Vietnam Diaper Market

Market Overview:

Vietnam diaper market size reached USD 914.3 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,577.7 Million by 2033, exhibiting a growth rate (CAGR) of 5.7% during 2025-2033. The rising awareness about the importance of maintaining proper hygiene and preventing diaper-related skin issues, increasing income levels of individuals, and the expansion of modern retail outlets, including supermarkets, hypermarkets, and online platforms represent some of the key factors driving the market.

A diaper is a specialized absorbent garment typically made of layers of materials, including a soft outer cover, an absorbent core, and inner liners. It is worn by babies and toddlers to absorb and contain urine and feces, preventing them from soiling their clothing and maintaining cleanliness. It effectively absorbs and retains liquids, keeping the baby dry and comfortable. It is made from gentle, hypoallergenic materials to prevent irritation and rashes on the sensitive skin of babies. It features leak-proof barriers and elastic leg cuffs to prevent leakage and ensure a snug fit. It has adjustable tabs and sizes to accommodate a growing baby. It is available in disposable and reusable variants, offering choices based on convenience and environmental considerations. It provides a convenient solution for parents and caregivers, reducing the need for frequent clothing changes. It contributes to better sleep of babies by keeping them dry throughout the night. It aids in saving time by simplifying the process of diaper changing and disposal. It is primarily used for babies and infants to manage their urinary and fecal waste. Besides this, it is utilized for individuals with physical or cognitive disabilities who require assistance with toileting.

Vietnam Diaper Market Trends:

The rising income level of individuals in Vietnam is allowing them to invest in premium hygiene products like diapers and wipes. Additionally, the growing elderly population, coupled with the rising prevalence of age-related disorders, is catalyzing the demand for adult diapers. Along with this, dual-income households and busy lifestyles of parents in Vietnam are promoting the use of diapers for convenient and efficient baby care. Diapers allow parents to juggle work and childcare more effectively, contributing to the market growth. Apart from this, the rising awareness about the importance of maintaining proper hygiene and preventing diaper-related skin issues is encouraging parents to invest in high-quality diapers. Furthermore, key manufacturers in Vietnam are introducing products with enhanced features, such as moisture-wicking and hypoallergenic materials. Moreover, the expansion of modern retail outlets, including supermarkets, hypermarkets, and online platforms, is offering a favorable market outlook. These channels provide easy access to a wide range of diaper brands and variants, making it convenient for individuals to purchase diapers. In line with this, the escalating demand for premium diaper products that offer advanced features like wetness indicators, superior absorption, and designs is influencing the market positively. Leading market players in Vietnam are investing in research and development (R&D) activities to cater to this growing demand for high-quality diapers.

Vietnam Diaper Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on product type and distribution channel.

Product Type Insights:

• Baby Diaper
  • Disposable Diapers
  • Training Diapers
  • Cloth Diapers
  • Swim Pants
  • Biodegradable Diapers
• Adult Diaper
  • Pad Type
  • Flat Type
  • Pant Type

The report has provided a detailed breakup and analysis of the market based on the product type. This includes baby diaper (disposable diapers, training diapers, cloth diapers, swim pants, and biodegradable diapers) and adult diaper (pad type, flat type, and pant type).

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Pharmacies
• Convenience Stores
• Online Stores
• Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, pharmacies, convenience stores, online stores, and others.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the key players include:

• Kimberly-Clark Corporation
• Mamamy
• Procter & Gamble Company
• Taisun Int’l (Holding) Corporation

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Vietnam Diaper Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam diaper market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Vietnam diaper market?
• What is the breakup of the Vietnam diaper market on the basis of product type?
• What is the breakup of the Vietnam diaper market on the basis of distribution channel?
• What are the various stages in the value chain of the Vietnam diaper market? 
• What are the key driving factors and challenges in the Vietnam diaper?
• What is the structure of the Vietnam diaper market and who are the key players?
• What is the degree of competition in the Vietnam diaper market?

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam diaper market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam diaper market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam diaper industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.