Vietnam soup market size is projected to exhibit a growth rate (CAGR) of 9.70% during 2024-2032. The growing awareness about health and wellness among Vietnamese people, rising reliance one-commerce and online grocery shopping, and increasing preferences for eco-friendly product packaging options represent some of the key factors driving the market.
Report Attribute
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Key Statistics
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Base Year
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2023 |
Forecast Years
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2024-2032
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Historical Years
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2018-2023
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Market Growth Rate (2024-2032) | 9.70% |
Soup is usually prepared by simmering ingredients, such as vegetables, meat, or legumes, in a flavored liquid, often water or broth. It is primarily characterized by its liquid base, offers versatility and can combine various ingredients into a wholesome, warm dish. It is available in a clear, brothy, thick, and creamy variant and seasoned with herbs, spices, and condiments to enhance flavor. It can be served hot or cold, depending on the type and regional preferences. It often contains a variety of nutrient-dense ingredients, making it a healthy meal option. It is easily digestible, which makes it suitable for individuals with digestive issues. It provides warmth and comfort and helps in maintaining hydration levels.
Rapid urbanization and hectic lifestyles of individuals in Vietnam represent one of the primary factors catalyzing the demand for convenient, ready-to-eat (RTE) meal solutions like instant soups. Additionally, the growing focus on maintaining overall health and wellness among is driving the demand for healthier and more nutritious food choices among Vietnamese people. The leading market players are introducing healthier soup variants, such as low-sodium, organic, and gluten-free options, which resonate with health-conscious individuals. Along with this, inflating income levels of individuals in the country are encouraging them to spend more on premium and gourmet soup products, which is catalyzing the demand for soups made with premium ingredients. This is creating lucrative opportunities for domestic and international soup brands to cater to the premium segment of the market. Furthermore, the influence of global cuisine and the desire for diverse flavor experiences are strengthening the growth of the market. Moreover, the rising reliance on e-commerce platforms and online grocery shopping are positively influencing the market. E-commerce platforms are key distribution channels for soup manufacturers, allowing them to reach a wider audience and tap into the digital-savvy demographic. Besides this, the rising preferences of individuals for eco-friendly packaging options are prompting manufacturers to explore recyclable and biodegradable packaging materials. In addition, the growth of the foodservice industry in Vietnam is offering a favorable market outlook. Moreover, governing authorities of the country are undertaking numerous initiatives to promote food safety and quality standards to instill consumer confidence in packaged soup products. Furthermore, soup manufacturers and retailers in Vietnam are increasingly focusing on effective promotional and marketing strategies to attract a wider consumer base. This includes promotional discounts, online advertising, social media campaigns, and partnerships with influencers to create awareness and boost sales, further propelling the growth of the market.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on type, category, packaging, and distribution channel.
Type Insights:
The report has provided a detailed breakup and analysis of the market based on the type. This includes canned/preserved soup, chilled soup, dehydrated soup, frozen soup, and UHT soup.
Category Insights:
A detailed breakup and analysis of the market based on the category have also been provided in the report. This includes vegetarian soup and non-vegetarian soup.
Packaging Insights:
The report has provided a detailed breakup and analysis of the market based on the packaging. This includes canned, pouched, and others.
Distribution Channel Insights:
A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, convenience stores, online stores, and others.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.
The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Units | US$ Million |
Scope of the Report | Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
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Types Covered | Canned/Preserved Soup, Chilled Soup, Dehydrated Soup, Frozen Soup, UHT Soup |
Categories Covered | Vegetarian Soup, Non-Vegetarian Soup |
Packagings Covered | Canned, Pouched, Others |
Distribution Channels Covered | Supermarkets and Hypermarkets, Convenience Stores, Online Stores, Others |
Regions Covered | Northern Vietnam, Central Vietnam, Southern Vietnam |
Customization Scope | 10% Free Customization |
Report Price and Purchase Option | Single User License: US$ 3699 Five User License: US$ 4699 Corporate License: US$ 5699 |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |