United States Menswear Market

United States Menswear Market:

The United States menswear market size is projected to exhibit a growth rate (CAGR) of 2.8% during 2024-2032. The rising fashion trends, along with the growing sustainability efforts, are bolstering the market across the country.

United States Menswear Market Analysis:

• Major Market Drivers: Evolving celebrity endorsements, media representations, and evolving aesthetics are bolstering the market across the country.
• Key Market Trends: The inflating demand for clothing categories and certain styles is acting as a significant growth-inducing factor. Moreover, the elevating requirement for customization is also propelling the market.
• Competitive Landscape: The report has provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis, such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant, has been covered in the report. Also, detailed profiles of all major companies have been provided.
• Geographical Trends: The effective marketing strategies are stimulating the market in the Northeast. Moreover, the widespread adoption of eco-friendly practices is also augmenting the market. Besides this, the inflating emphasis on responsible sourcing is further propelling the market in the West.
• Challenges and Opportunities: The slow adoption of inclusive fashion is hampering the market. However, the expanding size range is expected to fuel the market in the coming years.

United States Menswear Market Trends:

Increasing Focus on Customization

Customization and personalization have become widely important trends in the market across the country, as consumers seek individualized and unique fashion. This trend reflects a shift from mass-produced clothing towards more tailored options that reflect fit preferences and personal style. In May 2024, Macy's developed an exclusive and versatile menswear collection in the U.S. that includes blazers, polos, cardigans, accessories, and more.

Growing Inclination Towards Inclusivity

Body positivity and inclusivity are emerging trends in the market, owing to the demand for fashion that caters to diverse body sizes and types. However, there is now a rising recognition of the need for size diversity, as more men seek clothing that flatters different body shapes and fits comfortably. In July 2024, Pacsun marked an entry into the men's activewear market in the U.S. with the release of its versatile A.R.C. (active. recreation. comfort.) collection. The first dedicated men's active apparel line from Pacsun features styles.

Rising Popularity of Ethical Fashion

The rising consumer demand for ethical and eco-friendly products drives the growing trend of sustainability in the U.S. market. Men are increasingly seeking clothing made from recycled, organic, or responsibly sourced materials. Brands like Everlane and Patagonia are capitalizing on this shift by offering sustainable collections that appeal to environmentally conscious consumers. This is propelling the market.

United States Menswear Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with the United States menswear market forecasts at the country and regional levels for 2024-2032. Our report has categorized the market based on product type, season, and distribution channel.

Breakup by Product Type:

• Trousers
• Denims
• Shirts and T-shirts
• Ethnic wear
• Others
   

The report has provided a detailed breakup and analysis of the market based on product type. This includes trousers, denims, shirts and T-shirts, ethnic wear, and others.

Trousers and denim remain staples in men's wardrobes, with brands like Levi's and Dockers leading the casual pants segments. Shirts continue to be in demand, with brands like Brooks Brothers and Ralph Lauren dominating this space. While ethnic wear is more niche in the U.S.

Breakup by Season:

• Summer wear
• Winter wear
• All-season wear
   

The report has provided a detailed breakup and analysis of the market based on season. This includes summer wear, winter wear, and all-season wear.

Summer wear sees a focus on lightweight fabrics. Brands like Tommy Bahama offer collections that prioritize comfort and style for warm weather. In contrast, winter wear is dominated by companies like North Face and Patagonia are popular for their functional yet stylish outerwear catering to colder climates.

Breakup by Distribution Channel:

• Supermarkets and hypermarkets
• Exclusive stores
• Multi-brand retail outlets
• Online stores
• Others
   

The report has provided a detailed breakup and analysis of the market based on distribution channel. This includes supermarkets and hypermarkets, exclusive stores, multi-brand retail outlets, online stores, and others.

Supermarkets and hypermarkets, like Walmart, offer affordable, everyday menswear. Exclusive stores, such as those operated by brands like Brooks Brothers or Levi’s, provide a more curated shopping experience, allowing customers to engage directly with brand-specific collections and premium service.

Breakup by Region:

• Northeast
• Midwest
• South
• West
   

The market research report has also provided a comprehensive analysis of all the major regional markets, which include the Northeast, Midwest, South, and West.

In the Northeast, which experiences distinct seasonal changes, menswear tends to focus on versatility. The Midwest leans towards practical and durable clothing. In the South, where the climate is warmer, lightweight and breathable fabrics dominate. Meanwhile, the West, particularly California, is influenced by a laid-back, casual lifestyle.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive market price analysis, such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant, has been covered in the report. Also, detailed profiles of all major companies have been provided.

United States Menswear Market Recent Developments:

• July 2024: Pacsun marked an entry into the men's activewear market in the U.S. with the release of its versatile A.R.C. (active. recreation. comfort.) collection.
• June 2024: The U.S. Embassy Public Affairs launched the "Metamorphose" project, a participatory initiative dedicated to promoting sustainable fashion. 
• May 2024: Macy's introduced an exclusive and versatile menswear collection in the U.S. that includes blazers, polos, cardigans, accessories, and more.

United States Menswear Market Report:

Key Questions Answered in This Report:

• How has the United States menswear market performed so far, and how will it perform in the coming years?
• What has been the impact of COVID-19 on the United States menswear market?
• What is the breakup of the United States menswear market on the basis of product type?
• What is the breakup of the United States menswear market on the basis of season?
• What is the breakup of the United States menswear market on the basis of distribution channel?
• What are the various stages in the value chain of the United States menswear market?
• What are the key driving factors and challenges in the United States menswear market?
• What is the structure of the United States menswear market, and who are the key players?
• What is the degree of competition in the United States menswear market?

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the United States menswear market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the United States menswear market.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the United States menswear industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.