Water Flosser Market Report by Product (Cordless, Countertop, and Others), Application (Hospitals, Dental Clinics, Home Care), Distribution Channel (Online, Offline), and Region 2024-2032

Water Flosser Market Report by Product (Cordless, Countertop, and Others), Application (Hospitals, Dental Clinics, Home Care), Distribution Channel (Online, Offline), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112025A3791

Market Overview:

The global water flosser market size reached US$ 960 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,520 Million by 2032, exhibiting a growth rate (CAGR) of 5.1% during 2024-2032.

Report Attribute 
Key Statistics
Base Year
2023
Forecast Years
2024-2032
Historical Years
2018-2023
Market Size in 2023
US$ 960 Million
Market Forecast in 2032
US$ 1,520 Million
Market Growth Rate 2024-2032 5.1%


A water flosser is a hand-held water spraying device used for cleaning the spaces between and around teeth, gums and periodontal area. The flosser sprays streams of water in steady pulses and is also used for cleaning dental implants, veneers, braces, crowns and permanent or fixed bridges. Some of the commonly used variants include battery-operated, wireless, shower, faucet and countertop flossers. They consist of a water reservoir, water tips, pressure control system and a handle. In comparison to the traditionally used manual flossing methods, water flossers offer improved cleaning and massaging, which facilitate healthier and stronger gums.

 

 
 

 

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The increasing prevalence of periodontal and oral disorders, such as tooth decay and gum diseases, along with the rising awareness regarding oral hygiene among the masses, represents one of the key factors driving the market growth. Dental diseases are primarily caused by the accumulation of food remains and consumption of harmful substances, such as tobacco and alcohol. This leads to plaque built-up between the teeth, which can be efficiently removed through water flossers. Additionally, various product innovations, such as the launch of variants with smart sensors, improved precision and aesthetically appealing designs, are acting as other growth-inducing factors. In line with this, product manufacturers are also adopting aggressive promotional strategies through online retail channels and social media platforms to reach a wider consumer base. Other factors, including rising expenditure capacities of the consumers on premium healthcare products, along with extensive research and development (R&D) activities, are anticipated to drive the market further.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global water flosser market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on product, application and distribution channel.

Breakup by Product:

 

 
 

 

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  • Cordless
  • Countertop
  • Others
     

Breakup by Application:

  • Hospitals
  • Dental Clinics
  • Home Care
     

Breakup by Distribution Channel:

  • Online
  • Offline
     

Breakup by Region:

 

 
 

 

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  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa


Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Aquapick, Ginsey Home Solutions, Hydro Floss (Oral Care Technologies Inc.), Koninklijke Philips N.V., Oral Breeze, Shenzhen Relish Technology Co. Ltd., The Procter & Gamble Company, ToiletTree Products Inc. and Water Pik Inc. (Church & Dwight Co. Inc).

Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Million
Segment Coverage Product, Application, Distribution Channel, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Aquapick, Ginsey Home Solutions, Hydro Floss (Oral Care Technologies Inc.), Koninklijke Philips N.V., Oral Breeze, Shenzhen Relish Technology Co. Ltd., The Procter & Gamble Company, ToiletTree Products Inc., Water Pik Inc. (Church & Dwight Co. Inc)
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report

The global water flosser market was valued at US$ 960 Million in 2023.

We expect the global water flosser market to exhibit a CAGR of 5.1% during 2024-2032.

The rising prevalence of periodontal and oral disorders, along with the introduction of innovative product variants with smart sensors, improved precision, aesthetically appealing designs, etc., is primarily driving the global water flosser market.

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of water flossers.

Based on the product, the global water flosser market can be categorized into cordless, countertop, and others. Currently, cordless accounts for the majority of the global market share.

Based on the application, the global water flosser market has been segregated into hospitals, dental clinics, and home care. Among these, dental clinics currently exhibit a clear dominance in the market.

Based on the distribution channel, the global water flosser market can be bifurcated into online and offline. Currently, offline holds the largest market share.

On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.

Some of the major players in the global water flosser market include Aquapick, Ginsey Home Solutions, Hydro Floss (Oral Care Technologies Inc.), Koninklijke Philips N.V., Oral Breeze, Shenzhen Relish Technology Co. Ltd., The Procter & Gamble Company, ToiletTree Products Inc., and Water Pik Inc. (Church & Dwight Co. Inc).

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Water Flosser Market Report by Product (Cordless, Countertop, and Others), Application (Hospitals, Dental Clinics, Home Care), Distribution Channel (Online, Offline), and Region 2024-2032
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