Vietnam Craft Beer Market

Market Overview:

Vietnam craft beer market size is projected to exhibit a growth rate (CAGR) of 9.40% during 2024-2032. The growing demand for unique and flavorful beer options, increasing focus on sustainable and eco-friendly brewing practices among craft breweries, and rising number of events and festivals represent some of the key factors driving the market.

Craft beer is produced by small and independent breweries using traditional brewing methods while focusing on quality, flavor, and innovation. It comprises various nutrients, including vitamins, potassium, magnesium, and antioxidants like polyphenols from hops and barley. It is widely available in numerous flavors, such as hoppy, nutty, spicy, fruit, smoke, sweet, citrus, topical, and floral. It is typically made in smaller batches by using unique ingredients, unlike mass-produced beers from large commercial breweries. It often prioritizes creativity and experimentation, resulting in a diverse range of beer styles and flavors for catering to different preferences and needs of consumers. It plays a crucial role in cultural enrichment by encouraging culinary exploration and adding diversity to food and beverage culture. It can help neutralize harmful free radicals in the body and reduce the risk of certain chronic diseases. Besides this, it may be beneficial in enhancing high-density lipoprotein (HDL) cholesterol levels, improving blood vessel functions, and maintaining strong bones and connective tissues. As it aids in lowering the risk of type 2 diabetes and providing relaxation and stress relief among individuals, the demand for craft beer is increasing in Vietnam.

Vietnam Craft Beer Market Trends:

At present, the rising adoption of craft beers on account of changing tastes and preferences of individuals represents one of the primary factors supporting the growth of the market in Vietnam. In line with this, the growing demand for craft beers, as they reduce the risks of cardiovascular diseases among people, is offering a positive market outlook. Additionally, the increasing focus on sustainable and eco-friendly brewing practices among craft breweries is impelling the market growth in Vietnam. Apart from this, there is a rise in the demand for unique and flavorful beer options among people. This, coupled with the increasing consumption of craft beers as compared to sugary beverages among individuals, is strengthening the market growth in the country. Besides this, the wide availability of craft beers through online and offline distribution channels in Vietnam is propelling the market growth. In addition, the rising number of craft beer festivals and events in the country, along with the increasing awareness among the masses about the benefits of craft beers, is offering lucrative growth opportunities to industry investors. Furthermore, the escalating demand for craft beers due to the increasing tourism are contributing to the growth of the market. Moreover, the rising adoption of craft beers that are sourced from local ingredients is bolstering the market growth in the country.

Vietnam Craft Beer Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on product type, age group, and distribution channel.

Product Type Insights:

• Ales
• Lagers
• Others
   

The report has provided a detailed breakup and analysis of the market based on the product type. This includes ales, lagers, and others.

Age Group Insights:

• 21-35 Years Old
• 40-54 Years Old
• 55 Years and Above
   

A detailed breakup and analysis of the market based on the age group have also been provided in the report. This includes 21-35 years old, 40-54 years old, and 55 years and above.

Distribution Channel Insights:

• On-Trade
• Off-Trade
   

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes on-trade and off-trade.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam
   

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Craft Beer Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam craft beer market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Vietnam craft beer market?
• What is the breakup of the Vietnam craft beer market on the basis of product type?
• What is the breakup of the Vietnam craft beer market on the basis of age group?
• What is the breakup of the Vietnam craft beer market on the basis of distribution channel?
• What are the various stages in the value chain of the Vietnam craft beer market? 
• What are the key driving factors and challenges in the Vietnam craft beer?
• What is the structure of the Vietnam craft beer market and who are the key players?
• What is the degree of competition in the Vietnam craft beer market?

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam craft beer market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam craft beer market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam craft beer industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.