Market Overview:
The United States e-cigarette market size reached US$ 12.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 43.6 Billion by 2032, exhibiting a growth rate (CAGR) of 14.75% during 2024-2032.
Report Attribute
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Key Statistics
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Base Year
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2023
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Forecast Years
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2024-2032
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Historical Years
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2018-2023
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Market Size in 2023
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US$ 12.2 Billion |
Market Forecast in 2032
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US$ 43.6 Billion |
Market Growth Rate 2024-2032 | 14.75% |
E-cigarettes refer to battery-powered devices that deliver vapor doses packed with nicotine and flavored solution to users. Also known as e-cigs, e-vaping devices, vape pens, electronic cigarettes, or electronic nicotine delivery systems, e-cigarettes consist of a heating coil, battery and liquid cartridge. They resemble traditional cigarettes, pipes and cigars; however, they do not burn tobacco, which usually produces tar and carbon monoxide. In the United States, e-cigarettes have gained immense popularity due to aggressive promotions by manufacturers across the country.
The United States e-cigarette market is currently driven by increasing awareness among individuals about the harmful effects of conventional cigarettes. This has encouraged them to quit smoking tobacco products and shift toward e-cigarettes, which are considered less harmful than traditional cigarettes as they do not contain tobacco. Moreover, the introduction of new generation e-cigarettes offers different nicotine strengths that allow consumers to customize the experience according to their needs. Along with this, the availability of an extensive range of flavors like tobacco, fruits, and botanicals has further escalated the demand for e-cigarettes. Furthermore, the leading manufacturers are acquiring or entering into partnerships with small and domestic vendors for increasing profitability and broadening their consumer base.
IMARC Group provides an analysis of the key trends in each sub-segment of the United States e-cigarette market report, along with forecasts at the country and regional level from 2024-2032. Our report has categorized the market based on product, flavor, mode of operation and distribution channel.
Breakup by Product:
Breakup by Flavor:
Breakup by Mode of Operation:
Breakup by Distribution Channel:
Breakup by Region:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Report Coverage:
Report Features | Details |
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Base Year of the Analysis | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Units | US$ Billion |
Scope of the Report
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Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
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Products Covered | Modular E-Cigarette, Rechargeable E-Cigarette, Next-Generation E-Cigarette, Disposable E-Cigarette |
Flavors Covered | Tobacco, Botanical, Fruit, Sweet, Beverage, Others |
Mode of Operations Covered | Automatic E-Cigarette, Manual E-Cigarette |
Distribution Channels Covered | Specialist E-Cig Shops, Online, Supermarkets and Hypermarkets,Tobacconist, Others |
Regions Covered | Northeast, Midwest, South, West |
Customization Scope | 10% Free Customization |
Report Price and Purchase Option | Single User License: US$ 3699 Five User License: US$ 4699 Corporate License: US$ 5699 |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report: