United States Tire Market

Market Overview:

The United States tire market size reached 358.2 Million Units in 2024. Looking forward, IMARC Group expects the market to reach 405.9 Million Units by 2033, exhibiting a growth rate (CAGR) of 1.38% during 2025-2033. The market is fueled by surging vehicle ownership, growing replacement demand, and innovations in smart, sustainable tire technology. Rising demand for performance tires and environmentally friendly tires, backed by policy efforts and changing consumer attitudes, remains a key driver of product innovation. Growing e-commerce capabilities have also reshaped retail patterns, with amplified accessibility and convenience. These factors, along with the resilience of the automotive industry, are boosting United States tire market share and growth.

United States Tire Market Insights:

• Increased car ownership drives steady demand for tire replacement across the country.
• Advanced tire technologies provide predictive maintenance and real-time monitoring capabilities.
• Sustainable tires made from recycled materials meet green manufacturing rules.
• Internet websites make tire shopping easy with wide selection and convenience.
• Cyclical seasonal weather conditions speed up the tire replacement process in major markets.

A tire is a ring-shaped component that encircles a wheel rim. It is produced using natural or synthetic rubber, carbon black, silica, steel, wire, and vulcanization accelerator. Tire transfers the automobile load from the wheel axle to the ground. This provides smooth traction between the surface and the wheel, thus enabling effective shock absorption and reduced vibrations. Tire offers additional benefits, such as even distribution of vehicular weight on the road, braking forces to the surface, maintaining the direction of travel, and enhanced vehicle handling.

An expansion in the automotive industry and the rising demand for electric vehicles (EVs) are primarily driving the tire market growth in the United States. Additionally, rising environmental consciousness coupled with extended support by the Federal Government of the United States (U.S. Federal Government) to promote eco-friendly and sustainable manufacturing techniques in the production processes, are contributing to the market growth. Moreover, shifting consumer preference toward vehicles with enhanced performances has led manufacturers to adopt innovative designs and technology to increase the efficiency, durability, and affordability of the tire. This is creating a positive outlook for the market in the country.

United States Tire Market Trends:

Increase in Replacement Tire Demand Across Passenger Vehicles

The US tire market is experiencing tremendous growth in replacement tire demand, especially in the passenger vehicle segment. Since car ownership levels are high and cars are held for longer periods of time, the demand for regular tire replacements rises. Increasing consumer demand for regular vehicle servicing and safety, coupled with increasing awareness of tire performance and wear, has ensured steady demand for replacement tires aftermarkets. Furthermore, better road networks and increased travel distances are also causing tires to depreciate faster, thus supporting shorter replacement intervals. Automotive retailers, independent workshops, and digital platforms are also increasing access to a large number of replacement alternatives, making it more convenient for consumers with better price comparisons. Seasonal tire rotations in climates with seasonal variations in weather conditions further support the replacement purchase cycle. These conditions cumulatively enable healthy growth in the replacement tire category and position it as a primary contributor to revenue in the United States tire market and influence product strategy and supply chain planning. As per the reports, in March 2024, Bridgestone created a high-performance lunar rover tire through the use of Air Free technology, with applications in the future to provide greater durability and sustainability in the global and U.S. tire marketplaces.

Smart and Sustainable Tire Technology Advancements

Technological innovation is emerging as the hallmark trend in the United States tire industry, and the focus is on smart and sustainable solutions. Tire manufacturers are incorporating sensors and connectivity features in tires to track pressure, temperature, and tread wear in real time, providing predictive maintenance. According to the sources, in January 2025, Goodyear revealed its SightLine smart tire with integrated sensors to sense rain and ice, allowing for earlier automatic emergency braking to enhance vehicle safety on low-friction roads.  Moreover, these smart tires improve vehicle performance, safety, and fuel efficiency, particularly in commercial fleets and electric vehicles. Meanwhile, there is increasing pressure towards environmental sustainability that is encouraging manufacturers to create tires with reduced rolling resistance, recycled content, and longer life. This also fits with federal and state regulatory objectives of energy efficiency and emissions reduction. Both businesses and consumers increasingly value environmentally friendly products, thus facilitating the uptake of green tire technologies. These developments not only enhance product performance but also redefine buying habits, making technology-enhanced tires a key growth sector in the changing United States tire industry environment.

