1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 West Africa Alcoholic Beverages Market
5.1 Market Overview
5.2 Market Performance
5.2.1 Volume Trends
5.2.2 Value Trends
5.3 Impact of COVID-19
5.4 Price Analysis
5.4.1 Key Price Indicators
5.4.2 Price Structure
5.4.3 Price Trends
5.5 Market Breakup by Product Type
5.6 Market Breakup by Packaging Type
5.7 Market Breakup by Distribution Channel
5.8 Market Breakup by Country
5.9 Market Forecast
5.10 SWOT Analysis
5.10.1 Overview
5.10.2 Strengths
5.10.3 Weaknesses
5.10.4 Opportunities
5.10.5 Threats
5.11 Value Chain Analysis
5.11.1 Overview
5.11.2 Raw Material Procurement
5.11.3 Manufacturing
5.11.4 Marketing
5.11.5 Distribution
5.11.6 Exports
5.11.7 Retailers
5.11.8 End Use
5.12 Porter’s Five Forces Analysis
5.12.1 Overview
5.12.2 Bargaining Power of Suppliers
5.12.3 Bargaining Power of Buyers
5.12.4 Degree of Rivalry
5.12.5 Threat of New Entrants
5.12.6 Threat of Substitutes
5.13 Key Market Drivers and Success Factors
6 Market Breakup by Product Type
6.1 Beer
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Spirits
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Wine
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Others
6.4.1 Market Trends
6.4.2 Market Forecast
7 Market Breakup by Packaging Type
7.1 Glass Bottles
7.1.1 Market Trends
7.1.2 Market Forecast `
7.2 Tins
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Plastic Bottles
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Others
7.4.1 Market Trends
7.4.2 Market Forecast
8 Market Breakup by Distribution Channel
8.1 Open Markets
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Supermarkets/Hypermarkets
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Hotels/Restaurants/Bars
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Specialty Stores
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Others
8.5.1 Market Trends
8.5.2 Market Forecast
9 Market Breakup by Country
9.1 Nigeria
9.1.1 Market Performance
9.1.2 Market Breakup by Product Type
9.1.3 Market Breakup by Packaging Type
9.1.4 Market Breakup by Distribution Channel
9.1.5 Competitive Landscape
9.1.6 Market Forecast
9.2 Ghana
9.2.1 Market Performance
9.2.2 Market Forecast
9.3 Cote de Ivorie
9.3.1 Market Performance
9.3.2 Market Forecast
9.4 Cameroon
9.4.1 Market Performance
9.4.2 Market Forecast
9.5 Senegal
9.5.1 Market Performance
9.5.2 Market Forecast
9.6 Others
9.6.1 Market Performance
9.6.2 Market Forecast
10 Competitive Landscape
10.1 Market Structure
10.2 Key Players
11 West Africa Alcoholic Beverages Market: Procurement Chain Analysis
11.1 Overview
11.2 Smallholder Farmers
11.3 Local Agents
11.4 Nucleus Farmers
11.5 Grain Company
11.6 Local Consultant
11.7 Financial Institution
11.8 Breweries
12 Key Player Profiles
12.1 Diageo Plc
12.2 Heineken International B.V.
12.3 Anheuser-Busch InBev
12.4 Castel Group
12.5 Kasapreko Company Ltd
12.6 Tambour Original
List of Figures
Figure 1: West Africa: Alcoholic Beverages Market: Major Drivers and Challenges
Figure 2: West Africa: Alcoholic Beverages Market: Consumption Volume (in Million Hectoliters), 2018-2023
Figure 3: West Africa: Alcoholic Beverages Market: Sales Value (in Billion US$), 2018-2023
Figure 4: Alcoholic Beverages Production: Manufacturing Cost Breakup (in %)
Figure 5: Alcoholic Beverages: Price Structure Analysis
Figure 6: Nigeria: Alcoholic Beverages Market Forecast: Average Price Trend of Beer (in US$/litre), 2024-2032
Figure 7: West Africa: Alcoholic Beverages Market: Breakup by Product Type (in %), 2023
Figure 8: West Africa: Alcoholic Beverages Market: Breakup by Packaging Type (in %), 2023
Figure 9: West Africa: Alcoholic Beverages Market: Breakup by Distribution Channel (in %), 2023
Figure 10: West Africa: Alcoholic Beverages Market: Breakup by Country (in %), 2023
Figure 11: West Africa: Alcoholic Beverages Market Forecast: Consumption Volume (in Million Hectoliters), 2024-2032
Figure 12: West Africa: Alcoholic Beverages Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 13: West Africa: Alcoholic Beverages Industry: SWOT Analysis
Figure 14: West Africa: Alcoholic Beverages Industry: Value Chain Analysis
Figure 15: West Africa: Alcoholic Beverages Industry: Porter’s Five Forces Analysis
Figure 16: West Africa: Beer Market (in Million Hectoliters), 2018 & 2023
Figure 17: West Africa: Beer Market Forecast (in Million Hectoliters), 2024-2032
Figure 18: West Africa: Spirits Market (in Million Hectoliters), 2018 & 2023
Figure 19: West Africa: Spirits Market Forecast (in Million Hectoliters), 2024-2032
Figure 20: West Africa: Wine Market (in Million Hectoliters), 2018 & 2023
Figure 21: West Africa: Wine Market Forecast (in Million Hectoliters), 2024-2032
Figure 22: West Africa: Other Alcoholic Beverages Market (in Million Hectoliters), 2018 & 2023
Figure 23: West Africa: Other Alcoholic Beverages Market Forecast (in Million Hectoliters), 2024-2032
