Vinegar Market Report

Vinegar Market Size and Share:

The global vinegar market size was valued at USD 2.43 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 3.02 Billion by 2033, exhibiting a CAGR of 2.44% from 2025-2033. Europe currently dominates the market, holding a market share of over 44.9% in 2024. The growing vinegar market share in the European region is driven by high demand for organic vinegar, strong culinary traditions, increasing health awareness, expanding retail distribution, and rising preference for clean-label products.

Consumers are becoming more health-conscious and seeking functional foods with potential health benefits. Vinegar, especially apple cider vinegar, is gaining popularity for its believed benefits, such as improving digestion, reducing cholesterol, regulating blood sugar levels, and providing antioxidant properties. Moreover, clean-label and organic food trends are influencing individual choices, leading to higher demand for naturally fermented vinegar without synthetic additives. Organic balsamic, apple cider, and rice vinegar are gaining preference due to their perceived purity and minimal processing. Besides this, the availability of vinegar across supermarkets, hypermarkets, convenience stores, and e-commerce platforms is making it more accessible to buyers globally. Retailers are also expanding their product offerings to include organic and specialty vinegars, driving overall market growth.

The United States is a crucial segment in the market, driven by the rising preference for organic and preservative-free food products, which is consists of naturally fermented vinegar, including organic apple cider and balsamic vinegar. Additionally, the increasing use of vinegar in personal care products for natural and chemical-free beauty solutions is bolstering the market growth. Apple cider vinegar is gaining popularity in shampoos, conditioners, and skincare due to its detoxifying, pH-balancing, and moisturizing properties. In 2024, WOW Skin Science was the pioneering brand to launch Apple Cider Vinegar haircare products in the United States. The Apple Cider Vinegar Shampoo they produced encouraged detoxifying, moisture retention, and pH balancing, utilizing natural components such as raw apple cider vinegar and essential oils. This launch reinforced WOW Skin Science’s dedication to nature-based, efficient, and cruelty-free beauty products.

Vinegar Market Trends:

Growing Health and Wellness Trends

The increasing focus on health and well-being is driving the vinegar market demand, particularly for apple cider and balsamic varieties. These vinegars are famous for their positive impacts on health, like assisting with digestion, promoting weight loss, and controlling blood sugar levels. People are becoming more aware about their dietary decisions and opting for natural and nutritious food. Many are choosing vinegar instead of artificial condiments and preservatives, valuing its natural ingredients and various uses in cooking and health benefits. Moreover, apple cider vinegar is gaining popularity as a health supplement, utilized in detox diets and organic skincare regimens. In 2023, Carandini launched its Organic Apple Cider Vinegar, which was made from 100% organic apples. The vinegar was unique because it had not been pasteurized or filtered and contained good bacteria. This high-quality vinegar was created for premium taste, blending sweet and sour flavors, making it ideal for dressings and marinades. Its premium, natural ingredients catered to the growing demand for health-focused, artisanal products at an affordable price point.

Innovative Product Launches and Flavored Varieties

The introduction of innovative products, such as flavored and infused varieties, is increasing consumer interest and supporting the vinegar market growth. Vinegar producers are providing items with added herbs, fruits, and spices to attract food enthusiasts and individuals looking for distinct tastes in their culinary endeavors. These new offerings are particularly popular in premium and organic segments, where consumers are willing to pay more for distinctive and high-quality products. Continuous innovation in product development and strategic marketing efforts are expanding the popularity of vinegar and drawing in new consumers. In 2023, Pureboost launched its Apple Cider Vinegar item as part of the Superfoods Clean Energy lineup. This beverage blend, available in handy on-the-go packets, contained 1000 mg of apple cider vinegar, B12, organic green tea caffeine, and 25 essential vitamins to support digestion, metabolism, and gut health.

