United States Stevia Market

Market Overview:

The United States stevia market size is projected to exhibit a growth rate (CAGR) of 4.35% during ​2024-2032​. The increasing health consciousness among consumers, the ongoing research and development (R&D) efforts to improve stevia in taste, and regulatory approval of stevia from organizations such as the U.S. Food and Drug Administration (FDA) represent some of the key factors driving the market.

Stevia is a natural sweetener derived from the leaves of the Stevia rebaudiana plant. It is a healthier alternative to traditional sugar, with its zero-calorie and low glycemic index properties. It is gaining traction among individuals looking to reduce their sugar intake without sacrificing sweetness. It can provide sweetness without affecting blood sugar levels, making it an excellent option for individuals with diabetes or those aiming to maintain stable blood glucose levels. Additionally, Stevia is derived from a plant source, it is considered a natural sugar substitute, setting it apart from artificial sweeteners that are synthesized chemically. The sweetening power of Stevia is significantly greater than that of sugar. A small amount of stevia extract can replace a larger quantity of sugar in recipes, which is beneficial for those watching their calorie intake and also for manufacturers seeking to reduce sugar content in their products. Nowadays, stevia is widely adopted in numerous food and beverage (F&B) products, including soft drinks, desserts, and dairy alternatives due to its versatility and ability to enhance flavor without adding calories have made it a valuable ingredient in the food industry.

United States Stevia Market Trends:

The market is primarily driven by the increasing health consciousness among consumers. In addition, the rising awareness of the adverse effects of excessive sugar consumption led individuals to seek healthier alternatives to traditional sugar, such as Stevia, which offers a natural, zero-calorie sweetening option, making it an attractive choice among individuals looking to reduce sugar intake while satisfying their sweet cravings, thus influencing the market growth. Moreover, ongoing research and development (R&D) efforts have led to significant improvements in taste, making Stevia a more palatable choice, which broadened its appeal representing another major growth-inducing factor. Besides this, consumers are seeking products with clean labels, as they prefer natural and minimally processed ingredients such as Stevia sourced from a natural plant and that do not involve extensive chemical processing, which is accelerating the market growth. As more food and beverage (F&B) manufacturers adopt clean label practices, Stevia is finding its way into several products. Along with this, Stevia received regulatory approval from organizations such as the U.S. Food and Drug Administration (FDA), further improving consumer confidence in its safety and efficacy, which is facilitating the incorporation of Stevia into various food and beverage formulations, further propelling the market growth. Furthermore, the growing environmental consciousness led to the adoption of Stevia as it requires less water and land compared to traditional sugar crops such as sugarcane or sugar beets, thus creating a positive market outlook.

United States Stevia Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for ​2024-2032​. Our report has categorized the market based on extract type and end use.

Extract Type Insights:

• Powder
• Liquid
• Leaf
   

The report has provided a detailed breakup and analysis of the market based on the extract type. This includes powder, liquid, and leaf.

End Use Insights:

• Beverages
• Food Products
• Table Top Sweeteners
• Pharmaceuticals
• Others
   

A detailed breakup and analysis of the market based on the end use have also been provided in the report. This includes beverages, food products, table top sweeteners, pharmaceuticals, and others.

Regional Insights:

• Northeast
• Midwest
• South
• West
   

The report has also provided a comprehensive analysis of all the major regional markets, which include the Northeast, Midwest, South, and West.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

United States Stevia Market Report Coverage:

Key Questions Answered in This Report:

• How has the United States stevia market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the United States stevia market?
• What is the breakup of the United States stevia market on the basis of extract type?
• What is the breakup of the United States stevia market on the basis of end use?
• What are the various stages in the value chain of the United States stevia market?
• What are the key driving factors and challenges in the United States stevia?
• What is the structure of the United States stevia market and who are the key players?
• What is the degree of competition in the United States stevia market?

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the United States stevia market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the United States stevia market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the United States stevia industry and its attractiveness.
• A competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.