United States Electric Toothbrush Market Report by Technology (Rotational, Vibrational), Bristle Type (Soft Bristles, Nanometer Bristles), Distribution Channel (Online, Offline), End User (Adults, Children), and Region 2025-2033

United States Electric Toothbrush Market Report by Technology (Rotational, Vibrational), Bristle Type (Soft Bristles, Nanometer Bristles), Distribution Channel (Online, Offline), End User (Adults, Children), and Region 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A3561

Market Overview:

The United States electric toothbrush market size reached USD 1,049.9 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,601.3 Million by 2033, exhibiting a growth rate (CAGR) of 4.56% during 2025-2033.

Report Attribute 
Key Statistics
Base Year
2024
Forecast Years
2025-2033
Historical Years
2019-2024
Market Size in 2024
USD 1,049.9 Million
Market Forecast in 2033
USD 1,601.3 Million
Market Growth Rate (2025-2033) 4.56%


An electric toothbrush is a device utilized for cleaning the teeth, gums, and tongue through rapid bristle motions. It is useful in removing plaque and minimizing the effects of gingivitis. It also prevents the users from damaging the tooth enamel by brushing too aggressively. Moreover, as it offers a variety of brushing modes, including gum care, tongue cleaning, routine brushing, deep cleaning, whitening, and minimizing tooth sensitivity, its demand is escalating across the United States. 

United States Electric Toothbrush Market Trends:

The increasing number of dentists and dental hygienists represents one of the primary factors strengthening the growth of the electric toothbrush market in the United States. Apart from this, changing lifestyles and the increasing adoption of unhealthy eating habits have resulted in increasing cases of cavities and other dental problems. This is creating a positive outlook for the US electric toothbrush market growth. However, the market is facing disruptions on account of a temporary halt in the operations of several manufacturing units, the sudden outbreak of the coronavirus disease (COVID-19) and lockdown restrictions imposed by the US Government in the country. It is projected to recover once these restrictions are uplifted.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the United States electric toothbrush market report, along with forecasts at the country and regional levels from 2025-2033. Our report has categorized the market based on technology, bristle type, distribution channel and end user.

Breakup by Technology:

United States Electric Toothbrush Market By Region

  • Rotational
  • Vibrational

Breakup by Bristle Type:

  • Soft Bristles
  • Nanometer Bristles

Breakup by Distribution Channel:

  • Online
  • Offline

Breakup by End User:

  • Adults
  • Children

Breakup by Region:

United States Electric Toothbrush Market By Region

  • Northeast
  • Midwest
  • South
  • West

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage:

Report Features Details
Base Year of the Analysis 2024
Historical Period 2019-2024
Forecast Period 2025-2033
Units Million USD
Segment Coverage Technology, Bristle Type, Distribution Channel, End User, Region
Region Covered Northeast, Midwest, South, West
Customization Scope 10% Free Customization
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


Key Questions Answered in This Report:

  • How has the United States electric toothbrush market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the United States electric toothbrush market?
  • What are the key regional markets?
  • What is the breakup of the market based on the technology?
  • What is the breakup of the market based on the bristle type?
  • What is the breakup of the market based on the distribution channel?
  • What is the breakup of the market based on the end user?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the United States electric toothbrush market and who are the key players?
  • What is the degree of competition in the industry? 

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United States Electric Toothbrush Market Report by Technology (Rotational, Vibrational), Bristle Type (Soft Bristles, Nanometer Bristles), Distribution Channel (Online, Offline), End User (Adults, Children), and Region 2025-2033
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