Virtual Fitness Market

Virtual Fitness Market Size and Share:

The global virtual fitness market size was valued at USD 28.41 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 315.76 Billion by 2033, exhibiting a CAGR of 29.15% from 2025-2033.  North America is currently dominating the market with a share of 39.8%. The market is growing rapidly, driven by increasing health awareness, technological advancements, and consumer demand for flexible, personalized workout options in the region.

The global virtual fitness market growth is driven by increased health consciousness, advancements in technology, and growing demands for fit and easy solutions. Awareness about lifestyle-related health issues, such as obesity and cardiovascular diseases has motivated individuals to maintain regular exercise routines. For example, in December 2024, Growl launched a wall-mounted interactive fitness device combining projectors and sensors for life-size virtual boxing training. The device offers real-time performance feedback, motion tracking, and personalized coaching, with subscriptions starting in 2025. Furthermore, the availability of smartphones and wearables and high-speed internet have equipped various convenient platforms for fitness that easily merge into daily life. The more personalization features, such as artificial intelligence (AI) driven workout plans and real-time feedback boost the user engagement and satisfaction. Hybrid fitness models offering both virtual and physical training modes attract diverse preferences. The lower cost of virtual fitness compared to membership fees at physical gyms expands the user base. Corporate wellness initiatives and partnership with health organizations further accelerate the adoption. Region-specific customization of fitness programs along with multilingual support further widen the reach of the product to a global scale. As consumers prioritize flexibility, variety, and innovation, these factors collectively fuel the sustained growth of the virtual fitness market worldwide.

The virtual fitness market share in the United States is currently exhibiting a share of 92.20%, which is fuelled by an extremely tech-aware population, very high disposable incomes, and high emphasis on the well-being of the individual. Advanced digital infrastructure, such as the extensive use of 5G and broadband internet connectivity, enables seamless access to virtual platforms for fitness solutions. The focus of the United States' culture on achieving one's health-related goals matches that of virtual flexibility and customization in the solution for fitness. Integration of fitness platforms with popular wearables, such as smartwatches, enhances monitoring and engagement. For instance, in December 2024, Peloton launched Strength Plus, an audio-based strength training app featuring customizable workouts, multi-week programs, Apple Watch integration, and user-controlled music options, expanding its innovative fitness solutions. Moreover, government and corporate wellness programs amplify the adoption of fitness, especially in relation to employees looking for work-life balance. Furthermore, the diversified US population demands a whole set of workout options commensurate with the varying fitness levels, preference of activity, and culture. Partnerships between fitness providers and technology companies innovate and usher in immersive experiences of virtual reality workouts. The US market is the most adaptable and ready for digital solutions, which places it at the forefront of virtual fitness growth.

Virtual Fitness Market Trends:

Heightened Awareness of Healthy Lifestyles

The increasing focus on a healthy lifestyle is a pivotal driver of market growth. Virtual fitness has gained traction as individuals recognize the importance of physical activity and healthy habits in mitigating chronic diseases, enhancing mental health, and improving overall quality of life. With cardiovascular diseases (CVDs) being a leading global cause of death, accounting for approximately 17.9 million fatalities annually according to WHO, people are increasingly turning to accessible fitness solutions. Virtual fitness platforms provide a convenient way to participate in workouts and classes from any location, addressing the growing demand for flexible fitness options. This trend is particularly evident among the working population, who value the adaptability and time efficiency of virtual fitness programs amidst hectic schedules.

Integrating Technology into Fitness Solutions

Advanced technologies, including artificial intelligence (AI), are presently changing the virtual fitness landscape. AI -powered platforms offer personalized workout plans, track user progress, and provide feedback on technique, enhancing the overall fitness experience. Wearable fitness devices, such as fitness trackers and smartwatches, have further revolutionized the market by enabling users to monitor real-time activity metrics, making adjustments to their routines as needed. The rapid adoption of these devices, with smartwatch users reaching 454.69 million globally—a 41% annual increase—demonstrates their popularity. Rising digitization continues to fuel the growth of technology-driven fitness solutions, appealing to tech-savvy consumers seeking innovative tools for maintaining a healthy lifestyle.

Shifting Consumer Preferences and Pandemic Influence

The COVID-19 pandemic accelerated the adoption of virtual fitness as access to traditional fitness options became limited. This shift underscored the flexibility and accessibility of online fitness platforms, making them a preferred choice for many. Millennials, in particular, are driving demand due to their inclination toward digital-first solutions and busy lifestyles. Rising disposable incomes, increased internet penetration, and greater consumer expenditure on health and wellness further bolster the trend. The pandemic has also heightened awareness of the importance of fitness, prompting widespread adoption of virtual fitness solutions that cater to evolving consumer needs for convenience, variety, and health-focused services.