Figure 24: West Africa: Alcoholic Beverages (Glass Bottles Packaging) Market: Consumption Volume (in Million Hectoliters), 2018 & 2023
Figure 25: West Africa: Alcoholic Beverages (Glass Bottles Packaging) Market Forecast: Consumption Volume (in Million Hectoliters), 2024-2032
Figure 26: West Africa: Alcoholic Beverages (Tins Packaging) Market: Consumption Volume (in Million Hectoliters), 2018 & 2023
Figure 27: West Africa: Alcoholic Beverages (Tins Packaging) Market Forecast: Consumption Volume (in Million Hectoliters), 2024-2032
Figure 28: West Africa: Alcoholic Beverages (Plastic Bottles Packaging) Market: Consumption Volume (in Million Hectoliters), 2018 & 2023
Figure 29: West Africa: Alcoholic Beverages (Plastic Bottles Packaging) Market Forecast: Consumption Volume (in Million Hectoliters), 2024-2032
Figure 30: West Africa: Alcoholic Beverages (Other Packaging Types) Market: Consumption Volume (in Million Hectoliters), 2018 & 2023
Figure 31: West Africa: Alcoholic Beverages (Other Packaging Types) Market Forecast: Consumption Volume (in Million Hectoliters), 2024-2032
Figure 32: West Africa: Alcoholic Beverages Market: Sales through Open Markets (in Million Hectoliters), 2018 & 2023
Figure 33: West Africa: Alcoholic Beverages Market Forecast: Sales through Open Markets (in Million Hectoliters), 2024-2032
Figure 34: West Africa: Alcoholic Beverages Market: Sales through Supermarkets/Hypermarkets (in Million Hectoliters), 2018 & 2023
Figure 35: West Africa: Alcoholic Beverages Market Forecast: Sales through Supermarkets/Hypermarkets (in Million Hectoliters), 2024-2032
Figure 36: West Africa: Alcoholic Beverages Market: Sales through Hotels/Restaurants/Bars (in Million Hectoliters), 2018 & 2023
Figure 37: West Africa: Alcoholic Beverages Market Forecast: Sales through Hotels/Restaurants/Bars (in Million Hectoliters), 2024-2032
Figure 38: West Africa: Alcoholic Beverages Market: Sales through Specialty Stores (in Million Hectoliters), 2018 & 2023
Figure 39: West Africa: Alcoholic Beverages Market Forecast: Sales through Specialty Stores (in Million Hectoliters), 2024-2032
Figure 40: West Africa: Alcoholic Beverages Market: Sales through Other Distribution Channels (in Million Hectoliters), 2018 & 2023
Figure 41: West Africa: Alcoholic Beverages Market Forecast: Sales through Other Distribution Channels (in Million Hectoliters), 2024-2032
Figure 42: Nigeria: Alcoholic Beverages Market: Consumption Volume (in Million Hectoliters), 2018-2023
Figure 43: Nigeria: Alcoholic Beverages Market: Breakup by Product Type (in %), 2023
Figure 44: Nigeria: Alcoholic Beverages Market: Breakup by Packaging Type (in %), 2023
Figure 45: Nigeria: Alcoholic Beverages Market: Breakup by Distribution Channel (in %), 2023
Figure 46: Nigeria: Alcoholic Beverages Market: Breakup by Key Players (in %), 2023
Figure 47: Nigeria: Alcoholic Beverages Market Forecast: Consumption Volume (in Million Hectoliters), 2024-2032
Figure 48: Ghana: Alcoholic Beverages Market: Consumption Volume (in Million Hectoliters), 2018-2023
Figure 49: Ghana: Alcoholic Beverages Market Forecast: Consumption Volume (in Million Hectoliters), 2024-2032
Figure 50: Cote de Ivorie: Alcoholic Beverages Market: Consumption Volume (in Million Hectoliters), 2018-2023
Figure 51: Cote de Ivorie: Alcoholic Beverages Market Forecast: Consumption Volume (in Million Hectoliters), 2024-2032
Figure 52: Cameroon: Alcoholic Beverages Market: Consumption Volume (in Million Hectoliters), 2018-2023
Figure 53: Cameroon: Alcoholic Beverages Market Forecast: Consumption Volume (in Million Hectoliters), 2024-2032
Figure 54: Senegal: Alcoholic Beverages Market: Consumption Volume (in Million Hectoliters), 2018-2023
Figure 55: Senegal: Alcoholic Beverages Market Forecast: Consumption Volume (in Million Hectoliters), 2024-2032
Figure 56: Others: Alcoholic Beverages Market: Consumption Volume (in Million Hectoliters), 2018-2023
Figure 57: Others: Alcoholic Beverages Market Forecast: Consumption Volume (in Million Hectoliters), 2024-2032
Figure 58: West Africa: Alcoholic Beverages Market: Breakup by Key Players (in %), 2023
Figure 59: West Africa: Alcoholic Beverages Market: Procurement Chain Analysis
List of Tables
Table 1: West Africa: Alcoholic Beverages Market: Key Industry Highlights, 2023 and 2032
Table 2: West Africa: Alcoholic Beverages Market Forecast: Breakup by Product Type (in Million Hectoliters), 2024-2032
Table 3: West Africa: Alcoholic Beverages Market Forecast: Breakup by Packaging Type (in Million Hectoliters), 2024-2032
Table 4: West Africa: Alcoholic Beverages Market Forecast: Breakup by Distribution Channel (in Million Hectoliters), 2024-2032
Table 5: West Africa: Alcoholic Beverages Market Forecast: Breakup by Country (in Million Hectoliters), 2024-2032
Table 6: Nigeria: Alcoholic Beverages Industry: Competitive Landscape
Table 7: West Africa: Alcoholic Beverages Industry: Competitive Landscape
Table 8: West Africa: Alcoholic Beverages Market: Major Key Players