United States Smartphone Market

Market Overview:

The United States smartphone market size reached 154.3 Million Units in 2024. Looking forward, IMARC Group expects the market to reach 229.3 Million Units by 2033, exhibiting a growth rate (CAGR) of 4.1% during 2025-2033. The increasing advancements in technology, integration of artificial intelligence (AI) and the internet of things (IoT), proliferation of mobile applications and faster network connectivity represent some of the key factors driving the market.

A smartphone is a sophisticated mobile device that combines the functionality of a traditional mobile phone with advanced features such as internet connectivity, a touchscreen interface, and a range of applications. These handheld gadgets have become integral to modern life, providing users with seamless communication, access to information, and productivity tools on the go. Smartphones have transformed from mere communication tools to versatile companions, offering various services, including social networking, navigation, multimedia entertainment, and mobile banking. They are portable devices that enable users to carry pocket-sized devices that can replace multiple gadgets such as cameras, music players, and even books. They also enhance productivity by offering various productivity apps, calendars, and email services, facilitating efficient time management and organization. The integration of advanced technologies like global positioning system (GPS) and augmented reality (AR) has transformed smartphones into valuable navigation tools and enhanced the user experience in various fields, including travel and education.

United States Smartphone Market Trends:

The increasing technological innovation in smartphone technology, as manufacturers invest in research and development (R&D) to introduce cutting-edge features, is one of the major factors contributing to the market growth. Moreover, the integration of artificial intelligence (AI) and internet of things (IoT) technologies into smartphones, transforming how users interact with their devices, is propelling the market growth. In addition to this, the growing demand for fifth generation (5G) enabled smartphones across the country for faster and more reliable internet connectivity, enabling a host of new applications and services, such as enhanced multimedia streaming, augmented reality experiences, and faster download speeds, is strengthening the market growth. Additionally, the rising shift towards sustainability and environmental consciousness encouraging manufacturers to launch devices with recyclable materials and energy-efficient components is providing a considerable boost to the market growth. In line with this, the growing emphasis on prolonging the lifespan of smartphones through software updates and repairability, reducing electronic waste, and enhancing brand reputation among environmentally conscious consumers is positively impacting the market growth. Furthermore, the increasing adoption of smartphones with larger screens, improved video conferencing capabilities, and seamless collaboration tools for virtual meetings due to the growing remote work culture, is creating a positive outlook for the market growth. Besides this, the rising popularity of e-commerce and mobile payment platforms transforming the way consumers shop and make transactions for online shopping is providing a thrust to the market growth.

United States Smartphone Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the United States smartphone market report, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on operating system, display technology, RAM capacity, price range and distribution channel.

Operating System Insights:

• Android
• iOS
• Others
   

The report has provided a detailed breakup and analysis of the market based on the operating system. This includes android, iOS, and others.

Display Technology Insights:

• LCD Technology
• OLED Technology
   

A detailed breakup and analysis of the market based on the display technology has also been provided in the report. This includes LCD technology and OLED technology.

RAM Capacity Insights:

• Below 4GB
• 4GB-8GB
• Over 8GB
   

A detailed breakup and analysis of the market based on the RAM capacity has also been provided in the report. This includes below 4GB, 4GB-8GB and over 8GB.

Price Range Insights:

• Ultra Low-End (Less Than $100)
• Low-End ($100-<$200)
• Mid-Range ($200-<$400)
• Mid to High-End ($400-<$600)
• High-End ($600-<$800)
• Premium ($800-<$1000) and Ultra-Premium ($1000 and Above)
   

A detailed breakup and analysis of the market based on the price range has also been provided in the report. This includes ultra low-end (less than $100), low-end ($100-<$200), mid-range ($200-<$400), mid to high-end ($400-<$600), high-end ($600-<$800) and premium ($800-<$1000) and ultra-premium ($1000 and Above).

Distribution Channel Insights:

• OEMs
• Online Stores
• Retailers
   

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes OEMs, online stores, and retailers.

Regional Insights:

• Northeast
• Midwest
• South
• West
   

The report has also provided a comprehensive analysis of all the major regional markets, which include the Northeast, Midwest, South and West.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Report Coverage:

Key Questions Answered in This Report:

• How has the United States smartphone market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the United States smartphone market?
• What is the breakup of the United States smartphone market on the basis of operating system?
• What is the breakup of the United States smartphone market on the basis of display technology?
• What is the breakup of the United States smartphone market on the basis of RAM capacity?
• What is the breakup of the United States smartphone market on the basis of price range?
• What is the breakup of the United States smartphone market on the basis of distribution channel?
• What are the various stages in the value chain of the United States smartphone market?
• What are the key driving factors and challenges in the United States smartphone market?
• What is the structure of the United States smartphone market and who are the key players?
• What is the degree of competition in the United States smartphone market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the United States smartphone market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the United States smartphone market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the United States smartphone industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.