United States Bottled Water Market

United States Bottled Water Market Overview:

The United States bottled water market size reached USD 54.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 87.6 Billion by 2033, exhibiting a growth rate (CAGR) of 5.1% during 2025-2033. The market is expanding due to the growing preference of a healthier beverage, such as bottled water, as it is free from sugar, calorie, and artificial additives, rising demand for convenient and portable source of hydration, and increasing use in hotels and cafes.

United States Bottled Water Market Analysis:

• Major Market Drivers: People are preferring bottled water as they are highly aware about the negative impact of sugary beverages that can cause severe chronic conditions.
• Key Market Trends: The growing awareness among individuals about the consumption of adequate water for keeping themselves hydrated is offering a favorable market outlook.
• Competitive Landscape: Key players are diversifying their product lines to offer bottled water options, such as still, sparkling, flavored, and enhanced waters with added vitamins and minerals.
• Challenges and Opportunities: The market faces challenges like environmental concerns over plastic waste and regulatory scrutiny, it also encounters the opportunities in expanding eco-friendly packaging solutions and introducing innovative product offerings.

United States Bottled Water Market Trends:

Health and wellness trends

People these days are highly aware about the negative impact of sugary drinks that can be responsible for obesity, diabetes, and other chronic conditions. So, they are preferring a healthier alternative, such as bottled water, as it is free from sugars, calorie, and artificial additives. Moreover, people are highly focused on keeping themself hydrated for overall health and wellness, which is directly increasing the consumption of bottled water in the United States. Health organizations and several influencers are generating awareness among people about the benefits of adequate water intake, thereby propelling the growth of the U.S. bottled water market. Tap water generally contains lead, chlorine, and bacteria that can lead to severe illnesses. To avoid these diseases, people are purchasing bottled water, which is marked as pure and vigorously tested. As per the IMARC Group’s report, the US health and wellness market is projected to exhibit a growth rate (CAGR) of 6.02% during ​2024-2032​.

Younger demographics

According to the data published on the website of UNICEF, there were around 73,602,753 people in the US who were under the age of 18 years in 2023. Younger people are more inclined towards health and wellness, and so they prefer healthier options for adequate water consumption. Young generation is also concerned about environment and they consequently prefer bottled water brands that offer sustainable packaging solutions like biodegradable, recyclable, and reuse bottles. This, in turn, is encouraging key manufacturers to provide bottled water that can fulfill these demands of younger generation. Bottled water can fulfill their demand, as it is available with durable packaging that protect it against harmful bacteria. Bottled water is a convenient and portable source of hydration for them that fits flawlessly into their busy routines and lifestyles.

Thriving Tourism industry

The press release published on the website of the International Trade Administration (ITA) forecasted that the total volume of international visitors in the United States will increase to 77.7 million in 2024 as compared to 67.3 million visitors in 2023. Bottled water is the first choice of tourists, as they do not rely on tap water in an unfamiliar country. They seek bottled water as a safe option to several waterborne diseases. In fact, hotels and resorts provide bottled water as complimentary amenity for their guests, which is increasing its sales in the country. For travelers, airport, bus terminals, and train stations stock bottled water to ensure they get proper hydration during their journeys. Tourists participating in adventure tourism collect a lot of bottled water with them as there can be shortage of proper drinking water in remote areas.

United States Bottled Water Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with market forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type, distribution channel, and packaging type.

Breakup by Product Type:

• Still
• Carbonated
• Flavored
• Mineral
   

The report has provided a detailed breakup and analysis of the market based on the product type. This includes still, carbonated, flavored, and mineral.

Still bottled water is preferred by consumers due to its ease of use, purity, and hydration advantages. Because it is widely accessible in a range of sizes and packaging options, it is a practical solution for daily use, emergency preparedness, and portable hydration. The demand for still bottled water is greatly increased by the health and wellness trend since it is seen as a healthier substitute for sugary and caffeinated drinks.

