U.S. E-Cigarette Market Size, Share, Forecast 2025-2033

United States E-Cigarette Market Report by Product (Modular E-Cigarette, Rechargeable E-Cigarette, Next-Generation E-Cigarette, Disposable E-Cigarette), Flavor (Tobacco, Botanical, Fruit, Sweet, Beverage, and Others), Mode of Operation (Automatic E-Cigarette, Manual E-Cigarette), Distribution Channel (Specialist E-Cig Shops, Online, Supermarkets and Hypermarkets, Tobacconist, and Others), and Region 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A2995

Buy Now New Year Sale

Market Overview:

The United States e-cigarette market size reached USD 14.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 48.2 Billion by 2033, exhibiting a growth rate (CAGR) of 14.02% during 2025-2033.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 14.0 Billion
Market Forecast in 2033	USD 48.2 Billion
Market Growth Rate 2025-2033	14.02%

E-cigarettes refer to battery-powered devices that deliver vapor doses packed with nicotine and flavored solution to users. Also known as e-cigs, e-vaping devices, vape pens, electronic cigarettes, or electronic nicotine delivery systems, e-cigarettes consist of a heating coil, battery and liquid cartridge. They resemble traditional cigarettes, pipes and cigars; however, they do not burn tobacco, which usually produces tar and carbon monoxide. In the United States, e-cigarettes have gained immense popularity due to aggressive promotions by manufacturers across the country.

The United States e-cigarette market is currently driven by increasing awareness among individuals about the harmful effects of conventional cigarettes. This has encouraged them to quit smoking tobacco products and shift toward e-cigarettes, which are considered less harmful than traditional cigarettes as they do not contain tobacco. Moreover, the introduction of new generation e-cigarettes offers different nicotine strengths that allow consumers to customize the experience according to their needs. Along with this, the availability of an extensive range of flavors like tobacco, fruits, and botanicals has further escalated the demand for e-cigarettes. Furthermore, the leading manufacturers are acquiring or entering into partnerships with small and domestic vendors for increasing profitability and broadening their consumer base.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the United States e-cigarette market report, along with forecasts at the country and regional level from 2025-2033. Our report has categorized the market based on product, flavor, mode of operation and distribution channel.

Breakup by Product:

Modular E-Cigarette
Rechargeable E-Cigarette
Next-Generation E-Cigarette
Disposable E-Cigarette

Breakup by Flavor:

Tobacco
Botanical
Fruit
Sweet
Beverage
Others

Breakup by Mode of Operation:

Automatic E-Cigarette
Manual E-Cigarette

Breakup by Distribution Channel:

Specialist E-Cig Shops
Online
Supermarkets and Hypermarkets
Tobacconist
Others

Breakup by Region:

Northeast
Midwest
South
West

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Billion USD
Scope of the Report	Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment: Product Flavor Mode of Operation Distribution Channel Region
Products Covered	Modular E-Cigarette, Rechargeable E-Cigarette, Next-Generation E-Cigarette, Disposable E-Cigarette
Flavors Covered	Tobacco, Botanical, Fruit, Sweet, Beverage, Others
Mode of Operations Covered	Automatic E-Cigarette, Manual E-Cigarette
Distribution Channels Covered	Specialist E-Cig Shops, Online, Supermarkets and Hypermarkets,Tobacconist, Others
Regions Covered	Northeast, Midwest, South, West
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the United States e-cigarette market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the United States e-cigarette market?
What are the key regional markets?
What is the breakup of the market based on the product?
What is the breakup of the market based on the flavor?
What is the breakup of the market based on the mode of operation?
What is the breakup of the market based on the distribution channel?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the United States e-cigarette market and who are the key players?
What is the degree of competition in the industry?

Need more help?

Speak to our experienced analysts for insights on the current market scenarios.
Include additional segments and countries to customize the report as per your requirement.
Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
For further assistance, please connect with our analysts.

Purchase Options New Year Sale

Inquire Before Buying

Speak to an Analyst

Request Brochure

Request Customization

Benefits of Customization

Personalize this research
Triangulate with your data
Get data as per your format and definition
Gain a deeper dive into a specific application, geography, customer, or competitor
Any level of personalization

Get in Touch With Us

UNITED STATES

Phone: +1-631-791-1145

INDIA

Phone: +91-120-433-0800

UNITED KINGDOM

Phone: +44-753-714-6104

Email: sales@imarcgroup.com

Client Testimonials

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

IMARC did an outstanding job in preparing our study. They were punctual and precise, delivering all the data we required in a clear and well-organized format. Their attention to detail and ability to meet deadlines was impressive, making them a reliable partner for our project.

I wanted to express my sincere appreciation for your efforts in handling this matter. Your dedication and commitment have truly been commendable. It is evident that you have put in a tremendous amount of hard work and expertise into resolving the issues at hand. I would also like to take this opportunity to inform you that we are greatly interested

Overall, the deliverable was well organized and my experience with the project team was good. In particular, I appreciated how they responded when I requested additional information and the Japanese version.

The IMARC team were extremely professional and very cooperative. The team were also extremely flexible in making changes and modifications wherever required. The entire experience right from project kick-off to after sales support was fruitful and smooth.

I’d like to express my gratitude for the work you accomplished with the industry report. The way you responded to the requirements and delivered under tight timelines shows your expertise, exceptional work ethic and commitment to your customer’s success. The entire team and company are incredibly thankful for your dedication. Once again, thank you

The market reports from IMARC have been instrumental in guiding our business strategies. We found the reports comprehensive and data-driven, which helped us make informed decisions. The detailed insights and actionable data have consistently provided us with a competitive edge in a rapidly changing alcohol market.

One of the best things about IMARC is their flexibility and predisposition to tailor the reports and adapt to our needs. They are not just great in their researching and consulting solutions, but their service is unparallelled. We’ve worked with them a couple of times and we will keep working with them in future projects.

We recently commissioned multiple market research reports from IMARC, and the insights we received were invaluable. The depth of analysis, accuracy of data, and actionable recommendations have greatly enhanced our strategic decision-making.

The market estimates provided by your team were pretty much in line with what we were theorizing internally. Really appreciate the work on this.

The sale account manager and the service was excellent. The data and market trends gathered from the report was insightful and really assisted while planning future product and growth strategies.

The report is excellent and has good amount of data and our team is extremely happy with the information provided.

Thank you very much for your cooperation and post purchase support. We were really happy with the final deliverable, and the takeaways from the report.