Africa E-Commerce Market Size, Share, Trends 2025-2033

Africa E-Commerce Market Report by Business Model (B2C, B2B, C2C, and Others), Mode of Payment (Payment Cards, Online Banking, E-Wallets, Cash-On-Delivery, and Others), Service Type (Financial, Digital Content, Travel and Leisure, E-Tailing, and Others), Product Type (Groceries, Clothing and Accessories, Mobiles and Electronics, Health and Personal Care, and Others), and Country 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A3842

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1   Preface
2   Scope and Methodology
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction
    4.1    Overview
    4.2    Key Industry Trends
5   Africa E-Commerce Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6   Market Breakup by Business Model
    6.1    B2C
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    B2B
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    C2C
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Others
        6.4.1 Market Trends
        6.4.2 Market Forecast
7   Market Breakup by Mode of Payment
    7.1    Payment Cards
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Online Banking
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    E-Wallets
        7.3.1 Market Trends
        7.3.2 Market Forecast
    7.4    Cash-On-Delivery
        7.4.1 Market Trends
        7.4.2 Market Forecast
    7.5    Others
        7.5.1 Market Trends
        7.5.2 Market Forecast
8   Market Breakup by Service Type
    8.1    Financial
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Digital Content
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Travel and Leisure
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    E-Tailing
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Others
        8.5.1 Market Trends
        8.5.2 Market Forecast
9   Market Breakup by Product Type
    9.1    Groceries
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Clothing and Accessories
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    Mobiles and Electronics
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    Health and Personal Care
        9.4.1 Market Trends
        9.4.2 Market Forecast
    9.5    Others
        9.5.1 Market Trends
        9.5.2 Market Forecast
10 Market Breakup by Country
    10.1    South Africa
        10.1.1 Market Trends
        10.1.2 Market Breakup by Business Model
        10.1.3 Market Breakup by Mode of Payment
        10.1.4 Market Breakup by Service Type
        10.1.5 Market Breakup by Product Type
        10.1.6 Market Forecast
    10.2    Nigeria
        10.2.1 Market Trends
        10.2.2 Market Breakup by Business Model
        10.2.3 Market Breakup by Mode of Payment
        10.2.4 Market Breakup by Service Type
        10.2.5 Market Breakup by Product Type
        10.2.6 Market Forecast
    10.3    Egypt
        10.3.1 Market Trends
        10.3.2 Market Breakup by Business Model
        10.3.3 Market Breakup by Mode of Payment
        10.3.4 Market Breakup by Service Type
        10.3.5 Market Breakup by Product Type
        10.3.6 Market Forecast
    10.4    Morocco
        10.4.1 Market Trends
        10.4.2 Market Breakup by Business Model
        10.4.3 Market Breakup by Mode of Payment
        10.4.4 Market Breakup by Service Type
        10.4.5 Market Breakup by Product Type
        10.4.6 Market Forecast
    10.5    Kenya
        10.5.1 Market Trends
        10.5.2 Market Breakup by Business Model
        10.5.3 Market Breakup by Mode of Payment
        10.5.4 Market Breakup by Service Type
        10.5.5 Market Breakup by Product Type
        10.5.6 Market Forecast
    10.6    Others
        10.6.1 Market Trends
        10.6.2 Market Forecast
11 SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
    13.1    Overview
    13.2    Bargaining Power of Buyers
    13.3    Bargaining Power of Suppliers
    13.4    Degree of Competition
    13.5    Threat of New Entrants
    13.6    Threat of Substitutes
14 Competitive Landscape
    14.1    Market Structure
    14.2    Key Players
    14.3    Profiles of Key Players
        14.3.1    Alibaba Group
           14.3.1.1 Company Overview
           14.3.1.2 Product Portfolio
        14.3.2    Amazon.com, Inc.
           14.3.2.1 Company Overview
           14.3.2.2 Product Portfolio
        14.3.3     Avito Holding AB
           14.3.3.1 Company Overview
           14.3.3.2 Product Portfolio
        14.3.4    Bidorbuy.com Inc
           14.3.4.1 Company Overview
           14.3.4.2 Product Portfolio
        14.3.5    DHL International GmbH
           14.3.5.1 Company Overview
           14.3.5.2 Product Portfolio
        14.3.6    DealDey Ltd.
           14.3.6.1 Company Overview
           14.3.6.2 Product Portfolio
        14.3.7    eBay Inc
           14.3.7.1 Company Overview
           14.3.7.2 Product Portfolio
        14.3.8    GumTree.com Limited
           14.3.8.1 Company Overview
           14.3.8.2 Product Portfolio
        14.3.9    Jiji Press Ltd.
           14.3.9.1 Company Overview
           14.3.9.2 Product Portfolio
        14.3.10    Jumia Technologies AG
           14.3.10.1 Company Overview
           14.3.10.2 Product Portfolio
           14.3.10.3 SWOT Analysis
        14.3.11    Konga Online Shopping Ltd
           14.3.11.1 Company Overview
           14.3.11.2 Product Portfolio
        14.3.12    Naspers Ltd
           14.3.12.1 Company Overview
           14.3.12.2 Product Portfolio
           14.3.12.3 Financials
           14.3.12.4 SWOT Analysis
        14.3.13    OLX Group
           14.3.13.1 Company Overview
           14.3.13.2 Product Portfolio