Virtual Fitness Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global virtual fitness market, along with forecast at the global, regional, and country levels from 2025-2033. The market has been categorized based on session type, streaming type, device type, revenue model, and end user

Analysis by Session Type:

• Group
• Solo
   

Group sessions are a significant driver in the virtual fitness market, with a share of 59.8% in 2024, and it gives people a sense of community and shared motivation. These sessions mimic the energy and camaraderie of in-person classes, inspiring participants to encourage their limits. Group formats are popular among fitness enthusiasts, offering a wide range of workouts, from Zumba and HIIT to strength training, for varied skill levels and preferences. Interactive features such as live leaderboards, chatrooms, and real-time feedback enhance engagement, creating a connected and competitive environment. More advanced programs incorporate gamification, making virtual group exercise sessions more captivating and delightful. Professional trainers help provide structure, depth, and, not least, a human interaction to the virtual setting. As hybrid fitness models with virtual and physical group sessions grow in popularity, participation in group formats continues to increase. Social interaction, accountability, and varied training options mean group sessions will continue to be the backbone of virtual fitness.

Analysis by Streaming Type:

• Live
• On-Demand
   

The on-demand segment dominates the virtual fitness market with 54.7% share in 2024, by offering unmatched flexibility and convenience. This will range from thousands of fitness classes categorized according to individuals' preference, schedule, or even specialty including yoga, pilates, strength training, and cardio fitness. It does not mirror live classes as these don't have any fixed time requirements but are open throughout the day for their users. Technological innovation is achieved via AI and ML, making the user's specific needs based on their objectives of fitness, through progress monitored from time to time. On-demand fitness is also cost-effective because users can avoid the recurring costs of physical gym memberships. With the rise of mobile apps and smart devices, users can stream sessions seamlessly, improving engagement and retention. The growing demand for remote fitness solutions and the convenience of accessing high-quality training content at home or on the go continue to fuel the growth of the on-demand segment.

Analysis by Device Type:

• Smart TV
• Smartphones
• Laptops and Desktops
• Tablets
   

Smartphones are the leading devices in the virtual fitness market with 32.7% share in 2024, offering unmatched convenience and versatility. Their portability enables users to stream fitness sessions anywhere, anytime-at home, outdoors, or even while traveling. Smartphone apps offering various fitness applications range from working out exercise programs to live tracking and using wearables such as a fitness tracker. The good-quality display and quality audio contribute to making virtual exercise sessions engaging and fun. Smartphones also offer multiple fitness formats, including live streaming and on-demand classes, making users have the option of which format they want. Advances in mobile technology, such as 5G connectivity, also have improved streaming quality and reduced buffering, ensuring seamless access to virtual fitness programs. With the global penetration of smartphones continuing to boost, these devices are accessible to users across people. The affordability of fitness apps and the ability to integrate fitness seamlessly into daily routines solidify smartphones as indispensable tools in the virtual fitness ecosystem.

Analysis by Revenue Model:

• Subscription
• Advertisement
• Hybrid
   

Subscription-based revenue models are pivotal in the virtual fitness market, offering users unlimited access to diverse fitness content. The model is highly attractive because subscribers get live classes, on-demand sessions, and personalized workout plans. Tiered pricing structures ensure that the product caters to different budgets and is flexible and inclusive. Most subscription plans offer exclusive content from renowned trainers, which adds value and encourages loyalty. Regular updates to fitness libraries and AI-driven personalization keep subscribers engaged for long-term relationships. For service providers, this model ensures constant revenue streams and predictable growth. Affordability compared to traditional gym membership is an added advantage of the subscription plan and appeals to a larger population, including new people in fitness. Bundled services, like packages for fitness and wellness, further improve the value proposition. The more users inclined toward digital fitness solutions, makes subscription model prospers keeping pace with changing needs of the fitness enthusiasts seeking convenience, variety, and quality training.

