United States Bicycle Market

United States Bicycle Market Size and Share:

The United States bicycle market size was valued at USD 8.5 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 12.03 Million by 2033, exhibiting a CAGR of 3.75% from 2025-2033. The market in the region is driven by increasing health consciousness, environmental concerns, rapid urbanization, rising traffic congestion, and a growing preference for sustainable transportation.

The growing awareness about health among individuals is a key factor propelling the bicycle market in the United States. As consumers emphasize physical fitness on mountain bikes, supporting the United States bicycle market growth. For instance, daily cycling helps reduce the death rate by 47%, a fact that highlights the health benefits that compel consumers to consider biking. In addition, there is the constant realization of the social cost of the traditional fossil fuel that enhances the search for environmentally friendly means of transport like cycling, providing an impetus to the market. Besides this, bicycle commuting is gradually gaining acceptance as a means of travel for both employees and students, especially in large cities. This is due to the increasing fuel prices, traffic jams, and the modern world call for environmentally friendly ways of transport, which is fueling the market demand. Also, the widespread adoption of electric bicycles to provide a perfect fit for exercising and timely commuting is impelling the market growth.

Concurrently, the booming interest in outdoor recreational activities is acting as another growth-inducing factor. According to reports, more than 51 million people in the US bike annually. In line with this, cycling events, both professional and amateur, are thriving across the country, driving interest in various types of bicycles, and aiding the market growth. Besides this, conventional renting of bicycle stations, especially in large urban centers is increasing, which is enhancing the use of bicycles among the population. Also, growth in bicycle manufacturing and designs, including lightweight frame, and modern safety features have led to increased consumer satisfaction, contributing to the market expansion. Apart from this, with the help of end consumer riders as well as institutional buyers, the market for bicycles is steadily expanding.

United States Bicycle Market Trends:

Growth of Electric Bicycles (eBikes)

One of the most significant trends in the U.S. bicycle market is growing trend in the usage of electric bicycles that differ from conventional bicycles, by integrating engine assistance. This trend stems from high consumer concern for environmentally sensitive transport, high fuel costs, and fatiguing cycling. For example, the e-bikes can save about 225 kilograms of CO2 per year, proving cycling’s efficiency in advocating for green mobility. Besides this, the development of more affordable and efficient eBike models, along with improved battery technology, is significantly catalyzing the market growth.

Bike-sharing Programs and Urban Cycling Infrastructure

The expansion of bike-sharing programs, particularly in major cities across the United States, has become a key trend in the bicycle market. In the United States, cycling ranks as the third most popular outdoor activity, for example. In addition, improving road networks along with other facilities like bike lanes for bicycles and bike parking have gradually become the subject of enhancement for cycling for the inhabitants of cities. This trend is also supported by sustainability measures to fight traffic congestion and carbon dioxide emissions. This is because as the urban centers improve on the cycling conditions, the uptake of bicycles for many trips is surging, thus driving the market forward.

Focus on Sustainability and Eco-friendly Cycling Products

The rising awareness of environmental concerns is driving a transition towards sustainable and eco-friendly bicycle products. Consumers are becoming highly conscious of brands that use sustainable production methods, post-consumer recycled material, and low-energy production. Moreover, suppliers are being integrated into the supply chain of more bike brands, and more products such as recycled tire, bamboo frame, and energy-saving component are offered. This trend is in line with the general trend of consumer behavior towards sustainability in transport and other aspects in the choice of a means of transport are boosting the market demand. For instance, interest groups such as the League of American Bicyclists, with over 200, 000 members and supporters effectively help to drive the growth of cycling and the bicycle market, further supporting the market growth.

United States Bicycle Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the United States bicycle market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on type, technology, price, distribution channel, and end user.

Analysis by Type:

• Road Bicycle
• Mountain Bicycle
• Hybrid Bicycle
• Others

Road bicycles dominate the market with 42.2% market share. They are designed for high-speed cycling on paved roads, offering lightweight frames and efficient gear systems. In addition to this, due to their speed and performance, these bicycles are popular among fitness enthusiasts, commuters, and long-distance riders, boosting the market growth.

Mountain bicycles are designed for cycling off the tarmac. They have durable frames, large, dimensioned wheels, and suspensions for rough roads. Besides this, manufacturers target the mountain bikers, the trail cyclists, and those who need better bicycles to tackle hills, mountains, and trails, which is fueling the market demand.

Hybrid bicycles blend characteristics of both road and mountain bikes, providing a flexible choice for recreational riders. They offer a more comfortable riding position, increased tire width, and reasonable gearing, which makes them suitable for commuting, fitness, and leisure riding on different terrains, thereby catalyzing the market growth.

Analysis by Technology:

• Electric
• Conventional

Electric bicycles are equipped with a motor that assists the rider in pedaling, reducing the strain on the muscles during cycling. Moreover, eBikes are becoming popular, as they can cover long distances, and easily conquer hills. These bicycles are less tiring compared to the normal bicycles. They also are preferred for daily usage such as for going to work, for leisure riding and for their ability to lessen the usage of conventional vehicles, thus strengthening the United States bicycle market share.

Conventional bicycles lead the market with

They are traditional, non-motorized bikes powered solely by the riders pedaling. They offer simplicity, lower maintenance, and an environmentally friendly mode of transportation. Popular for fitness, recreation, and commuting, conventional bikes come in various types like road, mountain, and hybrid bikes. Even with the growing popularity of eBikes, traditional bicycles continue to be a budget-friendly and environmentally sustainable choice, supporting the overall market growth.