Recent years have marked a rise in sales of sparkling water or carbonated bottled water. The bubbly and pleasant substitute of this water make it highly preferable among people. In fact, it is viewed as a substitute for standard soft drinks without extra calories and sweets. It is also considered as a tasty and healthful hydration option. Its crispy and effervescence taste further catalyzes its demand in the market.

Pleasurable experience of consuming water is a new trend among the masses and so they prefer flavored bottled water. Flavored bottled water is available in a wide range from subtle natural flavors to strong, fruity options that are packed with vitamins, minerals, and electrolytes. The trend of functional beverages further expands the market of flavored bottled water, which also offer additional health benefits.

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Direct Sales
• On-Trade
• Others
   

A detailed breakup and analysis of the market based on the distribution channel t have also been provided in the report. This includes supermarkets and hypermarkets, convenience stores, direct sales, on-trade, and others.

In the US, supermarkets and hypermarkets are major outlets for the distribution of bottled water. To accommodate a wide range of consumer tastes, these expansive retail spaces provide a large assortment of bottled water brands and styles, including still, carbonated, and flavored options. Their large shelf space makes them an attractive option for customers who want to stock up on bottled water for use around the house. It also enables bulk purchase and promotional bargains.

Because the efficiency of convenience stores to provide on the go and quick access to hydration, they are very essential for bottled water. They can be easily found in gas stations, cities, and close to the places of employment, increasing the accessibility of bottled water. Working professionals, commuters, and tourists prefer these stores as they can satisfy their impulse buying nature. As bottled is a rapid source of hydration and convenience stores are opened all the time, they become highly valuable for people.

The need for consistent and dependable source of bottled water that do not bother people to visit shops frequently and can get their products in home or via office delivery services make direct sales highly preferable. The strategic positions of direct sales stores like in front of schools, gyms, and corporate offices provide instant and fresh source of hydration to people. Even vending machines play a crucial role in increasing the sales of bottled water. Internet marketplaces offer numerous brands and varieties of bottled water with the facility of automatic delivery subscription.

Breakup by Packaging Type:

• PET Bottles
• Metal Cans
• Others
   

The report has provided a detailed breakup and analysis of the market based on the packaging type. This includes PET bottles, metal cans, and others.

Polyethylene terephthalate (PET) bottles are known because of their affordability, durability, and light weight. To meet the diverse needs of consumers, these bottles come in a range of sizes, from tiny single-serving bottles to enormous multi-liter containers. PET bottles are popular because of how easy and portable they are, which makes them perfect for travel, sports, and on-the-go hydration. PET bottles may also be recycled in large quantities, and a lot of manufacturers have taken steps to use recycled PET, or rPET, to lessen their environmental effect. United States bottled water market share and their popularity are greatly influenced by their adaptability and extensive availability in convenience stores, supermarkets, and vending machines.

Despite being a smaller market than PET bottles, metal cans are becoming more and more popular in the US bottled water industry because of their eco-friendly qualities. Because they are easily recyclable and provide sustainable packaging options, consumers who care about the environment frequently choose metal cans, which are usually composed of aluminum. They provide superior air and light protection, keeping the water's flavor and freshness intact. Metal cans are a premium and exclusive packaging option, and their adoption has been spurred by the demand toward artisanal and premium water companies. Furthermore, since metal cans retain carbonation better than plastic bottles, they are perfect for flavored and carbonated water products.

Breakup by Region:

• Northeast
• Midwest
• South
• West
   

The report has also provided a comprehensive analysis of all the major markets in the region, which include Northeast, Midwest, South, and West.

Because of its high levels of urbanization and dense population, the Northeast region of the United States, which includes states like New York, Pennsylvania, and Massachusetts, represents a sizable market for bottled water. The region's year-round need for bottled water is driven by its frigid winters and scorching summers. The Northeast's health-conscious consumer base prefers flavored and mineral-enriched premium and improved water options. Convenient bottled water solutions are in more demand in workplaces and campuses due to the abundance of corporate offices and educational institutions in large cities. The Northeast's focus on sustainability has also increased consumer interest in environmentally friendly packaging, like recyclable PET bottles and metal cans.

