United States Oral Hygiene Market Report by Product (Toothpaste, Toothbrushes & Accessories, Mouthwash/Rinses, Dental Accessories/Ancillaries, Denture Products, Dental Prosthesis Cleaning Solutions, and Others), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Pharmacies, Online Stores, and Others), Application (Adults, Kids, Infants), and Region 2025-2033

United States Oral Hygiene Market Report by Product (Toothpaste, Toothbrushes & Accessories, Mouthwash/Rinses, Dental Accessories/Ancillaries, Denture Products, Dental Prosthesis Cleaning Solutions, and Others), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Pharmacies, Online Stores, and Others), Application (Adults, Kids, Infants), and Region 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A4383

Market Overview:

The United States oral hygiene market size reached USD 9.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 11.1 Billion by 2033, exhibiting a growth rate (CAGR) of 2% during 2025-2033.

Report Attribute
 Key Statistics
Base Year
2024
Forecast Years
2025-2033
Historical Years
2019-2024
Market Size in 2024 USD 9.3 Billion
Market Forecast in 2033 USD 11.1 Billion
Market Growth Rate (2025-2033) 2%


Oral hygiene refers to the healthy upkeep of teeth, mouth, and gums. Some of the common oral care products include toothbrush, toothpaste, breathe fresheners, mouthwash, and dental floss. Practicing healthy oral habits help to prevent various dental issues, such as toothache, gingivitis, tooth decay, periodontal disease, oral cancer, halitosis and plaque. Most oral conditions share modifiable risk factors with chronic diseases, thereby making services provided by orthodontists and physicians crucial in maintaining oral hygiene.

The United States oral hygiene market is majorly being driven by the rising prevalence of dental caries or cavities and periodontal diseases. This can be attributed to changing dietary practices, high smoking rates, and increasing consumption of processed food products in the country. Additionally, the rising awareness regarding the appropriate maintenance of oral hygiene is acting as another growth-inducing factor. This is further supported by various campaigns launched by the Federal Government of the United States to educate the population about dental care. Moreover, vendors are constantly introducing new and innovative products integrated with smart technologies, which is inflating the sales of premium products in the country. Other than this, increasing product customization depending on the age and specific need of the consumer is further propelling the market growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the United States oral hygiene market report, along with forecasts at the country and regional level from 2025-2033. Our report has categorized the market based on product, distribution channel and application.

Breakup by Product:

United States Oral Hygiene Market

  • Toothpaste
  • Toothbrushes & Accessories
  • Mouthwash/Rinses
  • Dental Accessories/Ancillaries
  • Denture Products
  • Dental Prosthesis Cleaning Solutions
  • Others

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Pharmacies
  • Online Stores
  • Others

Breakup by Application:

  • Adults
  • Kids
  • Infants

Breakup by Region:

United States Oral Hygiene Market By Region

  • Northeast
  • Midwest
  • South
  • West

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage:

Report Features Details
Base Year of the Analysis 2024
Historical Period 2019-2024
Forecast Period 2025-2033
Units Billion USD
Segment Coverage Product, Distribution Channel, Application, Region
Region Covered Northeast, Midwest, South, West
Customization Scope 10% Free Customization
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report

The United States oral hygiene market was valued at USD 9.3 Billion in 2024.

We expect the United States oral hygiene market to exhibit a CAGR of 2% during 2025-2033.

The increasing adoption of oral hygiene practices, as they aid to prevent various dental issues, such as toothache, gingivitis, tooth decay, periodontal disease, oral cancer, halitosis, and plaque, is primarily driving the United States oral hygiene market.

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of oral hygiene-based products across the nation.

Based on the product, the United States oral hygiene market can be segmented into toothpaste, toothbrushes & accessories, mouthwash/rinses, dental accessories/ancillaries, denture products, dental prosthesis cleaning solutions, and others. Currently, toothpaste holds the majority of the total market share.

Based on the distribution channel, the United States oral hygiene market has been divided into supermarkets and hypermarkets, convenience stores, pharmacies, online stores, and others. Among these, supermarkets and hypermarkets currently exhibit a clear dominance in the market.

Based on the application, the United States oral hygiene market can be bifurcated into adults, kids, and infants. Currently, adults account for the largest market share.

On a regional level, the market has been classified into Northeast, Midwest, South, and West, where South currently dominates the United States oral hygiene market.

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United States Oral Hygiene Market Report by Product (Toothpaste, Toothbrushes & Accessories, Mouthwash/Rinses, Dental Accessories/Ancillaries, Denture Products, Dental Prosthesis Cleaning Solutions, and Others), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Pharmacies, Online Stores, and Others), Application (Adults, Kids, Infants), and Region 2025-2033
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