United States Roofing Market

United States Roofing Market Size and Share:

The United States roofing market size was valued at USD 23.1 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 33.40 Billion by 2033, exhibiting a CAGR of 4.07% from 2025-2033. The increasing eco-friendly innovations, urban growth, regulatory mandates, government subsidies, climate resilience needs, technological advancements, material durability improvements, energy conservation efforts, and enhanced distribution networks, are some of the factors positively impacting the United States roofing market share.

The market in the United States is driven by rapid urbanization and population expansion, which leads to an increase in residential and commercial buildings. Besides, strict building codes and regulations are encouraging the adoption of impact-resistant and fire-rated roofing products. Furthermore, increased government funding for energy-efficient and resilient roofing solutions is driving market growth through incentives, rebates, and grants for sustainable, weather-resistant, and solar-integrated roofing systems. For instance, beginning on August 23, 2024, the Louisiana Department of Insurance plans to roll over at least USD 10 million in unused money from the first year of the Louisiana Fortify Homes Program to begin the second year. The program grants up to USD 10,000 in grants to homeowners who install hurricane-resistant roofs. The program issued 1,321 grants out of 3,150 applications received in its first year. Furthermore, the increasing distribution network, along with improved logistics, is making more products available, thus accelerating the United States roofing market growth.

In addition to this, ongoing research and development (R&D) activities and developments on roofing materials and installation methods improve performance and decrease maintenance costs. For example, on November 21, 2024, SRS Distribution introduced an improved digital tool called the Roof Hub Estimator to improve the accuracy and efficiency of roofing project estimates. This platform allows contractors to create comprehensive proposals with real-time material, labor, tax, overhead, profit margin, and discount costs, supporting the best pricing strategy. Some of the features include integration with industry-standard measurement tools, customizable proposal designs, and a workflow dashboard for streamlined project management. Moreover, increasing investments in infrastructure renovation and remodeling projects are contributing to the demand for replacement roofing. With consumer awareness of the environment, people are increasingly embracing recyclable and eco-friendly materials for roofing purposes.

United States Roofing Market Trends:

Increased Adoption of Smart Roofing Technologies

Smart integration into roofing systems is transforming the United States roofing market outlook. The adoption of smart roof technologies, which include sensor-based advanced roofing, enhances real-time monitoring for structural integrity, leak detection, and energy efficiency. Some of the key uses of these systems are internet of things (IoT) based sensors, which measure temperature changes, moisture levels, and load-bearing capabilities to predict and detect faults before they occur. Smart roofing is especially relevant for commercial and industrial establishments, as these types of buildings require asset longevity and operational efficiency. Continual innovations in roofing solutions are undertaken to broaden intelligent roofing applications. Moreover, self-regulating roofing materials, including phase-change coatings that modify the insulation properties depending on the surrounding weather conditions, are presently under research to improve energy efficiency. For example, on August 2, 2024, SkyCool Systems launched a study in Phoenix, Arizona, applying a novel cooling film to the roofs of four mobile homes. The technology is designed to keep roof temperatures below ambient air levels, thereby reducing heat ingress and enhancing indoor comfort. Preliminary observations from participants indicate noticeable temperature reductions and decreased air conditioning expenses.

Increasing Adoption of Sustainable and Solar-Integrated Roofing Solutions

According to the United States roofing market predictions, sustainability is one of the major growth drivers for the market. It leads to a general surge in the adoption of eco-friendly materials and solar-integrated systems. Green roofing solutions are in vogue as recycled-content shingles, biodegradable materials, and living roofs with vegetation layers are in vogue. They help to reduce carbon footprints and increase building insulation. As demand for energy independence and cost savings increases, more homeowners and businesses are looking for solar roofing technologies, including photovoltaic (PV) panels and solar shingles. Improved integrated solar roofing, including lighter and flexible PV modules, has made installation more seamless while retaining aesthetic appeal. Government incentives, tax credits, and changing building regulations that support the use of renewable energy sources are driving change toward sustainable roofing solutions. According to an industry report, GAF Energy is planning to establish a state-of-the-art testing facility for its solar roofing solution, which received an investment from the U.S. Department of Energy. The objective is to innovate, test, and validate a hybrid optical, thermal, and energy model for roof-integrated solar shingles that can more thoroughly explain their value proposition for improving heating and cooling at the home level.

Increasing Demand for TPO Roofing Among Commercial and Residential Clients

Thermoplastic polyolefin (TPO) roofing has been gaining increased acceptance, which is a significant United States roofing market trends. It ss known for its durability, cost-effectiveness, and energy efficiency. TPO membranes are often used in commercial and industrial applications, especially flat and low-slope roofs. They are less susceptible to damage from UV rays, chemicals, and weather factors. The higher reflectivity value reduces heat gain, thereby minimizing cooling costs and hence reducing energy consumption. Recent developments and innovations in TPO formulations enhance seam strength, puncture resistance, and lifespan, ensuring that TPO is a worthy competitor with the likes of EPDM and PVC. For instance, on January 20, 2025, Duro-Last officially released its Duro-TECH and Duro-TECH Fleece TPO membrane product lines as an expansion into the TPO roofing market. These products sport an exclusive, weft-inserted scrim featuring a density of 9 by nine threads per inch, doing away with seam sealant altogether during installation for increased efficiency. Duro-TECH membranes are available in a variety of thicknesses as well as sizes of rolls so that they will fit any possible project requirement. Also, increasing regulatory support for energy-efficient roofing, along with the increased preference for lightweight and recyclable materials, is further driving the adoption of TPO roofing across various construction segments.

United States Roofing Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the United States roofing market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on type, roof type, and application.

Analysis by Type:

• Asphalt Shingles 
• Metal
• Tiles
• Wood Shingles
• Others

Asphalt shingles dominate the United States roofing market due to their cost-effectiveness, durability, and ease of installation. Moreover, asphalt shingles make the highest percentage contribution to residential roof covering due to high availability and their flexible usage in numerous climates. These shingles offer diverse aesthetic options, including architectural and three-tab varieties, enhancing curb appeal while maintaining structural integrity. The efficiency of the application is further sustained by the discovery of reflective layers for energy applications and improved resistive impact levels for extreme storms. The addition of fire or wind resistance supports their adoption for states with typical extreme weather experiences. As sustainability gains traction, recycled asphalt shingles are emerging, aligning with environmental goals while maintaining affordability and efficiency in the roofing industry.

Analysis by Roof Type:

• Flat Roof
• Slope Roof

Flat roofs account for a large portion of the U.S. roofing market, especially in commercial, industrial, and multifamily residential buildings. The cost-effectiveness, space efficiency, and ease of maintenance of flat roofs make them a favorite among businesses and developers. The materials used are single-ply membranes (TPO, EPDM, and PVC), modified bitumen, and built-up roofing, as they are known for their durability, waterproofing capabilities, and energy efficiency. An increase in green roofs, solar panel installation, and demand for sustainable roofing solutions further drives the demand for flat roofing. Energy-efficient coatings and reflective membranes help reduce the heat absorption characteristics of flat roofing systems, hence increasing their preference for warm climate conditions. Issues like water accumulation and maintenance further increase the risks; however, improvements in the material and methods of installation result in longer periods and better performances. With growing urbanization, increased commercial construction, and sustainability-driven initiatives, flat roofs remain integral to the overall U.S. roofing industry.

Analysis by Application:

• Residential
• Non-Residential

The residential segment accounts for the largest share of the U.S. roofing market, driven by steady housing demand, renovations, and storm-related roof replacements. Homeowners are prioritizing durability, energy efficiency, and aesthetic appeal, which influence material choices such as asphalt shingles, metal roofing, and composite materials. Affordability and ease of installation continue to make asphalt shingles the most popular choice, but metal and solar-integrated roofing are also gaining popularity for sustainability and longevity. Climate conditions also propel United States roofing market demand, as impact-resistant and energy-efficient roofing are preferred in regions prone to extreme weather. Rising interest in eco-friendly solutions, including cool roofs and recycled materials, further influences purchasing decisions. Government incentives for energy-efficient roofing and increasing adoption of sustainable building codes continue to drive investment in residential roofing, reinforcing its central role in the overall U.S. roofing industry.

