The UK prepaid cards market size reached US$ 82 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 145 Billion by 2032, exhibiting a growth rate (CAGR) of 6.50% during 2024-2032. The market is experiencing steady growth driven by the rising popularity of e-commerce and online shopping trends across the region, the increasing demand for financial inclusion among the masses, and continuous technological advancements in digital payment solutions.
Report Attribute
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Key Statistics
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Base Year
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2023 |
Forecast Years
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2024-2032 |
Historical Years
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2018-2023
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Market Size in 2023 | US$ 82 Billion |
Market Forecast in 2032 | US$ 145 Billion |
Market Growth Rate (2024-2032) | 6.50% |
Technological advancements and digital payment solutions
The market is witnessing growth with the rise of digital payment solutions and technological advancements. Along with this, individuals are shifting to digital wallets and contactless payments, which are usually availed through prepaid cards, due to the increased penetration of the internet and smartphones. Besides this, innovations, such as near field communication and secure chip technologies, are making prepaid cards safer to use. This, in turn, is making them a preferred choice for online and offline transactions. In addition, numerous mobile applications and digital platforms in which prepaid cards are integrated offer seamless financial management tools to users, thus encouraging wide acceptance. Moreover, continual developments in fintech solutions with new functionalities, such as real-time transaction tracking, budgetary tools, and personalized financial services are fueling the market.
Consumer demand for financial inclusion and accessibility
One of the key drivers in the market is financial inclusion, as prepaid cards offer an accessible solution to financial matters, especially for the unbanked and underbanked segments who are unable to qualify for traditional banking services. In confluence with this, the cards are an appropriate and secure means of storing wages, benefits and spending without opening an account at a bank. Thus, this is significantly supporting the market. Apart from this, prepaid cards are also being utilized by younger masses and by individuals with bad credit histories to get started in building a credit profile, further favoring the market. Additionally, the escalating demand for prepaid cards due to their flexibility and ease of use is driving the market. Moreover, the increasing adoption of prepaid cards for online transactions are expanding their usability and appeal. The rise in e-commerce and mobile payment solutions is also contributing to the growing preference for prepaid cards as a secure and convenient payment method.
E-commerce growth and online shopping trends
The considerable rise in e-commerce and the increasing online shopping trend are positively influencing the market. Concurrently, the growing requirement for secure and convenient modes of payments due to the increasing consumer inclination toward digital purchasing is propelling the market growth. In addition, prepaid cards provide a potent solution by allowing users to make online transactions without exposing their primary bank accounts or credit card information, thereby avoiding fraudulent risks. Moreover, prepaid cards are widely applied to subscription services, gaming, and digital content purchases, in accordance with the increasing consumer trend of online services. Therefore, the added ability to manage one's spending and limit exposure to online fraud is further making prepaid cards an attractive option for digital shoppers, which in turn is impelling the market demand.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on card type, purpose, and vertical.
Card Type Insights:
The report has provided a detailed breakup and analysis of the market based on the card type. This includes closed loop cards and open loop cards.
Purpose Insights:
A detailed breakup and analysis of the market based on the purpose have also been provided in the report. This includes travel cards, general purpose reloadable (GPR) cards, gift cards, gaming cards, and others.
Vertical Insights:
The report has provided a detailed breakup and analysis of the market based on the vertical. This includes retail, government, corporate/organization, and others.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include London, South East, North West, East of England, South West, Scotland, West Midlands, Yorkshire and The Humber, East Midlands, and Others.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Units | US$ Billion |
Scope of the Report | Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Card Types Covered | Closed Loop Cards, Open Loop Cards |
Purposes Covered | Travel Cards, General Purpose Reloadable (GPR) Cards, Gift Cards, Gaming Cards, Others |
Verticals Covered | Retail, Government, Corporate/Organization, Others |
Regions Covered | London, South East, North West, East of England, South West, Scotland, West Midlands, Yorkshire and The Humber, East Midlands, Others |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |