Vietnam Chatbot Market

Market Overview:

Vietnam chatbot market size reached USD 37.0 Million in 2025. Looking forward, IMARC Group expects the market to reach USD 213.3 Million by 2034, exhibiting a growth rate (CAGR) of 21.50% during 2026-2034. The market is being driven by several key factors, including an increasing need for improved customer service, a rising trend in using messaging platforms to offer efficient customer solutions, and a growing uptake of over-the-top (OTT) platforms for streaming movies, series, and documentaries.

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A chatbot is a software application designed to mimic human conversation by engaging in text or voice-based interactions. It leverages artificial intelligence (AI) technologies to comprehend and reply to user inquiries or directives. These chatbots are constructed using algorithms based on natural language processing (NLP), enabling them to decipher and generate responses resembling human speech patterns. Their primary objective is to ensure that users can access assistance or information at their convenience, ultimately enhancing overall customer satisfaction. Additionally, chatbots possess the capability to manage multiple conversations simultaneously, which reduces waiting times and boosts efficiency in addressing customer queries. They are also capable of automating tasks such as order tracking and providing shipping updates, thereby keeping customers well-informed about the progress of their online purchases.

Vietnam Chatbot Market Trends:

In Vietnam, the chatbot market is experiencing substantial growth driven by a multitude of factors. Notably, there is a surging demand for chatbots to deliver efficient and personalized services to customers, enhancing their overall experience. This is particularly pertinent in sectors such as customer support and engagement, where chatbots excel in providing timely assistance. Furthermore, the increasing prevalence of e-commerce platforms in Vietnam, offering a wide range of products and services online with doorstep delivery, has fueled the adoption of chatbots. They play a pivotal role in streamlining customer interactions, facilitating order tracking, and addressing inquiries, contributing to the market's expansion. The growing popularity of over-the-top (OTT) platforms for streaming movies, series, and documentaries has also created a favorable market outlook. In addition, there is a rising demand for automated and real-time customer support solutions, and chatbots are well-positioned to meet this need. Their ability to handle inquiries efficiently and provide instant responses has made them invaluable in customer service scenarios. Moreover, the emergence of conversational AI with advanced capabilities, including context understanding and the ability to interpret complex queries, is further propelling market growth. Advancements in natural language processing (NLP) are fortifying the capabilities of chatbots, making them increasingly indispensable in various sectors. These factors are anticipated to fuel the market growth over the forecasted period.

Vietnam Chatbot Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2026-2034. Our report has categorized the market based on type, product, application, organization size, and vertical.

Type Insights:

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• Standalone
• Web-Based
• Messenger-Based/Third Party

The report has provided a detailed breakup and analysis of the market based on the type. This includes standalone, web-based, and messenger-based/third party.

Product Insights:

• Artificial Intelligence
• Marketing
• Human Intelligence

A detailed breakup and analysis of the market based on the product have also been provided in the report. This includes artificial intelligence, marketing, and human intelligence.

Application Insights:

• Bots for Service
• Bots for Social Media
• Bots for Payments/Order Processing
• Bots for Marketing
• Others

The report has provided a detailed breakup and analysis of the market based on the application. This includes bots for service, bots for social media, bots for payments/order processing, bots for marketing, and others.

Organization Size Insights:

• Small Enterprises
• Medium Enterprises
• Large Enterprises

A detailed breakup and analysis of the market based on the organization size have also been provided in the report. This includes small enterprises, medium enterprises, and large enterprises.

Vertical Insights:

• Healthcare
• Retail
• Banking, Financial Services, and Insurance
• Media and Entertainment
• Travel and Tourism
• E-commerce
• Others

The report has provided a detailed breakup and analysis of the market based on the vertical. This includes healthcare, retail, banking, financial services, and insurance, media and entertainment, travel and tourism, E-commerce, and others.

Regional Insights:

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• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the key players include:

• BotBanHang
• Elinext
• FPT.AI
• Viettel Cyberspace Center

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Vietnam Chatbot Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam chatbot market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Vietnam chatbot market?
• What is the breakup of the Vietnam chatbot market on the basis of type?
• What is the breakup of the Vietnam chatbot market on the basis of product?
• What is the breakup of the Vietnam chatbot market on the basis of application?
• What is the breakup of the Vietnam chatbot market on the basis of organization size?
• What is the breakup of the Vietnam chatbot market on the basis of vertical?
• What are the various stages in the value chain of the Vietnam chatbot market? 
• What are the key driving factors and challenges in the Vietnam chatbot?
• What is the structure of the Vietnam chatbot market and who are the key players?
• What is the degree of competition in the Vietnam chatbot market?

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam chatbot market from 2020-2034.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam chatbot market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam chatbot industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.