payment
10.3.4 Market Breakup by Service Type
10.3.5 Market Breakup by Product Type
10.3.6 Market Forecast
10.4 Morocco
10.4.1 Market Trends
10.4.2 Market Breakup by Business Model
10.4.3 Market Breakup by Mode of Payment
10.4.4 Market Breakup by Service Type
10.4.5 Market Breakup by Product Type
10.4.6 Market Forecast
10.5 Kenya
10.5.1 Market Trends
10.5.2 Market Breakup by Business Model
10.5.3 Market Breakup by Mode of Payment
10.5.4 Market Breakup by Service Type
10.5.5 Market Breakup by Product Type
10.5.6 Market Forecast
10.6 Others
10.6.1 Market Trends
10.6.2 Market Forecast
11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 Alibaba Group
14.3.1.1 Company Overview
14.3.1.2 Product Portfolio
14.3.2 Amazon.com, Inc.
14.3.2.1 Company Overview
14.3.2.2 Product Portfolio
14.3.3 Avito Holding AB
14.3.3.1 Company Overview
14.3.3.2 Product Portfolio
14.3.4 Bidorbuy.com Inc
14.3.4.1 Company Overview
14.3.4.2 Product Portfolio
14.3.5 DHL International GmbH
14.3.5.1 Company Overview
14.3.5.2 Product Portfolio
14.3.6 DealDey Ltd.
14.3.6.1 Company Overview
14.3.6.2 Product Portfolio
14.3.7 eBay Inc
14.3.7.1 Company Overview
14.3.7.2 Product Portfolio
14.3.8 GumTree.com Limited
14.3.8.1 Company Overview
14.3.8.2 Product Portfolio
14.3.9 Jiji Press Ltd.
14.3.9.1 Company Overview
14.3.9.2 Product Portfolio
14.3.10 Jumia Technologies AG
14.3.10.1 Company Overview
14.3.10.2 Product Portfolio
14.3.10.3 SWOT Analysis
14.3.11 Konga Online Shopping Ltd
14.3.11.1 Company Overview
14.3.11.2 Product Portfolio
14.3.12 Naspers Ltd
14.3.12.1 Company Overview
14.3.12.2 Product Portfolio
14.3.12.3 Financials
14.3.12.4 SWOT Analysis
14.3.13 OLX Group
14.3.13.1 Company Overview
14.3.13.2 Product Portfolio
List of Figures
Figure 1: Africa: E-Commerce Market: Major Drivers and Challenges
Figure 2: Africa: E-Commerce Market: Sales Value (in Billion US$), 2018-2023
Figure 3: Africa: E-Commerce Market: Breakup by Business Model (in %), 2023
Figure 4: Africa: E-Commerce Market: Breakup by Mode of Payment (in %), 2023
Figure 5: Africa: E-Commerce Market: Breakup by Service Type (in %), 2023
Figure 6: Africa: E-Commerce Market: Breakup by Product Type (in %), 2023
Figure 7: Africa: E-Commerce Market: Breakup by Country (in %), 2023
Figure 8: Africa: E-Commerce Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 9: Africa: E-Commerce (B2C) Market: Sales Value (in Million US$), 2018 & 2023
Figure 10: Africa: E-Commerce (B2C) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 11: Africa: E-Commerce (B2B) Market: Sales Value (in Million US$), 2018 & 2023
Figure 12: Africa: E-Commerce (B2B) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 13: Africa: E-Commerce (C2C) Market: Sales Value (in Million US$), 2018 & 2023
Figure 14: Africa: E-Commerce (C2C) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 15: Africa: E-Commerce (Other Business Models) Market: Sales Value (in Million US$), 2018 & 2023
Figure 16: Africa: E-Commerce (Other Business Models) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 17: Africa: E-Commerce (Payment Cards) Market: Sales Value (in Million US$), 2018 & 2023
Figure 18: Africa: E-Commerce (Payment Cards) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 19: Africa: E-Commerce (Online Banking) Market: Sales Value (in Million US$), 2018 & 2023
Figure 20: Africa: E-Commerce (Online Banking) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 21: Africa: E-Commerce (E-Wallets) Market: Sales Value (in Million US$), 2018 & 2023
Figure 22: Africa: E-Commerce (E-Wallets) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 23: Africa: E-Commerce (Cash-On-Delivery) Market: Sales Value (in Million US$), 2018 & 2023
Figure 24: Africa: E-Commerce (Cash-On-Delivery) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 25: Africa: E-Commerce (Other Mode of Payments) Market: Sales Value (in Million US$), 2018 & 2023
Figure 26: Africa: E-Commerce (Other Mode of Payments) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 27: Africa: E-Commerce (Financial) Market: Sales Value (in Million US$), 2018 & 2023
Figure 28: Africa: E-Commerce (Financial) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 29: Africa: E-Commerce (Digital Content) Market: Sales Value (in Million US$), 2018 & 2023
Figure 30: Africa: E-Commerce (Digital Content) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 31: Africa: E-Commerce (Travel and Leisure) Market: Sales Value (in Million US$), 2018 & 2023
Figure 32: Africa: E-Commerce (Travel and Leisure) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 33: Africa: E-Commerce (E-Tailing) Market: Sales Value (in Million US$), 2018 & 2023
