1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Whiskey Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Product Type
5.5 Market Breakup by Quality
5.6 Market Breakup by Distribution Channel
5.7 Market Breakup by Region
5.8 Market Forecast
6 Market Breakup by Product Type
6.1 American Whiskey
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Irish Whiskey
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Scotch Whiskey
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Canadian Whiskey
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Others
6.5.1 Market Trends
6.5.2 Market Forecast
7 Market Breakup by Quality
7.1 Premium
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 High-End Premium
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Super Premium
7.3.1 Market Trends
7.3.2 Market Forecast
8 Market Breakup by Distribution Channel
8.1 Off-Trade
8.1.1 Market Trends
8.1.2 Market Breakup by Type
8.1.2.1 Supermarkets and Hypermarkets
8.1.2.2 Discount Stores
8.1.2.3 Online Stores
8.1.2.4 Others
8.1.3 Market Forecast
8.2 On-Trade
8.2.1 Market Trends
8.2.2 Market Breakup by Type
8.2.2.1 Restaurants and Bars
8.2.2.2 Liquor Stores
8.2.2.3 Others
8.2.3 Market Forecast
9 Market Breakup by Region
9.1 Europe
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 North America
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Asia Pacific
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Middle East and Africa
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Latin America
9.5.1 Market Trends
9.5.2 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
12 Porter’s Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 Diageo plc
14.3.2 Bacardi Limited
14.3.3 Suntory Beverage & Food Limited
14.3.4 Pernod Ricard
14.3.5 The Brown–Forman Corporation
14.3.6 Asahi Group Holdings Ltd
14.3.7 William Grant & Sons Holdings Ltd
14.3.8 The Edrington Group
14.3.9 Allied Blenders and Distillers Pvt Ltd
14.3.10 Constellation Brands
14.3.11 La Martiniquaise
List of Figures
Figure 1: Global: Whiskey Market: Major Drivers and Challenges
Figure 2: Global: Whiskey Market: Sales Value (in Billion US$), 2018-2023
Figure 3: Global: Whiskey Market: Breakup by Product Type (in %), 2023
Figure 4: Global: Whiskey Market: Breakup by Quality (in %), 2023
Figure 5: Global: Whiskey Market: Breakup by Distribution Channel (in %), 2023
Figure 6: Global: Whiskey Market: Breakup by Region (in %), 2023
Figure 7: Global: Whiskey Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 8: Global: Whiskey Industry: SWOT Analysis
Figure 9: Global: Whiskey Industry: Value Chain Analysis
Figure 10: Global: Whiskey Industry: Porter’s Five Forces Analysis
Figure 11: Global: Whiskey (American Whiskey) Market: Sales Value (in Billion US$), 2018 & 2023
Figure 12: Global: Whiskey (American Whiskey) Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 13: Global: Whiskey (Irish Whiskey) Market: Sales Value (in Billion US$), 2018 & 2023
Figure 14: Global: Whiskey (Irish Whiskey) Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 15: Global: Whiskey (Scotch Whiskey) Market: Sales Value (in Billion US$), 2018 & 2023
Figure 16: Global: Whiskey (Scotch Whiskey) Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 17: Global: Whiskey (Canadian Whiskey) Market: Sales Value (in Billion US$), 2018 & 2023
Figure 18: Global: Whiskey (Canadian Whiskey) Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 19: Global: Whiskey (Other Product Types) Market: Sales Value (in Billion US$), 2018 & 2023
Figure 20: Global: Whiskey (Other Product Types) Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 21: Global: Whiskey (Premium) Market: Sales Value (in Billion US$), 2018 & 2023
Figure 22: Global: Whiskey (Premium) Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 23: Global: Whiskey (High-End Premium) Market: Sales Value (in Billion US$), 2018 & 2023
Figure 24: Global: Whiskey (High-End Premium) Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 25: Global: Whiskey (Super Premium) Market: Sales Value (in Billion US$), 2018 & 2023
Figure 26: Global: Whiskey (Super Premium) Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 27: Global: Whiskey Market (On-Trade): Sales Value (in Billion US$), 2018 & 2023
Figure 28: Global: Whiskey Market Forecast (On-Trade): Sales Value (in Billion US$), 2024-2032
Figure 29: Global: Whiskey Market (Off-Trade): Sales Value (in Billion US$), 2018 & 2023
Figure 30: Global: Whiskey Market Forecast (Off-Trade): Sales Value (in Billion US$), 2024-2032
Figure 31: Europe: Whiskey Market: Sales Value (in Billion US$), 2018 & 2023
Figure 32: Europe: Whiskey Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 33: North America: Whiskey Market: Sales Value (in Billion US$), 2018 & 2023
Figure 34: North America: Whiskey Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 35: Asia Pacific: Whiskey Market: Sales Value (in Billion US$), 2018 & 2023
Figure 36: Asia Pacific: Whiskey Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 37: Middle East and Africa: Whiskey Market: Sales Value (in Billion US$), 2018 & 2023
Figure 38: Middle East and Africa: Whiskey Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 39: Latin America: Whiskey Market: Sales Value (in Billion US$), 2018 & 2023
Figure 40: Latin America: Whiskey Market Forecast: Sales Value (in Billion US$), 2024-2032
List of Tables
Table 1: Global: Whiskey Market: Key Industry Highlights, 2023 and 2032
Table 2: Global: Whiskey Market Forecast: Breakup by Product Type (in Billion US$), 2024-2032
Table 3: Global: Whiskey Market Forecast: Breakup by Quality (in Billion US$), 2024-2032
Table 4: Global: Whiskey Market Forecast: Breakup by Distribution Channel (in Billion US$), 2024-2032
Table 5: Global: Whiskey Market Forecast: Breakup by Region (in Billion US$), 2024-2032
Table 6: Global: Whiskey Market Structure
Table 7: Global: Whiskey Market: Key Players