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Indian Advertising Market Report by Segment (Television Advertising, Print Advertising, Radio Advertising, Internet/Online Advertising, Mobile Advertising, Outdoor Advertising) 2024-2032
Report Format: PDF+Excel | Report ID: SR112024A546
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1 Preface
2 Introduction and Methodology
2.1 Objectives of the study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Indian Advertising Market: Introduction
4.1 Indian Advertising Market
4.2 Current Trends
4.3 Impact of COVID-19
4.4 Market Forecast
4.5 Competitive Landscape
5 Indian Advertising Market: SWOT Analysis
5.1 Overview
5.2 Strengths
5.3 Weaknesses
5.4 Opportunities
5.5 Threats
6 Indian Advertising Market: Performance of Various Segments
6.1 Television Advertising
6.1.1 Current Trends
6.1.2 Viewership & Advertising Revenues Across Various Genres
6.1.3 Major Industries Advertising on Television
6.1.4 Major Companies Advertising on Television
6.1.5 Market Forecast
6.2 Print Advertising
6.2.1 Current Trends
6.2.2 Newspapers
6.2.3 Magazines
6.2.4 Major Industries Advertising on Print Media
6.2.5 Major Companies Advertising on Print Media
6.2.6 Market Forecast
6.3 Radio Advertising
6.3.1 Current Trends
6.3.2 Listenership of Different Radio Channels
6.3.3 Major Industries Advertising on Radio
6.3.4 Major Companies Advertising on Radio
6.3.5 Market Forecast
6.4 Internet/Online Advertising
6.4.1 Current Trends
6.4.2 Viewership of Various Internet Websites
6.4.3 Major Industries Using Internet/Online Media for Advertising
6.4.4 Major Companies Using Internet/Online Media for Advertising
6.4.5 Market Forecast
6.5 Mobile Advertising
6.5.1 Current Trends
6.5.2 Various Forms of Mobile Advertisements
6.5.3 Major Industries & Companies Using Mobile for Advertising
6.5.4 Market Forecast
6.6 Outdoor Advertising
6.6.1 Current Trends
6.6.2 Bill Boards
6.6.3 Street Furniture
6.6.4 Transit Advertising
6.6.5 Other Mediums
6.6.6 Major Industries and Companies Using Outdoor Advertising
6.6.7 Market Forecast
7 Indian Advertising Market: Value Chain Analysis
7.1 Research
7.2 Content Development
7.3 Advertising Agencies
7.4 Advertising Media
7.5 Audience
8 Indian Advertising Market: Porter's Five Forces Analysis
8.1 Bargaining Power of Suppliers
8.2 Bargaining Power of Buyers
8.3 Threat of Substitutes
8.4 Competitive Rivalry
8.5 Threat of New Entrants
9 Indian Advertising Market: Key Player Profiles
9.1 JWT India
9.2 Ogilvy & Mather India
9.3 DDB Mudra Group
9.4 FCB-Ulka Advertising Ltd.
9.5 Rediffusion DY&R
9.6 McCann Erickson India
List of Figures
Figure 1: India: Advertising Market: Value Trends (in Billion INR), 2018-2023
Figure 2: India: Advertising Market: Break-up by Segment (in %), 2023
Figure 3: India: Advertising Market Forecast: Value Trends (in Billion INR), 2024-2032
Figure 4: India: Advertising Market Forecast: Market Share by Segment (in %), 2032
Figure 5: India: Advertising Market Forecast: Comparative Market Share by Segment (in %), 2023 & 2032
Figure 6: India, North America, Western Europe & China: Advertising to GDP Ratio (in %)
Figure 7: India: Television Advertising Market (in Billion INR), 2018-2023
Figure 8: India: Total Number of TV Households (in Million), 2018 & 2023
Figure 9: India: Total Number of Cable & Satellite Households (in Million), 2018 & 2023
Figure 10: India: Television Advertising Market Forecast (in Billion INR), 2024-2032
Figure 11: India: Print Advertising Market (in Billion INR), 2018-2023
Figure 12: India: Print Advertisement Market: Breakup of Newspaper & Magazine Revenues (in %), 2018-2023
Figure 13: India: Newspaper Advertising Market (in Billion INR), 2018-2023
Figure 14: India: Total Newspaper Circulation (in Million), 2017-18 & 2023-24
Figure 15: India: Newspaper Advertising Market Forecast (in Billion INR), 2024-2032
Figure 16: India: Magazine Advertising Market (in Billion INR), 2018-2023
Figure 17: India: Magazine Advertising Market Forecast (in Billion INR), 2024-2032
Figure 18: India: Print Advertising Market Forecast (in Billion INR), 2024-2032
Figure 19: India: Print Advertising Market: Share of Newspapers & Magazines (in %), 2024-2032
Figure 20: India: Radio Advertising Market (in Billion INR), 2018-2023
Figure 21: India: Radio Advertising Market Forecast (in Billion INR), 2024-2032
Figure 22: India: Internet/Online Advertising Market (in Billion INR), 2018-2023
Figure 23: India: Internet Users (in Million), 2018 & 2023
Figure 24: India: Internet/Online Advertising Spends by Sectors (in %)
Figure 25: India: Internet/Online Advertising Market Forecast (in Billion INR), 2024-2032
Figure 26: India: Mobile Advertising Market (in Billion INR), 2018-2023
Figure 27: India: Mobile Advertising Market Forecast (in Billion INR), 2024-2032
Figure 28: India: Outdoor Advertising Market (in Billion INR), 2018-2023
Figure 29: India: Break-up of Outdoor Advertising Market by Formats (in %) 2018-2023
Figure 30: India: Billboards Advertising Market (in Billion INR), 2018-2023
Figure 31: India: Billboards Advertising Market Forecast (in Billion INR), 2024-2032
Figure 32: India: Street Furniture Advertising Market (in Billion INR), 2018-2023
Figure 33: India: Street Furniture Advertising Market Forecast (in Billion INR), 2024-2032
Figure 34: India: Transit Advertising Market (in Billion INR), 2018-2023
Figure 35: India: Transit Advertising Market Forecast (in Billion INR), 2024-2032
Figure 36: India: Other Outdoor Advertising Market (in Billion INR), 2018-2023
Figure 37: India: Other Outdoor Advertising Market Forecast (in Billion INR), 2024-2032
Figure 38: India: Outdoor Advertising Spends by Sector (in %)
Figure 39: India: Outdoor Advertising Market Forecast (in Billion INR), 2024-2032
Figure 40: India: Break-up of Outdoor Advertising Market by Format (in %), 2032
Figure 41: India: Advertising Industry: SWOT Analysis
Figure 42: India: Advertising Industry: Value Chain Analysis
Figure 43: India: Advertising Industry: Porter's Five Forces Analysis
List of Tables
Table 1: India: Advertising Market: Key Industry Highlights, 2023 and 2032
Table 2: India: Advertising Market Forecast (in Billion INR), 2024-2032
Table 3: India: Top Ten Advertising Agencies by Gross Income (in INR Million)
Table 4: India: Advertising Market Forecast: Growth Rate of Various Mediums (in %)
Table 5: India: Top Print Advertising Sectors by Volume (in %)
Table 6: India: Top Ten Indian Websites
Table 7: India: Internet/Online Advertising Spends by Sectors (in INR Million)
Table 8: India: Types of Mobile Advertisements
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