Rising Demand in Home Cleaning Products

Individuals are becoming aware about the environment and avoiding harsh chemicals. The ability of vinegar to cut through grease, disinfect surfaces, and eliminate odors makes it a versatile and effective cleaning agent. Its natural acidity helps break down dirt, grime, and bacteria without leaving harmful residues, making it ideal for use in kitchens, bathrooms, and other areas. Manufacturers are developing cleaning products with vinegar to cater to the rising demand for natural and eco-friendly products. In 2024, Nikol introduced new Passover cleaning items, such as the "Grandma's Secrets" line, which contained wet wipes with vinegar and baking soda. These wipes provided a practical and efficient way to clean using common natural household ingredients. The wipes, infused with vinegar, were created to cleanse surfaces by eliminating food stains and grease, all the while leaving behind a pleasant citrus fragrance.

Vinegar Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global vinegar market, along with forecast at the global, regional, and country levels from 2025-2033. The market has been categorized based on product type, source, end-use, and distribution channel.

Analysis by Product Type:

• Balsamic Vinegar
• Red Wine Vinegar
• Cider Vinegar
• White Vinegar
• Rice Vinegar
• Others

Balsamic vinegar stands as the largest component in the market with 30.3% of market share in 2024. Balsamic vinegar dominates the market due to its widespread popularity in culinary and gourmet uses. Balsamic vinegar, renowned for its luxurious taste and maturation technique, is a favored option for those seeking top-notch, high-end seasonings. Moreover, the rising preference for natural and preservative-free ingredients is leading to the incorporation of balsamic vinegar in various food preparations, including salads, marinades, and sauces. In 2024, Asda launched six different types of crisps. Among them Caprese Salad Hand Cooked Crisps contained Buffalo Mozzarella, basil, tomato, and a touch of balsamic vinegar. These summer-inspired chips showcased Asda's commitment to staying on top of worldwide flavor trends and being innovative.

Analysis by Source:

• Natural
• Synthetic

Natural vinegar is created by fermenting organic materials such as fruits, grains, and vegetables. This segment is becoming more popular as people are choosing clean-label products and natural ingredients. The increasing health consciousness among individuals is driving the demand for natural vinegar for its believed health advantages, including assisting digestion, lowering cholesterol, and providing antioxidant properties. People are also drawn to its potential antimicrobial benefits, making it a preferred choice for natural cleaning solutions.

Synthetic vinegar, produced through the chemical combination of acetic acid and water, offers a cost-effective alternative to natural vinegar. This segment holds importance in markets where affordability is a primary concern for users. Synthetic vinegar is commonly used in industrial applications and food preservation due to its lower cost of production and widespread availability. It is also widely utilized in households for cleaning purposes due to its strong acidic properties. Additionally, its extended shelf life makes it a preferred option for bulk buyers and commercial food manufacturers.

Analysis by End-Use:

• Institutional
• Retail

Institutional represents the largest segment, accounting for 69.9% of the market share in 2024. Institutional holds the biggest market share, driven by the high demand from the foodservice industry, restaurants, and food manufacturers. Institutions like hotels, catering services, and large-scale food production facilities use vinegar extensively in cooking, food preservation, and cleaning. Balsamic, cider, and white vinegar are widely favored in this category because of their ability to be used in a variety of ways, both in cooking and beyond. The bulk purchasing nature of institutional buyers further contributes to the dominance of this segment. Many food manufacturers use vinegar as a natural preservative in sauces, condiments, and ready-to-eat (RTE) meals. The rising trend of using organic and specialty vinegars in gourmet cooking is further driving demand. Additionally, institutions benefit from cost efficiencies by purchasing in large volumes, ensuring steady supply chains. Vinegar’s role in industrial-scale pickling and fermentation processes also strengthens its institutional demand.

Analysis by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Specialty Stores
• Online
• Others

Supermarkets and hypermarkets lead the market with 60.8% of market share in 2024. Supermarkets and hypermarkets dominate the market because of their extensive coverage, diverse product offerings, and convenience for shoppers. These big retail stores provide a wide selection of vinegar options such as balsamic, white, red wine, and flavored kinds, for both casual shoppers and culinary aficionados. Supermarkets and hypermarkets gain even more importance because they can provide competitive prices, discounts, and opportunities for bulk buying. Their popularity in city and town areas makes them the top pick for buyers looking for convenience and options. Additionally, they offer private-label vinegar brands, increasing affordability and variety for users. Their strong supply chains ensure consistent availability, preventing stock shortages. Many supermarkets also allocate dedicated shelf space for organic and artisanal vinegar, catering to health-conscious customers. Promotional activities, in-store sampling, and discount campaigns further boost sales, reinforcing their market leadership.

