Vietnam Toys Market

Market Overview:

The Vietnam toys market size is projected to exhibit a growth rate (CAGR) of 5.20% during 2024-2032. The increasing awareness regarding the educational value and cognitive benefits of toys, rising middle-class population and increasing disposable income, the growing popularity of licensed toys, and the implementation of several stringent regulations by the government represent some of the key factors driving the market.

Toys refer to products designed and crafted with the primary objective of providing amusement, entertainment, and educational value to children. They are available in various types, including action figures, dolls, puzzles, building blocks, educational toys, electronic toys, board games, and remote-controlled toys, among others. Toys are manufactured from a variety of materials, such as plastic, wood, fabric, metal, and rubber. They are utilized in various applications, including cognitive development, motor skills enhancement, emotional development, social skills improvement, and sensory development. Toys aid in fostering creativity, improving concentration, enhancing problem-solving skills, promoting physical activity, and providing a source of comfort and security. They also offer several advantages, like versatility, durability, user-friendliness, safety, and affordability.

Vietnam Toys Market Trends:

The increasing awareness among parents regarding the educational value and cognitive benefits of toys is creating a positive outlook for the market growth. In line with this, the rising demand for educational and developmental toys is boosting the market growth. Along with this, the rising middle-class population and increasing disposable income in Vietnam, encouraging parents to spend more on high-quality and premium toys for their children is favoring the market growth. Besides this, the growing popularity of licensed toys and merchandise related to popular children's characters and franchises are acting as growth-inducing factors. Additionally, the proliferation of e-commerce platforms and online retailing, facilitating convenience and accessibility to a wide range of toys from across the globe, is stimulating the market growth. Furthermore, the implementation of several stringent regulations by the government to ensure the safety and quality of toys is driving the market growth. Apart from this, the rising production of eco-friendly and sustainable toys using non-toxic and environmentally friendly materials is positively impacting the market growth. In addition to this, the advent of smart toys, augmented reality (AR) toys, and interactive toys that incorporate artificial intelligence (AI) and the Internet of Things (IoT), providing an enhanced play experience for children, is creating a positive outlook for the market growth. In line with this, the widespread adoption of smart toys as they stimulate the child's cognitive abilities and creativity is supporting the market growth. Additionally, the increasing collaboration and partnerships between toy manufacturers and educational institutions in Vietnam to develop educational toys and learning materials are providing an impetus to the market growth. Along with this, the widespread adoption of promotional campaigns and advertising by toy manufacturers to create awareness and generate interest among consumers is offering remunerative growth opportunities for the market.

Vietnam Toys Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on product type, age group, and sales channel.

Product Type Insights:

• Action Figures
• Building Sets
• Dolls
• Games and Puzzles
• Sports and Outdoor Toys
• Plush
• Others
   

The report has provided a detailed breakup and analysis of the market based on the product type. This includes action figures, building sets, dolls, games and puzzles, sports and outdoor toys, plush, and others.

Age Group Insights:

• Up to 5 Years
• 5 to 10 Years
• Above 10 Years
   

A detailed breakup and analysis of the market based on the age group have also been provided in the report. This includes up to 5 years, 5 to 10 years, and above 10 years.

Sales Channel Insights:

• Supermarkets and Hypermarkets
• Specialty Stores
• Department Stores
• Online Stores
• Others
   

The report has provided a detailed breakup and analysis of the market based on the sales channel. This includes supermarkets and hypermarkets, specialty stores, department stores, online stores, and others.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam
   

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the key players include: 

• Canh Dieu Toys
• Cotec Plastic Corporation
• Dream International Limited
• Simba Toys Vietnam Limited (Simba Dickie Group)
• Viet Tinh Anh Toys
   

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.) 

Vietnam Toys Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam toys market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Vietnam toys market?
• What is the breakup of the Vietnam toys market on the basis of product type?
• What is the breakup of the Vietnam toys market on the basis of age group?
• What is the breakup of the Vietnam toys market on the basis of sales channel?
• What are the various stages in the value chain of the Vietnam toys market? 
• What are the key driving factors and challenges in the Vietnam toys?
• What is the structure of the Vietnam toys market and who are the key players?
• What is the degree of competition in the Vietnam toys market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam toys market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam toys market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam toys industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.