Vietnam Online Food Delivery Market

Vietnam Online Food Delivery Market Size:

The Vietnam online food delivery market size reached USD 968.1 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 3,221.4 Million by 2033, exhibiting a growth rate (CAGR) of 13.58% during 2025-2033. The market is experiencing steady growth driven by the increasing digital transformation and widespread internet penetration, changing lifestyles, rapid urbanization, the availability of a wide range of restaurant options on online platforms, and the inflating disposable incomes of individuals.

Vietnam Online Food Delivery Market Analysis:

• Market Growth and Size: The market is experiencing robust growth, driven by the increasing adoption of online food delivery services in Vietnam. The market size continues to expand as more consumers embrace the convenience of ordering food through digital platforms.
• Major Market Drivers: Key drivers include the rising internet penetration, changing lifestyles, the impact of the COVID-19 pandemic, and the urbanization trend in Vietnam.
• Technological Advancements: Technological advancements, such as user-friendly mobile apps, AI-driven recommendation algorithms, and efficient last-mile delivery solutions, play an important role in improving the overall online food delivery experience. 
• Industry Applications: They find applications across various segments, including restaurants, cafes, street food vendors, and international cuisine establishments. The versatility of these services caters to diverse culinary preferences, providing consumers with a wide range of dining options.
• Key Market Trends: Key trends include the increasing popularity of contactless and cashless transactions, the diversification of restaurant options available on online platforms, and the incorporation of sustainability practices in packaging and delivery processes.
• Geographical Trends: Geographically, the market is witnessing significant growth in urban areas where the demand for convenient and time-saving dining options is higher. The trend is expected to spread to suburban and rural areas as internet infrastructure continues to improve.
• Competitive Landscape: The competitive landscape is characterized by both local and international players competing to innovate and capture market share. Continuous improvements in technology, delivery logistics, and strategic partnerships define the competitive dynamics of the industry.
• Challenges and Opportunities: Challenges include addressing concerns related to food safety, ensuring timely and efficient delivery, and managing the increased demand during peak hours. Opportunities lie in leveraging data analytics for personalized services, expanding service coverage, and exploring partnerships with local businesses.
• Future Outlook: The future outlook for the market remains optimistic, with sustained growth expected. Continued advancements in technology, evolving consumer preferences, and the industry's adaptability to emerging trends position the market for further expansion in the foreseeable future.

Vietnam Online Food Delivery Market Trends:

Strategic partnerships and collaborations

Strategic partnerships between online food delivery platforms and popular local restaurants contribute significantly to market growth. Collaborations enhance the variety of cuisines available, attract a broader customer base, and streamline logistics. By joining forces, these entities create synergies that benefit both the platforms and the restaurants, fostering a competitive edge in the market. Moreover, these partnerships often involve joint marketing efforts, co-branded promotions, and shared technology resources. This collaborative approach not only enriches the customer experience with diverse dining options but also optimizes operational efficiency for both platforms and restaurants. The mutual support in marketing and logistics results in a win-win scenario, solidifying the market presence of online food delivery platforms while boosting the visibility and reach of local eateries. This interconnected ecosystem strengthens customer loyalty, as users appreciate the seamless integration of their favorite restaurants into the online delivery landscape.

Customer loyalty programs and discounts

Online food delivery platforms often employ customer loyalty programs, discounts, and promotional offers to retain existing customers and attract new ones. These initiatives create a sense of value for users, encouraging repeat business and expanding the customer base. As consumers seek cost-effective dining options, loyalty programs and discounts play a pivotal role in influencing their choices. Furthermore, these customer loyalty programs contribute to building a strong relationship between users and online food delivery platforms. The reward systems, which may include points, exclusive deals, or freebies, incentivize continued patronage. Discounts offered during promotional periods or on specific orders serve as powerful enticements, making online food delivery more appealing than traditional dining options. This strategic use of incentives not only fosters customer retention but also cultivates a positive brand image, positioning these platforms as value-driven and customer-centric entities in the competitive online food delivery market.

