United States Hummus Market

United States Hummus Market:

United States hummus market size is projected to exhibit a growth rate (CAGR) of 12.94% during ​2024-2032​. The increasing demand for a healthy substitute for creamy salad dressings, mayonnaise, sour cream, ranch, and other condiments is primarily driving the market growth.

United States Hummus Market Analysis:

• Major Market Drivers: The market's growth is fueled by the rising demand for plant-based protein sources, as hummus provides a rich and wholesome alternative, packed with essential nutrients such as iron, folate, phosphorus, and vitamin B. Additionally, its unique nutritional profile includes the antioxidant oleocanthal, known for its anti-inflammatory properties, contributing to a growing awareness of its health benefits, thereby escalating the market demand.
• Key Market Trends: The growing health consciousness among consumers, and the escalating demand for healthier alternatives to traditional dips and spreads containing high protein, fiber, and nutrient content is proliferating the market's growth. Additionally, the increased interest in Mediterranean and Middle Eastern cuisines is also anticipated to boost the United States hummus industry demand.
• Competitive Landscape: The report has also provided a comprehensive analysis of the competitive landscape in the market. Also, detailed profiles of all major hummus companies in the USA have been provided.
• Geographical Trends: The Northeast has a strong demand for hummus, driven by the diverse and cosmopolitan populations in cities like New York City, Boston, and Philadelphia. Additionally, the Midwest has seen increasing demand for hummus, particularly in larger cities like Chicago, Detroit, and Minneapolis. This growth is fueled by expanding interest in healthy foods and the rising popularity of Mediterranean cuisine. 
• Challenges and Opportunities: High competition among key players and fluctuating costs of key ingredients are hampering the market's growth. However, as consumers become more health-conscious, there’s an opportunity to market hummus as a nutritious alternative to less healthy snacks. An increased emphasis on its benefits, like high protein and fiber content, can attract health-minded customers.

United States Hummus Market Trends:

Adoption of Vegan Diets

The rising adoption of vegan and vegetarian diets is a significant driver of the hummus market in the United States. For instance, in the United States, approximately 5% of the population is vegetarian. Also, a vegan diet is followed by around 4% of the U.S. population. As more people adopt vegan and vegetarian diets, they seek alternative sources of protein. Hummus, made from chickpeas, is an excellent plant-based protein source that fits well with these dietary preferences. These factors are further positively influencing the United States hummus market forecast.

Rising Demand for Convenience Food

The growing demand for convenience food is a major driver behind the expansion of the hummus market in the United States. For instance, according to IMARC, the United States convenience food market size is projected to exhibit a growth rate (CAGR) of 2.65% during 2024-2032. Hummus is available in various ready-to-eat formats, including single-serving containers, which cater to busy consumers looking for quick and easy snack options. This convenience aligns perfectly with the increasing preference for grab-and-go foods. These factors further contribute to the United States hummus market share.

Product Innovations

The hummus market has seen innovation in flavors and varieties, including spicy, sweet, and savory options, as well as combinations with other ingredients like roasted vegetables or superfoods. This variety attracts a broader range of consumers. For instance, in November 2023, Fresh Cravings, a family-owned snacking brand, introduced two new creative hummus flavors: Tajín Chili Lime Hummus and Dill Pickle Hummus in the U.S. These factors are augmenting the United States hummus market growth.

United States Hummus Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for ​2024-2032​. Our report has categorized the market based on type, packaging type, and distribution channel.

Breakup by Type:

• Classic
• Lentil
• Edamame
• Garlic
• Black
• White
• Others
   

The report has provided a detailed breakup and analysis of the market based on the type. This includes classic, lentil, edamame, garlic, black, white, and others.

Classic Hummus is the traditional version, typically made with chickpeas, tahini, lemon juice, garlic, olive oil, salt, and cumin. It's creamy and smooth with a slightly nutty flavor from the tahini and is among of the best hummus in America. Moreover, lentil hummus uses lentils instead of chickpeas. The flavor can be a bit earthier, and the texture may be slightly different, but it’s still creamy and can be a great alternative for those who prefer lentils. Besides this, edamame hummus is made with edamame (young soybeans) instead of chickpeas. This hummus is vibrant green and has a slightly sweeter, more delicate flavor compared to classic hummus.

Breakup by Packaging Type:

• Tubs/Cups
• Jars/Bottles
• Others
   

A detailed breakup and analysis of the market based on the packaging type have also been provided in the report. This includes tubs/cups, jars/bottles, and others.

According to the United States hummus market overview, tubs/cups are the most common packaging formats for hummus, especially for larger quantities. They are convenient for both individual and family use. Tubs are often used for standard, everyday consumption, and they're popular in grocery stores for their practicality. Moreover, jars and bottles are used for hummus, particularly when the product has a longer shelf life or when the packaging is designed for specialty or gourmet products.

Breakup by Distribution Channel:

• Convenience Stores
• Supermarkets and Hypermarkets
• Online Stores
• Others
   

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes convenience stores, supermarkets and hypermarkets, online stores, and others.

Convenience stores carry a limited selection of hummus varieties, focusing on popular or classic flavors. They often stock single-serve cups or smaller tubs due to the grab-and-go nature of these stores. Moreover, supermarkets offer a broader variety of hummus options compared to convenience stores. This includes classic flavors, as well as a range of specialty and gourmet varieties, such as roasted red pepper, garlic, and spicy versions. Furthermore, hypermarkets, which combine grocery and non-grocery items, typically offer an extensive selection of hummus. This can include an even broader range of flavors and brands, including international options.

Breakup by Region:

• Northeast
• Midwest
• South
• West
   

The report has also provided a comprehensive analysis of all the major regional markets, which include the Northeast, Midwest, South, and West.

According to the United States hummus market statistics, the Northeast, with its diverse population and higher urban density, shows a strong demand for hummus. This region often embraces a variety of global cuisines, making hummus a popular choice. There is a high interest in health-conscious and plant-based foods. Moreover, in the South, traditional cuisine is deeply rooted in Southern comfort foods, which may affect the overall demand for hummus. However, there is a growing trend towards healthier eating, and hummus is gaining popularity, particularly in urban areas.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

United States Hummus Market News:

• August 2024: Holyoke Hummus launched a storefront on High Street in Holyoke, in the United States, called the Holyoke Hummus Café.
• July 2024: Sabra, a U.S.-based company, launched creamy bold-flavored Sabra hummus with crispy, crunchy Frito Lay chips in single-serving Snackers.
• November 2023: Fresh Cravings, a family-owned snacking brand, introduced two new creative hummus flavors: Tajín Chili Lime Hummus and Dill Pickle Hummus in the U.S.

United States Hummus Market Report Scope:

Key Questions Answered in This Report:

• How has the United States hummus market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the United States hummus market?
• What is the breakup of the United States hummus market on the basis of type?
• What is the breakup of the United States hummus market on the basis of packaging type?
• What is the breakup of the United States hummus market on the basis of distribution channel?
• What are the various stages in the value chain of the United States hummus market?
• What are the key driving factors and challenges in the United States hummus?
• What is the structure of the United States hummus market and who are the key players?
• What is the degree of competition in the United States hummus market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the United States hummus market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the United States hummus market.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the United States hummus industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.