The United States bath soap market size reached USD 4.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 6.8 Billion by 2033, exhibiting a growth rate (CAGR) of 4.45% during 2025-2033.
Report Attribute
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Key Statistics
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Base Year
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2024 |
Forecast Years
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2025-2033 |
Historical Years
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2019-2024
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Market Size in 2024 | USD 4.5 Billion |
Market Forecast in 2033 | USD 6.8 Billion |
Market Growth Rate 2025-2033 | 4.45% |
Bath soaps are surfactants made from a combination of alkalis, such as sodium hydroxide (NaOH) and potassium hydroxide (KOH). These elements react with oil through the saponification process to produce glycerin byproduct, which provides the soap with its moisturizing properties. Some of the other ingredients include propylene glycol, animal or vegetable fats, allantoin, and triethanolamine. Bath soaps create lather with water, which kills microorganisms by disorganizing their membrane bilayer. It also emulsifies oils that enable dirt to detach from the skin, thereby assisting in unclogging pores and removing dead cells.
A significant rise in pollution levels has prompted manufacturers to introduce new variants of bath soap that protect the skin against pollutants. Such innovations are primarily driving the market growth in the United States. This is further supported by the diversification of the product with the infusion of newer fragrances and distinctive formulas for men and women. Moreover, the launch of eco-friendly bath soaps containing natural ingredients on account of the increasing awareness regarding the harmful effects of parabens and sulfates are acting as a growth-inducing factor. Along with this, key players are also adopting attractive and biodegradable packaging solutions to reduce carbon footprint, which is supporting the market growth. Additionally, the increasing personal hygiene consciousness, especially amidst the coronavirus disease (COVID-19) outbreak, has positively escalated the demand for bath soap across the country.
IMARC Group provides an analysis of the key trends in each sub-segment of the United States bath soap market report, along with forecasts at the country and regional level from 2025-2033. Our report has categorized the market based on product type, form and distribution channel.
Breakup by Product Type:
Breakup by Form:
Breakup by Distribution Channel:
Breakup by Region:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Billion USD |
Segment Coverage | Product Type, Form, Distribution Channel, Region |
Region Covered | Northeast, Midwest, South, West |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report: