United States Pizza Market

Market Overview:

The United States pizza market size reached USD 37.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 49.8 Billion by 2033, exhibiting a growth rate (CAGR) of 3.1% during 2025-2033. The rising consumer preference for convenience food due to fast-paced lifestyles, the escalating popularity of affordable, ready-to-cook frozen pizzas, and continual product innovation and introduction of diverse pizza variants by the manufacturers represent some of the key factors driving the market.

Pizza is a globally renowned culinary delight, characterized by a flat, round base of leavened wheat-based dough, adorned with tomatoes, cheese, and an assortment of additional toppings based on individual preferences. Pizza is distinguished by its convenience and flexibility, catering to diverse tastes and dietary requirements through the sheer variety of possible toppings and styles. Its key function lies in providing a wholesome, customizable meal option that is convenient and enjoyable. The creation of pizza involves a combination of baking and grilling processes, which give the base its signature crisp yet chewy texture, while the heat also melts the cheese and harmoniously integrates the various toppings. Pizza finds its application in various scenarios, from quick meals and casual dining to celebrations and social gatherings, demonstrating its versatile role in the U.S. food industry. Moreover, the innovation in pizza delivery, with the advent of online ordering and delivery apps, has made it even more convenient for consumers, reinforcing its status as a go-to meal for people of all ages.

United States Pizza Market Trends:

The market in the United States is majorly driven by the rising consumer preference for convenience food due to fast-paced lifestyles and increasing urbanization. In line with this, the industry is significantly propelled by the escalating popularity of affordable, ready-to-cook frozen pizzas. Moreover, a growing inclination towards home dining experiences due to the paradigm shift in social behaviors of the consumers is creating lucrative opportunities in the market. In addition to this, continual product innovation and introduction of diverse pizza variants to cater to the evolving tastes and dietary preferences by the manufacturers are also positively impacting the market. Furthermore, the advent of fast-casual pizza restaurants, along with pizza outlets and franchises across the U.S. that provide high-quality, customizable pizzas in a quick-service setting is also stimulating the market growth. Besides this, the frequent promotional activities and marketing strategies adopted by major pizza chains, such as special discounts and combo deals is fueling the market. Also, rise in consumer spending power, combined with a growing tendency for social dining are acting as significant growth-inducing factors for the market. The market is further fueled by the incorporation of advanced technology in operations, such as the use of AI-powered applications for easy ordering, GPS tracking for delivery, and robotic technology for pizza making. Furthermore, the introduction of healthier pizza options such as gluten-free and plant-based pizzas by the major manufacturers is creating a positive market outlook.

United States Pizza Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the United States pizza market report, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on type, crust type and distribution channel.

Breakup by Type:

• Non-vegetarian Pizza
• Vegetarian Pizza
   

The report has provided a detailed breakup and analysis of the market based on the type. This includes non-vegetarian pizza and vegetarian pizza.

Breakup by Crust Type:

• Thick Crust
• Thin Crust
• Stuffed Crust
   

The report has provided a detailed breakup and analysis of the market based on the crust type. This includes thick crust, thin crust, and stuffed crust.

Breakup by Distribution Channel:

• Quick Service Restaurants (QSR)
• Full-Service Restaurants (FSR)
• Others 
   

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes Quick Service Restaurants (QSR), Full-Service Restaurants (FSR), and others.

Breakup by Region:

• Northeast
• Midwest
• South
• West
   

The report has also provided a comprehensive analysis of all the major regional markets, which include Northeast, Midwest, South, and West.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the United States pizza market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

United States Pizza Market Report Scope:

Key Questions Answered in This Report:

• How has the United States pizza market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the United States pizza market?
• What is the breakup of the United States pizza market on the basis of type?
• What is the breakup of the United States pizza market on the basis of crust type?
• What is the breakup of the United States pizza market on the basis of distribution channels?
• What are the various stages in the value chain of the United States pizza market?
• What are the key driving factors and challenges in the United States pizza market?
• What is the structure of the United States pizza market and who are the key players?
• What is the degree of competition in the United States pizza market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the United States pizza market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the United States pizza market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the United States pizza industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.