UK Online Travel Market Size, Trends

UK Online Travel Market Report by Service Type (Transportation, Travel Accommodation, Vacation Packages), Platform (Mobile, Desktop), Mode of Booking (Online Travel Agencies (OTAs), Direct Travel Suppliers), Age Group (22-31 Years, 32-43 Years, 44-56 Years, Above 56 Years), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112025A24976

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UK Online Travel Market Overview:  

The UK online travel market size reached USD 37.82 Billion in 2023. Looking forward, IMARC Group expects the market to reach USD 94.42 Billion by 2032, exhibiting a growth rate (CAGR) of 9.30% during 2024-2032. The market is driven by the rising utilization of smartphones, which is enabling convenient trip planning and bookings, along with the growing trend of experiential travel, where tourists are seeking immersive and authentic local experiences.

Report Attribute	Key Statistics
Base Year	2023
Forecast Years	2024-2032
Historical Years	2018-2023
Market Size in 2023	USD 37.82 Billion
Market Forecast in 2032	USD 94.42 Billion
Market Growth Rate 2024-2032	9.30%

UK Online Travel Market Trends: 

Increasing Reliance on Smartphones

According to the data released by the Office of Communication (Ofcom), the average time spent daily online by the people in the UK reached 3 hours and 41 minutes in 2023. On average, an adult spent about 56 days each year online while young adults, aged 18-24, were active on their devices for 4 hours and 36 minutes daily. This increasing online engagement is positively influencing the market in the country, as people are using smartphones for planning, booking, and managing their trips. The emergence of digital platforms is making it easier for individuals to access personalized experiences and convenience. As mobile usage is rising, travelers are utilizing subscription-based travel services for their flexibility and convenience. Users are conveniently tracking their travel arrangements on-the-fly using specialized mobile applications, which offer a variety of services like hotel accommodations and discounted flights. Moreover, travelers are leveraging mobile apps and online services to effortlessly search for destinations, compare prices, and book accommodations. This transition is facilitating easier booking and streamlining the travel experience with timely updates and alerts.

In addition, the increasing adoption of digital solutions by tourists is encouraging travel companies to innovate their strategies for catering the demand of personalized services. As a result, companies are implementing advanced technologies, such as data analytics and artificial intelligence (AI), to customize offerings as per the user preferences and behavior. Moreover, the rising popularity of mobile payment options like digital wallets and contactless transactions is enabling fast and secure transactions, providing users with an additional level of convenience. This proactive approach is assisting businesses in effectively interacting with tourists, increasing reservations, and fostering loyalty, thereby propelling the market growth in the UK.

Rising Trend of Experiential Travel

As per the data published by the Office of National Statistics, the number of visits to the UK reached 38.0 million in 2023, with 15.9 million of those being holiday visits, accounting for 42% of the total. The growing interest in seeking unique and immersive experiences is driving the demand for experiential travel offerings. Travelers are prioritizing experiences that involve engaging in local cultures, traditions, and environments, rather than sightseeing at famous landmarks. Culinary excursions, adventure activities, and cultural workshops are becoming popular, as they are providing authentic encounters and memorable experiences. Rising preferences for culinary tours, adventure activities, and cultural workshops is catalyzing the demand for online travel services.

Travel companies are tailoring their offerings for catering to travelers who want to engage with destinations in a more personalized way by creating customized itineraries that highlight immersive experiences. They are partnering with artisans, chefs, and guides from the area to provide genuine experiences that appeal to the preferences of contemporary tourists. The rising demand for these services is benefitting local economies and promoting sustainable tourism methods. Furthermore, travelers are utilizing social media platforms to share their unique experiences online, encouraging others to pursue similar trips. As a result, many travel companies are leveraging user-generated content to attract people and promote their services, thereby strengthening the market growth in the country.

UK Online Travel Market News: 

May 2024: Checkout.com, a leading global digital payments provider, teamed with Mastercard to introduce virtual cards for Online Travel Agents and access the Mastercard Wholesale Program for streamlining supplier payments and reducing costs for travel businesses.
April 2023: Wego, the largest online travel marketplace in Middle East and North Africa (MENA), partnered with VisitBritain, Britain’s National Tourism Agency, for the seventh consecutive year to launch the "Spill the Tea" campaign and increase bookings to Britain.

UK Online Travel Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on service type, platform, mode of booking, and age group.

Service Type Insights:

Transportation
Travel Accommodation
Vacation Packages

The report has provided a detailed breakup and analysis of the market based on the service type. This includes transportation, travel accommodation and vacation packages.

Platform Insights:

Mobile
Desktop

A detailed breakup and analysis of the market based on the platform have also been provided in the report. This includes mobile and desktop.

Mode of Booking Insights:

Online Travel Agencies (OTAs)
Direct Travel Suppliers

The report has provided a detailed breakup and analysis of the market based on the mode of booking. This includes online travel agencies (OTAs) and direct travel suppliers.

Age Group Insights:

22-31 Years
32-43 Years
44-56 Years
Above 56 Years

A detailed breakup and analysis of the market based on the age group have also been provided in the report. This includes 22-31, 32-43, 44-56, and above 56 years.

Regional Insights:

London
South East
North West
East of England
South West
Scotland
West Midlands
Yorkshire and The Humber
East Midlands
Others

The report has also provided a comprehensive analysis of all the major regional markets, which include London, South East, North West, East of England, South West, Scotland, West Midlands, Yorkshire and The Humber, East Midlands, and Others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

UK Online Travel Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2023
Historical Period	2018-2023
Forecast Period	2024-2032
Units	USD Billion
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Service Type Platform Mode of Booking Age Group Region
Service Types Covered	Transportation, Travel Accommodation, Vacation Packages
Platforms Covered	Mobile, Desktop
Mode of Bookings Covered	Online Travel Agencies (OTAs), Direct Travel Suppliers
Age Groups Covered	22-31 Years, 32-43 Years, 44-56 Years, Above 56 Years
Regions Covered	London, South East, North West, East of England, South West, Scotland, West Midlands, Yorkshire and The Humber, East Midlands, Others
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the UK online travel market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the UK online travel market?
What is the breakup of the UK online travel market on the basis of service type?
What is the breakup of the UK online travel market on the basis of platform?
What is the breakup of the UK online travel market on the basis of mode of booking?
What is the breakup of the UK online travel market on the basis of age group?
What are the various stages in the value chain of the UK online travel market?
What are the key driving factors and challenges in the UK online travel?
What is the structure of the UK online travel market and who are the key players?
What is the degree of competition in the UK online travel market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the UK online travel market from 2018-2032.
The research report provides the latest information on the market drivers, challenges, and opportunities in the UK online travel market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the UK online travel industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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