The Midwest, which includes states like Illinois, Ohio, and Michigan, has a thriving bottled water industry due to the region's mix of rural and urban areas. The region's industry and agricultural sectors fuel a strong demand for bottled water, particularly at work and on vacation. Significant seasonal changes occur in the Midwest, where sales of bottled water are boosted by hot summers. National and local bottled water brands are also widely available in the area, meeting the varied tastes of consumers. The main distribution channels are supermarkets and convenience stores, with a noticeable preference for value packs and bulk purchases, which reflects Midwest consumers' penchant for frugal living.

The South, which includes states like Texas, Florida, and Georgia, has a thriving bottled water business thanks to its warm environment and sizable, cosmopolitan population. Much bottled water is consumed to stay hydrated due to high temperatures and humidity levels. Demand is also increased by the region's thriving tourism sector, especially in states like Florida with their beaches and amusement parks. There is an increased demand for transportable and practical hydration solutions in the South due to the region's high concentration of outdoor activities and sporting events. The distribution environment is dominated by supermarkets, hypermarkets, and convenience stores, with flavored and functional waters becoming more popular as a way to appeal to consumers who are health conscious.

Because of its outdoor lifestyle and health-conscious populace, the West region, which includes states like California, Washington, and Arizona, is a major market for bottled water. Due to the region's varied environment, which includes both desert and coastal regions, there is a constant need for bottled water all year long. With its emphasis on sustainability, health, and wellbeing, California has witnessed a surge in demand for high-end, environmentally friendly bottled water options, like those in recyclable PET bottles or metal cans. The West's thriving tourism sector, which offers destinations like beaches and national parks, boosts the market for bottled water. Furthermore, the tech-savvy customers in the area frequently favor using subscription services and internet platforms to buy bottled water, underscoring the significance of direct sales channels.

Competitive Landscape:

• The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided.
• Leading companies in the bottled water industry in the US are constantly coming up with new ideas and adjusting to the needs of shifting consumer tastes. In order to accommodate a wide range of consumer preferences, these companies are diversifying their product lines to offer bottled water options such as still, sparkling, flavored, and enhanced waters with added vitamins and minerals. With large investments made in environment friendly packaging options including recyclable PET bottles and aluminum cans, along with programs to lower plastic waste and carbon footprints, sustainability is a top priority. Utilizing influencer relationships and social media, marketing efforts highlight ease, health benefits, and purity to appeal to younger and health-conscious consumers. Key players operating in the market are also expanding their manufacturing facilities to expand their consumer base. For instance, in 2024, 3M expanded a new 90,000-square-foot facility in Valley, Nebraska to increase the plant's manufacturing capacity and add new jobs to the community.

United States bottled water Market News:

• June 2, 2023: The Chemours Company, DuPont de Nemours, Inc., and Corteva, Inc. announced that they have reached an agreement in principle to comprehensively resolve all PFAS-related drinking water claims of a defined class of public water systems that serve the vast majority of the United States population.

United States Bottled Water Market Report Scope:

Key Questions Answered in This Report:

• How has the United States bottled water market performed so far, and how will it perform in the coming years?
• What has been the impact of COVID-19 on the market?
• What is the breakup of the market on the basis of product type?
• What is the breakup of the market on the basis of distribution channel?
• What is the breakup of the market on the basis of packaging type?
• What is the breakup of the market on the basis of region?
• What are the various stages in the value chain of the market?
• What are the key driving factors and challenges in the market?
• What is the structure of the market, and who are the key players?
• What is the degree of competition in the United States bottled water market?

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the United States bottled water market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the United States bottled water market.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the United States bottled water industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.