United States Ice Cream Market

United States Ice Cream Market Size and Share:

The United States ice cream market size was valued at USD 13.20 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 18.31 Billion by 2033, exhibiting a CAGR of 3.40% from 2025-2033. The United States ice cream market share is expanding, driven by the proliferation of e-commerce platforms and retail stores that assist in making ice creams accessible for individuals, along with the increasing need for dairy-free ice creams that are low in calories and offer traditional taste.

The rising demand for premium products is impelling the market growth in the United States. People now prefer spending extra for indulgence in decadent ingredients in an ice cream from Belgium chocolate or organic fruits like Madagascar vanilla. These premium items also include individual flavoring that cannot be acquired by common iced cream available on the counters. Premium products also appeal to health-conscious ice cream consumers, those who place value on premium, natural ingredients, and wholesomeness. This trend of premiumization is what increases the demand for ice creams since consumers want to pay more for an ice cream that tastes better.

The growing trend of experiential consumption in the United States is offering a favorable United States ice cream market outlook. Consumers seek unique and memorable experiences, which drives the overall sales of innovative and artisanal ice cream offerings. Ice cream brands respond by introducing unconventional flavors, creative presentations, and personalized options. Pop-up ice cream shops, interactive tasting events, and social media worthy creations improve the experiential appeal. This shift also promotes collaborations with local producers and chefs, blending high-quality ingredients with creative flair. Limited-edition flavors and customizable options attract adventurous eaters while nostalgic flavors connect with emotions. Social media platforms enhance this trend, as visually striking ice creams become popular.

United States Ice Cream Market Trends:

Innovations in flavors

Innovations in flavors are propelling the market growth in the US. People enjoy discovering distinctive and thrilling flavors that go beyond the standard chocolate, vanilla, and strawberry options. Ice cream companies invent unique flavors, such as salted caramel, lavender honey, and matcha, and favored choices like bacon or cheese. Brands also focus on crafting reinvented classics or local specialties that attract particular audiences. Limited-edition and seasonal flavors entice customers to keep coming back for ice cream options. In August 2024, Ben & Jerry's, an American company that manufactures ice cream, frozen yogurt, and sorbet, teamed-up with the Black Voters Matter Capacity Building Institute (BVM) to unveil a new limited-edition ice cream flavor- ‘Churn Out the Vote’. The item features pretzel swirls, fudge chunks, and chocolate mousse ribbons within a vanilla foundation.

Expansion of retail stores

The expansion of retail stores is impelling the United States ice cream market growth. As more supermarkets, hypermarkets, and specialty stores get established across the country, ice cream becomes more accessible to consumers. Retailers utilize larger sections for frozen desserts, showcasing a wide range of brands, flavors, and health-focused options like low-sugar or dairy-free ice creams. Stores also run promotions, discounts, and in-store sampling, thereby increasing sales. Additionally, the rise of convenience stores in urban and suburban areas means people can buy their favorite ice cream on-the-go. This well-established retail network in the US ensures that ice cream is within reach for everyone and can be easily purchased with the availability of versatile options. In February 2024, Breyers, a brand of Unilever, collaborated with Perfect Day, the animal-free dairy protein provider, to develop their ice cream new product. They introduced Breyers lactose-free chocolate ice cream at multiple retail locations across the United States.

Rising demand for plant-based ice cream

The increasing demand for plant-based ice creams is supporting the market growth. With more people adopting vegan, dairy-free, and health-conscious lifestyles, plant-based options are becoming popular. These ice creams, made with almond, coconut, oat, or soy milk, cater to a wide audience, including those with lactose intolerance or dietary restrictions. Brands use their creativity with flavors and textures, offering plant-based options that taste just as creamy and indulgent as traditional ice creams. The appeal of plant-based products also aligns with the growing focus on sustainability, as many consumers prefer eco-friendly food item choices. In March 2024, Eclipse Foods, a well-known manufacturer of plant-based food products, declared the introduction of a new product line, Eclipse Bonbons in the United States. These treats blend ultra-creamy dairy-free vegan ice cream with a smooth chocolate coating and a selection of crunchy toppings, crafted to deliver an indulgent flavor experience.

United States Ice Cream Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the United States ice cream market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on flavor, category, product, and distribution channel.

Analysis by Flavor:

• Chocolate
• Fruit
• Vanilla
• Others
   

Chocolate is one of the most popular and widely consumed flavors in the country. It appeals to a broad audience, ranging from children to adults, due to its rich and indulgent taste. This segment includes variations, such as milk chocolate, dark chocolate, and chocolate with added mix-ins like fudge or chocolate chips. Chocolate ice cream is often chosen for its versatility, as it can be paired with other flavors or enjoyed on its own.

Fruit is gaining traction, especially among health-conscious consumers. Flavors like strawberry, mango, and raspberry offer a refreshing and lighter alternative to traditional rich flavors. Many fruit-based ice creams include real fruit chunks or purees, appealing to those seeking natural and fresh-tasting options. This segment also includes sorbets and non-dairy alternatives, which cater to consumers with dietary restrictions or preferences for vegan options.

Vanilla is popular, as it offers a simple yet rich taste. Vanilla ice cream is a versatile base that pairs well with a variety of toppings and mix-ins, making it a staple for both children and adults. This section inculcates variations, such as French vanilla, vanilla bean, and vanilla with added flavors like caramel or nuts. Vanilla is liked as a standalone savor and as a base for sundaes and ice cream floats.

Analysis by Category:

• Impulse Ice Cream
• Take-Home Ice Cream
• Artisanal Ice Cream
   

Impulse ice cream caters to on-the-go consumers looking for quick treats. This category includes single-serve items like ice cream bars, cones, and sandwiches that are found in convenience stores, gas stations, and vending machines. Impulse purchases drive the demand for smaller and ready-to-eat portions, making it a popular choice for people who are seeking a quick and affordable indulgence.

Take-home ice cream is often chosen since it offers larger packaging for family consumption. Individuals buy these items for enjoyment at home, with tubs, pints, and cartons offered in various flavors. Furthermore, this part targets households looking to purchase ice cream for everyday consumption or social events. Take-home ice cream is available at grocery stores and supermarkets, offering both high-quality and affordable choices.

Artisanal ice cream is defined by premium ingredients, distinctive flavors, and small-scale production. These items are available at specialty stores, farmers' markets, and premium grocery retailers. It draws in consumers looking for more inventive or high-end choices, including locally sourced components, organic tastes, and unconventional combinations like herbs and spices. This section targets individuals ready to spend a considerable sum for a distinctive and gourmet ice cream experience.

Analysis by Product:

• Cup
• Stick
• Cone
• Brick
• Tub
• Others
   

Cups are a favored, portable, and handy choice, providing single servings in different sizes. People frequently opt for cups as a convenient and tidy option for a quick treat that can be savored at home or outside. Cups are offered in numerous flavors and come with different toppings or mix-ins. This section targets those who seek ice cream that can be enjoyed without the use of utensils.

Stick is a traditional format, offering frozen delights on a wooden or plastic stick. This category features ice cream bars and popsicles that provide a delightful and convenient means to relish frozen treats. Stick ice creams are available in numerous flavors, frequently featuring additional coatings, such as chocolate or fruit. Furthermore, it enjoys popularity with both children and adults and can be commonly found in convenience stores, supermarkets, and vending machines.

Cone continues to be the favored choice in the United States for those seeking a classic and crispy base to accompany creamy ice cream. It comes in multiple sizes and flavors and is garnished with whipped cream, chocolate syrup, or sprinkles. This category features traditional sugar cones, waffle cones, and cake cones, satisfying various tastes. Additionally, cones are adopted in leisurely trips, theme parks, and events.

Brick is known for its rectangular shape, which makes it ideal for cutting ice cream into neat portions. It is sold in larger packages and is employed for serving at parties, events, or as a family treat. This format is often available in bulk in supermarkets and grocery stores. Additionally, brick ice cream can be purchased in a variety of classic and premium flavors. Its versatility in serving sizes and easy storage make it preferred option for various people.

Tub is sold in larger quantities for home consumption of ice cream. It is available in various sizes and ideal for families or individuals who enjoy having ice cream readily available for regular use. The tub format allows consumers to easily scoop out servings, making it perfect for sharing at parties or gatherings. It includes a broad range of flavors, ranging from standard varieties to premium options.

Analysis by Distribution Channel:

• Supermarkets/Hypermarkets
• Convenience Stores
• Ice Cream Parlors
• Online Stores
• Others
   

Supermarkets/hypermarkets offer a wide range of ice cream brands and products, ranging from budget-friendly to premium options. They feature large freezer sections stocked with various formats like tubs, pints, and novelty items. Consumers enjoy the convenience of purchasing ice cream in confluence with their regular grocery shopping. These stores also offer promotions and discounts, making them a popular choice for families and individuals seeking variety and affordability in their ice cream purchases.

Convenience stores provide quick access to ice cream for on-the-go consumers in the United States. These stores carry a smaller selection of ice cream products, including single-serve items like ice cream bars, cones, and sandwiches. They focus on offering convenient and easily accessible options, catering to impulse purchases. With their extended operating hours and locations in high-traffic areas, they meet the high demand for a quick treat.

Ice cream parlors are utilized to offer a unique and experiential approach to having ice cream. These specialized stores provide a wide variety of flavors, often including artisanal or locally sourced options. Consumers visit these parlors for custom sundaes, milkshakes, and other ice cream treats. Parlors create a social environment for customers to enjoy their ice cream in-store, often with the option of choosing toppings, mix-ins, and cones.

Online stores are becoming a popular distribution channel for ice cream in the United States. Consumers can shop for their favorite ice cream brands, flavors, and exclusive products from the comfort of their homes. Additionally, e-commerce platforms offer convenience, allowing customers to have their ice cream delivered directly to their doorsteps. Online stores provide access to a variety of options, including niche or premium brands, and often feature special deals or subscription services.

Regional Analysis:

• Northeast
• Midwest
• South
• West
   

The Northeast region of the United States has well-established urban centers like New York City and Boston. This area is noted for the high demand for premium and artisanal ice creams, with consumers hunting for unique flavors of ice cream that have high-quality ingredients. Seasonal preferences are prominent, with an increase in summer sales. Local brands and specialty stores also thrive in this region, often offering innovative and locally inspired options.

In the Midwest, ice cream consumption is deeply related to community traditions and family-oriented events. In this region, people prefer classic flavors like vanilla and chocolate. They also buy novelty items like ice cream sandwiches and cones. Additionally, small-town ice cream parlors and dairy-focused brands emphasize fresh and locally sourced ingredients.

The South is distinguished by its warm climate and love for indulgent treats. Southern consumers show a strong preference for creamy and rich flavors and buy products from premium brands. Regional favorites like pecan and caramel-inspired ice creams are also popular. Family-size packaging and take-home tubs sell well, aligning with the region’s family-focused culture.

The West region leads in innovations and health-conscious ice cream trends. Consumers here are adventurous, often trying plant-based, organic, and low-calorie options. Cities like Los Angeles and San Francisco drive the need for premium and artisanal ice creams, emphasizing unique flavors and sustainable practices. Additionally, warm weather and an active outdoor lifestyle increase ice cream consumption.

Competitive Landscape:

Key players work on developing products that cater to the high United States ice cream market demand. Top brands provide a diverse selection of flavors and high-quality choices to draw in consumers. These firms bet on innovations by launching new and appealing flavors and healthier options, such as low-sugar, dairy-free, and organic ice creams. They likewise allocate funds to marketing initiatives that highlight the pleasure and delight of ice cream, addressing consumer habits. Moreover, these brands emphasize broadening their distribution channels, making ice cream readily available in supermarkets, specialty shops, and online venues. Additionally, they partner with retailers and utilize social media to connect with a wide audience. For instance, in July 2024, Hello Kitty partnered with Van Leeuwen, an American ice cream parlor chain, to release a new limited-edition ice cream flavor on Kitty White’s 50^th anniversary. The white chocolate truffle ice cream will be available in Van Leeuwen stores across California, Texas and Washington, D.C., Massachusetts, New Jersey, Colorado, Connecticut, New York, Pennsylvania.

The report provides a comprehensive analysis of the competitive landscape in the United States ice cream market with detailed profiles of all major companies, including:

• Blue Bell Creameries LP
• Froneri International Limited
• Tillamook
• Unilever PLC
• Wells Enterprises Inc
• Turkey Hill Dairy
• General Mills Inc.
• Kahala Brands
• Inspire Brands, Inc.
• Nadamoo

Latest News and Developments:

• February 2024: Häagen-Dazs, an American ice cream brand, launched its new ice cream flavors- ‘Vanilla Caramel Pecan’ and ‘New York Strawberry Cheesecake’ in the United States. Both come in 14-ounce cartons. The products inculcate the company's original vision to produce the finest and most luxurious ice cream varieties.
• September 2024: Ben Cohen and Jerry Greenfield, founders of Ben & Jerry’s brand, arrived in Philadelphia to start a campaign supporting Kamala Harris for president with ice cream delights in coconut flavor. An ice cream truck was parked at Franklin Square where they distributed free ice cream. They created a new flavor for their candidate, named Kamala’s Coconut Jubilee.
• December 2024: The Boston Museum of Ice Cream was launched in five locations in the United States, including in New York, Chicago, Austin, and Miami. It provides guests with an opportunity to dive into the famous "sprinkle pool", explore various interactive displays, and get to know about the history of ice cream.

United States Ice Cream Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the United States ice cream market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the United States ice cream market.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the United States ice cream industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.