Vietnam chatbot market size is projected to exhibit a growth rate (CAGR) of 24.62% during 2024-2032. The market is being driven by several key factors, including an increasing need for improved customer service, a rising trend in using messaging platforms to offer efficient customer solutions, and a growing uptake of over-the-top (OTT) platforms for streaming movies, series, and documentaries.
Report Attribute
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Key Statistics
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Base Year
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2023 |
Forecast Years
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2024-2032
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Historical Years
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2018-2023
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Market Growth Rate (2024-2032) | 24.62% |
A chatbot is a software application designed to mimic human conversation by engaging in text or voice-based interactions. It leverages artificial intelligence (AI) technologies to comprehend and reply to user inquiries or directives. These chatbots are constructed using algorithms based on natural language processing (NLP), enabling them to decipher and generate responses resembling human speech patterns. Their primary objective is to ensure that users can access assistance or information at their convenience, ultimately enhancing overall customer satisfaction. Additionally, chatbots possess the capability to manage multiple conversations simultaneously, which reduces waiting times and boosts efficiency in addressing customer queries. They are also capable of automating tasks such as order tracking and providing shipping updates, thereby keeping customers well-informed about the progress of their online purchases.
In Vietnam, the chatbot market is experiencing substantial growth driven by a multitude of factors. Notably, there is a surging demand for chatbots to deliver efficient and personalized services to customers, enhancing their overall experience. This is particularly pertinent in sectors such as customer support and engagement, where chatbots excel in providing timely assistance. Furthermore, the increasing prevalence of e-commerce platforms in Vietnam, offering a wide range of products and services online with doorstep delivery, has fueled the adoption of chatbots. They play a pivotal role in streamlining customer interactions, facilitating order tracking, and addressing inquiries, contributing to the market's expansion. The growing popularity of over-the-top (OTT) platforms for streaming movies, series, and documentaries has also created a favorable market outlook. In addition, there is a rising demand for automated and real-time customer support solutions, and chatbots are well-positioned to meet this need. Their ability to handle inquiries efficiently and provide instant responses has made them invaluable in customer service scenarios. Moreover, the emergence of conversational AI with advanced capabilities, including context understanding and the ability to interpret complex queries, is further propelling market growth. Advancements in natural language processing (NLP) are fortifying the capabilities of chatbots, making them increasingly indispensable in various sectors. These factors are anticipated to fuel the market growth over the forecasted period.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on type, product, application, organization size, and vertical.
Type Insights:
The report has provided a detailed breakup and analysis of the market based on the type. This includes standalone, web-based, and messenger-based/third party.
Product Insights:
A detailed breakup and analysis of the market based on the product have also been provided in the report. This includes artificial intelligence, marketing, and human intelligence.
Application Insights:
The report has provided a detailed breakup and analysis of the market based on the application. This includes bots for service, bots for social media, bots for payments/order processing, bots for marketing, and others.
Organization Size Insights:
A detailed breakup and analysis of the market based on the organization size have also been provided in the report. This includes small enterprises, medium enterprises, and large enterprises.
Vertical Insights:
The report has provided a detailed breakup and analysis of the market based on the vertical. This includes healthcare, retail, banking, financial services, and insurance, media and entertainment, travel and tourism, E-commerce, and others.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the key players include:
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
Report Features | Details |
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Base Year of the Analysis | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Units | US$ Million |
Scope of the Report | Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
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Types Covered | Standalone, Web-Based, Messenger-Based/Third Party |
Products Covered | Artificial Intelligence, Marketing, Human Intelligence |
Applications Covered | Bots for Service, Bots for Social Media, Bots for Payments/Order Processing, Bots for Marketing, Others |
Organization Sizes Covered | Small Enterprises, Medium Enterprises, Large Enterprises |
Verticals Covered | Healthcare, Retail, Banking, Financial Services, and Insurance, Media and Entertainment, Travel and Tourism, E-commerce, Others |
Regions Covered | Northern Vietnam, Central Vietnam, Southern Vietnam |
Companies Covered | BotBanHang, Elinext, FPT.AI, Viettel Cyberspace Center, etc. (Please note that this is only a partial list of the key players, and the complete list is provided in the report.) |
Customization Scope | 10% Free Customization |
Report Price and Purchase Option | Single User License: US$ 3699 Five User License: US$ 4699 Corporate License: US$ 5699 |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |