Vietnam Car Rental Market

Market Overview:

Vietnam car rental market size reached US$ 610.5 Million in 2024. Looking forward, IMARC Group expects the market to reach US$ 1,834.2 Million by 2033, exhibiting a growth rate (CAGR) of 12.8% during 2025-2033. The significant growth in the tourism sector, increasing corporate activities, rapid technological advancements, favorable government policies, rising competitive pricing strategies, growing environmental considerations, and increasing customization of services represent some of the key factors driving the market.

Car rental refers to a service that allows individuals to rent automobiles for a specific duration for a fee. It offers various types of vehicles, including economy cars, luxury cars, sports utility vehicles (SUVs), and commercial vehicles like vans and trucks. These rental cars are well-maintained and have up-to-date safety features, navigational systems, and air conditioning. Car rental services are utilized in numerous sectors, including tourism, corporate travel, local usage, event transportation, employee transportation, airport transfers, and long-term rentals for personal use. These services also extend to special occasions, such as weddings or large-scale events. Car rental provides numerous benefits, including flexibility, convenience, cost-effectiveness, and the availability of a broad range of vehicle options. It also offers freedom from vehicle maintenance and provides effective cost management, reduced wear and tear, access to the latest vehicle models, and the ability to meet varying transportation needs.

Vietnam Car Rental Market Trends:

The significant growth in the tourism sector and the increasing foreign direct investment (FDI) in tourism-related infrastructure are major factors propelling the market growth. In line with this, the rising demand for rental cars for sightseeing and local travel is favoring the market growth. Furthermore, the increasing corporate activities in the country and expansion of multinational companies, necessitating short-term and long-term car rental services for employee mobility and logistics, are stimulating the market growth. Additionally, the growing demand for car rentals among the residents due to urbanization, coupled with the escalating pace of life, is catalyzing the market growth. Along with this, the rising technological advancements, such as the integration of digital platforms for booking and payment that streamline the process, making it more user-friendly and efficient, are anticipated to drive the market growth. In line with this, the introduction of real-time vehicle tracking, choice of self-drive or chauffeur-driven options, and customized rental plans offering convenience to consumers are fueling the market growth. In addition to this, the implementation of government policies promoting tourism and business travel, combined with trade liberalization, is contributing to the market growth. Apart from this, the rising competitive pricing strategies and package deals, as service providers seek to differentiate themselves in a crowded landscape, are positively influencing the market growth. Moreover, the increasing environmental considerations, leading to the inclusion of eco-friendly electric and hybrid cars in rental fleets, is another major factor strengthening the market growth. Furthermore, the sudden shift towards flexible and customizable services as companies adapt to changing customer preferences is offering lucrative opportunities for the market growth.

Vietnam Car Rental Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on booking type, rental duration, and application type.

Booking Type Insights:

• Online
• Offline
   

The report has provided a detailed breakup and analysis of the market based on the booking type. This includes online and offline.

Rental Duration Insights:

• Short-Term
• Long-Term
   

A detailed breakup and analysis of the market based on the rental duration have also been provided in the report. This includes short-term and long-term.

Application Type Insights:

• Tourism
• Commuting
   

The report has provided a detailed breakup and analysis of the market based on the application type. This includes tourism and commuting.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam
   

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Car Rental Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam car rental market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Vietnam car rental market?
• What is the breakup of the Vietnam car rental market on the basis of booking type?
• What is the breakup of the Vietnam car rental market on the basis of rental duration?
• What is the breakup of the Vietnam car rental market on the basis of application type?
• What are the various stages in the value chain of the Vietnam car rental market? 
• What are the key driving factors and challenges in the Vietnam car rental?
• What is the structure of the Vietnam car rental market and who are the key players?
• What is the degree of competition in the Vietnam car rental market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam car rental market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam car rental market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam car rental industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.