List of Figures

Figure 1: Africa: E-Commerce Market: Major Drivers and Challenges
Figure 2: Africa: E-Commerce Market: Sales Value (in Billion USD), 2019-2024
Figure 3: Africa: E-Commerce Market: Breakup by Business Model (in %), 2024
Figure 4: Africa: E-Commerce Market: Breakup by Mode of Payment (in %), 2024
Figure 5: Africa: E-Commerce Market: Breakup by Service Type (in %), 2024
Figure 6: Africa: E-Commerce Market: Breakup by Product Type (in %), 2024
Figure 7: Africa: E-Commerce Market: Breakup by Country (in %), 2024
Figure 8: Africa: E-Commerce Market Forecast: Sales Value (in Billion USD), 2025-2033
Figure 9: Africa: E-Commerce (B2C) Market: Sales Value (in Million USD), 2019 & 2024
Figure 10: Africa: E-Commerce (B2C) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 11: Africa: E-Commerce (B2B) Market: Sales Value (in Million USD), 2019 & 2024
Figure 12: Africa: E-Commerce (B2B) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 13: Africa: E-Commerce (C2C) Market: Sales Value (in Million USD), 2019 & 2024
Figure 14: Africa: E-Commerce (C2C) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 15: Africa: E-Commerce (Other Business Models) Market: Sales Value (in Million USD), 2019 & 2024
Figure 16: Africa: E-Commerce (Other Business Models) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 17: Africa: E-Commerce (Payment Cards) Market: Sales Value (in Million USD), 2019 & 2024
Figure 18: Africa: E-Commerce (Payment Cards) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 19: Africa: E-Commerce (Online Banking) Market: Sales Value (in Million USD), 2019 & 2024
Figure 20: Africa: E-Commerce (Online Banking) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 21: Africa: E-Commerce (E-Wallets) Market: Sales Value (in Million USD), 2019 & 2024
Figure 22: Africa: E-Commerce (E-Wallets) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 23: Africa: E-Commerce (Cash-On-Delivery) Market: Sales Value (in Million USD), 2019 & 2024
Figure 24: Africa: E-Commerce (Cash-On-Delivery) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 25: Africa: E-Commerce (Other Mode of Payments) Market: Sales Value (in Million USD), 2019 & 2024
Figure 26: Africa: E-Commerce (Other Mode of Payments) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 27: Africa: E-Commerce (Financial) Market: Sales Value (in Million USD), 2019 & 2024
Figure 28: Africa: E-Commerce (Financial) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 29: Africa: E-Commerce (Digital Content) Market: Sales Value (in Million USD), 2019 & 2024
Figure 30: Africa: E-Commerce (Digital Content) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 31: Africa: E-Commerce (Travel and Leisure) Market: Sales Value (in Million USD), 2019 & 2024
Figure 32: Africa: E-Commerce (Travel and Leisure) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 33: Africa: E-Commerce (E-Tailing) Market: Sales Value (in Million USD), 2019 & 2024
Figure 34: Africa: E-Commerce (E-Tailing) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 35: Africa: E-Commerce (Other Service Types) Market: Sales Value (in Million USD), 2019 & 2024
Figure 36: Africa: E-Commerce (Other Service Types) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 37: Africa: E-Commerce (Groceries) Market: Sales Value (in Million USD), 2019 & 2024
Figure 38: Africa: E-Commerce (Groceries) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 39: Africa: E-Commerce (Clothing and Accessories) Market: Sales Value (in Million USD), 2019 & 2024
Figure 40: Africa: E-Commerce (Clothing and Accessories) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 41: Africa: E-Commerce (Mobiles and Electronics) Market: Sales Value (in Million USD), 2019 & 2024