Analysis by End User:

• Professional Gyms
• Sports Institutes
• Defense Institutes
• Educational Institutions
• Corporate Institutions
• Individuals
• Others
   

Professional gyms dominate the virtual fitness market with 34.3% share in 2024, leveraging virtual fitness to expand their offerings and adapt to changing consumer preferences. By integrating the digital platforms, various gyms offer hybrid models that combine the in-person training with virtual classes, allowing access to workouts any time and any place. These offerings include live-streamed group sessions, on-demand content, and tailored training programs, ensuring flexibility for users with diverse schedules. Virtual fitness enables gyms to reach beyond their physical locations, attracting a broader clientele and enhancing brand presence. It also gives gyms a chance to remain competitive by including the latest trends and technology in their settings, such as interactive apps and wearable integrations. The professional benefit from the intense participation of members, as virtual options allow them to keep up with their routines even during travel or other uneventful periods. With heightening adoption, professional gyms that innovate and embrace virtual systems are ready to hold onto their existing shares while finding new markets.

Regional Analysis:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

North America commands the highest share in the virtual fitness market at 39.8% in 2024, driven by an advanced technological infrastructure, high consumer awareness, and strong health-focused culture. It is largely because of the convenience and accessibility of virtual fitness platforms on smartphones, wearables, and the availability of high-speed internet. The region benefits from the presence of major service providers offering diverse solutions, including live streaming, on-demand content, and hybrid fitness models that integrate digital and in-person experiences. The United States and Canada are the main contributors, with a tech-savvy population and a robust fitness industry. Rising health consciousness, corporate wellness initiatives, and increasing demand for convenient, flexible fitness options fuel market growth. Personalized training plans, AI-driven recommendations, and seamless integration with smart devices enhance the user experience, further boosting adoption. With a focus on preventive health measures and fitness innovation, North America continues to be a major hub for the development and expansion of the virtual fitness industry.

Key Regional Takeaways:
 

United States Virtual Fitness Market Analysis

In the United States, the rise in virtual fitness adoption is closely linked to the increasing use of wearable fitness devices. For instance, over a quarter (27.9%) of US internet users use mobile apps to track their fitness and health through wearables. With such devices as smartwatches and fitness trackers, one can easily monitor health metrics and progress in real time to have a much more personalized experience in fitness. Moreover, the ability to track steps, heart rate, and calories burned, consumers are more motivated to integrate fitness routines into their daily lives, even from the comfort of their homes. This trend is further fuelled by advancements in technology that allow for seamless integration between virtual fitness platforms and wearable devices. The demand for at-home workouts and virtual fitness solutions continues to rise as people seek convenience, affordability, and personalized experiences, all of which are made possible by these wearable technologies.

Asia Pacific Virtual Fitness Market Analysis

In the Asia-Pacific region, virtual fitness is becoming increasingly popular, driven by the widespread digitalization across the region. For instance, India has approximately 1,930 fitness & wellness tech startups. As internet penetration and mobile device usage grow, more individuals are turning to online fitness platforms and virtual training solutions. The adoption of smartphones, internet services, and mobile apps has provided users with easy access to fitness classes, personal trainers, and health data. Moreover, the growing trend of social media and influencer culture has also contributed to the rise of virtual fitness, as people are exposed to various fitness routines and challenges through digital channels. The availability of affordable, high-quality virtual fitness services has made it a viable option for many, further accelerating its popularity.

 Europe Virtual Fitness Market Analysis

The increasing cases of chronic diseases in Europe have become a leading driver for virtual fitness platforms. For instance, in Europe, an estimated 100 Million adults live with CKD, with another 300 Million at risk. As healthcare systems face increasing pressure from conditions such as obesity, heart disease, and diabetes, more individuals are turning to fitness programs that can be easily accessed from home. Virtual fitness offers a convenient way for individuals to engage in regular exercise, helping to manage weight, improve cardiovascular health, and prevent or mitigate chronic conditions. The increasing recognition of the link between physical activity and chronic disease prevention has prompted more people to explore virtual fitness solutions that offer flexibility, convenience, and affordability. This shift is being supported by the development of apps and online platforms that cater specifically to those with chronic health conditions, offering tailored programs designed to improve health outcomes.

Latin America Virtual Fitness Market Analysis

In Latin America, the widespread adoption of smartphones is significantly driving the virtual fitness trend. For example, Brazil had 4.82 hours of smartphone use per day in 2022, increasing to 5.02 hours in 2023. The number of people with access to affordable smartphones and mobile internet continues to rise, allowing more individuals to access virtual fitness platforms. This technological shift has provided greater flexibility and convenience for individuals looking to incorporate fitness into their daily routines. Virtual fitness platforms can be accessed via smartphones, making it easy for users to participate in live or on-demand classes, track their fitness progress, and follow personalized workout plans. Additionally, the growing presence of fitness apps designed for different levels and preferences has increased the appeal of virtual fitness, offering users a variety of workout options from the convenience of their smartphones.

