United States Lawn Care Market

United States Lawn Care Market Size and Share:

The United States lawn care market size was valued at USD 293.26 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 487.1 Billion by 2033, exhibiting a CAGR of 5.40% from 2025-2033. The market is shaped by increasing demand for professional landscaping, pest management and maintenance services. The growing emphasis on outdoor aesthetics, environmental sustainability and technological advancements in tools and equipment are contributing significantly to the market growth across the United States.

An increasing emphasis on outdoor aesthetics and curb appeal is a major driver in the United States lawn care market. Homeowners are spending more money on keeping their lawns lush and green to add value to the property and standards of the neighborhood. The United States lawn care market share is further increased by trends in sustainability and ecofriendly practices. Social media platforms have also facilitated the demand for aesthetic homes thus leading to greater spending on lawn care services and products. For instance, in June 2024, LawnStarter a leading lawn care network in the U.S. expanded its reach by adding 198 new markets and 440 cities bringing its total to over 2,572 cities nationwide. This growth allows 16 million more homeowners to easily access vetted lawn care professionals while also creating more job opportunities for local lawn care providers. 

The other significant driver is the advancement in lawn care technology and ecofriendly products. Innovations, such as smart irrigation systems, robotic mowers, and organic fertilizers, are attracting environmentally conscious consumers seeking to reduce their ecological footprint. For instance, in December 2024, UBHOME and Qualcomm announced the launch of the Robotic Mower M10, which is a smart lawn mower featuring wireless navigation, automatic mowing, and real-time monitoring, providing users with a labor-saving solution for lawn care. Increasing awareness about the need for sustainability and water conservation also promotes the adoption of efficient lawn care methods. The economic factor includes rising disposable incomes and a strong housing market which has the effect of growing the lawn care industry through allowing more households to dedicate money to regular lawn maintenance and upgrades.

United States Lawn Care Market Trends:

Adoption of Smart Technologies

The adoption of smart technologies in the lawn care market such as robotic lawn mowers and app-controlled irrigation systems is revolutionizing how homeowners maintain their lawns. Industry leaders are forging strategic partnerships to accelerate this innovation. For instance, in December 2024, LOBO EV Technologies announced its partnership with Capital Fortress Assets to expand its robotic lawn mower business in the U.S. and Australia. The partnership ensures exclusive distribution rights with a sales commitment of $1 million in the first year enhancing operational efficiency and market penetration. Robotic mowers offer automated precise trimming with minimal human intervention saving time and effort. App-controlled irrigation systems allow users to customize watering schedules and monitor usage remotely ensuring optimal water distribution and reducing waste. These technologies cater for the preference of tech-savvy and environmental-conscious consumers that combine convenience with sustainability. By facilitating water conservation as well as lesser energy consumption smart lawn care systems are consonant with the growing environmental concerns, thus also becoming increasingly used in modern houses. These advancements in technology are expected to create a positive United States lawn care market outlook for the coming years.

Shift Towards Organic and Eco-Friendly Products

The growth of organic and ecofriendly products in the lawn care market has reflected growing awareness of consumers on environmental sustainability and health issues. Homeowners have shown a preference for organic fertilizers, pesticides, and herbicides with reduced adverse effect on soil, water and biodiversity due to chemicals. Lawn care companies are responding to the trend by developing and marketing lines of ecofriendly products including natural soil enhancers and biological pest control solutions. The push for ecofriendly innovations has also spurred advancements in sustainable lawn care technology combining efficiency with reduced environmental impact. Companies are introducing cutting-edge solutions to meet this demand. For instance, in December 2024, HYGREENTOOL CORP announced the launch of the ecofriendly GOMOW robotic lawnmower in the U.S. designed to significantly cut carbon emissions as compared to gas mowers. By utilizing lithium-ion batteries and solar power GPS technology, GOMOW intends to enhance efficiency and sustainability in lawn care while reducing user maintenance costs. These products do not only help in greener practices but also meet the consumer demand for safer alternatives, thereby ensuring healthier lawns and contributing to environmental preservation.

Rising Demand for Subscription Based Models

The increasing demand for subscription-based services in the lawn care market is driven by the consumer demand for convenience and consistent lawn maintenance. For instance, in January 2024, Golden Gate Capital announced its partnership with Gil Grattan to recapitalize Virginia Green a leading lawn care provider in Virginia offering personalized residential and commercial services through a subscription model. The company aims to expand its presence in new markets while maintaining high customer satisfaction. Subscription models offer custom plans that include seasonal treatments, fertilizers, pest control products and other necessary supplies delivered directly to customers. Through regular upkeep subscription services avoid the hassle of sourcing products or scheduling professional care. They create customer loyalty through the supply of reliable and personalized solutions aligned with regional climatic conditions and lawn-specific requirements. Companies also benefit from having predictable revenue streams whereas consumers appreciate time-saving and cost-effective approaches for maintaining healthy and vibrant lawns throughout the year.