Regional Analysis:

• Northeast
• Midwest
• South
• West

The South holds a significant share of the U.S. roofing market, driven by high housing demand, population growth, and frequent weather-related roof replacements. The region's warm climate and exposure to hurricanes, tornadoes, and heavy storms require tough, impact-resistant, and weatherproof roofing materials. High-temperature conditions and reduced energy costs necessitate the implementation of reflective and cool roofing systems. The severity of weather in the region tends to drive up demand for reinforced roofing solutions that include hurricane-rated shingles, advanced waterproofing systems, etc. Regulatory requirements, including wind and fire resistance standards, shape material preferences, and installation practices. In addition, the continuous process of urbanization and reconstruction in the South is pushing growth and innovation within the regional roofing industry.

Competitive Landscape:

The market in the United States is highly competitive, characterized by numerous manufacturers and suppliers offering various products and installation options. Competition is mainly pushed by demands in the industry to produce sustainable, energy-efficient, and long-lasting roofing materials. Companies invest more in technology-based areas such as reflective coatings, impact-resistant materials, and smart roofing systems. Established players dominate the market through extensive distribution networks, advanced manufacturing capabilities, and continuous product innovation. According to the United States roofing market forecast, the market is expected to witness immense competition as market players strive to provide a broad range of products as possible and improve installation efficiency. Also, strategic partnerships and acquisitions between contractors, builders, and distributors further strengthen market positioning. For example, on February 1, 2024, Beacon announced the acquisition of Roofers Supply of Greenville, a company with over 40 years of experience in commercial roofing in the Southeast, headquartered in Greenville. Chris Causey, President of Roofers Supply, expressed enthusiasm about joining Beacon, highlighting the benefits of combining their expertise and resources. Companies are under pressure to increase eco-friendly and recyclable products due to consumer preference, thereby integrating sustainability into their offerings, fostering innovation, and differentiating in the extremely competitive landscape.

The report provides a comprehensive analysis of the competitive landscape in the United States roofing market with detailed profiles of all major companies, including:

• Atlas Roofing Corporation
• Beacon Roofing Supply Inc.
• CertainTeed LLC
• Elevate (Holcim)
• GAF Inc.
• IKO Industries Ltd.
• IronHead Roofing
• Malarkey Roofing
• Owens Corning
• TAMKO Building Products LLC

Latest News and Developments:

• June 21, 2024: NanoTech, a Texas-based thermal materials manufacturer, unveiled its "Next Generation Cool Roof Coating," designed to redefine energy efficiency in roofing. The coating combines traditional thermal properties with low thermal conductivity, achieving superior thermal performance that reportedly reduces energy use by 200-300% compared to competitors while extending the lifespan of aging roofs by over a decade, all at an average cost of less than USD 1 per square foot. NanoTech is also expanding its network of approved applicators, offering benefits such as targeted marketing support, direct leads, and comprehensive training to contractors who join.
• August 26, 2024: Savage Roofing, a veteran-owned and family-operated business with over 15 years of experience, announced its expansion into The Villages, Florida, aiming to provide top-tier roofing services to more homeowners and businesses across Central Florida. The company offers a comprehensive range of services, including shingle, metal, and flat roofing installations, as well as roof replacement, repair, cleaning, and flat roof coating, all tailored to meet clients' specific requirements, styles, and budgets.
• November 12, 2024: Percheron Capital announced the launch of Alloy Roofing, a national platform specializing in roofing repair and replacement services. Headquartered in Atlanta, Georgia, Alloy Roofing aims to partner with leading roofing businesses across the United States to deliver high-quality solutions to customers. The platform focuses on investing in personnel, technology, and infrastructure to attract and retain top talent, drive growth, and enhance customer experiences.
• December 16, 2024: Roof Dynamx, a leading roofing services provider, announced a strategic partnership with AI technology company ClientSwing to enhance online visibility and client engagement. This collaboration aims to optimize the company's digital presence and streamline responses to client inquiries, complementing Roof Dynamx's commitment to exceptional craftsmanship and customer satisfaction.
• January 8, 2025: itel and OneClick Code announced a partnership to enhance the roofing claims process by integrating OneClick Code's building code and jurisdiction data into itel's property claims solutions, including repairability analysis products. This collaboration aims to provide insurers, adjusters, contractors, and homeowners with comprehensive reports that combine critical data points, facilitating informed and efficient claims decisions.

United States Roofing Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the United States roofing market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the United States roofing market.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the United States roofing industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.