United States Health and Wellness Market Report by Product Type (Functional Foods and Beverages, Beauty and Personal Care Products, Preventive and Personalized Medicinal Products, and Others), Functionality (Nutrition and Weight Management, Heart and Gut Health, Immunity, Bone Health, Skin Health, and Others), and Region 2025-2033

United States Health and Wellness Market Report by Product Type (Functional Foods and Beverages, Beauty and Personal Care Products, Preventive and Personalized Medicinal Products, and Others), Functionality (Nutrition and Weight Management, Heart and Gut Health, Immunity, Bone Health, Skin Health, and Others), and Region 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A20909

Market Overview:

United States health and wellness market size reached USD 939 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 1,560 Billion by 2033, exhibiting a growth rate (CAGR) of 5.8% during ​2025-2033​. The increasing demand for personalized nutrition and dietary supplements, as consumers seek products tailored to their specific health needs and preferences, is driving the market.

Report Attribute 
Key Statistics
Base Year
2024
Forecast Years
2025-2033
Historical Years
2019-2024
Market Size in 2024
USD 939 Billion
Market Forecast in 2033
USD 1,560 Billion
Market Growth Rate 2025-2033 5.8%


Health and wellness encompass a holistic approach to achieving optimal physical, mental, and social well-being. It goes beyond the absence of illness and emphasizes proactive measures to enhance overall health. Physical health involves maintaining a balanced diet, regular exercise, and sufficient sleep. Mental well-being encompasses emotional stability, stress management, and cognitive resilience. Social health emphasizes positive relationships, effective communication, and a supportive community. Achieving health and wellness requires a combination of lifestyle choices, preventive measures, and access to healthcare resources. It involves cultivating habits that promote longevity, vitality, and quality of life. By addressing various aspects of well-being, individuals can strive towards a state of complete health, fostering a harmonious balance between the body, mind, and social connections for a fulfilling and vibrant life.

United States Health and Wellness Market Trends:

The health and wellness market in the United States is experiencing robust growth, driven by a confluence of factors that underscore the increasing emphasis on personal well-being. Firstly, the escalating awareness of preventive healthcare measures has catapulted demand for wellness products and services. Consumers are proactively seeking solutions that not only address existing health concerns but also contribute to long-term vitality. Moreover, the burgeoning adoption of a holistic lifestyle, incorporating both physical and mental well-being, propels the market forward. Additionally, the prevalence of chronic diseases has prompted individuals to explore proactive health management, further fueling the demand for wellness offerings. Furthermore, technological advancements play a pivotal role as health and wellness solutions become more accessible and tailored to individual needs. The integration of wearable devices, health apps, and telehealth services has revolutionized how individuals engage with their well-being. Besides this, the emerging social trends, with an increasing focus on sustainable and natural products, which foster a shift towards a health-conscious consumer culture, are expected to drive the health and wellness market in the United States during the forecast period.

United States Health and Wellness Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for ​2025-2033​. Our report has categorized the market based on product type and functionality.

Product Type Insights:

United States Health and Wellness Market Report

  • Functional Foods and Beverages
  • Beauty and Personal Care Products
  • Preventive and Personalized Medicinal Products
  • Others
     

The report has provided a detailed breakup and analysis of the market based on the product type. This includes functional foods and beverages, beauty and personal care products, preventive and personalized medicinal products, and others.

Functionality Insights:

  • Nutrition and Weight Management
  • Heart and Gut Health
  • Immunity
  • Bone Health
  • Skin Health
  • Others
     

A detailed breakup and analysis of the market based on the functionality have also been provided in the report. This includes nutrition and weight management, heart and gut health, immunity, bone health, skin health, and others.

Regional Insights: 

United States Health and Wellness Market Report

  • Northeast 
  • Midwest 
  • South 
  • West
     

The report has also provided a comprehensive analysis of all the major regional markets, which include Northeast, Midwest, South, and West. 

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

United States Health and Wellness Market Report Coverage:

Report Features Details
Base Year of the Analysis 2024
Historical Period 2019-2024
Forecast Period 2025-2033
Units Billion USD
Scope of the Report Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment: 
  • Product Type
  • Functionality
  • Region
Product Types Covered Functional Foods and Beverages, Beauty and Personal Care Products, Preventive and Personalized Medicinal Products, Others
Functionalities Covered Nutrition and Weight Management, Heart and Gut Health, Immunity, Bone Health, Skin Health, Others
Regions Covered Northeast, Midwest, South, West
Customization Scope 10% Free Customization
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


Key Questions Answered in This Report:

  • How has the United States health and wellness market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the United States health and wellness market?
  • What is the breakup of the United States health and wellness market on the basis of product type?
  • What is the breakup of the United States health and wellness market on the basis of functionality?
  • What are the various stages in the value chain of the United States health and wellness market? 
  • What are the key driving factors and challenges in the United States health and wellness?
  • What is the structure of the United States health and wellness market and who are the key players?
  • What is the degree of competition in the United States health and wellness market?


Key Benefits for Stakeholders:

  • IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the United States health and wellness market from 2019-2033.
  • The research report provides the latest information on the market drivers, challenges, and opportunities in the United States health and wellness market.
  • Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the United States health and wellness industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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United States Health and Wellness Market Report by Product Type (Functional Foods and Beverages, Beauty and Personal Care Products, Preventive and Personalized Medicinal Products, and Others), Functionality (Nutrition and Weight Management, Heart and Gut Health, Immunity, Bone Health, Skin Health, and Others), and Region 2025-2033
Purchase Options New Year Sale
Benefits of Customization
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  • Triangulate with your data
  • Get data as per your format and definition
  • Gain a deeper dive into a specific application, geography, customer, or competitor
  • Any level of personalization

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