Veterinary Telehealth Market

Market Overview:

The global veterinary telehealth market size reached US$ 165.8 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 622.7 Million by 2032, exhibiting a growth rate (CAGR) of 15.84% during 2024-2032. The growing number of pet owners, the rising cases of zoonotic infections and chronic diseases among animals, and the introduction of technologically advanced telehealth platforms are some of the major factors propelling the market.

Veterinary telehealth is a branch of veterinary medicine that utilizes telecommunication technologies to provide remote healthcare services for animals. It involves exchanging medical information between veterinarians and pet owners through virtual means, such as video calls, phone consultations, or online messaging platforms. It enables pet owners to seek professional veterinary advice, diagnosis, and treatment recommendations from the comfort of their homes, eliminating the need for physical visits to veterinary clinics. Veterinarians can remotely assess and monitor animal health, offer behavioral consultations, and prescribe medications. It offers convenience, accessibility, and timely assistance, particularly in non-emergency situations.

Significant advancements in telecommunication technologies have made it easier for pet owners to connect with veterinarians remotely, facilitating the development and accessibility of veterinary telehealth services. In addition to this, the surging number of pet owners worldwide has created a greater demand for veterinary care, including telehealth options, to cater to the needs of pet owners. Concurrent with this, the convenience and cost-effectiveness of veterinary telehealth services have made them an attractive option, particularly for routine check-ups, minor health concerns, and follow-up consultations, which is acting as a significant growth-inducing factor. Moreover, the rising demand for veterinary telehealth among pet owners in rural or remote areas, where access to veterinary care may be limited, is creating a favorable outlook for market expansion. Furthermore, the increased acceptance and utilization of telehealth during the pandemic have solidified its position as an essential component of veterinary care, thus presenting remunerative opportunities for market growth.

Veterinary Telehealth Market Trends/Drivers:

Increasing pet ownership and demand for convenience

The rising number of pet owners globally has fueled the demand for veterinary services, including telehealth options. In addition to this, veterinary telehealth is a convenient alternative to in-person visits, offering accessibility and flexibility for pet owners, which is favoring the market growth. This convenience factor is particularly attractive to individuals with busy lifestyles or those residing in remote areas where access to veterinary care may be limited. Apart from this, the increasing number of aging pets that require more frequent veterinary care is acting as another significant growth-inducing factor. Furthermore, the widespread product adoption for behavior and training consultations, with an increasing number of pet owners seeking guidance on training techniques, behavioral issues, and socialization, is aiding in market expansion.

Rising prevalence of chronic diseases in animals

The increasing prevalence of chronic diseases in animals is one of the prime factors driving the growth of the global veterinary telehealth market. Chronic diseases, such as diabetes, kidney disease, and cancer, are becoming more common in animals, leading to an increased demand for veterinary care. Telehealth services can help diagnose and manage these chronic diseases, providing pet owners with convenient and cost-effective access to veterinary care. Moreover, the rising cases of zoonotic diseases, such as rabies, brucellosis, and plague, are fueling the demand for telehealth services to reduce the risk of transmission to humans and other animals. Additionally, the COVID-19 pandemic has accelerated the adoption of telehealth services as pet owners seek to minimize their exposure to the virus. Various other factors, such as the increasing population of livestock, increasing global pet adoption, and shortage of veterinarians, especially in rural areas, are positively impacting the market growth.

Ongoing technological advancements in the industry

Another significant driver of the market is continuous advancements in telecommunication technologies. The development and accessibility of high-speed internet, video conferencing platforms, mobile applications, and remote monitoring devices have significantly contributed to the expansion of veterinary telehealth services. In addition to this, the availability of user-friendly interfaces and intuitive digital platforms has enhanced user experience and encouraged the adoption of veterinary telehealth solutions, which is favoring the market growth. Moreover, the advent of wearable pet devices, such as activity trackers and health monitors, that can collect data regarding animals’ health and behavior to diagnose and manage chronic diseases is aiding in market expansion. Furthermore, the expanding integration of artificial intelligence (AI) and machine learning (ML) in veterinary telehealth services to enhance the accuracy and speed of diagnoses, leading to better outcomes for animals, is contributing to the market growth.

Veterinary Telehealth Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global veterinary telehealth market, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on animal type and service type.

Breakup by Animal Type:

• Companion Animal
• Livestock Animal
   

The report has provided a detailed breakup and analysis of the market based on the animal type. This includes companion and livestock animals.

