Wheat Germ Oil Market

Wheat Germ Oil Market Size and Share:

The global wheat germ oil market size was valued at USD 657.99 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 1,029.33 Million by 2033, exhibiting a CAGR of 5.10% from 2025-2033. North America currently dominates the market, holding a market share of over 34.0% in 2024. The growing demand for natural and organic products, rising consumer awareness about nutrient-rich options, and increasing adoption of cosmetic and skincare products that promote skin health are some of the major factors propelling the wheat germ oil market share.

The growing demand for functional foods is a major factor driving the global wheat germ oil market growth. Functional foods provide health benefits beyond basic nutrition, typically by incorporating ingredients such as vitamins, minerals, and essential fatty acids. Wheat germ oil, rich in these nutrients, is a prime candidate for inclusion in such products. Globally, the functional foods market has experienced substantial growth. In 2024, the market was valued at approximately USD 233.8 billion. This market is projected to grow at a rate of 5.45% from 2025 to 2033, reaching an estimated USD 386.2 billion by 2033. This robust growth in the functional foods sector presents a significant opportunity for wheat germ oil, as manufacturers seek to incorporate nutrient-rich ingredients into their products to meet consumer demand for health-enhancing foods.

The wheat germ market demand in the United States is experiencing considerable growth due to several key factors that are shaping consumer preferences and industry trends. One of the primary drivers is the increasing demand for health and wellness products, particularly those made from natural and organic ingredients. In 2024, the US health and wellness market reached USD 939 billion. It is expected to reach USD 1560 billion by 2033, growing at a rate of 5.8%. Besides this, as more consumers focus on nutrition and skincare, wheat germ oil has gained popularity due to its rich profile of essential fatty acids, vitamins, and antioxidants. The growing awareness of its potential health benefits, such as promoting heart health and improving skin elasticity, is also contributing to its rise in consumption. Additionally, the cosmetics industry in the United States is embracing natural ingredients, with wheat germ oil being a key component in many skincare formulations, particularly those targeting anti-aging and moisturizing benefits.

Wheat Germ Oil Market Trends:

Rising Consumer Awareness About Nutrient-rich Options

Rising consumer awareness toward nutrient-rich products, which are naturally produced has also caused an increase in wheat germ oil market share. With this, consumers are quickly demanding natural and nutrient-rich options that are safe and chemical-free and becoming more health conscious. Besides, they are mostly taking products that help support the immune system, cardiovascular health improvement, and skin nourishment. Moreover, people are careful about the possible repercussions that will come from the use of chemically based products hence market growth. In addition, they are embracing natural nutritional supplementation as a way of preventing health issues. The chemical composition of the wheat germ oil clearly indicated low ash content (3.08 g/100 g FW), high dry matter values (87.37 g/100 g FW) and fairly high levels of total proteins and fats (27.69 and 8.99 g/100 g FW, respectively), thus being excellent for consumption.

Increasing Demand for Natural and Organic Products

The increasing demand for natural and organic products across different industries, such as skincare and nutrition, is driving the market. Consistent with this, wheat germ oil is highly in demand due to its being a natural extract. It contains a rich content of nutrients that make it a vital ingredient in organic skincare products, dietary supplements, and functional foods. Apart from this, consumers are in search of alternatives that prevent synthetic additives and chemicals, which is producing a positive outlook in the market. Furthermore, there is growing awareness about the negative impacts of synthetic ingredients among individuals. The market for natural and organic products, including meals and drinks, dietary supplements, and items in the natural living category, has surged three-fold in revenue since 2007 and is estimated to reach over USD 300 Billion in 2023, according to industry research.

Growing Adoption of Cosmetic and Skincare Products

The growing demand for wheat germ oil in cosmetic and skincare products due to its nourishing and rejuvenating properties is contributing to the growth of the market. Research indicates that a wide range of cosmetic products contain wheat germ oil at quantities between less than 0.1 and 50%. Additionally, the oil contains vitamin E, which contributes to the support of collagen synthesis and the prevention of free radicals in promoting healthy skin. Furthermore, the demand for natural and effective skincare solutions is growing, and several manufacturers are adding wheat germ oil to formulations for moisturizers, serums, and anti-aging products, which is boosting the growth of the market. Consumers are looking for products that address specific skin concerns and contain natural ingredients that align with their well-being goals.

Wheat Germ Oil Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global wheat germ oil market, along with forecast at the global, regional, and country levels from 2025-2033. The market has been categorized based on nature, distribution channel, and end user.

