Vietnam Hair Care Market

Market Overview:

Vietnam hair care market size is projected to exhibit a growth rate (CAGR) of 1.90% during 2024-2032. The rising investments in customized hair care products, owing to the complexity and diversity of hair concerns and types, are primarily driving the market growth.

Hair care encompasses the utilization of diverse methods and items to uphold the well-being, hygiene, and aesthetic appeal of one's hair. It relies on an array of practices, therapies, and regimens devised to foster robust hair growth and amplify its inherent allure by addressing specific issues such as dryness, damage, or dandruff. It involves various routines such as cleansing, conditioning, styling, and safeguarding the hair, serving to shield the hair shaft from harm and maintain the strands visually pleasing, smooth, and lustrous. Additionally, it promotes the lubrication of the hair shaft, prevents hair breakage, and minimizes the absorption of moisture by the hair.

Vietnam Hair Care Market Trends:

The Vietnam hair care market is experiencing significant growth, primarily propelled by a range of factors contributing to the heightened demand for hair care products and services across the country. The increasing prevalence of diverse hair concerns, including issues such as dandruff, dry and itchy scalp, hair loss, and lackluster hair, stands out as a key driver fostering market demand. Furthermore, the mounting apprehension among individuals regarding the detrimental impacts of pollution and heightened exposure to ultraviolet (UV) sunlight is further contributing to the market's expansion. Additionally, the escalating requirement for anti-dandruff shampoos formulated with natural components like tea tree oil, neem, basil, rosemary oil, lemon oil, and cedarwood is exerting a positive influence on the market. Moreover, the introduction of multi-purpose hair care products containing natural oils, aloe vera, cocoa butter, and other organic extracts, coupled with the convenient availability of hair care items through diverse distribution channels including supermarkets, hypermarkets, retail and convenience stores, and online platforms, is generating a favorable market outlook. Besides this, the implementation of robust marketing approaches, promotional initiatives, celebrity sponsorships, and inventive packaging solutions by prominent industry participants and substantial investments in research and development (R&D) activities are projected to fuel the regional market over the forecasted period.

Vietnam Hair Care Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on product type and distribution channel.

Product Type Insights:

• Shampoo
• Hair Color
• Conditioner
• Hair Styling Products
• Others
   

The report has provided a detailed breakup and analysis of the market based on the product type. This includes shampoo, hair color, conditioner, hair styling products, and others.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Specialty Stores
• Convenience Stores
• Online Retailers
• Others
   

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, specialty stores, convenience stores, online retailers, and others.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam
   

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the key players include:

• DECIEM Beauty Group Inc.
• Kao Vietnam Co., Ltd. (KAO Group)
• Marico Limited
• The Procter & Gamble (P&G) Company
• Unilever PLC
   

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Vietnam Hair Care Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam hair care market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Vietnam hair care market?
• What is the breakup of the Vietnam hair care market on the basis of product type?
• What is the breakup of the Vietnam hair care market on the basis of distribution channel?
• What are the various stages in the value chain of the Vietnam hair care market? 
• What are the key driving factors and challenges in the Vietnam hair care?
• What is the structure of the Vietnam hair care market and who are the key players?
• What is the degree of competition in the Vietnam hair care market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam hair care market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam hair care market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam hair care industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.