The increasing adoption of companion animals, such as dogs, cats, and other pets, is impelling the demand for veterinary telehealth. Moreover, with pet owners considering their pets as beloved family members, the strong emotional connection between pet owners and animals is further driving the demand for timely and professional advice, which can be effectively addressed through telehealth consultations. Besides this, the growing production adoption due to its enhanced convenience and accessibility to veterinary expertise, especially for pet owners residing in remote areas with limited access to veterinary care, is presenting lucrative opportunities for market growth. Concurrent with this, the rising product utilization for proper health management of large herds or flocks of livestock animals owned by farmers and ranchers is acting as another growth-inducing factor.

Breakup by Service Type:

• Telemedicine
• Teleconsulting
• Telemonitoring
• Others
   

Teleconsulting holds the largest share of the market

A detailed breakup and analysis of the market based on the service type has also been provided in the report. This includes telemedicine, teleconsulting, telemonitoring, and others. According to the report, teleconsulting accounted for the largest market share.

Pet owners and livestock farmers are increasingly seeking convenient and accessible veterinary care options, such as telemedicine, teleconsulting, and telemonitoring, to connect with veterinary professionals remotely, eliminating the need for physical visits to clinics or farms. In line with this, the increasing demand for veterinary telemedicine and teleconsulting in rural and remote areas with a shortage of veterinarians is strengthening the market growth. Furthermore, advances in technology, such as high-speed internet, video conferencing, mobile applications, remote monitoring devices, and telecommunication platforms, have made veterinary telehealth more feasible and user-friendly. This has led to increased acceptance and adoption of telemedicine, teleconsulting, and telemonitoring in the veterinary field.

Breakup by Region:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

North America exhibits a clear dominance in the market, accounting for the largest veterinary telehealth market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.

The rising rates of pet ownership, ongoing technological advancements, widespread internet access, and mobile connectivity in North America are facilitating the adoption of telehealth services. Besides this, the increasing prevalence of various diseases, particularly zoonotic infections in the region, is contributing to the market growth.

Apart from this, the shortage of veterinarians in rural areas, the aging pet population, and the desire for improved access to specialized veterinary expertise are driving the demand for telehealth services in Europe. Besides this, the increased focus on animal health and their overall well-being is impelling the product demand for proper diagnosis and treatment. Moreover, the surging population of livestock, particularly in the Asia-Pacific region, has enhanced the need for animal healthcare services, including telehealth services, which, in turn, is creating a positive outlook for the market.

Competitive Landscape:

The global market is witnessing a competitive landscape with the presence of several key players and new entrants vying for market share. The competition is driven by factors such as technological innovations, strategic partnerships, market expansion, and the ability to provide comprehensive telehealth solutions. Established players in the market include telehealth companies that have expanded their services to include veterinary telehealth, as well as veterinary care providers that have integrated telehealth into their practice. These players often have strong brand recognition, established customer bases, and well-developed technological infrastructure, giving them a competitive advantage. Additionally, there are emerging startups and specialized telehealth platforms focusing solely on veterinary telehealth. These companies leverage advanced technologies, such as AI, remote monitoring devices, and data analytics, to provide novel solutions tailored to the specific needs of veterinary care.

The report has provided a comprehensive analysis of the competitive landscape in the global market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Activ4Pets
• Airvet Inc.
• GuardianVets
• Linkyvet
• PetDesk
• Petriage
• TeleTails
• Televet
• VetChat services Pty Ltd.
• VetCT
• Vetster Inc.

Recent Developments:

• In January 2022, Petriage and Crum & Forster Pet Insurance Group jointly announced a partnership that will significantly improve access to Petriage’s unique online pet symptom checker and Petriage Live, its 24/7 nurse helpline.
• In July 2021, Airvet Inc. partnered with Fear Free to focus on the overall pet wellbeing by alleviating their fears, anxiety, and stress.
• In June 2020, Airvet obtains $14 million in investor funding from Canvas Venture Fund, Bracket Capital, and Burst Capital to address the growing demand for virtual care for pets.

Report Coverage:

Key Questions Answered in This Report:

• How has the global veterinary telehealth market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global veterinary telehealth market?
• What is the impact of each driver, restraint, and opportunity on the global veterinary telehealth market?
• What are the key regional markets?
• Which countries represent the most attractive veterinary telehealth market?
• What is the breakup of the market based on the animal type?
• Which is the most attractive animal type in the veterinary telehealth market?
• What is the breakup of the market based on the service type?
• Which is the most attractive service type in the veterinary telehealth market?
• What is the competitive structure of the global veterinary telehealth market?
• Who are the key players/companies in the global veterinary telehealth market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the veterinary telehealth market from 2018-2032.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global veterinary telehealth market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the veterinary telehealth industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.