Analysis by Nature:

• Organic
• Conventional

According to the latest wheat germ oil market outlook, the organic segment encompasses products that are derived from organically grown wheat kernels. It is made without the use of genetically modified organisms (GMOs), artificial fertilizers, or pesticides. It caters to the demand of consumers who prioritize products that are free from chemical residues and align with their environmentally conscious choices. The organic certification assures consumers about the purity of the oil and adherence to organic farming practices.

The conventional segment comprises products that are derived from conventionally grown wheat kernels. These products are produced through conventional farming methods that may involve the use of synthetic inputs, such as pesticides and fertilizers. In addition, they provide a more accessible option for consumers who may not prioritize organic certification and are seeking a cost-effective solution.

Analysis by Distribution Channel:

• B2B
• B2C 
• Store-based Retail
• Online Retailing

As per the recent wheat germ oil market forecast, B2C is the leading segment, representing 65.0% share. The B2C segment deals with selling oil individually through the usual various retail channels directly to end-users, including traditional stores and online retailers, plus health food stores, pharmacies, and dedicated wellness outlet stores. The growing presence of e-commerce has brought prominence to B2C channels, enabling consumers to directly purchase wheat germ oil products from various sites. This brings good convenience for the consumer and can also create awareness among consumers regarding the benefits of consumption, thus driving demand up. The rising consumer preference for natural ingredients in personal care products highlights the strength of the B2C segment in the wheat germ oil market.

Analysis by End User:

• Cosmetics
• Dietary Supplements
• Pharmaceuticals
• Food Industry
• Feed Industry
• Others

Cosmetics have a leading position in the market with a 30.0% share. This oil is widely used in the cosmetics industry because it truly is rich in vitamin E content and antioxidant properties. It is usually incorporated into formulations for moisturizers, serums, lotions, and anti-aging products. It will assist in nourishing and rejuvenating the skin, which is what really makes it the ideal ingredient for any cosmetic company wanting to have products that help out in skin health and vitality. So, growth will also arise due to the increasing consumer preference for natural and organic skincare products. Besides, the growing attention paid by the whole industry toward anti-ageing and skin health solutions, this has further contributed to the demand for wheat germ oil and has strengthened its position.

Regional Analysis:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

As revealed by the report, North America occupies the largest portion of market, 34.0%. This is due to increasing awareness of health and well-being. Furthermore, the rising popularity of the natural skin care segment strengthens the growth of the market in this region. As for current trends, a very flourishing sector of dietary supplements and nutraceuticals contributes to improving the market in the region. The establishment of manufacturers, along with a well-built distribution network that suffices the availability of wheat germ oil products through various channels, will further fuel the expansion of the market. All of these make North America a competitive area in which to play within the global market in terms of wheat germ oil.

Key Regional Takeaways:

United States Wheat Germ Oil Market Analysis

Growing awareness of the oil's nutritional benefits and the increasing demand for natural and organic health products are driving the market for wheat germ oil in the US. According to an industrial report, the functional food industry brought in more than USD 60 Billion in 2023, similar to wheat germ oil because it contains high vitamin E, omega-3 fatty acids, and antioxidants. Since wheat germ oil is commonly used in moisturizing and anti-aging products, the skincare and personal care industry of U.S, which has a market size of over USD 90 Billion in 2022 according to industry reports, is another major factor. Additionally, wheat germ oil is gaining more and more popularity among health-conscious people as a dietary supplement to help with skin issues, immunity, and heart health. Due to the expansion of e-commerce platforms, wheat germ oil became more accessible as it accounts for more than 22% of all products in the year 2023, as per industry report. The pet care industry, based on the nutritional benefits provided by wheat germ oil, being used in premium pet food formulations, aids in enhancing the market. The trend towards plant-based products encourages market growth in line with the more than 9.7 million vegans in the United States in 2020.

Europe Wheat Germ Oil Market Analysis

The growing demand for natural and organic products across various sectors, such as food, cosmetics, and medicine, is driving the expansion of the wheat germ oil market in Europe. The EU has a strong legislative framework to favor organic farming and sustainable methods, and this is boosting wheat germ oil production. Organic food sales surged significantly in 2023. Organic product retail sales have grown over 128% since 2009, and the value rose from around Euro 18 billion (USD 18.70 Billion) then to Euro 41 billion (USD 42.59 Billion) in 2019, according to the source of the European Union. The three largest consumers of the region are Germany, France, and the UK, which together import more than half of its natural oil. Given the European cosmetics market has a lot of interest in plant-based and green composition, wheat germ oil as used in cosmetic preparations is highly noticeable. According to data from the Soil Association and the Centre for the Promotion of Imports from Developing Countries (CBI), UK's organic health and beauty industry has leaped from Euro 37 million (USD 38.43 Million) in 2012 to Euro 171 million (USD 177.63 Million) in 2022 at a high average annual rate of 47% continuously for 12 years on the trot. Oil in functional foods and supplements is increasingly being used because more people become aware of the health benefits it brings, particularly anti-inflammatory and heart-healthy. World Heart Federation statistics show that almost 60 million Europeans are afflicted with cardiovascular conditions, making using wheat germ oil as a step for prevention quite common. Natural products-related governmental programs also aid the growth of the market.

Asia Pacific Wheat Germ Oil Market Analysis

Rapid urbanization increased disposable income, and increased awareness concerning health and wellness products in this region are the key driving forces behind the growth of wheat germ oil in Asia Pacific. China alone constitutes about 40% of demand in the region. Other nations such as China, India, and Japan hence form crucial markets. The growing prevalence of chronic diseases such as diabetes, which affects more than 77 million people in India alone and almost 25 million with a prediabetic condition, as per the data by World Health Organization, is driving the usage of wheat germ oil in dietary supplements. Additionally, the prevalence of cardiovascular disease in India is 21.4% for diabetics and 11% for non-diabetics. Due to rising consumer demand for natural ingredients, the personal care sector, which is valued at over USD 190 Billion in the region as per the data by BDA partners, incorporates wheat germ oil into moisturising and anti-aging products. Further expanding its global reach is the growing acceptance of wheat germ oil in conventional medical systems such as Ayurveda and Traditional Chinese Medicine (TCM). The growing e-commerce industry is enhancing the region's product accessibility and is expected to make more than 20% of retail sales by 2025.

Latin America Wheat Germ Oil Market Analysis

Growing consumer awareness about natural health products and growing cosmetics industries are driving the market for wheat germ oil in Latin America. According to a Harvard University study, the average Brazilian spends USD 148 on beauty products, the largest sum in Latin America. Chile's and Argentina's are only a few dollars lower. Wheat germ oil is becoming a very popular dietary supplement due to the increased prevalence of lifestyle-related disorders such as obesity and heart disease because of its high content of omega-3 fatty acids and vitamin E. The natural and organic cosmetics sector uses wheat germ oil in skincare and haircare products, particularly in anti-aging formulas. The further expansion of this market is due to the area's growing middle class, which is over 30% of the population, as per the data by World Bank and is increasingly opting for high-end, health-conscious products. Production in this region is also driven by government initiatives supporting organic farming and export of natural products.

Middle East and Africa Wheat Germ Oil Market Analysis

Growing awareness of wheat germ oil's health benefits and its increasing application in skincare and cosmetics is driving the market in the Middle East and Africa. More than 70% of the regional demand is catered to by major markets such as South Africa, Saudi Arabia, and the United Arab Emirates. With a beauty industry worth over USD 10 Billion in 2022, the GCC countries have a high demand for luxury cosmetics as per industrial reports, and the oil's significant antioxidant qualities are especially recognized in anti-aging skincare products. In addition, the use of wheat germ oil in dietary supplements is fuelled by growing health issues in the region, like the rising prevalence of cardiovascular disorders, which affect the huge population in the region. E-commerce continues to become more and more popular, which boosts product availability. The support is also being given by government programs that encourage organic agricultural and regional natural oil production.

Competitive Landscape:

Key players are continuously expanding their product portfolios by introducing new and innovative wheat germ oil-based products. This includes developing different formats, such as capsules, oils, blends, and incorporating the oil into various applications, such as skincare and dietary supplements. This strategy aims to cater to a wider range of consumer preferences and needs across the globe. In line with this, they are obtaining relevant certifications, such as organic and non-genetically modified organism (GMO) certifications. These certifications reassure consumers about the quality of the product and adherence to specific standards. Apart from this, major manufacturers are forming strategic partnerships and collaborations with suppliers, distributors, and research institutions to enhance their market presence and leverage shared expertise.

The report provides a comprehensive analysis of the competitive landscape in the wheat germ oil market with detailed profiles of all major companies, including:

• Agroselprom Ltd
• ConnOils LLC
• Hebei Jiafeng Plant Oils Co., Ltd.
• INLIFE Pharma Private Limited
• NeoLife International
• Now Foods
• Viobin (PHM Brands LLC)

Latest News and Developments:

• In 2025, Anthii introduced its innovative Hair Oil designed to combat thinning hair and promote healthier, fuller-looking strands. This carefully crafted formula combines a variety of plant-derived extracts and essential oils, with ingredients including wheat germ oil.
• Gustav Heess GmbH introduced a new line of cold-pressed, unrefined organic wheat germ oil in 2021.

Wheat Germ Oil Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the wheat germ oil market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global wheat germ oil market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the wheat germ oil industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.