Figure 42: Africa: E-Commerce (Mobiles and Electronics) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 43: Africa: E-Commerce (Health and Personal Care) Market: Sales Value (in Million USD), 2019 & 2024
Figure 44: Africa: E-Commerce (Health and Personal Care) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 45: Africa: E-Commerce (Other Product Types) Market: Sales Value (in Million USD), 2019 & 2024
Figure 46: Africa: E-Commerce (Other Product Types) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 47: South Africa: E-Commerce Market: Sales Value (in Million USD), 2019 & 2024
Figure 48: South Africa: E-Commerce Market: Breakup by Business Model (in %), 2024
Figure 49: South Africa: E-Commerce Market: Breakup by Mode of Payment (in %), 2024
Figure 50: South Africa: E-Commerce Market: Breakup by Service Type (in %), 2024
Figure 51: South Africa: E-Commerce Market: Breakup by Product Type (in %), 2024
Figure 52: South Africa: E-Commerce Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 53: Nigeria: E-Commerce Market: Sales Value (in Million USD), 2019 & 2024
Figure 54: Nigeria: E-Commerce Market: Breakup by Business Model (in %), 2024
Figure 55: Nigeria: E-Commerce Market: Breakup by Mode of Payment (in %), 2024
Figure 56: Nigeria: E-Commerce Market: Breakup by Service Type (in %), 2024
Figure 47: Nigeria: E-Commerce Market: Breakup by Product Type (in %), 2024
Figure 58: Nigeria: E-Commerce Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 59: Egypt: E-Commerce Market: Sales Value (in Million USD), 2019 & 2024
Figure 60: Egypt: E-Commerce Market: Breakup by Business Model (in %), 2024
Figure 61: Egypt: E-Commerce Market: Breakup by Mode of Payment (in %), 2024
Figure 62: Egypt: E-Commerce Market: Breakup by Service Type (in %), 2024
Figure 63: Egypt: E-Commerce Market: Breakup by Product Type (in %), 2024
Figure 64: Egypt: E-Commerce Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 65: Morocco: E-Commerce Market: Sales Value (in Million USD), 2019 & 2024
Figure 66: Morocco: E-Commerce Market: Breakup by Business Model (in %), 2024
Figure 67: Morocco: E-Commerce Market: Breakup by Mode of Payment (in %), 2024
Figure 68: Morocco: E-Commerce Market: Breakup by Service Type (in %), 2024
Figure 69: Morocco: E-Commerce Market: Breakup by Product Type (in %), 2024
Figure 70: Morocco: E-Commerce Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 71: Kenya: E-Commerce Market: Sales Value (in Million USD), 2019 & 2024
Figure 72: Kenya: E-Commerce Market: Breakup by Business Model (in %), 2024
Figure 73: Kenya: E-Commerce Market: Breakup by Mode of Payment (in %), 2024
Figure 74: Kenya: E-Commerce Market: Breakup by Service Type (in %), 2024
Figure 75: Kenya: E-Commerce Market: Breakup by Product Type (in %), 2024
Figure 76: Kenya: E-Commerce Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 77: Others: E-Commerce Market: Sales Value (in Million USD), 2019 & 2024
Figure 78: Others: E-Commerce Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 79: Africa: E-Commerce Industry: SWOT Analysis
Figure 80: Africa: E-Commerce Industry: Value Chain Analysis
Figure 81: Africa: E-Commerce Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: Africa: E-Commerce Market: Key Industry Highlights, 2024 and 2033
Table 2: Africa: E-Commerce Market Forecast: Breakup by Business Model (in Million USD), 2025-2033
Table 3: Africa: E-Commerce Market Forecast: Breakup by Mode of Payment (in Million USD), 2025-2033
Table 4: Africa: E-Commerce Market Forecast: Breakup by Service Type (in Million USD), 2025-2033
Table 5: Africa: E-Commerce Market Forecast: Breakup by Product Type (in Million USD), 2025-2033
Table 6: Africa: E-Commerce Market Forecast: Breakup by Country (in Million USD), 2025-2033
Table 7: Africa: E-Commerce Market: Competitive Structure
Table 8: Africa: E-Commerce Market: Key Players

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