Middle East and Africa Virtual Fitness Market Analysis

The Middle East and Africa have seen a significant rise in virtual fitness adoption, driven by the growing trend of active fitness within professional gyms and sports institutes. As more individuals prioritize fitness and wellness, these institutions are incorporating digital fitness solutions to enhance their offerings. For instance, participation in intense physical activities among women in the Middle East has grown from 20 percent of the population in 2019 to 31 percent in 2024. Virtual fitness programs, which include live training sessions, on-demand workouts, and guided fitness plans, have become integral to the services provided by these gyms and institutes. This trend is further fueled by the region’s growing awareness of the importance of physical fitness for overall health. People are embracing virtual fitness as it complements their active lifestyles, offering the flexibility to engage in workouts that align with their personal goals. With the growing emphasis on physical activity and wellness, virtual fitness is expected to continue to thrive in the region.

Competitive Landscape:

It has a highly competitive virtual fitness market, driven by innovation and varied service offerings. Key players are focused on making user-friendly platforms with personalized fitness plans, live streaming, and on-demand content to reach a wide audience. The differentiation in the market is quite substantial through advanced features such as AI-based recommendations, gamification, and integration with wearable devices. It also engages in partnership with tech firms, fitness influencers, and wellness brands to extend its market reach and engage with users. Subscriptions, hybrids that include both digital and physical training, and region-specific models create more intense competition. Start-ups also come in, offering unique propositions that disrupt traditional providers through niche solutions or better pricing. Technology, including virtual reality and 5G, also impacts the market, bringing immersive fitness experiences. The competitive landscape is dynamic and rapidly changing with continuous innovation and growing focus on user retention.

The report provides a comprehensive analysis of the competitive landscape in the virtual fitness market with detailed profiles of all major companies, including:

• Econofitness
• Fitness On Demand
• Les Mills International Ltd.
• Mindbody Inc.
• Move Technologies Group Ltd.
• Nexercise Inc.
• Peloton Interactive Inc.
• Viva Leisure Limited
• VIXY BV
• Wellbeats Inc. (LifeSpeak (USA) Inc.)
• Wexer Virtual Limited
   

Latest News and Developments:

• December 2024: HIGH Fitness has launched a dynamic new app that combines its iconic 80s aerobics with innovative 2025 workouts. The app offers a variety of cardio, strength, and stretch routines, ranging from 10-minute blasts to 60-minute burners, making fitness fun and accessible for all levels. Founded by Emily Nelson and Amber Zenith, HIGH Fitness has grown from a local class to certifying over 10,000 instructors across North America, aiming to create an inclusive, no-equipment fitness experience for enthusiasts everywhere.
• December 2024: PowerBeatsVR has officially launched on PlayStation VR2, offering an immersive VR fitness experience that blends gaming with exercise. With over 200,000 users and a 4.6+ rating on the Meta Quest Store, this app provides full-body workouts tailored to individual preferences, including intensity, music, and fun exercises. PowerBeatsVR eliminates subscription fees, giving players the freedom to create personalized, enjoyable workouts. This groundbreaking app has quickly become a favorite in the VR fitness community.
• December 2024: FlexIt, a leader in virtual fitness, has launched FlexTogether™, a platform aimed at fostering global engagement through innovative wellness experiences. Powered by FlexIt’s AI Class Creator™ Technology, the platform offers personalized workouts and social interactions, in collaboration with Samsung and LG Electronics. This launch continues FlexIt’s mission, strengthened by the appointment of Dale Moss, star of ABC's The Bachelorette, as Head of Community, to cultivate a wellness-driven community.
• December 2024: Ginkgo Health has launched Ginkgo Active, a fitness app tailored for underserved populations at higher risk for chronic conditions. The app provides personalized exercise prescriptions and behavioral support to encourage long-term engagement. Unlike traditional fitness apps, which target self-motivated users, Ginkgo Active aims to inspire lasting health habits and integrate fitness into daily routines. Founder Maggie Deng emphasizes the need for sustained participation in fitness for lasting health benefits.
• October 2024: Wexer and Core Home Fitness have launched a new virtual fitness app, Transform, designed to revolutionize home fitness. Offering guided workouts, real-time tracking, and a connected community, the app supports users at all fitness levels. Transform features trainer-led sessions in boxing, strength training, yoga, and more, with personalized options and integration with MyZone and FitRadio. The app extends Core Home Fitness's commitment to empowering individuals beyond equipment, providing a comprehensive fitness experience for motivation and support.
   

Virtual Fitness Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the virtual fitness market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global virtual fitness market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the virtual fitness industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.