Analysis by Price:

• Premium
• Mid-Range
• Low-Range

Premium bicycles offer high-end materials, advanced technology, and superior craftsmanship. These bicycles are designed for dedicated cyclists, professionals, and enthusiasts who value performance, durability, and comfort. They typically feature lightweight carbon frames, precision gears, and cutting-edge components, commanding higher prices, thereby strengthening the market share.

Mid-ranged bicycles provide a standard quality or better and better features at a better price as compared to the cheap bicycles. These bikes are ideal for the recreational riders and those people who use bikes for getting from one place to the other and do not want to spend a lot of money on a bike that will only deteriorate in a short space of time. They also use aluminum frames and some of the solid parts, supporting the market growth.

Low-end bicycles are considered cheap bicycles that are built for recreational cyclists and entry-level riders. Although they provide fundamental amenities and less complex structures, these bikes are appropriate for short distance cycling and recreational purposes. They are usually constructed from steel or first tier aluminum and are not as technologically enhanced as the higher tiers, which is impelling the market demand.

Analysis by Distribution Channel:

• Online
• Offline

Online distribution channels for bicycles have increased significantly, due to the ease of shopping from home and the availability of a wider variety. E-commerce sites, company websites, and online marketplaces enable consumers to compare models, read reviews, and have bikes delivered right to their doorsteps. Moreover, online sales are often priced more competitively with promotional offers, making them very appealing, thus providing an impetus to the market.

Offline distribution is the most prominent distribution channel for bicycles, through retail stores, specialty bicycle shops, and showrooms. This way, the customer gets personal service, an opportunity to test ride the bike. Furthermore, in-store shopping allows buyers to physically inspect products, ensuring they make informed decisions. Additionally, offline stores offer immediate availability and support for maintenance and repairs, bolstering the market demand.

Analysis by End User:

• Men
• Women
• Kids

Men are a dominant consumer group in the bicycle market, with a wide range of models designed to suit their varying preferences. Road bikes, mountain bikes, and performance-oriented models are particularly popular, as men often prioritize durability, speed, and advanced features, aiding the market growth.

Women’s bicycles are designed with comfort, fit, and style in mind, offering frames that accommodate different body types. Women’s bicycles typically offer lighter frames, adjustable components, and ergonomic designs to enhance comfort and enjoyment, attracting recreational riders and commuters, which in turn drives market growth.

Children's bicycles focus on safety, user-friendly features, and playful designs to ensure a fun and secure riding experience. These bikes come in various sizes and styles, from balance bikes for younger children to geared bikes for older kids. They also focus on stability and durability to accommodate active, growing riders and thereby contributing to the market expansion.

Regional Analysis:

• Northeast
• Midwest
• South
• West

The Northeast region experiences strong demand for bicycles due to its urban population and focus on sustainable transportation. Cities like New York and Boston drive bicycle adoption, supported by extensive cycling infrastructure and a growing interest in eco-friendly commuting options, bolstering the market demand.

In the Midwest, is popular for recreational activities and commuting. Cities like Chicago and Minneapolis are developing bike-friendly infrastructure, with an increasing focus on promoting cycling as an affordable and eco-conscious transportation solution, particularly for short-distance travel, impelling the market growth.

The South has seen a rise in cycling, especially in cities like Austin and Miami, where warm weather supports year-round outdoor activities. The region emphasizes leisure and fitness cycling, with more focus on recreational biking events and expanding cycling infrastructure, thereby strengthening the market share.

The West is one of the primary markets for the U.S. bicycle market, where California is among the states at the forefront of cycling adoption. This region is known for having friendly weather, a large area of outdoor trails, and an active lifestyle culture embracing activities like cycling for commuting, fitness, and recreation, providing an impetus to the market growth.

Competitive Landscape:

The competitive landscape of the United States bicycle market is diverse, with numerous manufacturers, retailers, and brands competing across various segments. Companies are prioritizing innovation by providing a diverse selection of bicycles, ranging from high-performance models to affordable choices. The market is driven by consumer preferences for lightweight frames, electric-assisted bicycles, and improved safety features. Retailers, both online and offline, compete on pricing, availability, and customer service. Online sales have grown in popularity, as e-commerce platforms offer convenience and a wide variety of bicycles. The growing popularity of bike-sharing programs also adds to market competition. The emphasis on eco-friendly transportation solutions, as well as increased awareness of health and fitness, has contributed to a rise in demand across different cycling categories. As new technologies emerge and consumer needs evolve, companies continuously innovate to remain competitive, while a growing focus on sustainability shapes future market trends.

The report provides a comprehensive analysis of the competitive landscape in the United States bicycle market with detailed profiles of all major companies, including:

• Trek Bicycle Corporation
• Cycling Sports Group Inc.
• Cannondale Bicycle Corporation
• Schwinn Bicycle Corporation
• Mongoose
• Diamondback Bicycles
• HAIBIKE
• Redline Bicycles
• Brompton Bicycle Inc.
• Orbea

Latest News and Developments:

• In January 2025, The National Bicycle Dealers Association (NBDA) expanded the third annual Retailer Summit to a three-day event to be held in Bentonville, Arkansas on May 20-22, 2025, focusing on E-Mobility Day.
• In November 2024, Bike New York teamed up with Let’s Do This to incorporate registration technology for annual events like the TD Five Boro Bike Tour, the world’s largest charitable bike ride, promoting cycling as an eco-friendly mode of transportation.

United States Bicycle Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the United States bicycle market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the United States bicycle market.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the United States bicycle industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.