Growth of E-Commerce and Online Retail Platforms

The growth of e-commerce and online retail platforms is revolutionizing how businesses and customers in the United States buy tires. Online tires are gaining popularity through convenience, extensive choice, competitive prices, and access to customer feedback. Sites featuring mobile installation options, same-day delivery options, or collaboration with local service stations are revolutionizing traditional tire shopping experiences. Customers are coming to rely more on digital research in comparing brands, performance levels, and warranty coverage before making a purchase. Commercial buyers benefit from digital sites through streamlined bulk buying and logistics coordination. The pandemic also accelerated this transition, but the trend persists owing to continued digital interaction and enhanced online infrastructure. Retailers and tire brands are heavily investing in direct-to-consumer platforms and integrated service models to enhance market presence. This digital transformation helps facilitate quicker purchasing decisions, wider market access, and increased brand transparency, which makes e-commerce a powerful driving force in the future of the United States tire market.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the United States tire market report, along with forecasts at the country level from 2025-2033. Our report has categorized the market based on design, end-use, vehicle type, distribution channel, and season.

Breakup by Design:

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• Radial
• Bias

Radial tires are the market leaders in the United States tire market owing to their better structure design, performance, and longevity. They consist of layers of fabric with cords orientated at 90 degrees relative to the direction of movement, enhancing flexibility and road touch. The design results in better traction, fuel economy, and heat dissipation, which are essential aspects for consumer vehicles as well as commercial vehicles. Radial tires also have a smoother ride and lower rolling resistance, which is consistent with the improved consumer needs for comfort and fuel efficiency. The extensive use of radial tires on cars and trucks has also been complemented by advances in technology and material composition. Their effectiveness for high-speed travel and long-distance use has further established their preference among car owners and original equipment manufacturers (OEMs). With growing environmental issues and fuel price sensitization, radial tires should continue to be the market-leading design category in all vehicles in the United States.

Breakup by End-Use:

• OEM
• Replacement

Original Equipment Manufacturers (OEMs) are a dominant segment of the United States tire industry led by the ongoing performance of the domestic automobile manufacturing industry. OEM tires are fitted at the factory during new car production, and their selection involves close coordination between automakers and tire manufacturers in ensuring maximum compatibility, safety, and performance. The OEM market enjoys regular production schedules, quality control measures, and extended supply arrangements. With automakers seeking to enhance vehicle performance, fuel efficiency, and ride comfort, they increasingly turn to high-quality, customized tire solutions compatible with particular model specifications. The growth in electric vehicles (EVs) is also impacting OEM demand with manufacturers seeking tires that feature low rolling resistance and quiet running. OEMs are major contributors to innovative tire technologies, especially noise reduction, weight reduction, and integration of sensors. Their consistent demand provides ongoing support to market stability and technological advancement in the tire sector.

Breakup by Vehicle Type:

• Passenger Cars
  • Market Breakup by Rim Size
  • Market Breakup by Tire Size
  • Price Ranges by Rim Size
• Light Commercial Vehicles
  • Market Breakup by Rim Size
  • Market Breakup by Tire Size
  • Price Ranges by Rim Size
• Medium and Heavy Commercial Vehicles
  • Market Breakup by Rim Size
  • Market Breakup by Tire Size
  • Price Ranges by Rim Size
• Two Wheelers
  • Market Breakup by Rim Size
  • Market Breakup by Tire Size
  • Price Ranges by Rim Size
• Three Wheelers
  • Market Breakup by Rim Size
  • Market Breakup by Tire Size
  • Price Ranges by Rim Size
• Off-The-Road (OTR)
  • Market Breakup by Rim Size
  • Market Breakup by Tire Size
  • Price Ranges by Rim Size

Passenger cars hold the largest proportion in the United States tire market due to the nation's high vehicle ownership ratio and continuous urbanization. The category encompasses a broad spectrum of vehicles such as sedans, hatchbacks, and crossovers, all demanding frequent tire changes because of constant commuting, changing road conditions, and unpredictable weather. Tires for passenger cars focus on comfort, fuel consumption, security, and grip. Growing demand for high-performance and all-season tires from car owners has also driven manufacturers to launch new-generation products with cutting-edge tread designs and low rolling resistance. Furthermore, growing interest in electric and hybrid cars is also driving the creation of dedicated passenger car tires designed to ensure quiet running and efficiency. The expansion of online and offline channels for retaling tires gives the buyer exposure to a wider variety of brands and prices, making passenger car tires the most technologically advanced and commercially dynamic segment to be found in the industry.