Rising integration of cloud kitchens

The integration of cloud kitchens or virtual kitchens is a driving force in the market. These kitchens operate solely for fulfilling online orders, eliminating the need for a physical dining space. This model reduces overhead costs for restaurants and allows them to cater exclusively to the growing demand for online deliveries. The increased prevalence of cloud kitchens enhances the efficiency and scalability of online food delivery services. Moreover, the integration of cloud kitchens revolutionizes the culinary landscape by enabling greater agility and innovation. With a focus on digital orders, restaurants can experiment with diverse menus, respond quickly to changing consumer preferences, and optimize their operations for maximum efficiency. The absence of physical dining spaces streamlines costs, enabling these establishments to offer competitive pricing. This innovative model aligns with the modern consumer's demand for convenience, speed, and variety, further propelling the online food delivery market's growth. The strategic adoption of cloud kitchens not only benefits restaurants but also enhances the overall flexibility and adaptability of the online food delivery ecosystem.

Vietnam Online Food Delivery Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on order method and cuisine.

Breakup by Order Method:

• Mobile Application
• Website

Mobile application accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the order method. This includes mobile application and website. According to the report, mobile application represented the largest segment.

The breakup by order method, specifically through mobile applications, is revolutionizing the way consumers engage with food delivery services. With the ubiquity of smartphones, mobile applications have become the preferred channel for placing orders in the online food delivery landscape. Offering a user-friendly interface, personalized recommendations, and seamless payment options, mobile apps provide unparalleled convenience to users. Key players in the industry prioritize app development, ensuring a smooth and efficient ordering process. The shift towards mobile application-based ordering signifies a paradigmatic change, reflecting the industry's commitment to enhancing accessibility and user experience in the fast-paced realm of online food delivery.

Websites are integral components of the online presence for businesses, organizations, and individuals. Serving as digital storefronts, information hubs, or interactive platforms, websites offer a versatile means of communication and engagement. With diverse functionalities, including e-commerce, blogs, and multimedia content, websites facilitate seamless interaction between entities and their audiences. Responsive design and user-friendly interfaces are essential for an optimal browsing experience across various devices. Websites play a pivotal role in establishing credibility, disseminating information, and enabling transactions. Regular updates and maintenance are crucial to ensure relevance and security in the ever-evolving digital landscape, reflecting the dynamic nature of online communication and commerce.

Breakup by Cuisine:

• Vietnamese Cuisine
• Western Cuisine
• Italian Cuisine
• South Asian Cuisine
• Others

Vietnamese cuisine accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the cuisine. This includes Vietnamese cuisine, western cuisine, Italian cuisine, south Asian cuisine, and others. According to the report, Vietnamese cuisine represented the largest segment.

As a dominant force in the Vietnamese market, local and international platforms showcase a plethora of options, ranging from traditional pho and banh mi to regional specialties. Dedicated sections for Vietnamese cuisine on these platforms highlight the rich culinary heritage, allowing users to explore and indulge in authentic flavors. This emphasis on Vietnamese cuisine aligns with the population's strong cultural ties to food, creating a vibrant and diverse online menu landscape. The popularity of these offerings underscores the synergy between technology and tradition, driving the growth of online food delivery in Vietnam.

Within the online food delivery market, Western cuisine holds a prominent position, catering to diverse tastes and preferences. Popular platforms feature a wide array of Western dishes, ranging from classics like burgers and pizzas to more sophisticated options like steaks and pasta. This culinary diversity mirrors the global appeal of Western food, resonating with a broad consumer base. The convenience of ordering Western cuisine online has led to its widespread adoption, offering customers the luxury of enjoying restaurant-quality meals in the comfort of their homes. The prevalence of Western options on delivery platforms showcases the adaptability of online food services in meeting the cosmopolitan and evolving culinary desires of consumers worldwide.