Regional Analysis:

• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Colombia
  • Chile
  • Peru
  • Others
• Middle East and Africa
  • Turkey
  • Saudi Arabi
  • Iran
  • United Arab Emirates
  • Others

In 2024, Europe accounted for the largest market share of 44.9%. Europe represents the largest segment due to the deep-rooted culinary traditions and strong demand for gourmet and premium products, like balsamic and wine vinegars. Countries in the region are renowned for producing high-quality vinegar, particularly balsamic, which is integral to many European dishes. The well-established retail infrastructure, including specialty food stores and supermarkets, also plays a significant role in supporting the vinegar market growth in the region. In 2024, Symrise introduced new health-focused solutions at Vitafoods Europe 2024, including six innovative concepts addressing gut health, immunity, and metabolic health. Among these, the "GlucoZen" dietary powder drink featured apple cider vinegar as an active ingredient, aimed at supporting blood glucose regulation. This reflects Europe’s ongoing role in both tradition and innovation in the food industry.

Key Regional Takeaways:

United States Vinegar Market Analysis

In North America, the market portion held by the United States was 83.90% of the overall total. The American vinegar market is growing, propelled by rising demand for specialty and organic vinegar for food, beverage, and domestic use. As reported by OEC World, in 2022, the United States imported USD 154 million worth of vinegar and exported USD 87.2 million worth of vinegar, as there was strong demand for imported premium varieties from countries like Spain and Italy. Health-aware consumers are driving the growth of apple cider and kombucha-based vinegar, while the food processing sector is a key end-user. The cleaning and personal care markets are also driving market growth, with vinegar becoming increasingly popular as a chemical-free alternative. Market leaders such as Mizkan and Fleischmann's Vinegar control domestic production, with an emphasis on innovation in flavor and organic formats. Market growth is also complemented by the increasing demand for sustainable and non-GMO ingredients.

Europe Vinegar Market Analysis

Europe's vinegar industry is expanding progressively because of the continent's powerful gastronomic culture and interest in superior quality vinegar types. Italy exported nearly 117.7 million liters of vinegar in 2023, as per the World Bank, showcasing its leadership in international trade, specifically in balsamic and wine-based types. Germany and France also play major roles, with intense domestic consumption in food processing and cooking. Health trends are fueling demand for organic and unfiltered vinegar, especially apple cider and kombucha-based varieties. European Union sustainability regulations promote the use of environmentally friendly production processes. Ponti and Acetum are among the leading companies, which are increasing their organic and aged vinegar offerings. Vinegar's growing application in natural cleaning products also offers a favorable vinegar market outlook in the region. The growth of craft and artisanal vinegar brands also fuels premiumization, attracting gourmet consumers in the region.

Asia Pacific Vinegar Market Analysis

The Asia Pacific vinegar industry is growing with high demand in traditional food and rising demand for health-focused vinegar products. China leads regional production, with Qingxu County in Shanxi Province, which is a primary vinegar production base, having reported an annual output of 800,000 metric tons by the end of 2022 (Govt. China Daily). The increasing popularity of black vinegar, rice vinegar, and fruit vinegar is driving local demand, especially in Japan, South Korea, and Thailand. Consumers are turning towards organic and aged vinegar, which is driving premium product segments. Innovation in probiotic and functional vinegar is also increasing, led by increasing health consciousness. Market leaders such as Mizkan and Hengshun are concentrating on export growth while reinforcing local distribution networks. Government encouragement of traditional fermentation methods in China and Japan is also supporting market expansion throughout the region.

Latin America Vinegar Market Analysis

The Latin American vinegar market is also seeing consistent growth through rising consumption in food, beverages, and health uses. In 2022, Brazil exported USD 1.05 million worth of vinegar and imported USD 2.21 million worth of vinegar, reflecting a demand imbalance towards premium and imported products, as per reports. Vinegar has mass consumption in culinary uses, especially in Mexico and Argentina, where balsamic vinegar and fruit vinegar are increasingly popular. There is local expansion of production taking place, with main producers emphasizing organic and naturally fermented types to appeal to health-aware consumers. There is also increased retail and online distribution channels increasing availability. Government policies to promote domestic food processing industries will further drive the production of vinegar, while R&D in flavor and functional vinegar is defining market trends in the future.

Middle East and Africa Vinegar Market Analysis

The Middle East and Africa vinegar market is expanding, driven by rising demand for culinary use, health benefits, and food preservation. In 2022, Saudi Arabia imported USD 8.93 million worth of vinegar, as reported by the Observatory of Economic Complexity (OEC), demonstrating the region's dependence on imports to satisfy consumer demand. Growing health consciousness is fueling demand for apple cider vinegar and organic types, especially in the UAE and South Africa. Domestic production is on the increase, with players relying on traditional fermentation methods to appeal to higher segments. Besides that, diversification of food industries encouraged by government initiatives is backing vinegar manufacture and distribution. International brands and e-commerce websites' increasing penetration in the region further increase accessibility for the market. Future regional growth is forecast to be shaped by innovation in flavored and functional vinegar.

Competitive Landscape:

Key players in the market are focusing on product innovation and diversification to cater to changing user preferences. They are expanding their offerings to include organic, flavored, and premium vinegar products to meet the growing demand for natural and health-oriented options. Strategic partnerships and mergers and acquisitions (M&A) are being pursued to enhance market presence and scale production. Additionally, players are emphasizing sustainable sourcing and packaging to align with individual expectations for environment-friendly products. Companies are also increasing their investments in marketing and distribution channels to reach a wider audience. In 2024, Bragg Live Food Products revealed that its Apple Cider Vinegar Daily Balance and True Energy Supplements are available in more than 1,000 Food Lion stores. These supplements contained 750mg of acetic acid in each serving, promoting stress relief and boosting energy, in line with current wellness trends.

The report provides a comprehensive analysis of the competitive landscape in the vinegar market with detailed profiles of all major companies, including:

• Acetifici Italiani Modena S.R.L.
• Australian Vinegar
• Bizen Chemical Co. Ltd.
• Fleischmann’s Vinegar Company, Inc.
• Kraft Heinz Company
• Mizkan
• Shanxi Shuita Vinegar
• Castelo Alimentos S/A
• Burg Groep B.V.
• Aspall Cyder

Latest News and Developments:

• October 2024: Bragg Live Food Products launched a new 10 oz. Apple Cider Vinegar (ACV) size in all 20,000 Dollar General stores nationwide. This expansion enhanced accessibility to Bragg ACV, aligning with its mission to promote wellness. The brand also offers ACV in 16-, 32-, 64-, and 128-ounce sizes.
• September 2024: Astonish introduced a range of new cleaning products, including two vinegar cleaners and a pet concentrated disinfectant. The vinegar cleaners provided flexible cleaning options with well-liked scents such as Zesty Citrus and Gardenia & Vanilla.
• August 2024: Mizkan America announced a USD 156 million expansion of its Owensboro, Kentucky plant, adding 320,000 sq. ft. to its facility. This facility would support the production of pasta sauces and vinegar products, including brands like Ragú, Bertolli, and Holland House.
• March 2024: Apeal World launched 'Activate', a new sparkling apple cider vinegar drink infused with organic lemon and mint. This was their third flavor, following ginger and clove-cinnamon-vanilla variants. Each offered potassium, calcium, and magnesium, supporting gut health and immunity.
• August 2023: Corbion reported the commencement of vinegar manufacturing at its recently established facility in Montgomery, Alabama, improving supply stability and market expansion. The plant manufactured patented vinegar solutions that are used for preserving food and for making labeling easier.

Vinegar Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the vinegar market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global vinegar market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the vinegar industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.