United States Lawn Care Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on products and services and application.

Analysis by Products and Services:

• Products
  • Lawn Mowers
  • Fertilizers
  • Grass Seed
  • Weed Killers and Herbicides
  • Lawn Irrigation Systems
  • Others
• Services
  • Basic Lawn Maintenance
  • Fertilization and Weed Control
  • Aeration and Overseeding
  • Pest Control and Disease Management
  • Lawn Renovation and Landscaping
  • Others

Services leads the market holding the largest market share. The lawn care market in the United States offers a range of services to cater to different consumer needs. Basic lawn maintenance such as mowing and trimming ensures a well-kept appearance. Fertilization and weed control enhance lawn health and curb invasive plants. Aeration and overseeding enhance the quality of soil and promote growth while pest control and disease management deal with threats to the vitality of the lawn. Many companies offer organic and environmentally friendly solutions to meet consumer preferences. The growing demand for sustainable practices is driving innovations in equipment, techniques and service offerings shaping the future of the lawn care industry.

Analysis by Application:

• Residential
• Commercial
• Municipal and Government
• Golf Course Maintenance
• Others

Residential leads the market holding around 47.9% of the market share. Growing awareness of outdoor aesthetics is driving the United States lawn care market demand across residential sector. Services such as mowing, fertilization, and pest control are in high demand to enhance curb appeal and property value. DIY products like fertilizers, grass seeds and irrigation systems cater to budget-conscious homeowners while smart technologies simplify maintenance. The growing trend of outdoor living spaces including patios and gardens further fuels the demand for comprehensive lawn care products and services.

Regional Analysis:

• Northeast
• Midwest
• South
• West

In 2024, South region leads the market holding around 40.0% of the market share. The South's warm climate supports year-round lawn growth creating consistent demand for mowing, fertilization and pest control services. High humidity and frequent rainfall often lead to weed and pest challenges driving the use of herbicides and integrated pest management. Smart irrigation systems are popular for water-efficient maintenance during dry spells. Homeowners prioritize lush and green lawns to complement outdoor living spaces boosting the demand for landscaping services. The region also sees a growing market for ecofriendly products due to environmental awareness.

Competitive Landscape:

The United States lawn care market is highly competitive characterized by numerous players ranging from large national firms to local service providers. Companies compete on various factors including pricing, service quality, product innovation and customer service. Differentiation is achieved through the adoption of advanced technologies, ecofriendly offerings and comprehensive service packages tailored to diverse customer needs. The market also sees intense rivalry in both residential and commercial segments driving firms to continuously enhance their operational efficiency and expand their geographic reach. Barriers to entry such as high initial investment and expertise requirements limit new competitors while mergers and acquisitions are common strategies for market consolidation. For instance, in December 2024, LawnPRO Partners announced the acquisition of Meehan's Lawn Service marking its ninth acquisition and strengthening its presence in Northeast Ohio. Meehan's provides various lawn care services. This dynamic environment fosters continuous improvement and innovation ensuring robust competition and diverse choices for consumers.

The report provides a comprehensive analysis of the competitive landscape in the United States lawn care market with detailed profiles of all major companies, including:

• TruGreen Inc.
• The F.A. Bartlett Tree Expert Company
• Liberty USA Landscaping
• The Davey Tree Expert Co.
• Spring Green Lawn Care Corp.
• Augusta Lawn Care Services
• Gibbs Landscape Company
• Landscape Development Inc.
• Schill Grounds Maintenance (Argonne)
• Park West Companies

Latest News and Developments:

• In January 2025, Huron Capital announced that it has sold a majority stake in ExperiGreen Lawn Care to Wind Point Partners retaining a minority interest. ExperiGreen is expanded to 27 locations under Huron's guidance benefiting from strategic acquisitions and enhanced operational efficiencies.
• In July 2024, Landscape Management Network (LMN) announced its partnership with U.S. Lawns a leading landscape management company to enhance productivity and operational efficiency. This collaboration will utilize LMN's advanced software for budgeting, estimating and time tracking aiming to improve client satisfaction and service quality in the landscape industry.

United States Lawn Care Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the United States lawn care market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the United States lawn care market.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the United States lawn care industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.