Italian cuisine stands as a cornerstone within the online food delivery market, capturing the palates of consumers with its rich flavors and diverse offerings. Online platforms prominently feature a variety of Italian dishes, including classic pastas, pizzas, risottos, and delectable desserts. The popularity of Italian cuisine in online delivery reflects its global appeal and the versatility of its menu. Users can conveniently order from a range of Italian restaurants, experiencing the authenticity of flavors and culinary traditions. The prevalence of Italian options in online food delivery showcases the seamless fusion of technology and gastronomy, bringing the essence of Italy to the doorsteps of consumers around the world.

South Asian cuisine holds a significant presence in the online food delivery market, offering a diverse and flavorful array of dishes from countries such as India, Pakistan, Bangladesh, Sri Lanka, and more. Online platforms showcase a variety of South Asian culinary delights, including aromatic curries, biryanis, kebabs, and diverse vegetarian and non-vegetarian options. The popularity of South Asian cuisine in online delivery mirrors the global appreciation for its bold spices, rich flavors, and cultural diversity. Consumers can easily explore and indulge in a wide range of South Asian specialties, promoting a seamless fusion of tradition and technology in the realm of online food services.

Breakup by Region:

• Southern Vietnam
• Northern Vietnam
• Central Vietnam

Southern Vietnam accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the region. This includes Southern Vietnam, Northern Vietnam, and Central Vietnam. According to the report, Southern Vietnam represented the largest segment.

When examining the online food delivery market in Vietnam, a breakdown by region highlights the significance of Southern Vietnam. This region, encompassing major cities like Ho Chi Minh City, plays a pivotal role in shaping the online food delivery landscape. Platforms tailor their services to the distinctive culinary preferences of Southern Vietnam, offering a wide range of local specialties such as Hu Tieu, Com tam, and Banh mi Huynh Hoa. The emphasis on Southern Vietnamese cuisine reflects a nuanced understanding of regional tastes, contributing to the success and popularity of online food delivery services in this dynamic and culturally rich part of the country.

In the context of the online food delivery market in Vietnam, Northern Vietnam emerges as a key region, influencing the culinary landscape and preferences of its inhabitants. Major cities like Hanoi contribute significantly to the diverse offerings available on delivery platforms. Online food services cater to the unique tastes of Northern Vietnamese cuisine, featuring iconic dishes like Pho, Bun Cha, and Banh Cuon. The strategic focus on Northern Vietnam reflects the market's responsiveness to regional culinary diversity. By tailoring their offerings to the specific preferences of this area, online food delivery platforms successfully bridge traditional flavors with modern convenience, creating a symbiotic relationship between technology and Northern Vietnamese gastronomy.

Central Vietnam plays a distinctive role in shaping the online food delivery market, offering a unique blend of culinary traditions that reflect the region's rich cultural heritage. Cities like Da Nang and Hue contribute to the diverse menu options available on delivery platforms. Online services tailor their offerings to showcase Central Vietnamese specialties such as Bun Bo Hue, Mi Quang, and Banh Xeo. This regional focus demonstrates a commitment to capturing the authentic flavors of Central Vietnam, providing users with a culinary journey through the area's distinct dishes. The online food delivery market's attention to Central Vietnamese cuisine reflects a harmonious integration of technology and tradition, enriching the overall gastronomic experience for consumers in the region.

Leading Key Players in the Vietnam Online Food Delivery Industry:

The key players in the market are leveraging advanced technology and strategic partnerships to enhance user experience and expand their market presence. These platforms are investing in efficient logistics and robust mobile applications, facilitating seamless ordering and timely deliveries. Collaborations with local restaurants further enrich their diverse offerings, catering to varied consumer preferences. Moreover, aggressive marketing campaigns and enticing promotions contribute to customer retention and acquisition. The key players' commitment to quality service, extensive networks, and continuous technological advancements are driving the market, fostering a dynamic ecosystem that meets the evolving demands of a rapidly growing user base.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Vietnammm.com (Takeaway.Com N.V.)
• Eat.vn
• Foody.vn
• Now.vn
• Grab Food
   

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Vietnam Online Food Delivery Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam online food delivery market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam online food delivery market.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam online food delivery industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.