United States Olive Oil Market

United States Olive Oil Market:

United States olive oil market size is projected to exhibit a growth rate (CAGR) of 11.31% during 2024-2032. The increasing health awareness among consumers, the rising demand for organic and non-GMO food products, continual advancements in e-commerce and digital marketing, and extensive research and development (R&D) activities focusing on olive oil production and processing, represent some of the key factors driving the market.

United States Olive Oil Market Analysis:

• Major Market Drivers: The growing health awareness among consumers, who are increasingly opting for healthier dietary fats, with olive oil at the forefront due to its beneficial properties, is one of the key factors driving the market's growth. Moreover, the expanding influence of Mediterranean cuisine, renowned for its liberal use of olive oil, is impacting American eating habits, further proliferating the market's demand.
• Key Market Trends: The growing demand for organic and non-GMO food products prompts olive oil producers to introduce a range of certified organic olive oils, thereby adding to the industry's growth. Furthermore, the U.S. government's supportive policies towards healthy eating habits and sustainability practices are creating a positive market outlook.
• Competitive Landscape: Cargill Incorporated, Deoleo S.A., Gallo Worldwide, Grupo Ybarra Alimentación S.L., and Sovena, are some of the top 10 olive oil brands in the USA.
• Geographical Trends: The Northeast generally has a high demand for olive oil. This region’s diverse population and significant urban centers contribute to a greater interest in Mediterranean cuisine and health-conscious cooking. Moreover, the demand in Midwest is growing, driven by increased awareness of health benefits and the rise of diverse culinary practices. 
• Challenges and Opportunities: High competition among key players and the rising prices of olive oil are hampering the market's growth. However, the increasing awareness about the health benefits of olive oil, such as its role in heart health and its high antioxidant content, can drive increased consumption.

United States Olive Oil Market Trends:

Growing Health Awareness

The increasing awareness of the health benefits associated with olive oil, such as its high content of monounsaturated fats, antioxidants, and anti-inflammatory properties, has fueled the demand. For instance, a 2022 study involving 92,383 Americans discovered that those who consumed olive oil had a 17% lower risk of cancer-related mortality, a 29% lower risk of neurodegenerative disease-related mortality, and an 18% lower risk of respiratory disease-related mortality. These factors further positively influence the United States olive oil market forecast.

Increasing Popularity of Mediterranean Diet

The Mediterranean diet, which prominently features olive oil, has gained popularity in the U.S. due to its association with health benefits and weight management. For instance, according to the latest Harris Poll conducted in collaboration with U.S. News & World Report, the Mediterranean diet is the most popular health plan for 2024. For the seventh straight year, the Mediterranean diet (85.1% popularity) tops the list. This dietary trend has increased the demand for olive oil as a staple cooking ingredient. These factors further contribute to the United States olive oil market share.

Product Innovations

There has been significant innovation in olive oil products, including flavored oils, organic options, and blends. These innovations cater to diverse consumer preferences and increase market appeal. For instance, in May 2024, Neolea, a modern Mediterranean product manufacturer, launched its extra virgin olive oil in sustainable aluminum can packaging in the United States. The cans include a reusable 'Fresh Cap' that is intended to preserve the olive oil's purity, freshness, and flavor. These factors are augmenting the United States olive oil market demand.

United States Olive Oil Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2024-2032. Our report has categorized the market based on type, distribution channel, and application.

Breakup by Type:

• Virgin Olive Oil
• Refined Olive Oil
• Extra Virgin Olive Oil
• Olive Pomace Oil
• Others
   

The report has provided a detailed breakup and analysis of the market based on the type. This includes virgin olive oil, refined olive oil, extra virgin olive oil, olive pomace oil, and others.

Virgin olive oil is made from pure, cold-pressed olives. It has a slightly higher acidity level than extra virgin olive oil, but still maintains a good flavor profile. It’s considered a good quality oil but is not as high-grade as extra virgin. Moreover, refined olive oil is made from olives but undergoes refining processes to remove impurities and neutralize strong flavors. It has a higher smoke point, and a more neutral taste compared to virgin and extra virgin oils. It’s often used for cooking at high temperatures. Apart from this, extra virgin olive oil is the highest quality olive oil. EVOO has a robust flavor and is ideal for dressings, drizzling, and finishing dishes. Apart from this, various olive oil manufacturers in the USA are launching innovative products, further propelling the market’s demand.

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Stores
• Others
   

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, convenience stores, online stores, and others.

According to the United States olive oil market outlook, supermarkets and hypermarkets generally offer a broad range of olive oils, including extra virgin, virgin, refined, and specialty oils. Moreover, convenience stores typically offer a more limited range of olive oils compared to supermarkets. The selection often focuses on basic options, primarily regular or extra virgin olive oils. Furthermore, online retailers provide access to a wide array of olive oils, including many niche and specialty brands that might not be available in local stores. This includes extra virgin, organic, flavored, and imported oils.

Breakup by Application:

• Food and Beverage
• Pharmaceuticals
• Cosmetics
• Others
   

The report has provided a detailed breakup and analysis of the market based on the application. This includes food and beverage, pharmaceuticals, cosmetics, and others.

Olive oil is commonly used in cooking, from sautéing and roasting to as a base for salad dressings and marinades. Extra virgin olive oil is especially prized for its flavor and health benefits in the food and beverage sector. Moreover, it is also recognized for its health benefits, including its anti-inflammatory properties and antioxidant content. It is sometimes used as a carrier oil in pharmaceuticals and supplements. Besides this, it is a common ingredient in skincare products, including lotions, creams, and balms, based on its moisturizing and antioxidant properties.

Breakup by Region:

• Northeast
• Midwest
• South
• West
   

The report has also provided a comprehensive analysis of all the major regional markets, which include Northeast, Midwest, South, and West.

According to the United States olive oil market statistics, the Northeast has a strong preference for olive oil, partly due to the region's diverse population and its affinity for Mediterranean cuisine. Major cities like New York and Boston have a high concentration of restaurants and consumers who value quality olive oil. Moreover, the South has seen increasing interest in olive oil, particularly in urban centers such as Atlanta, Houston, and Miami. The growth is driven by rising health awareness and the influence of diverse culinary traditions.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the key players include:

• Cargill Incorporated
• Deoleo S.A.
• Gallo Worldwide
• Grupo Ybarra Alimentación S.L.
• Sovena
   

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

United States Olive Oil Market News:

• May 2024: Neolea, a modern Mediterranean product manufacturer, launched its extra virgin olive oil in sustainable aluminum can packaging in the United States. The cans include a reusable 'Fresh Cap' that is intended to preserve the olive oil's purity, freshness, and flavor.
• January 2024: Starbucks launched a line of Oleato beverages that combine extra virgin olive oil from the Partanna brand with Starbucks coffee in shops around the United States.
• May 2023: Deoleo, an olive oil company, launched new SKUs of the Bertolli and Carapelli extra virgin olive oil brands in the United States.

United States Olive Oil Market Report Scope:

Key Questions Answered in This Report:

• How has the United States olive oil market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the United States olive oil market?
• What is the breakup of the United States olive oil market on the basis of type?
• What is the breakup of the United States olive oil market on the basis of distribution channel?
• What is the breakup of the United States olive oil market on the basis of application?
• What are the various stages in the value chain of the United States olive oil market? 
• What are the key driving factors and challenges in the United States olive oil?
• What is the structure of the United States olive oil market and who are the key players?
• What is the degree of competition in the United States olive oil market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the United States olive oil market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the United States olive oil market.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the United States olive oil industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.