Breakup by Distribution Channel:

• Offline
• Online

Offline distribution maintains its dominance of the United States tire market through the strength of its installed infrastructure and in a desire for customization. Physical channels, such as dealerships, auto service workshops, tire specialty shops, and service centers, provide expert installation, alignment, and servicing of tires—services much appreciated by car owners. The sensory experience of buying tires, in which clients usually demand professional advice and visual examination prior to purchase, increases the offline channels' attractiveness. The offline system also facilitates instant gratification, which is important for emergency replacements or periodic tire swaps. As customers keep safety at the top, offline stores facilitate well-informed buying decisions backed up with real-time service. Offline stores also have continuous relationships with makers and OEMs, adding to assured supply and consistent availability of products. Though e-commerce is on an upward trend, offline distribution continues to prevail since it has a hands-on service model, particularly in rural and suburban regions where direct contact and belief in neighborhood providers play a major role in buying behavior.

Breakup by Season:

• All Season Tires
• Winter Tires
• Summer Tires

All season tires are the most popular option in America's tire industry because they are versatile and useful throughout the year. These tires are so designed that they can perform effectively both in summer and winter. By doing away with seasonal changeovers, all season tires are easy to use and economical for a regular driver. All season tires provide an all-around combination of traction, tire life, and ride quality, handling well under moderate snow, rain, and dry conditions. For this reason, they are particularly well adapted for varied climatic zones around the country. Increasing popularity of low-maintenance vehicles and assured performance has made all season tires the leaders in passenger car and light commercial vehicle segments. Advances in technology have also made their traction, durability, and fuel economy even better, further solidifying market demand. As motorized transportation in urban and suburban areas increases, the convenience and value of all season tires remain appealing to vehicle drivers, cementing its position as the most popular seasonal tire segment in US.

Breakup by Region:

• Northeast
• Midwest
• South
• West

The South region has the highest regional percentage of the United States tire market, fueled by high vehicle density, large road networks, and a favorable climate that lessens the need for seasonal tire changes. Texas, Florida, and Georgia are among the contributing states to overall volume due to their size, extensive metropolitan areas, and prevalent culture of vehicle ownership. The area also experiences strong demand for passenger and light truck tires as well as all season and touring tire types. Due to relatively stable weather conditions, South customers value durability, heat tolerance, and fuel efficiency more than winter features. Additional large distribution centers and established retail infrastructure further enhance tire availability and accessibility. Moreover, the expanding logistics and transportation industry in the region underpins demand for commercial and fleet tire usage. The South's distinctive demographic, climatic, and economic profiles continue to root its supremacy of national tire use.

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

The report provides a comprehensive analysis of the competitive landscape in the United States tire market with detailed profiles of all major companies, including:

• Michelin North America, Inc.
• Bridgestone Americas, Inc.
• The Goodyear Tire & Rubber Company
• Continental AG
• Sumitomo Rubber Industries, Ltd.
• Kumho Tire USA, Inc.
• Hankook Tire Co., Ltd.
• Toyo Tire U.S.A. Corp.
• Pirelli Tire S.p.A.
• Yokohama Tire Corporation

Latest News and Developments:

• In January 2024, Goodyear launched the ElectricDrive 2 tire, designed for electric vehicles with increased noise reduction and rolling resistance. Goodyear also announced partnerships with ZF, Gatik, TNO, and TDK to bring tire intelligence into vehicle systems, solidifying its growth in the U.S. tire market.
• In July 2024, British startup Enso revealed plans to build a $500 million carbon-neutral electric vehicle tire plant in the United States. Assisted by the U.S. Export-Import Bank, the factory will manufacture 5 million tires in 2027 and by 2030 will seek to remove fossil-based raw materials from its products.

Report Coverage: