United States Lingerie Market

Market Overview: 

The United States lingerie market size reached USD 22.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 34.2 Billion by 2033, exhibiting a growth rate (CAGR) of 4.9% during 2025-2033. The evolving fashion trends, proliferation of online shopping platforms, growing demand for personalized and tailor-made lingerie, rising health awareness, and increasing collaboration between celebrities and lingerie brands represent some of the key factors driving the market.

Lingerie is a specialized category of women's clothing, including undergarments, sleepwear, and lightweight robes, distinguished by its delicate and intricate designs. It is manufactured using various fabrics, such as lace, silk, satin, lycra, charmeuse, and chiffon. They are utilized across a wide range, including daily wear, bridal wear, sleepwear, swimwear, shapewear, loungewear, specialty wear, festival wear, fashion shows, sports, therapeutic use, and more. The benefits of lingerie include enhancing body shape, offering support, boosting self-confidence, providing comfort, highlighting femininity, and serving as a symbol of elegance and luxury. It offers advantages like improved body posture, comfort, and, elegant appearance. It is commonly available in various designs, styles, colors and fabrics catering to different body types. Lingerie can be tailor-made, aligning with personal style and preferences.

United States Lingerie Market Trends:

The constant evolution of fashion and the integration of lingerie with mainstream clothing trends, making it an indispensable part of modern wardrobes, are major factors contributing to the market growth. Additionally, the proliferation of online shopping platforms, making lingerie accessible to a wider audience, is propelling the market growth. Moreover, the increasing demand for personalized and tailor-made lingerie catering to diverse body types is providing a considerable boost to the market growth. In line with this, the growing awareness about health consciousness leading to increased demand for sports and wellness-oriented lingerie is creating a positive outlook for the market growth. In addition to this, the increasing advancements in fabric technology and design leading to more comfortable and aesthetically appealing products are supporting the market growth. Besides this, the growing emphasis on sustainability encouraging manufacturers to produce eco-friendly lingerie is strengthening the market growth. Furthermore, the increasing collaboration between celebrities and lingerie brands to endorse products and elevate the status of lingerie as a fashion statement is positively impacting the market growth. Apart from this, the rising disposable income and increasing consumer willingness to invest in premium products is also fueling the market growth. In confluence with this, the growing emphasis of targeted marketing campaigns and educational initiatives around proper fitting and the importance of quality lingerie educating consumers is favoring the market growth. Additionally, the increasing awareness of embracing diverse body shapes and sizes in the fashion industry, resonating with a broader audience, fostering a sense of acceptance and empowerment, and encouraging brands to design and offer products that cater to a variety of shapes and sizes, is providing remunerative growth opportunities for the market. 

United States Lingerie Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the United States lingerie market report, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on product type, material, price range and distribution channel.

Product Type Insights:

• Brassiere
• Knickers or Panties
• Shapewear
• Others
   

The report has provided a detailed breakup and analysis of the market based on the product type. This includes brassiere, knickers or panties, shapewear, and others.

Material Insights:

• Cotton
• Silk
• Satin
• Nylon
• Others
   

A detailed breakup and analysis of the market based on the material has also been provided in the report. This includes cotton, silk, satin, nylon, and others.

Price Range Insights:

• Economy
• Premium
   

A detailed breakup and analysis of the market based on the price range has also been provided in the report. This includes economy and premium.

Distribution Channel Insights:

• Mass Merchandizers
• Specialized Stores
• Online Stores
• Others
   

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes mass merchandizers, specialized stores, online stores, and others.

Regional Insights:

• Northeast
• Midwest
• South
• West
   

The report has also provided a comprehensive analysis of all the major regional markets, which include the Northeast, Midwest, South and West.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

United States Lingerie Market Report Coverage:

Key Questions Answered in This Report:

• How has the United States lingerie market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the United States lingerie market?
• What is the breakup of the United States lingerie market on the basis of product type?
• What is the breakup of the United States lingerie market on the basis of material?
• What is the breakup of the United States lingerie market on the basis of price range?
• What is the breakup of the United States lingerie market on the basis of distribution channel?
• What are the various stages in the value chain of the United States lingerie market?
• What are the key driving factors and challenges in the United States lingerie market?
• What is the structure of the United States lingerie market and who are the key players?
• What is the degree of competition in the United States lingerie market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the United States lingerie market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the United States lingerie market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the United States lingerie industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.