Figure 34: Africa: E-Commerce (E-Tailing) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 35: Africa: E-Commerce (Other Service Types) Market: Sales Value (in Million US$), 2018 & 2023
Figure 36: Africa: E-Commerce (Other Service Types) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 37: Africa: E-Commerce (Groceries) Market: Sales Value (in Million US$), 2018 & 2023
Figure 38: Africa: E-Commerce (Groceries) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 39: Africa: E-Commerce (Clothing and Accessories) Market: Sales Value (in Million US$), 2018 & 2023
Figure 40: Africa: E-Commerce (Clothing and Accessories) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 41: Africa: E-Commerce (Mobiles and Electronics) Market: Sales Value (in Million US$), 2018 & 2023
Figure 42: Africa: E-Commerce (Mobiles and Electronics) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 43: Africa: E-Commerce (Health and Personal Care) Market: Sales Value (in Million US$), 2018 & 2023
Figure 44: Africa: E-Commerce (Health and Personal Care) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 45: Africa: E-Commerce (Other Product Types) Market: Sales Value (in Million US$), 2018 & 2023
Figure 46: Africa: E-Commerce (Other Product Types) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 47: South Africa: E-Commerce Market: Sales Value (in Million US$), 2018 & 2023
Figure 48: South Africa: E-Commerce Market: Breakup by Business Model (in %), 2023
Figure 49: South Africa: E-Commerce Market: Breakup by Mode of Payment (in %), 2023
Figure 50: South Africa: E-Commerce Market: Breakup by Service Type (in %), 2023
Figure 51: South Africa: E-Commerce Market: Breakup by Product Type (in %), 2023
Figure 52: South Africa: E-Commerce Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 53: Nigeria: E-Commerce Market: Sales Value (in Million US$), 2018 & 2023
Figure 54: Nigeria: E-Commerce Market: Breakup by Business Model (in %), 2023
Figure 55: Nigeria: E-Commerce Market: Breakup by Mode of Payment (in %), 2023
Figure 56: Nigeria: E-Commerce Market: Breakup by Service Type (in %), 2023
Figure 47: Nigeria: E-Commerce Market: Breakup by Product Type (in %), 2023
Figure 58: Nigeria: E-Commerce Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 59: Egypt: E-Commerce Market: Sales Value (in Million US$), 2018 & 2023
Figure 60: Egypt: E-Commerce Market: Breakup by Business Model (in %), 2023
Figure 61: Egypt: E-Commerce Market: Breakup by Mode of Payment (in %), 2023
Figure 62: Egypt: E-Commerce Market: Breakup by Service Type (in %), 2023
Figure 63: Egypt: E-Commerce Market: Breakup by Product Type (in %), 2023
Figure 64: Egypt: E-Commerce Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 65: Morocco: E-Commerce Market: Sales Value (in Million US$), 2018 & 2023
Figure 66: Morocco: E-Commerce Market: Breakup by Business Model (in %), 2023
Figure 67: Morocco: E-Commerce Market: Breakup by Mode of Payment (in %), 2023
Figure 68: Morocco: E-Commerce Market: Breakup by Service Type (in %), 2023
Figure 69: Morocco: E-Commerce Market: Breakup by Product Type (in %), 2023
Figure 70: Morocco: E-Commerce Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 71: Kenya: E-Commerce Market: Sales Value (in Million US$), 2018 & 2023
Figure 72: Kenya: E-Commerce Market: Breakup by Business Model (in %), 2023
Figure 73: Kenya: E-Commerce Market: Breakup by Mode of Payment (in %), 2023
Figure 74: Kenya: E-Commerce Market: Breakup by Service Type (in %), 2023
Figure 75: Kenya: E-Commerce Market: Breakup by Product Type (in %), 2023
Figure 76: Kenya: E-Commerce Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 77: Others: E-Commerce Market: Sales Value (in Million US$), 2018 & 2023
Figure 78: Others: E-Commerce Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 79: Africa: E-Commerce Industry: SWOT Analysis
Figure 80: Africa: E-Commerce Industry: Value Chain Analysis
Figure 81: Africa: E-Commerce Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: Africa: E-Commerce Market: Key Industry Highlights, 2023 and 2032
Table 2: Africa: E-Commerce Market Forecast: Breakup by Business Model (in Million US$), 2024-2032
Table 3: Africa: E-Commerce Market Forecast: Breakup by Mode of Payment (in Million US$), 2024-2032
Table 4: Africa: E-Commerce Market Forecast: Breakup by Service Type (in Million US$), 2024-2032
Table 5: Africa: E-Commerce Market Forecast: Breakup by Product Type (in Million US$), 2024-2032
Table 6: Africa: E-Commerce Market Forecast: Breakup by Country (in Million US$), 2024-2032
Table 7: Africa: E-Commerce Market: Competitive Structure
Table 8: Africa: E-Commerce Market: Key Players
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